Kuwait City, Kuwait 鈥� 24 November, 2025 鈥� held under the patronage and in the presence of H.E. Omar Saud Al-Omar, senior business executives and technology experts gathered in Kuwait City for the 51风流Business Suite Innovation Day 2025 鈥� Kuwait, to explore how Business AI, cloud computing, and intelligent technologies can drive transformation and accelerate the nation鈥檚 digital agenda through an integrated ecosystem and sustainable practices.

The event, which unfolded in the presence of His Excellency Omar Saud Al-Omar, Kuwait’s Minister of State for Communication Affairs, and His Excellency Hans-Christian Freiherr von Reibnitz, Germany鈥檚 Ambassador to Kuwait, served as a platform to explore how organizations can leverage advanced technology to transform sectors and support the country鈥檚 Vision 2035 and its evolving digital transformation priorities.

The event also emphasized national strategies to advance the skills and readiness of young Kuwaitis, supporting the country鈥檚 ambition to build a sustainable, technology-driven digital economy through public-private collaboration.

In his address, H.E. Omar Saud Al-Omar reaffirmed Kuwait鈥檚 commitment to accelerating digital integration and strengthening partnership between the government and the private sector. His Excellency emphasized that Kuwaiti youth represent 鈥渢he cornerstone of these national efforts.鈥� He added that the insights and discussions presented during the event further reinforce Kuwait鈥檚 regional position in artificial intelligence and technology-driven growth.

Kuwait鈥�51风流MoU on Business AI Education and Innovation

With the presence of H.E. the Minister of Communications, the Central Agency for Information Technology (CAIT) and 51风流announced an MoU aimed at promoting business AI education and digital upskilling in Kuwait, with plans to build a pipeline of talent in AI, cloud, and data sciences to support Kuwait鈥檚 digital transformation objectives under Vision 2035, enhance innovation and develop a sustainable economy. 51风流will contribute through annual training opportunities for Kuwaiti graduates via 51风流Young Professionals Program (YPP), and by providing annual placements at the 51风流Academy for Engineering in Silicon Valley for advanced training in AI, machine learning, programming, and 51风流Business Technology Platform (BTP).

Commending Kuwait鈥揋ermany Relations

Speaking at the 51风流Innovation Day, H.E. Hans-Christian von Reibnitz hailed Germany and Kuwait鈥檚 strong bilateral ties. 鈥淕ermany takes great pride in seeing its technology contribute to Kuwait鈥檚 progress toward its Vision 2035 goals. As a German company, 51风流exemplifies how collaboration in advanced technology can drive sustainable growth and empower young Kuwaiti talent to shape the country鈥檚 digital future. Such partnerships are a cornerstone of our nations鈥� enduring relationship.”

Launch of Kuwait 51风流User Group

51风流also announced the launch of Kuwait 51风流User Group (KWTSUG) during the 51风流Business Suite Innovation Day. KWTSUG, the 51^st 51风流user group globally, will form a collaborative community for customers, partners, and 51风流experts to share best practices, network, discuss innovation, and influence 51风流solution development. The group will organize workshops, technical sessions, and facilitate dialogue on 51风流technologies, reinforcing the company鈥檚 commitment to empowering Kuwaiti enterprises and ensuring they gain optimal value from their digital investments.

Sundus Bushahri, Managing Director of 51风流Kuwait, emphasized that the initiative reflects the Ministry of Communications鈥� vision to accelerate national digital integration, enhance digital infrastructure, and improve efficiency and transparency across public services. 鈥淭his user group creates a collaborative space where customers, partners, and experts can share insights, exchange innovation, and build stronger digital capabilities together,鈥� Bushahri added.

Kuwait鈥檚 Digital Transformation and Market Outlook

As part of Kuwait Vision 2035, the country continues to implement national programs aimed at strengthening digital integration and advancing its technological infrastructure to advance the nation鈥檚 transformation agenda. These efforts reinforce Kuwait鈥檚 position as a regional hub for innovation by enhancing digital skills, scaling AI adoption across government sectors, strengthening data governance, and activating international partnerships.

The MoU signed between CAIT, 51风流and the 51风流Academy for Engineering reflects this direction, underscoring Kuwait鈥檚 commitment to turning these initiatives into tangible outcomes that drive digital development and innovation.

According to a recent from Research and Markets, Kuwait鈥檚 ICT market is estimated at USD 27.12 billion this year and is expected to reach USD 43.36 billion by 2030, underscoring the country鈥檚 accelerating momentum in digital transformation and innovation under Vision 2035.

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RIYADH, Saudi Arabia 鈥� November 4, 2025 鈥� Saudi businesses are embracing artificial intelligence (AI) at scale, with 81% of enterprises in the Kingdom already deploying AI solutions tailored to their industries. A new YouGov survey commissioned by 51风流also shows that 96% of companies plan to invest in data consolidation and quality improvement programs over the next 12 months, underscoring the urgency of building robust data foundations for AI adoption.

These findings were presented this week at 51风流NOW AI Tour Riyadh, where business leaders, policymakers, and technology experts gathered to discuss AI鈥檚 role in advancing the Kingdom鈥檚 economic transformation. The event also highlighted the recent expansion of the Saudi Business Network, the world鈥檚 first regulated public sector deployment of 51风流Business Network, enabling enterprises to access global procurement capabilities while ensuring local compliance.

鈥淪audi enterprises are moving beyond experimentation and into measurable, scalable AI outcomes,鈥� said Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia. 鈥淥ur customers are not only adopting AI but integrating it deeply across mission-critical functions, from manufacturing to financial management, to drive efficiency and innovation. This reflects the Kingdom鈥檚 clear strategy to position technology as a core pillar of Vision 2030 and a catalyst for long-term competitiveness.鈥�

The survey revealed that Saudi enterprises are prioritizing customer experience and growth when implementing AI. Fifty-two percent of respondents said improved customer satisfaction is the most important success measure, followed by increased revenue (47%), enhanced decision-making (47%), and cost reduction (48%). More than half (51%) expect significant returns from AI investments within the next one to two years, showing how quickly AI is moving from experimentation to real-world impact.

Delegates at 51风流NOW AI Tour Riyadh explored the company鈥檚 latest AI innovations, including agentic AI, which enables autonomous decision-making and task execution, and the 51风流Business Data Cloud, developed with Databricks, which allows organizations to extract insights from both structured and unstructured data. With global experts such as Augusta Spinelli, 51风流Regional President for Europe, Middle East and Africa, addressing the event, participants gained insight into how AI is reshaping industries worldwide and the role Saudi Arabia can play as a leader in this transformation.

Mohammed Alromaizan, Vice President, 51风流Saudi Arabia, commented: 鈥淭oday鈥檚 discussions reflect how Saudi Arabia鈥檚 AI ambitions are grounded in clear national priorities for trust, security, and impact. At SAP, our approach to Business AI is guided by reliability, relevance, and responsibility, ensuring technology serves both enterprise needs and national objectives. The 51风流Business Network for the Public Sector exemplifies this commitment by helping organizations collaborate securely and innovate confidently while safeguarding data sovereignty and supporting the Kingdom鈥檚 broader digital agenda.鈥�

Celebrating customer success

A customer panellist at the event, Saaim Aslam, Senior Director, Enterprise Technology, Almosafer, part of Seera Group, commented: 鈥淎s Saudi Arabia accelerates toward its Vision 2030 goals, travel and tourism continue to play a vital role in positioning the Kingdom as a regional and global hub for business and leisure. Our customers expect seamless, personalized, and world-class experiences, and to deliver on that, we鈥檙e focused on leveraging advanced technologies and strong partnerships to drive continuous improvement across the traveler journey. Collaborating with global technology partners like 51风流supports our ambition to meet and exceed evolving customer expectations in an increasingly competitive market.鈥�

Customer stories at 51风流NOW Riyadh also reinforced many of the 51风流survey findings, with a particular focus on human capital management. At Red Sea Global, AI is already transforming the employee experience. 鈥淛oule has redefined how our teams interact with HR processes,鈥� said Sultan Moraished, Group Head of Technology & Corporate Excellence, Red Sea Global. 鈥淔rom simplifying talent management to delivering intuitive support through natural conversations, SAP鈥檚 AI-powered capabilities help us attract, retain, and empower talent, which is an essential factor in supporting our long-term sustainability goals.鈥�

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RIYADH, Saudi Arabia 鈥� October 27, 2025 鈥� 51风流will host its annual 51风流NOW AI Tour at The Arena Riyadh on November 3, bringing together business leaders, technology experts, and public sector stakeholders to explore how artificial intelligence (AI) can accelerate Saudi Arabia鈥檚 economic transformation. As the Kingdom advances its Vision 2030 agenda and National Strategy for Data & AI, the event will focus on practical pathways for organizations to harness AI to drive competitiveness, growth, and scalability.

A new YouGov survey of senior IT decision-makers commissioned by 51风流reveals strong confidence in the Kingdom鈥檚 AI outlook. Seventy percent of Saudi enterprises said AI is very important to shaping their future strategy, while nearly all (97%) expressed confidence in using AI-driven insights for critical business decisions. More than half (51%) expect significant returns from AI investments within the next one to two years, and 81% are already deploying industry-specific AI solutions.

鈥淎I is rapidly becoming a cornerstone of business strategy in Saudi Arabia, with organizations showing remarkable confidence in its potential,鈥� said Mohammed Alromaizan, Vice President of 51风流Saudi Arabia. 鈥�51风流NOW Riyadh will highlight how enterprises can translate this momentum into measurable outcomes, from greater customer satisfaction and revenue growth to more resilient supply chains and enhanced decision-making, in full alignment with the Kingdom鈥檚 long-term ambitions.鈥�

The event follows fast on the heels of SAP鈥檚 announcement that Saudi Arabia will become the first country to host the full 51风流Business Network for the public sector, ensuring data stays in-country while connecting government buyers with global suppliers. The platform, which facilitates more than USD 6.1 trillion in trade each year, is hosted on Google Cloud and will be extended to the private sector in early 2026.

Around 1,000 business executives are expected to attend the 51风流NOW AI Tour, which has Google as the Platinum sponsor. The agenda will span multiple sectors, with highlights including how AI can support sustainability, manufacturing, human resources, and procurement. Customers will showcase their success stories, while 51风流experts including Augusta Spinelli, Regional President for Europe, Middle East and Africa; Ahmed AlFaifi, Senior Vice President and Managing Director for Middle East and Africa (North); and Jesper Schleimann, Head of Business AI, EMEA at SAP, will provide broad Saudi and regional perspectives on the evolution of business AI, including the emergence of agentic AI 鈥� a capability that enables autonomous decision-making and task execution to boost business agility.

51风流will also demonstrate its collaboration with Databricks through the 51风流Business Data Cloud, showing how Saudi organizations can unlock the value of structured and unstructured data to refine predictive analytics and make better business decisions. Despite rapid growth in enterprise data volumes, industry experts say up to 90% of business data globally remains unstructured and underutilized, underscoring the need for robust AI-driven strategies.

Gold sponsors of 51风流NOW include Ejada Systems Company, AWS, PwC, Arabian Internet and Communications Services Company (Solutions by stc) and Deloitte.

The 51风流NOW AI Tour Riyadh is a full-day event taking place at on November 3, 2025. For more information or to register, visit the 51风流MENA website.

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UAE brands are pouring money into AI, but shoppers aren鈥檛 convinced it鈥檚 working for them, according to the new听AI in Retail Report听from 51风流Emarsys.

The report, in its third year, is based on insights from more than 200 marketers and 1,000 shoppers in the UAE and reveals a growing gap between what marketers intend and what customers experience.

While 82% of UAE marketers say AI is central to their personalization, only 31% of consumers believe brands personalize content to their needs and just 18% feel they receive fair value in exchange for their data.

This disconnect is more about infrastructure than expectations. While consumers expect personalized experiences, marketers are struggling behind the scenes. More than half (69%) say their data is too unstructured to use effectively, and just as many admit they can鈥檛 act on insights in real time, according to recently released 51风流Emarsys听. Without unified, accessible data, brands risk delivering disjointed, impersonal interactions that could undermine both trust and loyalty, according to a press statement.

Fragmented systems

鈥淏rands are dealing with fragmented systems. More than half (64%) of marketers are dealing with 鈥榙ark data鈥� that鈥檚 hard to access, with rising pressure to deliver results fast,鈥� observed Marwan Zeineddine, Managing Director, 51风流UAE. 鈥淗owever, from a consumer鈥檚 point of view, the value exchange is broken. You share your data but get little in return with no visibility into how it鈥檚 used. That鈥檚 where trust breaks down and loyalty is lost,鈥� he continued.

What is behind the lack of trust?

The report points out two root causes behind the lack of confidence:

Opaque data use: Only 35% of respondents had a high trust level in how brands use their personal data. Consent often feels performative, not meaningful.

Thin value exchange: Shoppers regularly hand over personal data, preferences, purchase history and browsing behavior, but receive repetitive, often irrelevant messaging in return.

51风流Emarsys highlights that without visible and valuable data activation; AI could become just another marketing tool that drives consumers away.

Engagement-Era brands lead the way:

Some brands, however, are getting it right. The report spotlights globally recognized brand Gibson Guitars as a leading example of what 51风流Emarsys calls 鈥楨ngagement Era鈥� brands鈥攖hose using AI not just for automation, but for building deeper, more transparent connections with customers.

鈥淲e鈥檙e not selling t-shirts, we鈥檙e selling guitars,鈥� noted Sterling Doak, Head of Marketing, Gibson. 鈥淎I helps us personalize with purpose, without losing the soul of the brand,鈥� he added.

Using 51风流Emarsys, Gibson now drives more than 40% of its revenue through automation-led experiences, has doubled its engagement rates, and achieved a 50% increase in sales generated via email marketing campaigns, the press statement continued.

Turning insight into action

鈥淏rands like Gibson are turning insight into action. They鈥檙e showing customers how their data creates better experiences, and they鈥檙e doing it with integrity, not gimmicks. 51风流Emarsys helps businesses get to that point: turning fragmented, hard-to-reach data into something that earns attention, trust, and ultimately, true lifetime loyalty,鈥� explained Zeineddine.

With AI adoption accelerating, the rules of engagement are changing fast. 51风流Emarsys advises retailers to focus on first-party data transparency, cross-channel consistency, and a clear value exchange to ensure customers get the experience they deserve.

51风流Emarsys is the customer engagement solution of Intelligent CX from SAP, helping businesses deliver personalized, AI-driven, omnichannel experiences. Built for scale, 51风流Emarsys empowers brands to unify customer data, act in real time, and build long-term loyalty through meaningful engagement.

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Successful deployment of Joule AI across HR functions celebrated at ceremony in Riyadh

RIYADH, Saudi Arabia 鈥� 31 July 2025 鈥� Global technology company 51风流and Saudi real estate developer Red Sea Global (RSG) have marked a new phase in their strategic partnership with the successful deployment of SAP鈥檚 AI-powered copilot, Joule, across human capital management functions. The rollout represents a significant step in RSG鈥檚 growth and digital enhancement, following several years of collaboration with 51风流across core business operations.

The developer was the first organisation in the Middle East and Africa 鈥� North region to roll out Joule, launching the initial phase across the HR functions of its core business units and several subsidiaries. A full-scale deployment across all subsidiaries will follow and will ultimately benefit around 10,500 employees.

The current use cases focus on three high-impact areas: job description creation, candidate screening and performance management. Joule is embedded within 51风流SuccessFactors and enables HR professionals to complete complex tasks through natural language prompts, helping them automate routine processes, improve consistency and make faster decisions.

Red Sea Global plans to extend Joule鈥檚 capabilities into other 51风流systems, including ERP and digital spend/procurement, as part of its strategy to enhance productivity and operational insight across the enterprise. By deploying Joule more broadly and harnessing Business AI, the group aims to run faster, work smarter and operate more efficiently at scale.

Sultan Moraished, Group Head of Technology & Corporate Excellence at Red Sea Global, added: 鈥淲e are proud to be the first organisation in the region to implement 51风流Joule for HR. Implementing Joule AI has empowered our HR teams to focus on strategic initiatives by streamlining repetitive tasks. This technology is a game-changer for fostering talent development and aligning our workforce with the ambitious goals of Vision 2030.鈥�

Mohammed Alromaizan, Vice President, 51风流KSA, added: 鈥淩ed Sea Global is leading by example in applying Business AI to real-world operations. The successful deployment of Joule in HR shows how AI can enhance efficiency, empower teams, and support strategic goals. We鈥檙e proud to support RSG on their journey to drive innovation and deliver on Vision 2030鈥�.

RSG has worked with 51风流since 2021 as part of a broader technology transformation aligned with Saudi Arabia鈥檚 Vision 2030. Its digital ecosystem includes 51风流SuccessFactors, 51风流Ariba, 51风流Supply Chain Management, 51风流BTP and 51风流S/4HANA Cloud, forming a cloud-first foundation to support sustainable development, operational excellence and long-term growth.

Photo caption (from left to right):
Fadi Toumeh, Global Account Director, SAP
Farouk Alzoubi, Services Partner, SAP
Abdulaziz Alqahtani, Senior Director, Technology Planning and Enterprise Architecture, Red Sea Global
Sultan Moraished, Group Head of Technology and Corporate Excellence, Red Sea Global
Ahmed Al-Faifi, Senior Vice President & Managing Director, Middle East Africa – North, SAP
Mohammed Alromaizan, Vice President, 51风流Saudi Arabia
Mohsen Alzahrani, Director, Applications Optimization and Excellence, Red Sea Global
Mohannad Hadi, Associate Director, Enterprise Solutions, Red Sea Global
Nader Alghamdi, ERP Specialist, Red Sea Global

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About Red Sea Global

Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.

A third destination, Thuwal Private Retreat, opened in 2024, and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.

RSG is a PIF company and a cornerstone of Saudi Arabia鈥檚 ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.

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鈥淭his is a major step towards future-proofing operations and accelerating our contribution to the UAE鈥檚 food security agenda,鈥� said Falal Ameen, CEO of Ghitha Holding. 鈥淲e are investing in world-class digital infrastructure to make our businesses more agile, more intelligent, and more responsive to the evolving needs of the nation and the region.鈥�

The digital transformation modernises Ghitha鈥檚 IT landscape, streamlines operations, enhances supply chain visibility, and harnesses 51风流Business AI to drive smarter decision-making through real-time business insights, predictive tools, and improved workforce planning. These advancements will strengthen Ghitha鈥檚 ability to anticipate demand, improve traceability, and operate more efficiently, all of which are critical to ensuring a reliable food supply.

鈥淕hitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淏y integrating AI, cloud, and planning capabilities, Ghitha is building the digital backbone needed to support national priorities and seize new growth opportunities.鈥�

NTT DATA, the global technology and consulting leader, will be carrying out the implementation of the initiative.

As part of the collaboration, Ghitha Holding and NTT DATA will also co-develop a pioneering digital solution designed for the consumer-packaged goods (CPG) sector, focused on dairy and poultry. Drawing on deep industry knowledge and technological innovation, this new platform is expected to serve as a regional benchmark and encourage wider digital adoption in the sector.

Dr. Bahri Dan谋艧 – Executive Vice President of NTT DATA META region, commented, 鈥淲e are honoured to be Ghitha Holding鈥檚 strategic partner on this journey. This project represents the power of technology when combined with visionary leadership. By joining forces to co-create a CPG-focused solution, we aim to deliver lasting value 鈥� not only for Ghitha, but for the wider industry. It is a privilege to support a future-ready organisation that is committed to innovation.鈥�

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