Riyadh, KSA 鈥�听The Saudi Investment Recycling Company SIRC, wholly owned by the Public Investment Fund (PIF), has announced the successful deployment of solutions from global technology company 51风流that will modernize business processes including procurement infrastructure and employee management.

The two parties are also deepening their existing relationship, signing a memorandum of understanding (MoU) to explore the creation of a digital transformation roadmap that will enable SIRC to enhance its environmental performance and reporting capabilities and leverage new technologies to enrich customer services.

SIRC and its subsidiaries Akam and Reviva successfully deployed 51风流S/4HANA enterprise resource planning (ERP) solution, 51风流Analytics Cloud, 51风流Ariba and 51风流SuccessFactors, with implementation at several other subsidiaries to follow soon. This represents an extension of the company鈥檚 partnership with SAP, which began in 2022 with SIRC adopting an ERP solution.

Sultan Saud Alsaif, Executive Director of Technology & Innovation at SIRC, commented, 鈥淎s champions of the circular economy and supporters of the National Waste Management Framework, SIRC seeks out investors and partners who share a genuine commitment to supporting the environment. Through the MoU with SAP, we are collaborating on innovative ways to leverage technology that will enhance our contributions to, and reporting on, environmental protection initiatives. At the same time, our operations need to run efficiently and productively, following best industry practices, which is why we have deployed 51风流Analytics Cloud, Ariba and SuccessFactors as part of a comprehensive digital transformation program. These deployments ensure our employees are engaged and our procurement is managed intelligently, while the automation of business processes and data analysis improve efficiencies, ultimately enhancing the experience for all parties involved.鈥�

Established in 2017, SIRC is committed to achieving the environmental and sustainability objectives outlined in the Kingdom’s Vision 2030 through advancing waste management practices, promoting recycling initiatives, conserving natural resources, and moving towards a circular economy. The company develops, owns, operates and finances various activities across all waste types in the Kingdom.

Alongside the current deployments, SIRC and 51风流will be focusing in particular on two strategic priorities this year as part of the MoU. The first is enhancing customer experience, which could include SIRC implementing a next-generation CRM platform. The second is exploring how SAP鈥檚 portfolio of sustainability-focused solutions could be leveraged to help SIRC analyze and report on sustainability KPIs and its carbon footprint.

Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia, commented, 鈥淕iven the pivotal role played by SIRC as the driving force behind circular economy investments in the Kingdom, it was important to have future-proof, scalable and intelligent spend and human resource management solutions that could be integrated seamlessly into its existing 51风流landscape. Sustainability is core to SAP鈥檚 corporate strategy and our purpose to help the world run better and improve people鈥檚 lives. SAP鈥檚 values are aligned with those of SIRC, so it is natural for our partnership to extend beyond a technical digital transformation to co-innovating and collaborating on environmental initiatives and reporting.鈥�

The 51风流Ariba portfolio offers an end-to-end spend management system with integrated supplier information, lifecycle, performance, and risk management functions. 51风流SuccessFactors Human Experience Management (HXM) Suite provides comprehensive global HR software, spanning core HR and payroll, talent management, HR analytics and workforce planning, and employee experience management.

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EGA uses 51风流software solutions to manage functions such as marketing & sales, supply chain, finance, human capital, production planning & scheduling, and plant maintenance across its global business. Currently, EGA processes more than 150,000 business transactions every month. Upgrading to 51风流S/4 HANA will increase data processing speeds by 30x, future-proofing computing for EGA鈥檚 functions and unlocking potential for digital capabilities such as artificial intelligence and advanced real-time data analytics.

EGA鈥檚 new 51风流S/4HANA will be hosted in a private cloud in Microsoft Azure and will benefit from continuous updates as 51风流technologies evolve. The migration to the new system will be through 51风流RISE.

EGA launched its much-wider digital transformation in 2021, aiming to enhance every aspect of its operations and business, while upgrading customer and employee experience and ultimately creating new revenue streams.

Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said: “Our digital transformation is a core part of achieving EGA’s bold aspiration to innovate the future of aluminium production. Leading our sector in the application of Industry 4.0 requires advanced computing and software capabilities to generate real-time data analytics and insights. The opportunities of Industry 4.0 are not just in our operations, but also in the functions through which we manage our business.鈥�

Carlo K Nizam, Chief Digital Officer of Emirates Global Aluminium, said: 鈥淪/4HANA is part of our new digital foundations and brings with it a significantly enhanced employee experience that is real time, mobile friendly and integrates seamlessly to our state-of-the-art data platform which enables a wide range of Industry 4.0 capabilities.鈥�

During the signing ceremony at EGA鈥檚 headquarters, Manos Raptopoulos, President of SAP鈥檚 Europe, Middle East and Africa region, commented: 鈥淓mirates Global Aluminium is a highly progressive company, with a vision to leverage Industry 4.0 capabilities to boost its competitiveness, improve operations, and benefit its people. With 51风流S/4HANA on RISE, EGA will increase its resiliency and future-proof its computing for key business functions. EGA will also gain improved visibility, flexibility, reduced total cost of ownership, and enhanced user experience.鈥�

In its wider digital transformation, EGA has so far implemented over 60 Industry 4.0 use cases, 听ranging from using artificial intelligence vision to quality check carbon anode production in real-time, to developing predictive tools for market movements in key commodities. To date, almost 2,000 EGA employees have been upskilled in digital capabilities and ways of working, and the transformation has delivered some $90 million in financial impact.

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DUBAI, UAE —听Emirates Steel Arkan (ESA), one of the largest publicly traded steel and building materials manufacturers in the region, has signed an agreement with global technology company (NYSE: SAP) to consolidate its operations under a single, unified cloud-based enterprise resource planning (ERP) solution, while simultaneously increasing the resilience and sustainability of its supply chain.

ESA is adopting RISE with 51风流to securely transition its mission-critical processes from its existing 51风流ERP system to 51风流S/4HANA, with data hosted in-country. As a result, ESA will benefit from a streamlined and integrated system, improving visibility and control over all of its operations and gaining real-time data and insights. The company will also leverage S/4HANA Supply Chain Management to enhance planning and monitoring activities and optimize performance and agility in all areas of its supply chain.

Saeed Khalfan Alghafri, CEO of Emirates Steel, an Emirates Steel Arkan company, commented, 鈥淲e have worked closely with 51风流to ensure we have a comprehensive transformation that fulfills all our objectives. These range from supporting our environmental sustainability commitments and creating a resilient supply chain, to embracing new technologies and leveraging these to innovate and set new standards for our industry. In addition to unifying and streamlining our processes, the new deployment will ensure we continue to deliver optimal services to our customers, employees and partners, supported by real-time data and insights that enable us to act quickly in leveraging opportunities and responding to changing needs.鈥�

With supply chains across the world facing significant challenges over the past few years, it is important for ESA to ensure its supply chain is as risk resilient and sustainable as possible. By embracing cloud computing and 51风流Digital Supply Chain Management, ESA will be using an integrated supply chain model that eliminates process silos, predicts disruptions, and creates feedback loops that improve business performance. In this way, the company can respond swiftly to unexpected rebounds, meet changes in customer demand, and proactively mitigate logistical risks in a sustainable way.

On the sidelines of a ceremony to mark the signing of the agreement, Marwan Zeineddine, Managing Director of 51风流UAE, said, 鈥淲e worked hand-in-hand with the Emirates Steel Arkan team to create a secure, agile and comprehensive digital transformation that delivers real-time data insights and enables the company to benefit from 听automated processes, greater control, transparency and resiliency in all areas of its operations. This includes a supply chain management system that prioritizes reliability and sustainability alongside cost, margin, and speed. As a result of adopting RISE with SAP, the company will enjoy automatic upgrades and benefit from our continued focus on embedding technologies such as sustainability analytics, AI and generative AI into all of our solutions.鈥�

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About Emirates Steel Arkan (ESA)

Emirates Steel Arkan (the Group) is a public joint stock company (ADX: EMSTEEL) and the UAE鈥檚 largest steel and building materials manufacturer. The Group leverages cutting-edge technologies to supply both the local market and more than 70 international markets with high-quality finished products, creating a one-stop shop for the manufacturing and construction sectors. Emirates Steel Arkan is committed to contributing to the UAE’s industrial strategy 鈥極peration 300 billion鈥� by delivering market-leading products to support local industries, creating job opportunities for UAE Nationals, and enhancing its sustainable practices. The Group is also among the leading decarbonized steel manufacturers in the world and is recognized for its world-class safety performance.

The Group鈥檚 steel and building materials have been used in some of the UAE鈥檚 most iconic construction projects, including the Burj Khalifa, Emirates Palace, Etihad Towers, Yas Island, and more. Emirates Steel Arkan is majority owned by ADQ, one of the region鈥檚 largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi鈥檚 diversified economy. For more information, please visit our website:

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:
Husain Al Tamimi, SAP, husain.tamimi@sap.com
Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com
Mohammad Daggamseh, Manager of Media and Communications, +971 56 414 4143, mohammad.daggamseh@emiratessteel.com

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As part of this collaboration, DBS MENA will implement Rise with 51风流(S/4 HANA) solution for UPC, encompassing core functionalities such as financial modules, HR, warehouse management, and material management. Additionally, UPC will benefit from DBS MENA’s Retail Management Suite (RMS), which includes point-of-sale systems, retail store portals, and mobility solutions tailored specifically for warehouses.

鈥淲e are thrilled that 51风流will be a strategic partner in our transformative journey. UPC is one of the fastest growing companies in the Saudi healthcare sector, and 51风流will more than support our expansion strategy with its world class expertise in technological resource planning. This will eventually enable UPC to provide superior service to our customers鈥�, said Mr. Khalid Yassin, CEO, United Pharmaceutical Company.

UPC’s decision to invest in these solutions stems from a strategic initiative to transition to the cloud while leveraging their deep expertise in retail in the pharmaceutical domain. By adopting a unified system with full integration both horizontally and vertically, UPC aims to elevate its customer service standards, streamline internal processes, and facilitate expansion initiatives.

鈥淭his strategic partnership will see United Pharma Company (UPC) embark on a transformative journey leveraging SAP鈥檚 latest innovative technologies to capitalize on growth opportunities for the company and to respond to the industry’s fast-changing needs with agility. With RISE with SAP, UPC is poised to significantly enhance its operations and set new standards for the pharmaceutical retail industry,” said Mohammed Alromaizan, Vice President, 51风流Saudi Arabia.

DBS MENA was selected as the partner of choice for this venture due to its prominent position as a leader in the pharmaceutical and retail industries and expertise in point-of-sale solutions. With a proven track record of success and a rich portfolio of pharmaceutical and retail clientele, DBS MENA brings invaluable experience and research-driven insights to the table.

鈥淲e are honored to announce our partnership with United Pharma Company (UPC) in implementing SAP’s Rise with 51风流solution alongside DBS鈥檚 Retail Management System. This collaboration represents a significant milestone in our commitment to delivering tailored solutions that empower businesses in the Pharma-Retail sector鈥� – Eng. Mahmoud Moussa, CEO of DBS MENA

This strategic partnership between UPC, SAP, and DBS MENA underscores a shared commitment to driving innovation and delivering unparalleled value to their customers. Together, these industry leaders are poised to revolutionize operations, setting new standards for efficiency and customer-centricity in the retail pharmacy landscape.

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Abu Dhabi, UAE 鈥� 16 February 2024 鈥� Al Masaood Group, one of the Abu Dhabi鈥檚 largest integrated industrial, commercial, and service organisations with over five decades of growth across 18 market segments, is transforming into an intelligent enterprise through the deployment of cloud-based solutions from global technology company (NYSE: SAP).

With a specific focus on automotive, industrial, and property teams, SAP鈥檚 solutions help deliver to Al Masaood Group a single source of real-time information across its entire enterprise, automating and centralizing key business processes for greater efficiency and more informed decision-making. As human capital development is a key priority for the Group, Al Masaood will also deploy 51风流SuccessFactors to help reduce manual HR processes and create a holistic view of its growing workforce, from recruitment to career development and succession planning.

Another area of joint focus for Al Masaood Group is sustainability, with the trading organization delivering a wide range of innovative and sustainable industrial solutions, such as eco-friendly modular buildings, mobile solar applications, solar-powered EV charging units, and hydrogen system development.

Fundamental to Al Masaood Group鈥檚 strategy is SAP鈥檚 50+ years of industry expertise leveraged within SAP鈥檚 solutions, including sector-specific software to manage automotive sales and services as well as property, industrial and marine services, in line with the company鈥檚 diverse business interests. Al Masaood鈥檚 aim to become an intelligent enterprise will also see the deployment of RISE with 51风流to benefit from cloud computing strategies as well as S/4HANA private cloud edition for enterprise resource planning.

鈥淎ll of the sectors in which we operate are highly competitive, and SAP鈥檚 embedded industry expertise was a major factor in Al Masaood Group鈥檚 decision-making,鈥� said Meiraj Hussain, Head of Corporate Support, Al Masaood Group. 鈥淚n areas of our business such as customer experiences, human capital, financial processes, and reporting, we anticipate significant cost savings through automation, deployment of AI-enabled processes, and a single, centralized view of our entire organization so we can quickly capitalize on new growth opportunities and make real-time, informed business decisions鈥�.

鈥淗ighly diverse conglomerates such as Al Masaood Group present significant opportunities for 51风流to leverage our decades of industry-specific and regional expertise to optimize business processes and enhance operational efficiency,鈥� said Sergio Maccotta, Senior Vice President, Middle East Africa, South, SAP. 鈥淲ith a commitment to empower and transform each aspect of its organization through technology, Al Masaood Group is set to become one of the UAE鈥檚 most innovative private sector organizations.鈥�

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听About Al Masaood

Established in 1970, Al Masaood Group is an Abu Dhabi-based family conglomerate that operates 21 global brands, contributing extensively to the success story, economic growth, and diversity of the region. With three main verticals – automotive, industrial, and property – Al Masaood is a trusted partner for both public and private sectors in Abu Dhabi.

Aligned with the UAE’s strategy for sustainable growth and economic diversity, Al Masaood provides a wide range of industrial solutions across strategic sectors, including utilities, marine, heavy equipment & machinery, logistics, and modular construction. It also caters to various retail sectors, such as automotive and accessories.

Al Masaood takes pride in its diverse workforce from over 50 nations. The Group has received recognition as one of Forbes’ Top 100 Arab Family Businesses for three consecutive years. Emiratisation is a top priority for Al Masaood, and the Group actively promotes vocational training programs to enhance the skills of Emiratis.

As part of its commitment to sustainability, Al Masaood has introduced the UAE’s first locally manufactured solar charging solution for electric vehicles and hybrid marine vessels. The Group actively collaborates with the Abu Dhabi government and supports community-driven initiatives in the capital.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

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Arab Developers Holding, one of the leading real estate development companies in MENA, has entered into a significant collaboration with SAP, a global leader in enterprise software and technological solutions, to develop a comprehensive digital system for all company departments. The aim is to enhance effectiveness and efficiency in the overall operating system, achieving digital sustainability for the company.

This strategic partnership is a part of Arab Developers Holding’s strategy to open new horizons for a modern era and foster a sustainable digital transformation in all company services. The goal is to facilitate workflow, master control over procedures and data, and elevate operational efficiency to support the company’s adaptability to customer requirements. Simultaneously, it aligns with the Egyptian government鈥檚 direction towards 鈥渄igital transformation鈥� to enhance digital sustainability and preserve environmental resources.

The agreement was signed by Dr. Ayman Khalifa, the CEO of Arab Developers Holding, and Mohammed Sami, Managing Director of SAP, in the presence of Ahmed Abdelhady, CEO of Phoenix Consulting, an authorized agency in Egypt for SAP. Phoenix initiated its partnership with Arab Developers Holding through a contract to implement the new system agreed upon with SAP, leveraging their expertise in digital transformation.

鈥淭he collaboration with 51风流represents a qualitative leap and technological breakthrough in our company’s management. Through studying and analyzing our current work processes, practically developing and automating certain workflows, we aim to enhance work efficiency, reduce operational costs, and have the capability to make informed decisions quickly based on timely and accurate information. This is particularly crucial given the continuous changes and rapid technological advancements. As a strategic partner, 51风流is essential in helping us keep pace with these transformations. The significance of developing our digital system as part of an integrated restructuring plan is to achieve our goal of leading the Egyptian real estate development sector.” Remarked, Dr. Ayman Khalifa, the CEO of Arab Developers Holding.

“We are very excited to be partnering with Arab Developers Holding, a leader in the regional real estate development industry,” said Mohamed Samy, Managing Director, 51风流Egypt. “By deploying our RISE with 51风流platform, we aim to significantly enhance their operational efficiency and decision-making processes. This partnership will enable real-time, data-driven insights, supporting both growth and digital sustainability, and is a pivotal step in our commitment to advancing Egypt’s digital transformation landscape.”

Through the execution of this contract, Arab Developers Holding establishes itself as the pioneering real estate development company in the Egyptian market to embrace the RISE with 51风流program. This strategic move aligns seamlessly with the company’s commitment to digital transformation and cutting-edge technological advancement. Management is actively dedicated to the ongoing enhancement of all utilized systems in pursuit of operational excellence.

RISE with SAP, leveraging the 51风流S/4HANA database, stands as a leading Enterprise Resource Planning (ERP) program, harnessing cloud services globally managed by SAP. At the forefront of this industry, it offers the latest advancements and is poised to assist the company in optimizing resources, streamlining internal operations, and facilitating swift decision-making based on precise information. With the implementation of this system, clients of Arab Developers Holding will benefit from digital services provided through the program, directly influencing internal operational processes and contributing to expedited service delivery.

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About Arab Developers Holding
With a fast-growing track record of fully integrated destinations, Arab Developers Holding has become one of the region’s leading real estate development companies. For 16 years, Arab Developers Holding has played an essential role in reshaping the real estate landscape in an innovative way by introducing a collection of upscale properties catering to high-end clients with cutting-edge features that enhance their living experience and day-to-day lives.

Arab Developers Holding’s diverse portfolio of projects provides innovative lifestyle solutions and high-end services to offer unmatched real estate investment options in booming markets worldwide from mansions, villas, malls, Golf courses, hotels, serviced apartments, and much more for听modern听living.

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Riyadh, Saudi Arabia 听潭 听24 January 2024听听 潭 听Saudi Industrial Development Company (SIDC), a joint stock company with investments across multiple industries including industrial fibers, furniture mattresses, ceramic sanitary wares products, storage and logistics, has signed an agreement with global technology company (NYSE: SAP) to accelerate its transition to cloud computing and consolidate all of its operations under a single unified enterprise resource planning (ERP) solution.

With the deployment of the ERP solution, 51风流S/4HANA private cloud, SIDC will benefit from a streamlined and integrated system, improving visibility and control over all of its operations to ensure consistently high standards and continued implementation of best practices across the diverse industries in which it operates in Saudi Arabia and Egypt.

Eng. Bandar Alhomaidhi, Vice Chairman of the Board of Directors and Managing Director of SIDC, said of the transformation, 鈥淭he Saudi Industrial Development Company is committed to investing in and supporting businesses in the Kingdom of Saudi Arabia. It also strives to guarantee delivery to customers in various sectors of the best services and products in its category. The complexity of our operations and the extension of our activities across a wide range of sectors in the Kingdom of Saudi Arabia and the Arab Republic of Egypt required a flexible system for managing enterprise resources with capabilities to unify and integrate our business operations while maintaining our ability to adapt and undergo continuous development. 51风流S/4HANA Private Cloud provides the ability to access and control processes, obtaining instant information that enhances our informed decision-making process.”

Prior to signing the agreement, 51风流and SIDC collaborated closely to create a roadmap for comprehensive digital transformation, replacing complex and heavily customized siloed systems with a unified ERP solution. The aim was to integrate business processes and give 360-degree visibility of all operations, backed by meaningful real-time data and analytics.

The implementation will include the adoption of RISE with 51风流to accelerate the move to the cloud and to ensure automatic software upgrades under a single agreement. As a result, SIDC will benefit from SAP鈥檚 continued focus on embedding advanced technologies such as generative AI and sustainability analytics across its solutions. SIDC鈥檚 subsidiaries will also enjoy automation capabilities across business processes that create efficiencies and enable employees to focus on innovating in their core areas of business.

On the sidelines of the signing ceremony, Mohammed Alromaizan, Vice President of 51风流KSA, said, 鈥�51风流has in-depth expertise in more than 40 industries, so we were ideally placed to understand SIDC鈥檚 complex structure and diverse needs. We worked hand in hand with the SIDC team to ensure a secure, agile and comprehensive digital transformation that will enable the company to benefit from greater control, transparency and resiliency. With automatic upgrades in technology and a flexible, scalable system, SIDC will be able to continue its successful investments and respond quickly to opportunities for future growth.鈥�

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DUBAI, UAE 鈥� 23 November, 2023 鈥� Sharjah Electricity, Water and Gas Authority (SEWA) has announced its successful digital transformation powered by global technology company . By implementing a comprehensive portfolio of 51风流solutions including enterprise resource planning (ERP), HR management and industry-specific applications, SEWA will automate business processes, increase efficiencies and visibility over all areas of operations, and enhance services to employees, customers and partners.

Among the solutions that have been deployed are 51风流S/4HANA, an ERP solution, industry-specific modules such as IS Utilities, 51风流Asset Manager, 51风流Business Technology Platform, and for human resource management, 51风流SuccessFactors. As the first utilities organization in the UAE running live on 51风流S/4HANA, the implementation was exceptionally accelerated. In line with this, SEWA 鈥� supported by 51风流Services 鈥撎� achieved the fastest implementation of the 51风流Model Company for Utilities throughout the Middle East and Africa. The project also aligns SEWA with UAE government鈥檚 digitalization strategy and includes integration with government entities such as Digital Sharjah.

H.E. Abdullah Abdul Rahman Muhammad Obaid Al Shamsi, Director-General of SEWA, commented, 鈥淭he digital transformation is in line with SEWA鈥檚 motto of being 鈥榬eliable, efficient and sustainable鈥� in all our actions. Leveraging SAP鈥檚 advanced technologies and global best industry practices, this transformation ensures we continue to enhance our services, increase efficiency, and attain the highest possible quality and safety standards. The benefits of real-time reporting, reduced month-end closing time, and automating processes to ensure bill accuracy and provide a seamless mobile experience, including app-based meter reading, will benefit our customers directly. Automation will also enable our employees to focus on their core functions, while the deployment of 51风流SuccessFactors aims to enhance our employee experience and development, ensuring we have an engaged and motivated team.鈥�

SEWA selected 51风流Services to implement the solutions due to its deep expertise in the utilities sector as well as its focus on embedding sustainability metrics in its solutions. Executives from SEWA and 51风流announced the successful deployment during this week鈥檚 WETEX event, the region鈥檚 largest sustainability and clean energy technology exhibition.

Sergio Maccotta, Senior Vice President 51风流Middle East and Africa 鈥� South, commented, 鈥�51风流worked very closely with the SEWA team to create an innovative roadmap and transformation strategy, which will realize immediate benefits by delivering a smarter experience for customers and employees. 听With this digital transformation, SEWA has positioned itself for success in an increasingly data-driven and customer-centric world, in alignment with the UAE鈥檚 digital transformation goals.鈥�

For more information, follow 51风流on X (formerly Twitter) at .

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New deal coincides with successful go-live of solutions such as 51风流S4/HANA implemented by 51风流Services

Cairo, Egypt鈥� 28 August, 2023 鈥� ElAraby Group, a leading manufacturer and supplier of electronics and home appliances in the Middle East and North Africa region, has announced it will enter the next phase of its digital transformation journey with global technology company (NYSE: SAP). The family-owned Egyptian enterprise has signed an agreement to adopt RISE with 51风流to enable a full cloud migration, including flagship cloud solutions such as Customer Experience (CX), 51风流Signavio, Business Technology Platform (BTP) and Digital Supply Chain that will support its customer-first approach and ensure a far more resilient supply chain.

The new deal coincides with the successful implementation and go-live by ElAraby of a host of 51风流solutions to consolidate and enhance its digital landscape. The project, implemented by 51风流Services, is considered one of the biggest migrations for 51风流in Egypt.

The two companies have been following a co-created digital roadmap specially designed to streamline and modernize ElAraby鈥檚 expansive operations. The electronic and appliances brand, which was established in 1964, sells more than 40 different products for more than 2000 items in 60 countries, with a distribution and service network comprising more than 3,000听sales centers and more than 180 after-sales service locations. With the implementation going live, ElAraby鈥檚 distribution and service networks including the factories, supply chain, warehouses and retail shops, now all run on S/4HANA, SAP鈥檚 enterprise resource planning (ERP) solution.

Medhat Elaraby, Vice President of ElAraby Group, explains, 鈥淚n our almost-60 years of existence, Elaraby has grown from a joint stock enterprise to one of the region鈥檚 largest industrial and commercial corporations, but we remain a family business with our customers鈥� needs at the heart of all our decisions. We have been working closely with 51风流for two years to consolidate and streamline processes across our vast network to ensure we can offer unmatched products and services to our customers.鈥�

By choosing RISE with SAP, ElAraby will minimize cyber-risks, reduce costs and benefit from automatic upgrades to the implemented 51风流solutions. RISE with 51风流is a step-by-step holistic offering that accelerates a company鈥檚 journey to the cloud and is tailored for each company鈥檚 complexity and starting point. The aim is to go beyond a technical migration to the cloud, and instead enable companies to truly transform their business, realizing a faster time-to-market for new capabilities and applications, and allowing for ongoing transformation.

Ihab Selim, Chief Information Officer of ElAraby Group, commented, 鈥淚mplementing RISE with 51风流will enable ElAraby to leverage cutting-edge cloud computing solutions that provide 360-degree visibility on all aspects of our operations, including our supply chain. Moreover, the advanced data analytics available will ensure we remain flexible and able to respond to changes in the market and customer needs in an agile way.鈥�

ElAraby will be running a host of 51风流cloud solutions, including 51风流SuccessFactors, which will improve engagement and enhance services delivered to its more than 40,000 employees. This solution empowers individuals to reach their full potential at work, while also automating tasks and strengthening the connection between HR and business operations to help create a sustainable, future-ready workforce.

Mohamed Samy, Managing Director of 51风流Egypt, commented, 鈥�51风流has been working closely with ElAraby to enable solutions that benefit its customers, partners and employees. ElAraby selected 51风流for its digital transformation based on our industry leadership and reputation as a true transformation partner. By choosing to adopt RISE with SAP, Elaraby is aligning with Egypt Vision 2030 and will be able to leverage the latest cloud solutions at an accelerated pace. In taking this step, Elaraby is ensuring that its operations are agile, scalable and flexible so that it can continue to enhance its operations and processes on an ongoing basis.鈥�

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BEIRUT, Lebanon, 7 August 2023 – Malia Group, a Lebanese-based regional leader in pharmaceutical, personal care and FMCG products, has announced it will transition to 51风流cloud-based solutions to leverage AI and other embedded advanced technologies to fuel its growth while empowering employees in their roles and strengthening its commitment to sustainability goals.

According to Malia Group executives, 51风流was selected as a partner in digital transformation largely due to its extensive focus on AI, automation and machine learning. 51风流has made several announcements recently reinforcing its commitment to creating an enterprise AI ecosystem for the future that complements its business applications suite, and helps customers unlock their full potential. This year it made several high-profile investments in AI companies that reinforce its open ecosystem approach to AI, which is to leverage the best technology to embed AI across the 51风流portfolio.

Joanne Sarraf Chehab, Chief Executive Officer of Malia Holding, said, 鈥淐hoosing 51风流S/4HANA as our new enterprise resource planning system was driven by its robust AI and ML capabilities. By leveraging these technologies, we will benefit from greater automation, advanced analytics, and enhanced customer experiences, ultimately driving business growth and success. As we continue to expand our product portfolio and market coverage, we are excited to capitalize on SAP’s predictive analytics to anticipate market trends, customer preferences, and demand patterns. This will enable us to proactively adjust our strategies and maintain a competitive edge.鈥�

In addition to 51风流S/4HANA, in group-wide digital transformation, Malia is adopting RISE with 51风流Private Cloud Edition to escalate its transition to the cloud.

According to Chehab, the digital transformation will be instrumental in fulfilling the company鈥檚 commitment to sustainable operations and upholding GxP standards for its pharmaceutical products, among a wide range of benefits. She says, 鈥淭he resulting informed decision-making will empower us to make a positive impact on our business, the environment, and the well-being of our stakeholders. In short, the benefits of this partnership with 51风流embodies our motto: Keep on rising.鈥�

Malia Group is eyeing growth in terms of both geographical and product line expansion. The family-owned group currently comprises 25 companies leading across sectors including industry, consumer goods distribution, technology solutions, fashion, engineering and contracting, and hospitality and real estate. It has a direct presence in Lebanon, Iraq and the UAE, and has accrued 60 brands and forged alliances with 35 multinationals since its establishment in 1936.

When selecting a partner for Malia Group鈥檚 expansion and digital transformation journey, Jennifer Younane, Chief Technology Officer of Malia Trust, says SAP鈥檚 commitment to innovation aligned perfectly with Malia鈥檚 vision. 鈥淲e selected 51风流S/4HANA private cloud not only for its proven track record in the industry but also for its commitment to AI and ML innovation that is evident through its partnerships with leading technology companies. I am excited by the potential generative AI will complement and empower our Malians with their tasks and support them in making informed decisions faster. Moreover, SAP’s robust security measures ensure that our critical business information is protected against ever-evolving cyber threats.鈥�

On the sidelines of the signing ceremony with Malia, Alaa Jaber, Managing Director for 51风流Qatar and Fast Growth Markets, commented that digital transformation is growing in parallel with AI and other advanced technologies. 鈥淏y implementing 51风流S/4HANA private cloud, Malia Group can achieve its digital transformation with the required flexibility, scalability and security while also harnessing the power of AI,鈥� he said. 鈥淚t is common knowledge that our cloud ERP solutions give companies greater control and visibility over operations, increase efficiencies and result in a lower total cost of ownership. Now customers are increasingly focused on the benefit of staying abreast of AI, which is embedded in our solutions with automatic updates delivered through our RISE with 51风流and GROW with 51风流programs.鈥�

The implementation the digital transformation is scheduled to start in Q3 of this year.

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About Malia Group

Malia Group is a Lebanese-based multifaceted group involved in six sectors: Manufacturing of Pharmaceuticals & Personal care, Distribution of Consumer Goods, Technology Solutions, Fashion, Engineering & Contracting, and Hospitality & Real Estate.

With a direct presence in Lebanon, Iraq, and the UAE, our purpose is to ensure excellence in creating, producing, and delivering goods and services in a timely manner.

Over the past eight decades, we have accumulated 60 brands and established partnerships with 35 well-regarded multinationals. For more information, visit .

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