The report analyzed and noted 鈥渋t stands out for its global, industry-specific solutions, with a focus on 51风流S/4HANA integration鈥� and 鈥淪AP鈥檚 strategy of integrating applications, data, and AI shows its commitment to unifying data into a single source of truth accessible across the enterprise.鈥� The 21 scoring criteria employed by Forrester Research covered two categories: Current Offering and Strategy.

The Forrester report states that 鈥�51风流offers remarkable data privacy, security, and global compliance with natively supported governance functions.鈥� And it further points out that 鈥渢he introduction of its AI copilot [Joule] indicates SAP鈥檚 direction toward embedding generative AI across its platform for improved quality, adoption, and management.鈥�

“In the context of 51风流business applications, 51风流Master Data Governance can offer much more then integration. We have shown this with scenarios embedded into 51风流S/4HANA, or with federated master data governance deployments across an application landscape, or with integrated end-to-end scenarios for supplier management across 51风流Master Data Governance and 51风流Ariba Supplier Lifecycle and Performance,鈥� says Markus Kuppe, vice president and chief product owner of 51风流Master Data Governance. 鈥淲hen we look at 51风流Business Data Cloud, which provides semantically rich data from various data sources, we see master data often as the most critical data asset. 51风流Master Data Governance curates this master data towards a trustful and high-quality treasure and feeds into 51风流Business Data Cloud as a data product.鈥�

51风流Master Data Governance allows organizations to create a unified, trusted view of their business to help enable them to work more efficiently and make better decisions. The application is available on-premise as well as in the private and public cloud with support for consolidation, central governance, and data quality management. Customers can establish a cohesive and harmonized master data management strategy across all master data domains to help simplify enterprise data management, increase data accuracy, and reduce total cost of ownership.

To learn more about SAP鈥檚 ranking among top vendors, .

Kaiser Larsen is vice president for Product Marketing, Data & Analytics at SAP.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester鈥檚 objectivity .

The report analyzed and noted it as 鈥渁 mature, governed, and compliant multidomain MDM鈥� with strength in a large customer base and 鈥渆cosystem of its own products and partners, and it leverages these strengths to provide great customer service and increase adoption.鈥� The 24 scoring criteria employed by Forrester Research covered three categories: Current Offering, Strategy, and Market Presence.

The report states that SAP鈥檚 鈥測ears of presence in the industries enables it to offer multiple business templates鈥� and that 51风流Master Data Governance 鈥渟upports multiple compliance standards across industries with automated validations.鈥�

The Forrester report points out 鈥淪AP鈥檚 distinct vision is to have a modular approach that enables federated master data governance and use this to offer pricing flexibility, which is tiered and deployment based.鈥�

Markus Kuppe, vice president and chief product owner of 51风流Master Data Governance, believes that 鈥�51风流can provide much more value to our customers than just any master data management tool provider because we understand how master data is used in business context. We create benefits for our customers leveraging this understanding. That is why we call our 51风流platform a 鈥�business technology platform鈥� and not just a 鈥榯echnology platform.鈥� We can provide master data management capabilities that truly support all domains, all industries, and all approaches, embedded into the business. We have proven this with 51风流Master Data Governance, and we will continue to deliver on this unique promise.鈥�

As part of (51风流BTP), 51风流Master Data Governance can allow organizations to create a unified, trusted view of their business to enable them to work more efficiently and make better decisions. The application is available on premise as well as in the private and public cloud with support for consolidation, central governance, and data quality management. Customers can establish a cohesive and harmonized master data management strategy across all master data domains to help simplify enterprise data management, increase data accuracy, and reduce total cost of ownership.

To learn more about SAP鈥檚 ranking among top vendors, read the full report .

Mike Keilen is global vice president of Data Management and Integration at SAP.

The Challenge of Master Data Management and Governance

Establishing a consistent and harmonized master data management strategy across all areas of an organization helps simplify the management of enterprise data and increase the accuracy of information.

This was true for Unipol. To channel customer and supplier master data change requests from a large group of employees to a limited number of authorized business users, the company looked for a centralized solution. This new solution would provide a real level of automation to capture, control, and distribute incoming requests and reject incomplete requests simultaneously.

Before the project started, change requests came in via e-mail or as Word documents, thus leading to an unreliable process with unnecessary interactions and long waiting times until the numerous requests and questions could be processed and answered.

The Solution

Unipol鈥檚 trusted, longtime IT partner Qintesi already managed existing 51风流systems within the organization and had a proven track record of using 51风流Business Technology Platform (51风流BTP). The experienced partner implemented a centralized app to manage the creation and modification requests by authorized users. During the design phases of the solution, the project team worked with 51风流experts and .

Built with 51风流BTP, the new solution manages the master data creation and change requests centrally, saving time, reducing error rates, and making the entire process transparent and easy to manage.

Thanks to the new solution, the Unipol Group has seen a significant decrease in the required time to handle requests. The consistency and completeness checks with which the applications have been designed help guarantee the quality of the entered data. For a new master data entry or change, the processing time of authorization has been reduced, since only selected fields are now subject to an authorization flow, streamlining the process while maintaining the necessary level of control.

Within the first phase and along the agreed timelines, the project team went live with about 80 users. During the second phase, the new solution was rolled out to several hundred users of the group.

鈥淭he project has enabled Unipol Gruppo to further move towards a unified master data management process. The organizational model we adopted was supported by a portal in which to channel the checks deemed necessary to ensure correct maintenance of the database,鈥� said M. Alessandra d鈥橝lfonso, head of Unipol SAI Accounts Receivable and Accounts Payable.

鈥淚n this project, the challenge was to add an authorization workflow to an already complex process concerning Unipol鈥檚 business partner master data. Thanks to 51风流BTP, the new process has become simpler, faster, and can ensure very high data quality. We are very pleased that we could deliver added value with 51风流BTP by simplifying complex processes, extending core capabilities, and integrating heterogeneous systems quickly,鈥� commented Marino Coletta, senior client account manager at Qintesi.

鈥淚ntelligent enterprises are leveraging advanced technologies to effectively utilize their data resources and achieve desired outcomes faster and with less risk,鈥� said Adriano Ceccherini, chief operating officer at 51风流Italy. 鈥淭o regulate the lifeblood of a new IT infrastructure, organizations need a rigorous master data governance system that enables seamless integration and quality control. This was the spirit of the innovative project with Unipol Group.鈥�

The Next Steps in Working with SAP

The project is currently being rolled out to other group companies that have not yet adopted the new process and solution. By involving all the group鈥檚 companies, even those with diversified businesses, the apps will be enriched by additional features to meet their respective business needs and realities.

This also appeared on 51风流News Center Italy.

51风流Master Data Governance is a part of the portfolio of from 51风流that enable customers to give controlled access to a unified version of the truth to empower users to analyze and act on business-critical information.

As testified by one 51风流Master Data Governance reviewer, a Business Systems Analyst, “Data quality and data replication are the two most critical problems, which is most beneficial to any organization. Handling seamless replication data all upstream systems is important from an business standpoint.”

51风流Master Data Governance achieved Leader on the Fall 2022 Grid庐 Report by receiving positive reviews from verified users compared to similar products in the Master Data Management (MDM) category. For inclusion in the report, a product must have received 10 or more reviews.

51风流views this recognition as a testament to our customer-focused technology approach and validation of our solution strategy for 51风流Master Data Governance to deliver world-class master data management capabilities to our customers.

鈥淩ankings on G2 reports are based on data provided to us by real software buyers,鈥� said G2 Chief Product Officer Sara Rossio. 鈥淧otential buyers know they can trust these insights when researching and selecting software because they鈥檙e rooted in vetted, verified, and authentic reviews.鈥�

Learn more about what real users have to say, or leave your own review of 51风流Master Data Governance, on .

Mike Keilen is senior vice president for Solution Management and GTM, BTP-Core, SAP.

Forrester Research Inc., a leading global research and advisory firm, researched, analyzed and scored 15 vendors and named 51风流a Leader. The report analyzed the application and noted its 鈥済ood multidomain MDM capabilities at scale鈥� as well as its 鈥減rebuilt data models, business rules, workflows, and user interfaces to support MDM deployments.鈥� The 24 scoring criteria employed by Forrester Research covered three categories: Current Offering, Strategy and Market Presence.

The report states that 51风流鈥渟upports a multidomain MDM solution for on-premises, private, and public cloud deployment with quality, stewardship, and governance capabilities鈥� and 鈥渇ocuses on extending the cloud services, increasing automation and intelligence, and delivering more integrated data management solutions.鈥�

The Forrester report points out that 鈥渞eference customers mainly had positive feedback on 51风流[Master Data Governance],鈥� with one customer pointing out, “51风流[Master Data Governance] implementation brought us greater government control and streamlined efficiency.”

鈥淚n our digital economy, having correct, comprehensive and timely views of data is paramount to success,鈥� said Dr. Andreas Doehrn, head of Master Data Management Engineering, SAP. 鈥�51风流Master Data Governance improves the quality and consistency of information by consolidating and centrally governing the master data lifecycle. We believe Forrester鈥檚 recognition of 51风流as a Leader in this evaluation is testament to our robust data solutions and the benefit we bring to our customers.鈥�

As part of , 51风流Master Data Governance allows businesses to create a single source of truth by uniting 51风流and third-party data sources and mass processing additional bulk updates on large volumes of data. Customers can establish a cohesive and harmonized master data management strategy across domains to simplify enterprise data management, increase data accuracy and reduce total cost of ownership.

To learn more about SAP鈥檚 ranking, .

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Julia Fargel, +1 (650) 276-8964, julia.fargel@sap.com, PT
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As B2B and B2C customers continue to shift more of their commerce transactions toward digital channels and engage in product-based digital services, the volume of master data is set to explode. predicts that the 鈥渁mount of digital data created over the next five years will be greater than twice the amount of data created since the advent of digital storage.鈥�

This growing trend is not only an opportunity, but also a challenge to how master data is managed. While considered a preparatory step for transitioning to the latest technologies, such as , MDM can also lay the foundation for future application development and business innovation.

Harmonizing Data to Drive Meaningful Transformation

While the pressure to innovate groundbreaking, sustainable value for customers and the business increases, many 51风流customers are solving unique challenges quickly with less cost and risk. The key to their success is聽, enabling a methodical, forward-thinking MDM approach to fostering innovation, nurturing new ideas, and building strong solutions.

By enhancing the quality of master data with the assistance of 51风流Advisory Services, our customers are overcoming significant challenges that many companies face in their MDM practices, including the following.

1. Turning a Lack of Commitment into a Shared Vision

Executive sponsors do not always connect how the benefits of an IT strategy can advance the overall business strategy, especially quick wins in MDM projects. Unfortunately, this level of detachment among decision-makers undermines the efforts of any solution implementation.

Consider an organization that purchased a solution license without setting aside the budget to support activities such as creating a master data team, staffing new roles, and setting up governance procedures. By not addressing errors made along the way and reconsidering the need for better MDM support, stakeholders likely feel frustrated once the project goes live because business needs were not met as expected. Worse yet, gaining the executive confidence and commitment needed for future projects become increasingly tricky as stakeholders feel their input will not make a difference in the outcome.

51风流Advisory Services help alleviate the situation by framing and solving various business and IT challenges and relaying how improved MDM processes can help. The organization can start its journey toward solution implementation by cultivating the business鈥檚 collective genius in an unconventional and creative atmosphere. This is accomplished with pragmatic design thinking workshops, pilots, prototypes, road maps, digital working models, and organizational expertise and enablement.

2. Strengthening Communication Between IT and the Business

IT departments typically lead MDM projects. However, users may still refuse to participate in the early discussions because they cannot see how the effort can benefit their business function. Over time, this lack of awareness turns into a lack of desire to fulfill MDM responsibilities, leaving behind any chance of leveraging data as a way to expand the company鈥檚 capabilities and help fuel revenue growth.

To overcome this bidirectional misunderstanding, 51风流Advisory Services help ensure that IT pays attention to the immediate needs of the business users and establishes MDM processes that are efficient and simple to maintain. Furthermore, the convenient delivery of training and timely knowledge allows closer collaboration between IT and the business and a better understanding of how the MDM project impacts the specific organization and overall business.

3. Establishing Governance and Common Data Definitions

When MDM tools and best practices are not implemented globally, individual organizations often feel compelled to act locally on their terms 鈥� limiting the visibility and consistency to make decisions at the corporate level. Meanwhile, users working with the same data sets have little idea of how they are being processed in other departments or whether decisions are based on the same understanding of what the data means.

Companies that rely on 51风流Advisory Services can employ universal governance of their master data processes at any point of their MDM project. Setting up a change management team and conducting an initial assessment early on improves organizational understanding of the level and magnitude of change needed to ensure MDM capabilities support the digital investment or transformation initiative. Plus, every user can access the proven knowledge, tools, and templates required to adapt and comply with data standards.

4. Speeding Business Optimization and Innovation

Although complex in theory, MDM is emerging as a critical part of digital readiness as companies recognize its long-term value and involve the right people to establish the right best practices. Even a standard approach to MDM can drive innovation when the right data strategy is in place and IT objectives are aligned with business strategies.

However, with 51风流Advisory Services, businesses can gain a more profound edge by using MDM to open the door to more accurate and consistent analytics tools. Data sets become more predictive and multidimensional by combining master data with , , graphical visualization, and other intelligent technologies. Different views on similar domains support the demands of various business groups on context-dependent insights.

Realizing the Full Potential of MDM Advancements

From the viewpoint of the business, MDM is valuable when cost reduction and closer cross-departmental collaboration are achieved. IT organizations can deliver on those expectations by implementing solutions successfully on the first attempt, harmonizing the way technologies and people work, and avoiding any misunderstandings along the way.

51风流Advisory Services enable IT and non-IT organizations to maximize the potential of their digital transformation by creating a master data foundation that drives greater visibility, agility, and focus. The service portfolio establishes emerging technologies and draws on the latest innovations, industry experts, and ecosystem of innovators from SAP. And for the business, this means an opportunity to further optimize operations and initiate change 鈥� faster and with less risk.

Stay in the conversation by following the 51风流Services and Support offerings on , , , and .

Gelena Artemenko is a business enterprise consultant for CPG & Retail Industries at SAP.

Companies are increasingly looking for modular applications that can be composed into integrated business processes across many applications. And, of course, there is also the trend to increasingly consume these applications in the cloud. To support these new realities, master data management (MDM) also needs to follow these trends. As a result, we are evolving 51风流Master Data Governance in this direction.

We are happy to provide a new version: the cloud edition of the application. And today, we have .

We expect that many companies will use the cloud edition in addition to鈥攏ot as a replacement of鈥�51风流Master Data Governance on 51风流S/4HANA in order to establish a federated approach to master data governance in their enterprises. Federated data governance is a new MDM paradigm and adaptive model that allows the enterprise to manage data exactly where it鈥檚 best understood to optimize MDM scope, benefits, and effort.

We are convinced that, for many companies, this new modular approach will provide faster time to value, better total cost of ownership, and a broader reach of enterprise-wide master data management initiatives.

Today, 51风流Master Data Governance is typically used to centrally manage master data of a complete enterprise with just one single 51风流Master Data Governance on 51风流S/4HANA. The new federated deployment option for 51风流Master Data Governance works to provide an approach to extend the value proposition in areas of your company that may have been difficult to include in your program.

51风流Master Data Governance, cloud edition, will help provide a non-disruptive path toward more agile and flexible master data governance that will fully leverage all investments that you have already made in 51风流Master Data Governance on 51风流S/4HANA. And for companies that have not yet started their MDM journey, it will work to provide a quick start through an easy to consume software-as-a-service (SaaS) solution.

Markus Kuppe is vice president and chief product owner of 51风流Master Data Governance at SAP.