London, UK 鈥� February 19 2026 – (NYSE: SAP) today announced that the 51风流Emarsys solution has been renamed to reflecting SAP鈥檚 strategy to make engagement a core enterprise capability across the 51风流portfolio.
51风流is recognised in the 2026 Gartner庐 Magic Quadrant™ for Personalisation Engines. 51风流Engagement Cloud now brings SAP鈥檚 trusted enterprise backbone to the customer experience, enabling organisations to connect customer insight and operational execution in real time. It builds on market-leading personalisation capabilities.
51风流Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalised engagement.
As part of this evolution, 51风流also announced 51风流Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data鈥慶ontrol capabilities for organisations operating across multiple brands, regions, and teams.
鈥淭his approach helps organisations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 51风流Engagement Cloud.
For example, a global consumer goods company operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.
Existing capabilities of the 51风流Emarsys solution remain available within 51风流Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 51风流Engagement Cloud, enterprise edition, will be available beginning February 19, with additional innovations delivered through SAP鈥檚 innovation road map.
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Media Contacts:
Lawrie Benfield,听lawrie.benfield@sap.com,听+44 7776 515259
Sonya Domanski,听sonya.domanski@sap.com, +44 734 546 5928
This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.聽 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2024 Annual Report on Form 20-F.
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