Abu Dhabi, UAE – 7 April 2026 鈥� The Ministry of Finance has named 51风流as one of the pre-approved eInvoicing service providers under the country鈥檚 new electronic invoicing framework, becoming the first enterprise resource planning (ERP) provider to be included on the Ministry鈥檚 pre-approved list.

The recognition positions 51风流to support organizations preparing for the UAE鈥檚 transition to structured electronic invoicing, which will begin with a pilot program and voluntary adoption stage starting in July 2026, followed by a phased mandatory implementation from 2027.

For 51风流customers, pre-approval provides a pathway to managing eInvoicing compliance directly within their core ERP systems. SAP鈥檚 UAE-specific eInvoicing capabilities integrate with 51风流ERP environments to support secure invoice generation, transmission, validation, and reporting as part of an end-to-end business process.

The Ministry of Finance鈥檚 pre-approval authorizes provider to offer eInvoicing services in the UAE, subject to receiving final accreditation within the Ministry鈥檚 implementation timeline. As organizations prepare for the upcoming rollout phases, SAP鈥檚 pre-approval allows customers to begin planning their compliance strategy while aligning invoicing processes with their broader digital finance architecture.

鈥淭he UAE continues to set a strong example in building modern digital infrastructure for business and finance,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淎s electronic invoicing becomes a regulatory requirement, organizations will need solutions that integrate compliance directly into their operational systems. SAP鈥檚 approach enables customers to manage invoices, reporting, and compliance as part of a unified ERP environment, helping them simplify processes while maintaining transparency and control.鈥�

The UAE鈥檚 electronic invoicing framework introduces a structured digital model for invoice exchange between businesses, government entities, and tax authority. Under this model, invoices are transmitted through accredited service providers that securely connect suppliers, buyers, and the Federal Tax Authority, enabling invoice data to be validated and reported automatically.

Enterprises will be able to manage these requirements through the 51风流Document and Reporting Compliance solution developed specifically for the UAE, which connects invoicing processes within 51风流ERP systems to government-mandated eInvoicing ecosystem. By embedding compliance capabilities directly into enterprise workflows, organizations can reduce system fragmentation while strengthening security and data governance.

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April 1, 2026 鈥� (NYSE: SAP) announced that the 51风流Emarsys solution has been renamed to reflecting SAP鈥檚 strategy to make engagement a core enterprise capability across the 51风流portfolio.

51风流is recognized in the 2026 Gartner庐 Magic Quadrant™ for Personalization Engines. 51风流Engagement Cloud now brings SAP鈥檚 trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.

51风流Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalized engagement.

The announcement is supported by new data in the highlighting the growing pressure on organizations to close the customer engagement gap. While 74% of UAE businesses believe they are delivering seamless experiences, 66% of consumers report frustration with being passed between teams to resolve a single issue. At the same time, 76% of businesses plan to invest in AI-powered customer engagement in 2026, and 74% see AI as essential to retaining customers. However, 47% of consumers say organizations are still too slow to use data in ways that deliver meaningful value, underscoring the need to better connect insight with execution.

As part of this evolution, 51风流also announced 51风流Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data-control capabilities for organizations operating鈥� across multiple brands, regions, and teams.

鈥淭his approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 51风流Engagement Cloud.

To illustrate this, organizations operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

鈥淏usinesses across the region are investing in customer experience, but the data shows that investment alone is not enough,鈥� said Marwan Zeineddine, Managing Director, 51风流UAE. 鈥淥rganizations require solutions that connect insight with action in real time, at scale, and without friction. As AI becomes more autonomous, with agentic capabilities enabling systems to act on data and adapt in the moment, 51风流Engagement Cloud supports organizations in delivering consistent, personalized experiences while maintaining the governance and control required for enterprise operations.鈥�

Existing capabilities of the 51风流Emarsys solution remain available within 51风流Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 51风流Engagement Cloud, enterprise edition, is available now, with additional innovations delivered through SAP鈥檚 innovation road map.

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DUBAI, United Arab Emirates 鈥� 18 February 2026 鈥� RAK Ceramics, a global leader in ceramics and porcelain manufacturing, has selected global technology giant (NYSE: SAP) 听to deploy an enterprise-wide digital transformation accelerated through the adoption of RISE with SAP. The program will establish end-to-end process integration across the company’s 55 entities, creating a unified cloud platform that supports operations in more than 150 countries.

The project addresses the complexity of operating multiple entities across fragmented systems by consolidating them onto a core cloud platform of 51风流Business Suite that includes 51风流S/4HANA Private Cloud, 51风流Integrated Business Planning, and 51风流SuccessFactors powered by 51风流Business AI. 51风流Integrated Business Planning will be adopted across three key areas: sales and operations, response and supply, and demand planning, alongside 51风流SuccessFactors Employee Central and cloud payroll. By upgrading to a modern cloud environment, RAK Ceramics gains greater visibility and improved operational control, as well as a system designed to adapt as new technologies and business requirements emerge.

Abdallah Massaad, CEO, RAK Ceramics, said: 鈥淪electing 51风流solutions reflects our focus on strengthening how we operate and ensuring technology supports long-term growth. Consolidating global operations across RAK Ceramics onto a unified cloud platform will deliver greater transparency and control across the business. By adopting Clean Core principles and decustomization, we will create an agile infrastructure that can adapt to change over time. This foundation will enable us to introduce advanced capabilities, including AI, and empower our 12,000 employees with real-time data and integrated processes to better serve our customers.鈥�

RAK Ceramics will implement various 51风流solutions to enable more efficient management of resources across the enterprise over five years, supported by a cloud environment designed to improve efficiency and decision-making at scale. With AI-powered ERP, the company is positioned to progressively introduce intelligent automation across the enterprise. 51风流Integrated Business Planning further strengthens forecasting, inventory management, and working capital efficiency, supporting resilient and responsive supply chains worldwide.

Marwan Zeineddine, Managing Director, 51风流UAE, commented: 鈥淩AK Ceramics is demonstrating how manufacturers can simplify complex environments globally and build a digital foundation that supports scale and consistency. The deployment of 51风流S/4HANA Private Cloud, Integrated Business Planning, and SuccessFactors will provide enhanced visibility and governance required to manage operations worldwide more effectively. By applying Clean Core principles, the company will reduce technical debt and establish a platform that can evolve as business and market requirements change, supporting its next phase of growth.鈥�

Zeineddine added that RAK Ceramics is also exploring 51风流Business AI capabilities, including Joule and SAP鈥檚 expanding portfolio of embedded AI use cases. SAP鈥檚 Business AI roadmap currently includes more than 350 embedded AI use cases available across its applications, with the portfolio expected to grow to over 1,000 use cases, alongside more than 40 AI agents designed to support role-based automation and decision-making across business functions.

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About RAK Ceramics

RAK Ceramics is one of the largest ceramics鈥� brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5.7 million pieces of sanitary ware, 36 million pieces of porcelain tableware and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe.

Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately USD $1 billion.

Learn more about RAK Ceramics :

For media inquiries and more information about RAK Ceramics, please contact:
Sufiya Sheikh
Phone : +971 528742670
e-mail : sufiya.sheikh@rakceramics.com

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DUBAI, United Arab Emirates鈥� 5 August2025 鈥� 51风流today announced that Grandiose Supermarket, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Group, has signed an agreement to implement RISE with 51风流S/4HANA Cloud 鈥� Private Edition as the digital backbone of its operations, integrated with 51风流Business AI.

This strategic partnership will empower Grandiose to deliver even more exceptional customer experiences, unlock AI-driven operational intelligence, and support its bold growth ambitions in the UAE鈥檚 dynamic retail landscape.

By adopting RISE with 51风流S/4HANA, hosted on Microsoft Azure, and integrating 51风流Business AI, Grandiose aims to streamline its supply chain, enhance stock visibility and improve replenishment planning. The solution will optimize product availability across branches while reducing instances of overstocking and understocking.

鈥淐ustomer experience is at the heart of everything we do at Grandiose,鈥� said Mussaab Aboud, CEO Grandiose Supermarket. 鈥淧artnering with 51风流and leveraging 51风流Business AI helps us better understand our customers’ needs, predict trends, and exceed their expectations with seamless availability and personalized services. The resilience and optimization provided by SAP鈥檚 AI-infused solutions will help us automate core processes and focus more on value-added services that enrich the customer journey.鈥�

The implementation of 51风流S/4HANA will serve as the digital core for Grandiose鈥檚 operations, leveraging industry-specific vertical solutions tailored for the retail and food sectors. These out-of-the-box capabilities, combined with localized features for taxation and compliance based on SAP鈥檚 strong relationships with UAE customers, reduce the need for extensive customizations and accelerate time-to-value.

Central to this transformation is 51风流Business AI, which enhances Grandiose鈥檚 business applications with intelligent automation and deeper analytics. This empowers teams to offload routine work, analyze millions of data points for deeper insights into customer and supply chain behavior, and focus on strategic initiatives that drive innovation and growth. This AI-driven foundation ensures Grandiose can scale efficiently, opening new stores and entering new markets with intelligence built into every layer of the business.

鈥�51风流has become synonymous with family conglomerates and growth-driven businesses like the Ghassan Aboud Group, especially in the retail sector where innovation and resilience are essential,鈥� said Marwan Zeineddine, Managing Director, 51风流UAE. 鈥淲e’re proud to support Grandiose’s expansion with a future-ready platform powered by Business AI that enhances customer experience, optimizes operations, and drives continuous innovation.

As Grandiose continues to scale across the UAE and beyond, this transformation lays the groundwork for a more intelligent, responsive, and customer-centric retail model, setting a new benchmark for digital excellence in the UAE.

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About Grandiose Supermarket

Established in 2016, Grandiose has rapidly expanded to almost 50 stores across the UAE, with additional locations set to launch this year. As part of the Ghassan Aboud Group鈥攁 global conglomerate founded in 1994 with a diversified portfolio spanning food retail, distribution, automotive, and more鈥攖he supermarket chain is renowned for its one-of-a-kind Food Avenue concept, wide assortment of premium international goods, and aesthetically curated stores that offer a unique, multisensory shopping experience.

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DUBAI, UAE 鈥� 12 June 2025 鈥� 51风流University Alliances has launched its Business AI Roadshow in the UAE as the latest in a series of collaborations aimed at equipping young people across the Middle East with in-demand technology skills. The UAE interactive tour 鈥� which was launched in collaboration with the 51风流Business Women鈥檚 Network and in partnership with Deloitte and Zayed University 鈥� introduces university students to real-world applications of AI in business while demonstrating how 51风流technologies are shaping the future of work.

“Through these programs, we鈥檙e helping to nurture a new generation of talent that will lead the digital transformation of the region,” said Marwan Zeineddine, Managing Director of 51风流UAE. “Empowering youth with advanced skills in AI and digital technologies is essential for building the knowledge economies of tomorrow.”

At each stop on the Business AI Roadshow, students participate in live demonstrations and hands-on activities that illustrate the role of AI in solving complex business challenges. The sessions also explore how companies across industries are embedding AI into their core operations. Participating students gain practical insight into how to navigate and thrive in a digital-first workplace.

The roadshow builds on the success of SAP’s inaugural MENA Learning Tour to the company鈥檚 global headquarters in Walldorf, Germany. There, select students from the region鈥檚 universities met 51风流executives including CEO Christian Klein and gained exposure to cutting-edge innovation through workshops, labs, and career mentorship opportunities. Students were given the opportunity to pitch business cases, explore new approaches to design thinking and agile collaboration, and experience what it is like working at SAP.

The response from students was overwhelmingly positive. Mouza Alnuaimi, an Information Technology and Network Security student at Zayed University, UAE, said: 鈥淔rom day one, we were immersed in a learning journey, from Design Thinking sessions on AI to engaging with professional mentors. Living a day alongside 51风流employees and experiencing their passion was inspiring.鈥�

Launch of 51风流Learning Hub for Students

These learning initiatives are part of a wider effort by 51风流to strengthen links between academia and industry. Central to this is the global launch of the 51风流Learning Hub, Student Edition, which offers university students flexible, online access to over 1,500 learning assets including interactive e鈥憀earning courses, expert-led webinars, and hands鈥憃n practice systems. Through the Hub, students can follow curated learning paths aligned to emerging job roles in AI, data analytics, and enterprise resource planning.

Beyond self鈥憄aced study, the Hub provides exclusive access to community-led study groups and live Q&A sessions with 51风流experts, enabling peer collaboration and real鈥憈ime feedback. Learners can earn industry-recognized 51风流certifications, from Associate to Professional levels, and showcase digital badges on their professional profiles. By democratizing access to cutting-edge 51风流content, the Learning Hub empowers students to build in-demand skills and stand out in today鈥檚 competitive job market.

SAP鈥檚 education programs support national transformation agendas across the region by helping build digital talent pipelines and by fostering inclusive, innovation-driven economies.

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鈥淭his is a major step towards future-proofing operations and accelerating our contribution to the UAE鈥檚 food security agenda,鈥� said Falal Ameen, CEO of Ghitha Holding. 鈥淲e are investing in world-class digital infrastructure to make our businesses more agile, more intelligent, and more responsive to the evolving needs of the nation and the region.鈥�

The digital transformation modernises Ghitha鈥檚 IT landscape, streamlines operations, enhances supply chain visibility, and harnesses 51风流Business AI to drive smarter decision-making through real-time business insights, predictive tools, and improved workforce planning. These advancements will strengthen Ghitha鈥檚 ability to anticipate demand, improve traceability, and operate more efficiently, all of which are critical to ensuring a reliable food supply.

鈥淕hitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淏y integrating AI, cloud, and planning capabilities, Ghitha is building the digital backbone needed to support national priorities and seize new growth opportunities.鈥�

NTT DATA, the global technology and consulting leader, will be carrying out the implementation of the initiative.

As part of the collaboration, Ghitha Holding and NTT DATA will also co-develop a pioneering digital solution designed for the consumer-packaged goods (CPG) sector, focused on dairy and poultry. Drawing on deep industry knowledge and technological innovation, this new platform is expected to serve as a regional benchmark and encourage wider digital adoption in the sector.

Dr. Bahri Dan谋艧 – Executive Vice President of NTT DATA META region, commented, 鈥淲e are honoured to be Ghitha Holding鈥檚 strategic partner on this journey. This project represents the power of technology when combined with visionary leadership. By joining forces to co-create a CPG-focused solution, we aim to deliver lasting value 鈥� not only for Ghitha, but for the wider industry. It is a privilege to support a future-ready organisation that is committed to innovation.鈥�

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Dubai, UAE 鈥� 16 April 2025 鈥� As AI adoption accelerates across the UAE, business leaders are banking on its potential to drive long-term growth. A new YouGov survey commissioned by 51风流reveals that 94% of enterprises in the country believe AI will be a key driver of business expansion, with nearly half (49%) expecting significant returns on AI investments within the next one to two years.

This optimism was on full display at the 51风流NOW AI Tour held in the UAE today, where more than 1,500 industry experts, public sector leaders, and business executives gathered at the Dubai Expo Center to explore AI鈥檚 transformative potential across industries.

鈥淎I is already delivering tangible business value, and the UAE market is clearly ready to embrace its potential,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淭he 51风流survey shows that businesses recognize AI as a key driver of growth, but unlocking its full value requires the right strategies. The 51风流NOW AI Tour was designed to help organizations navigate this journey, providing the insights and tools they need to leverage the full power of AI to meet their specific needs.鈥�

The 51风流survey findings reflect this momentum, with 97% of the UAE IT decision-makers surveyed expressing confidence in using AI-driven insights to guide critical business decisions, and with 72% describing themselves as 鈥榲ery confident鈥� in doing so.

As AI adoption rises, UAE businesses are looking beyond experimentation and focusing on real-world applications that drive measurable impact. Attendees at the 51风流event explored the company鈥檚 latest advancements in business AI, including agentic AI, which enables autonomous decision-making and execution of complex tasks.

51风流also showcased its collaboration with Databricks through the 51风流Business Data Cloud, highlighting how organizations can eliminate data silos and extract deeper insights from structured and unstructured data. With the survey showing that 58% of UAE enterprises plan to invest in data consolidation and quality improvement programs over the next 12 months, the event underscored the growing need for businesses to refine their data strategies to fully harness AI鈥檚 potential.

This focus on data was of particular interest to businesses that are increasingly looking to use industry-specific AI solutions, with 76% of enterprises in the UAE using AI-driven solutions that have been tailored specifically for their industry, according to the 51风流survey.

Sharing customer AI successes

The 51风流AI Tour also saw several signing ceremonies and deployment announcements, including innovative implementations at Al-Futtaim and Al Ghurair Iron & Steel LLC (AGIS) that demonstrate how AI can revolutionize business processes.

BS Shetty, General Manager of AGIS, said, 鈥淥ur recent collaboration with 51风流has enabled us to reimagine how we approach sustainability and operational efficiency. By deploying RISE with 51风流Private Cloud edition alongside a tailored 51风流Business Technology Platform (BTP) solution, we鈥檝e harnessed the power of AI to automate over 400 calculations, cutting operator time from 20 minutes to just three. Efficient user interfaces have simplified the Planning and Manufacturing functions at the shopfloor. This end-to-end integration, from customers to manufacturing, empowers our teams with real-time insights, supports accurate ESG reporting, and aligns seamlessly with the UAE鈥檚 National Framework for Sustainable Development. We’re proud of what we’ve achieved and excited to keep pushing boundaries with Business AI and data-driven innovation.鈥�

Al-Futtaim Group鈥檚 Chief Technology Officer, Himanshu Shrivastava, said, 鈥�At Al-Futtaim, we鈥檙e committed to adopting technologies that enable our people to work more effectively and deliver exceptional employee experience; 51风流SuccessFactors with Joule is helping us do just that. As one of the first organizations in the region to go live with this generative AI-powered capability, we鈥檝e been able to personalize the employee experience like never before. Whether it鈥檚 helping managers make faster talent decisions or guiding employees through everyday HR tasks with natural, conversational support, Joule is transforming how our people engage with HR 鈥� intuitively, intelligently, and at their convenience.鈥�

SAP鈥檚 AI-driven solutions also support the UAE鈥檚 national AI strategy, which aims to position the country as a global hub for AI innovation. The technology company will also be participating in the 鈥楳achines Can See 2025′ event as part of Dubai鈥檚 AI Week later this month.

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DUBAI, UAE 鈥� April 10, 2025 鈥� 51风流is set to host its largest-ever UAE gathering, the 51风流NOW AI Tour, at Expo City in Dubai on April 15, bringing together industry experts and business leaders to explore the potential of artificial intelligence (AI) in enterprise management and public sector innovation. As AI reshapes industries worldwide, the UAE has positioned itself as a leader in AI-driven economic transformation, and discussions will focus on how local enterprises can effectively navigate this rapidly evolving landscape.

A recent YouGov survey of chief IT decision-makers commissioned by 51风流found that a significant number (69%) of UAE businesses consider AI very important to their future strategy, with a further 28% describing it as 鈥榮omewhat important鈥�. Moreover, companies are measuring AI success through multiple key business outcomes, with improved customer satisfaction cited as a top priority by 52% of respondents, followed closely by increased revenue (50%), cost reductions (49%), and enhanced decision-making (49%).

鈥淎I is no longer just an emerging technology; it is a fundamental driver of business success,” said Marwan 听Zeineddine, Managing Director, 51风流UAE. 鈥淎s AI capabilities advance, organizations must stay ahead of the curve to remain competitive. The 51风流NOW AI Tour is designed to ensure businesses in the UAE fully understand how to leverage AI for tangible impact. The event forms part of our long-term commitment to supporting the country鈥檚 AI ambitions, building on initiatives such as our AI-focused training programs for students and young Emirati professionals, as well as establishing an 51风流AI Experience Center for co-innovation of AI-powered industry solutions with customers and partners.鈥�

The event will cover multiple sectors, with highlights including a session exploring how Digital Authorities in the UAE are driving innovation, and deep-dive sessions into supply chain, human resources and procurement strategies. In addition, customers will share AI success stories, while Dr. Philipp Herzig, Chief AI Officer of SAP, will discuss cutting-edge developments in business AI, agentic AI and the global industry evolution.

The event will feature SAP鈥檚 latest advances in business AI, including agentic AI, which enables autonomous decision-making and task execution, reducing inefficiencies and enhancing business agility. 51风流will also showcase its collaboration with Databricks through the 51风流Business Data Cloud, demonstrating how businesses can harness structured and unstructured data, an area of immense untapped potential. Despite the exponential growth of enterprise data, a vast majority of data 鈥� as much as 90% according to industry experts 鈥� remains unstructured and underutilized, making it difficult for businesses to extract meaningful insights. By integrating SAP鈥檚 business data with Databricks鈥� advanced AI models, organizations can break down data silos, improve predictive analytics, and drive more informed decision-making at scale.

The 51风流AI NOW Tour will take place at Dubai Exhibition Centre (Expo City) South Halls from 8am to 5pm on April 15, 2025. For more information or to register, visit the .

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Dubai, United Arab Emirates,听21 March, 2025 – Azizi Developments, a leading private developer in the UAE, has entered a strategic partnership with 51风流to drive an end-to-end digital transformation of its operations, supporting its ambitious growth plans. As a net new customer, Azizi Developments will adopt RISE with 51风流Private Cloud, including 51风流S/4HANA, as well as a wider range of 51风流solutions that will enhance the services it delivers to its stakeholders, with a focus on its clients and staff.

The signing ceremony, which was attended by the Group CEO of the Azizi Group of companies, Mr. Farhad Azizi, and Senior Vice President, 51风流Middle East and Africa 鈥� South, Mr. Sergio Maccotta, as well as other senior management figures of both entities and several other key stakeholders, was held at Azizi Developments鈥� offices in the Conrad Hotel on Dubai鈥檚 Sheikh Zayed Road on the 20th of March 2025.

This digital transformation project aims to create a unified digital architecture, streamlining operations and ensuring seamless integration across all departments. The project is particularly timely as the company expands its footprint in the UAE and beyond, necessitating enhanced efficiency, transparency, and real-time data access for agile and effective decision-making and execution.

Mr. Farhad Azizi, Group CEO of the Azizi Group of companies, commented, “Since our inception, we’ve been committed to placing our customers at the very forefront of our business, part of which is our unwavering focus on delivering the highest levels of service quality. Our newly established partnership with 51风流is a testament to this commitment, enabling us to integrate cutting-edge technologies that will streamline our operations to the benefit of all those who work and invest with us.”

Azizi Developments is embarking on developing approximately 150,000 units, an ambitious expansion strategy that includes a recently announced investment of AED 1 billion to establish 12 new factories in Khalifa Economic Zones Abu Dhabi (KEZAD). The adoption of SAP鈥檚 technologies will support this growth as well as Azizi鈥檚 diversification into hospitality, providing the agility and real-time insights needed to manage its expanding portfolio of world-class properties and luxury hotels across Dubai and beyond.

In addition to RISE with SAP, Azizi Developments will leverage 51风流SuccessFactors to optimize workforce management, ensuring seamless talent acquisition, employee engagement, and performance tracking. The adoption of 51风流Business Technology Platform (BTP) will enable Azizi to integrate and extend applications, harness real-time analytics, and unlock new efficiencies through AI and automation. Azizi will also be implementing 51风流sales and service components to further enhance the services employees deliver to customers. Meanwhile, 51风流Field Service Management will enhance operational responsiveness by streamlining maintenance, improving resource allocation, and ensuring timely service delivery.

Mr. Sergio Maccotta, Senior Vice President, 51风流Middle East and Africa – South, said, 鈥淭his partnership reflects the growing importance of integrated and AI-driven business solutions in the real estate sector. By adopting RISE with 51风流and our suite of intelligent technologies, Azizi Developments is building a strong digital foundation that enhances efficiency, agility, and long-term business resilience.鈥�

51风流was selected for the project due to its deep industry expertise and its AI-infused portfolio and automatic upgrades to new technologies, enabling Azizi to benefit from a flexible, future-proof digital system. The deployment underscores Azizi Developments’ dedication to innovation and operational excellence, aligning with its mission to deliver high-quality communities and exceptional customer experiences.

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About Azizi Developments

Azizi Developments is a leading developer based in Dubai, UAE. With more than 40,000 homes successfully delivered to local and international investors and end users of over 100 nationalities, the developer prides itself on its extensive portfolio of modern luxury developments across Dubai鈥檚 most sought-after residential and commercial destinations, its construction-driven approach, and its commitment to transparency and customer centricity. Azizi鈥檚 residential and commercial properties are investor friendly, catering to all lifestyles. The developer makes it its international mission to develop lifestyles and enrich the lives of its residents with a focus on catalyzing the vision and development of the markets that it operates in.

Azizi currently has around 150,000 units under construction, worth tens of billions of US dollars. The company is renowned for developing the world鈥檚 second tallest skyscraper and an AED 2.5 billion opera, which is its gift to the city, as part of its cultural district at Azizi Venice. Azizi has a strong track record and sizeable project pipeline through its extensive land bank and strategic partnerships with Dubai鈥檚 key master developers, and is instrumental in developing world-class properties in MBR City, Palm Jumeirah, Sheikh Zayed Road, Dubai Healthcare City, Dubai South, City of Arabia, Al Furjan, Studio City, Sports City and Downtown Jebel Ali.

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The awards were presented by SAP鈥檚 senior leadership team including Nazia Pillay, Head of Partner Ecosystem at 51风流MEA South and Marwan Zeineddine, Managing Director for 51风流in the UAE.

Among the distinguished winners, Inflexion Infotech. secured two awards, including the Innovation Award for Packages/Own Intellectual Property & Top Demand Generation Award, while Deloitte was recognized for AI Use Cases Innovation. Accenture earned the Best Global Services Strategic Partner Cloud Revenue Contribution award, and Indus Novateur Software took home two accolades, including Top B1 Partner and Best Public S/4 Cloud Revenue Partner.

Other winners included NTT Data Business Solutions, which won the Top Demand Generation Award and Top Cloud Revenue in the UAE, as well as Mannai IT Solutions (MTC), which received the Top Cloud Revenue for SAP鈥檚 Fast Growth Market award. Edraky was named Rising Star for the UAE, while Yash Technologies secured both the Rising Star for SAP鈥檚 Fast Growth Markets and Top Capacity Growth awards.

The 51风流Partner Awards highlight the dedication of its ecosystem to accelerating digital transformation and delivering innovative solutions to businesses across the region. The winners, selected from SAP鈥檚 extensive partner network, were evaluated based on stringent criteria, recognizing their expertise and leadership in leveraging advanced technologies.

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