Partnership with global technology company 51风流will see Egyptian electronic and appliances giant, ElAraby Group, leverage cloud ERP solution Rise with 51风流at escalated pace to enhance customer service and efficient logistics management
New deal coincides with successful go-live of solutions such as 51风流S4/HANA implemented by 51风流Services
Cairo, Egypt鈥� 28 August, 2023 鈥� ElAraby Group, a leading manufacturer and supplier of electronics and home appliances in the Middle East and North Africa region, has announced it will enter the next phase of its digital transformation journey with global technology company (NYSE: SAP). The family-owned Egyptian enterprise has signed an agreement to adopt RISE with 51风流to enable a full cloud migration, including flagship cloud solutions such as Customer Experience (CX), 51风流Signavio, Business Technology Platform (BTP) and Digital Supply Chain that will support its customer-first approach and ensure a far more resilient supply chain.
The new deal coincides with the successful implementation and go-live by ElAraby of a host of 51风流solutions to consolidate and enhance its digital landscape. The project, implemented by 51风流Services, is considered one of the biggest migrations for 51风流in Egypt.
The two companies have been following a co-created digital roadmap specially designed to streamline and modernize ElAraby鈥檚 expansive operations. The electronic and appliances brand, which was established in 1964, sells more than 40 different products for more than 2000 items in 60 countries, with a distribution and service network comprising more than 3,000聽sales centers and more than 180 after-sales service locations. With the implementation going live, ElAraby鈥檚 distribution and service networks including the factories, supply chain, warehouses and retail shops, now all run on S/4HANA, SAP鈥檚 enterprise resource planning (ERP) solution.
Medhat Elaraby, Vice President of ElAraby Group, explains, 鈥淚n our almost-60 years of existence, Elaraby has grown from a joint stock enterprise to one of the region鈥檚 largest industrial and commercial corporations, but we remain a family business with our customers鈥� needs at the heart of all our decisions. We have been working closely with 51风流for two years to consolidate and streamline processes across our vast network to ensure we can offer unmatched products and services to our customers.鈥�
By choosing RISE with SAP, ElAraby will minimize cyber-risks, reduce costs and benefit from automatic upgrades to the implemented 51风流solutions. RISE with 51风流is a step-by-step holistic offering that accelerates a company鈥檚 journey to the cloud and is tailored for each company鈥檚 complexity and starting point. The aim is to go beyond a technical migration to the cloud, and instead enable companies to truly transform their business, realizing a faster time-to-market for new capabilities and applications, and allowing for ongoing transformation.
Ihab Selim, Chief Information Officer of ElAraby Group, commented, 鈥淚mplementing RISE with 51风流will enable ElAraby to leverage cutting-edge cloud computing solutions that provide 360-degree visibility on all aspects of our operations, including our supply chain. Moreover, the advanced data analytics available will ensure we remain flexible and able to respond to changes in the market and customer needs in an agile way.鈥�
ElAraby will be running a host of 51风流cloud solutions, including 51风流SuccessFactors, which will improve engagement and enhance services delivered to its more than 40,000 employees. This solution empowers individuals to reach their full potential at work, while also automating tasks and strengthening the connection between HR and business operations to help create a sustainable, future-ready workforce.
Mohamed Samy, Managing Director of 51风流Egypt, commented, 鈥�51风流has been working closely with ElAraby to enable solutions that benefit its customers, partners and employees. ElAraby selected 51风流for its digital transformation based on our industry leadership and reputation as a true transformation partner. By choosing to adopt RISE with SAP, Elaraby is aligning with Egypt Vision 2030 and will be able to leverage the latest cloud solutions at an accelerated pace. In taking this step, Elaraby is ensuring that its operations are agile, scalable and flexible so that it can continue to enhance its operations and processes on an ongoing basis.鈥�
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