Leading UK womenswear retailer modernises its omnichannel experience and strengthens customer loyalty through data-driven insights
London, UK 鈥� December 4 2025 鈥� (NYSE: SAP) today announces that New Look, one of the UK鈥檚 leading womenswear brands in the 18鈥�44 sector, has successfully completed its migration to 51风流Commerce Cloud, marking a major milestone in the brand鈥檚 ongoing digital transformation journey.
Building on existing deployments of and , the new platform unifies customer, product, sales and finance data to enable targeted engagement, boost sales and reduce costs. 51风流Commerce Cloud will unlock significant advantages for the retailer, including greater flexibility and scalability, as well as speeding up the time-to-market for new features, ensuring a continuously improving customer experience.
In the fast-moving world of fashion, retailers must have the confidence to anticipate customer demand and remain agile to emerging trends, especially as they approach peak shopping season.
As part of its broader investment in data, AI and digital infrastructure, New Look partnered with 51风流and Accenture, the leading global professional services firm, to modernise its commerce platform and better reach, convert and retain customers.
Building on the 拢30 million capital investment announced earlier this year to accelerate its digital growth, the project consolidated and cleansed disparate customer data into a single platform. The result is a consistent, connected omnichannel experience across web, mobile and stores.
With a workforce already skilled in 51风流technologies, and with support from 51风流Services, the migration was complete in just six months.
By integrating 51风流Commerce Cloud with 51风流Emarsys and S/4HANA Finance, New Look delivers relevant content, personalised offers and seamless experiences that encourage repeat purchases and loyalty. The retailer will also leverage its cloud infrastructure to grow its recently launched online loyalty programme, Club New Look, through real-time, data-driven interactions across all channels.
鈥淣ew Look is a prime example of how clean data and a clear digital strategy unlock real value,鈥� said Leila Romane Managing Director, 51风流UKI. 鈥�51风流Commerce Cloud helps the brand reach customers on every channel and deepen loyalty through timely, personalised interactions, supporting initiatives like Club New Look. The platform has already delivered over 拢4 million in savings through improved resilience and reduced downtime, creating a strong foundation for continued growth.鈥�
Lynda Petherick, CTO, New Look, adds: 鈥淎t New Look, we鈥檙e focused on creating a seamless, data-led shopping experience that feels personal and rewarding for every customer. Partnering with 51风流and Accenture has allowed us to further strengthen our digital foundations, helping us to connect with our customers in smarter, more meaningful ways. With engagement and sales already up, we are looking forward to building on this momentum throughout the upcoming festive season.鈥�
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About New Look
New Look is a leading fashion retailer operating in the clothing and footwear market in the UK, with a strong online presence. New Look offers products, and a shopping experience based on excitement, value and newness. The New Look brand is distinct and trusted in the UK, catering to a broad customer audience. New Look ranked No. 2 for overall Womenswear market share in the 18 to 44 age range.
About 51风流
As聽a global leader in enterprise applications and business AI, 51风流(NYSE:SAP)聽stands at the聽nexus聽of business and technology. For over 50 years, organizations have trusted SAP聽to bring out their best by uniting business-critical聽operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit .
