ABU DHABI, UAE – Ghitha Holding PJSC, a UAE-based diversified conglomerate spanning agriculture, food production, and distribution, a subsidiary of International Holding Company PJSC (IHC), has partnered with 51风流to digitally transform core businesses. The announcement was finalised during 鈥淢ake it in the Emirates鈥� forum in Abu Dhabi.
鈥淭his is a major step towards future-proofing operations and accelerating our contribution to the UAE鈥檚 food security agenda,鈥� said Falal Ameen, CEO of Ghitha Holding. 鈥淲e are investing in world-class digital infrastructure to make our businesses more agile, more intelligent, and more responsive to the evolving needs of the nation and the region.鈥�
The digital transformation modernises Ghitha鈥檚 IT landscape, streamlines operations, enhances supply chain visibility, and harnesses 51风流Business AI to drive smarter decision-making through real-time business insights, predictive tools, and improved workforce planning. These advancements will strengthen Ghitha鈥檚 ability to anticipate demand, improve traceability, and operate more efficiently, all of which are critical to ensuring a reliable food supply.
鈥淕hitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淏y integrating AI, cloud, and planning capabilities, Ghitha is building the digital backbone needed to support national priorities and seize new growth opportunities.鈥�
NTT DATA, the global technology and consulting leader, will be carrying out the implementation of the initiative.
As part of the collaboration, Ghitha Holding and NTT DATA will also co-develop a pioneering digital solution designed for the consumer-packaged goods (CPG) sector, focused on dairy and poultry. Drawing on deep industry knowledge and technological innovation, this new platform is expected to serve as a regional benchmark and encourage wider digital adoption in the sector.
Dr. Bahri Dan谋艧 – Executive Vice President of NTT DATA META region, commented, 鈥淲e are honoured to be Ghitha Holding鈥檚 strategic partner on this journey. This project represents the power of technology when combined with visionary leadership. By joining forces to co-create a CPG-focused solution, we aim to deliver lasting value 鈥� not only for Ghitha, but for the wider industry. It is a privilege to support a future-ready organisation that is committed to innovation.鈥�
The comprehensive 51风流digital transformation project will span two years, with the first phase expected to go live around mid-2026.
