51风流is recognised in the 2026 Gartner庐 Magic Quadrant™ for Personalisation Engines. 51风流Engagement Cloud now brings SAP鈥檚 trusted enterprise backbone to the customer experience, enabling organisations to connect customer insight and operational execution in real time. It builds on market-leading personalisation capabilities.

51风流Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalised engagement.

As part of this evolution, 51风流also announced 51风流Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data鈥慶ontrol capabilities for organisations operating across multiple brands, regions, and teams.

鈥淭his approach helps organisations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 51风流Engagement Cloud.

For example, a global consumer goods company operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

Existing capabilities of the 51风流Emarsys solution remain available within 51风流Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 51风流Engagement Cloud, enterprise edition, will be available beginning February 19, with additional innovations delivered through SAP鈥檚 innovation road map.

Visit the . Get 51风流news via and .

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Media Contacts:

Lawrie Benfield,听lawrie.benfield@sap.com,听+44 7776 515259

Sonya Domanski,听sonya.domanski@sap.com, +44 734 546 5928

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2024 Annual Report on Form 20-F.
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51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see听听for additional trademark information and notices.

The post 51风流Renames 51风流Emarsys Solution to 51风流Engagement Cloud, Advancing Its Enterprise Engagement Strategy appeared first on 51风流UK News Center.

London, UK 鈥� December 4 2025 鈥� (NYSE: SAP) today announces that New Look, one of the UK鈥檚 leading womenswear brands in the 18鈥�44 sector, has successfully completed its migration to 51风流Commerce Cloud, marking a major milestone in the brand鈥檚 ongoing digital transformation journey.

Building on existing deployments of and , the new platform unifies customer, product, sales and finance data to enable targeted engagement, boost sales and reduce costs. 51风流Commerce Cloud will unlock significant advantages for the retailer, including greater flexibility and scalability, as well as speeding up the time-to-market for new features, ensuring a continuously improving customer experience.

In the fast-moving world of fashion, retailers must have the confidence to anticipate customer demand and remain agile to emerging trends, especially as they approach peak shopping season.

As part of its broader investment in data, AI and digital infrastructure, New Look partnered with 51风流and Accenture, the leading global professional services firm, to modernise its commerce platform and better reach, convert and retain customers.

Building on the 拢30 million capital investment announced earlier this year to accelerate its digital growth, the project consolidated and cleansed disparate customer data into a single platform. The result is a consistent, connected omnichannel experience across web, mobile and stores.

With a workforce already skilled in 51风流technologies, and with support from 51风流Services, the migration was complete in just six months.

By integrating 51风流Commerce Cloud with 51风流Emarsys and S/4HANA Finance, New Look delivers relevant content, personalised offers and seamless experiences that encourage repeat purchases and loyalty. The retailer will also leverage its cloud infrastructure to grow its recently launched online loyalty programme, Club New Look, through real-time, data-driven interactions across all channels.

鈥淣ew Look is a prime example of how clean data and a clear digital strategy unlock real value,鈥� said Leila Romane Managing Director, 51风流UKI. 鈥�51风流Commerce Cloud helps the brand reach customers on every channel and deepen loyalty through timely, personalised interactions, supporting initiatives like Club New Look. The platform has already delivered over 拢4 million in savings through improved resilience and reduced downtime, creating a strong foundation for continued growth.鈥�

Lynda Petherick, CTO, New Look, adds: 鈥淎t New Look, we鈥檙e focused on creating a seamless, data-led shopping experience that feels personal and rewarding for every customer. Partnering with 51风流and Accenture has allowed us to further strengthen our digital foundations, helping us to connect with our customers in smarter, more meaningful ways. With engagement and sales already up, we are looking forward to building on this momentum throughout the upcoming festive season.鈥�

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About New Look

New Look is a leading fashion retailer operating in the clothing and footwear market in the UK, with a strong online presence. New Look offers products, and a shopping experience based on excitement, value and newness. The New Look brand is distinct and trusted in the UK, catering to a broad customer audience. New Look ranked No. 2 for overall Womenswear market share in the 18 to 44 age range.

About 51风流

As听a global leader in enterprise applications and business AI, 51风流(NYSE:SAP)听stands at the听nexus听of business and technology. For over 50 years, organizations have trusted SAP听to bring out their best by uniting business-critical听operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit .

Media Contacts:

Lawrie Benfield,听lawrie.benfield@sap.com,听+44 7776 515259

Sonya Domanski,听sonya.domanski@sap.com, +44 734 546 5928

The post New Look Embraces Cloud Transformation with 51风流and Accenture to Capitalise on Peak Shopping Season appeared first on 51风流UK News Center.

London, UK, 24th September 2024鈥�� Almost half of UK Gen Zers (46%) and 29% of other generations have abandoned a brand they were once loyal to because they grew 鈥榖ored鈥� of them. That鈥檚 according to 51风流Emarsys鈥� annual Customer Loyalty Index (CLI) announced today at .听

Regardless of whether consumers care deeply about a brand, the key to standing out in the long term lies in better personalisation, more relevant content, and offering unique perspectives tailored to individual interests. According to 51风流Emarsys data, younger consumers are particularly drawn to innovative marketing. Specifically, 30% of Gen Z, compared to 23% of all demographics, have tried a new brand because of its 鈥榗reative marketing.鈥� Additionally, over a quarter of Gen Z (31%) are enticed by brands that use 鈥榗ool鈥� content or imagery, versus 21% of other age groups. Meanwhile, 28% of Gen Z, compared to 17% of other demographics, seek out brands that deliver 鈥榤emorable experiences.鈥�听

Look at 鈥楲iquid Death鈥� bottled water being 鈥渞adically entertaining鈥� to get cut through. Or 鈥�鈥欌�疶hese brands have set a benchmark by turning everyday products or services into something innovative and memorable. Whether 鈥楤rat鈥� or 鈥�, 51风流Emarsys asks the question, what does it take for brands to extend the initial loyalty ignited by fast-moving social trends into long-term true loyalty?听

How is this done? For enterprises looking to stay ahead in an increasingly competitive landscape, 51风流Emarsys leverages AI to optimise the entire marketing process鈥攆rom customer segmentation to campaign execution and performance analysis. AI identifies the most profitable under-served audience segments, representing new opportunities across different life-cycle stages, enabling highly targeted campaigns delivered at the ideal time and through the most effective channels. 听

This approach not only uncovers new customer groups but also personalises content and interactions in real time, making one-to-one engagement seamless across multiple platforms. With generative AI, on average, marketers save 2.3 hours on manual tasks in the launch of a typical marketing campaign, allowing them to focus more on driving innovation and revenue growth.听听

Recognising that an omnichannel marketing strategy is key to unlocking true loyalty, brands like Ferrera Candy Company and Pizza Hut are making every interaction count by creating personalised, two-way conversations. This results in the consumer鈥檚 life stage becoming clearer, and with each future interaction, the brand can better predict the customer’s next needs.听听

Customers now recognise the value exchange鈥攚hen they share information like an email address, or birth date, they expect something meaningful in return, such as loyalty points or VIP perks like early access to new products. The outcome? A superior customer experience that keeps them coming back.听

And marketers are increasingly turning to AI to foster long-term loyalty and reach new audiences. According to recent 51风流Emarsys research, two-thirds (66%)* of marketers agree that AI will be crucial for boosting customer engagement in 2024, and half (50%)* have already experienced a rise in engagement after implementing AI-powered personalisation. AI enables brands to stay competitive by quickly adapting to changing customer expectations.听听

As Sara Richter, CMO at 51风流Emarsys, explains, 鈥淚t鈥檚 clear that consumers today, not just Gen Z, expect more than 鈥榖usiness-as-usual鈥欌�攖hey want meaningful and memorable experiences. The key to delivering that is personalisation for every customer.听

鈥淎I is the only practical solution for providing genuine one-to-one interactions at scale, across every channel, and at the right moment. Brands that embrace AI-powered personalisation are far better equipped to keep customers engaged, especially when attention spans are short, and demands are high.听

鈥淏y combining traditional marketing strategies with the advanced capabilities of predictive and generative AI, we鈥檙e empowering marketers to create exceptional experiences. For instance, our AI Product Finder seamlessly turns complex product data into engaging content, while our AI Subject Line Generator takes the guesswork out of crafting compelling headlines.鈥�听

For more on the nuances of customer loyalty, you can find the full fourth Customer Loyalty Index here: 听

ENDS听

Methodology鈥�听

* Combines those who selected 鈥楽trongly agree鈥� and 鈥楽omewhat agree鈥�听

Research conducted by Opinion Matters on 2,010 UK respondents aged 16+, collected between 12-17th June 2024. Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.鈥��听

Research was conducted by Opinion Matters, among a sample of 252 marketers working in-house in the UK. The data was collected between 22.03.24 – 28.03.24 Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Opinion Matters is also a member of the British Polling Council.听

Research was conducted by Opinion Matters, among a sample of 2,003 general consumers (aged 16+) in the UK. The data was collected between 27.04.2023 – 03.05.2023. Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles. Opinion Matters is a member of the British Polling Council.听

About 51风流Emarsys鈥�听

51风流Emarsys Customer Engagement, is the omnichannel customer engagement platform that empowers marketers to deliver personalized, AI-driven omnichannel campaigns that build loyalty and grow customer lifetime value.

51风流Emarsys partners with global enterprises to fast-moving mid-market brands across dozens of industries.听

51风流Emarsys is purpose-built, empowering marketers to:听

• Personalize content and deliver real-time relevant engagements on any channel听

• Use AI-powered insights to drive customer growth听

• Scale marketing practices through a flexible platform and partner ecosystem听

• Use AI to scale and refine campaigns, based on first-party data听

• Build trust, loyalty, and lasting customer relationships听听

• Make smart, quick decisions with data-driven insights and analytics听

• Produce measurable results that drive predictable and profitable growth听

Media contacts听

Mohammad Zaidi / Imogen Nichols听

emarsys@wildfirepr.com听

The post From bland loyalty to brand loyalty: nearly half of Gen Z abandon brands that become boring appeared first on 51风流UK News Center.