DUBAI, UAE —听Emirates Steel Arkan (ESA), one of the largest publicly traded steel and building materials manufacturers in the region, has signed an agreement with global technology company (NYSE: SAP) to consolidate its operations under a single, unified cloud-based enterprise resource planning (ERP) solution, while simultaneously increasing the resilience and sustainability of its supply chain.

ESA is adopting RISE with 51风流to securely transition its mission-critical processes from its existing 51风流ERP system to 51风流S/4HANA, with data hosted in-country. As a result, ESA will benefit from a streamlined and integrated system, improving visibility and control over all of its operations and gaining real-time data and insights. The company will also leverage S/4HANA Supply Chain Management to enhance planning and monitoring activities and optimize performance and agility in all areas of its supply chain.

Saeed Khalfan Alghafri, CEO of Emirates Steel, an Emirates Steel Arkan company, commented, 鈥淲e have worked closely with 51风流to ensure we have a comprehensive transformation that fulfills all our objectives. These range from supporting our environmental sustainability commitments and creating a resilient supply chain, to embracing new technologies and leveraging these to innovate and set new standards for our industry. In addition to unifying and streamlining our processes, the new deployment will ensure we continue to deliver optimal services to our customers, employees and partners, supported by real-time data and insights that enable us to act quickly in leveraging opportunities and responding to changing needs.鈥�

With supply chains across the world facing significant challenges over the past few years, it is important for ESA to ensure its supply chain is as risk resilient and sustainable as possible. By embracing cloud computing and 51风流Digital Supply Chain Management, ESA will be using an integrated supply chain model that eliminates process silos, predicts disruptions, and creates feedback loops that improve business performance. In this way, the company can respond swiftly to unexpected rebounds, meet changes in customer demand, and proactively mitigate logistical risks in a sustainable way.

On the sidelines of a ceremony to mark the signing of the agreement, Marwan Zeineddine, Managing Director of 51风流UAE, said, 鈥淲e worked hand-in-hand with the Emirates Steel Arkan team to create a secure, agile and comprehensive digital transformation that delivers real-time data insights and enables the company to benefit from 听automated processes, greater control, transparency and resiliency in all areas of its operations. This includes a supply chain management system that prioritizes reliability and sustainability alongside cost, margin, and speed. As a result of adopting RISE with SAP, the company will enjoy automatic upgrades and benefit from our continued focus on embedding technologies such as sustainability analytics, AI and generative AI into all of our solutions.鈥�

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About Emirates Steel Arkan (ESA)

Emirates Steel Arkan (the Group) is a public joint stock company (ADX: EMSTEEL) and the UAE鈥檚 largest steel and building materials manufacturer. The Group leverages cutting-edge technologies to supply both the local market and more than 70 international markets with high-quality finished products, creating a one-stop shop for the manufacturing and construction sectors. Emirates Steel Arkan is committed to contributing to the UAE’s industrial strategy 鈥極peration 300 billion鈥� by delivering market-leading products to support local industries, creating job opportunities for UAE Nationals, and enhancing its sustainable practices. The Group is also among the leading decarbonized steel manufacturers in the world and is recognized for its world-class safety performance.

The Group鈥檚 steel and building materials have been used in some of the UAE鈥檚 most iconic construction projects, including the Burj Khalifa, Emirates Palace, Etihad Towers, Yas Island, and more. Emirates Steel Arkan is majority owned by ADQ, one of the region鈥檚 largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi鈥檚 diversified economy. For more information, please visit our website:

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:
Husain Al Tamimi, SAP, husain.tamimi@sap.com
Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com
Mohammad Daggamseh, Manager of Media and Communications, +971 56 414 4143, mohammad.daggamseh@emiratessteel.com

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Arab Developers Holding, one of the leading real estate development companies in MENA, has entered into a significant collaboration with SAP, a global leader in enterprise software and technological solutions, to develop a comprehensive digital system for all company departments. The aim is to enhance effectiveness and efficiency in the overall operating system, achieving digital sustainability for the company.

This strategic partnership is a part of Arab Developers Holding’s strategy to open new horizons for a modern era and foster a sustainable digital transformation in all company services. The goal is to facilitate workflow, master control over procedures and data, and elevate operational efficiency to support the company’s adaptability to customer requirements. Simultaneously, it aligns with the Egyptian government鈥檚 direction towards 鈥渄igital transformation鈥� to enhance digital sustainability and preserve environmental resources.

The agreement was signed by Dr. Ayman Khalifa, the CEO of Arab Developers Holding, and Mohammed Sami, Managing Director of SAP, in the presence of Ahmed Abdelhady, CEO of Phoenix Consulting, an authorized agency in Egypt for SAP. Phoenix initiated its partnership with Arab Developers Holding through a contract to implement the new system agreed upon with SAP, leveraging their expertise in digital transformation.

鈥淭he collaboration with 51风流represents a qualitative leap and technological breakthrough in our company’s management. Through studying and analyzing our current work processes, practically developing and automating certain workflows, we aim to enhance work efficiency, reduce operational costs, and have the capability to make informed decisions quickly based on timely and accurate information. This is particularly crucial given the continuous changes and rapid technological advancements. As a strategic partner, 51风流is essential in helping us keep pace with these transformations. The significance of developing our digital system as part of an integrated restructuring plan is to achieve our goal of leading the Egyptian real estate development sector.” Remarked, Dr. Ayman Khalifa, the CEO of Arab Developers Holding.

“We are very excited to be partnering with Arab Developers Holding, a leader in the regional real estate development industry,” said Mohamed Samy, Managing Director, 51风流Egypt. “By deploying our RISE with 51风流platform, we aim to significantly enhance their operational efficiency and decision-making processes. This partnership will enable real-time, data-driven insights, supporting both growth and digital sustainability, and is a pivotal step in our commitment to advancing Egypt’s digital transformation landscape.”

Through the execution of this contract, Arab Developers Holding establishes itself as the pioneering real estate development company in the Egyptian market to embrace the RISE with 51风流program. This strategic move aligns seamlessly with the company’s commitment to digital transformation and cutting-edge technological advancement. Management is actively dedicated to the ongoing enhancement of all utilized systems in pursuit of operational excellence.

RISE with SAP, leveraging the 51风流S/4HANA database, stands as a leading Enterprise Resource Planning (ERP) program, harnessing cloud services globally managed by SAP. At the forefront of this industry, it offers the latest advancements and is poised to assist the company in optimizing resources, streamlining internal operations, and facilitating swift decision-making based on precise information. With the implementation of this system, clients of Arab Developers Holding will benefit from digital services provided through the program, directly influencing internal operational processes and contributing to expedited service delivery.

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About Arab Developers Holding
With a fast-growing track record of fully integrated destinations, Arab Developers Holding has become one of the region’s leading real estate development companies. For 16 years, Arab Developers Holding has played an essential role in reshaping the real estate landscape in an innovative way by introducing a collection of upscale properties catering to high-end clients with cutting-edge features that enhance their living experience and day-to-day lives.

Arab Developers Holding’s diverse portfolio of projects provides innovative lifestyle solutions and high-end services to offer unmatched real estate investment options in booming markets worldwide from mansions, villas, malls, Golf courses, hotels, serviced apartments, and much more for听modern听living.

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New deal coincides with successful go-live of solutions such as 51风流S4/HANA implemented by 51风流Services

Cairo, Egypt鈥� 28 August, 2023 鈥� ElAraby Group, a leading manufacturer and supplier of electronics and home appliances in the Middle East and North Africa region, has announced it will enter the next phase of its digital transformation journey with global technology company (NYSE: SAP). The family-owned Egyptian enterprise has signed an agreement to adopt RISE with 51风流to enable a full cloud migration, including flagship cloud solutions such as Customer Experience (CX), 51风流Signavio, Business Technology Platform (BTP) and Digital Supply Chain that will support its customer-first approach and ensure a far more resilient supply chain.

The new deal coincides with the successful implementation and go-live by ElAraby of a host of 51风流solutions to consolidate and enhance its digital landscape. The project, implemented by 51风流Services, is considered one of the biggest migrations for 51风流in Egypt.

The two companies have been following a co-created digital roadmap specially designed to streamline and modernize ElAraby鈥檚 expansive operations. The electronic and appliances brand, which was established in 1964, sells more than 40 different products for more than 2000 items in 60 countries, with a distribution and service network comprising more than 3,000听sales centers and more than 180 after-sales service locations. With the implementation going live, ElAraby鈥檚 distribution and service networks including the factories, supply chain, warehouses and retail shops, now all run on S/4HANA, SAP鈥檚 enterprise resource planning (ERP) solution.

Medhat Elaraby, Vice President of ElAraby Group, explains, 鈥淚n our almost-60 years of existence, Elaraby has grown from a joint stock enterprise to one of the region鈥檚 largest industrial and commercial corporations, but we remain a family business with our customers鈥� needs at the heart of all our decisions. We have been working closely with 51风流for two years to consolidate and streamline processes across our vast network to ensure we can offer unmatched products and services to our customers.鈥�

By choosing RISE with SAP, ElAraby will minimize cyber-risks, reduce costs and benefit from automatic upgrades to the implemented 51风流solutions. RISE with 51风流is a step-by-step holistic offering that accelerates a company鈥檚 journey to the cloud and is tailored for each company鈥檚 complexity and starting point. The aim is to go beyond a technical migration to the cloud, and instead enable companies to truly transform their business, realizing a faster time-to-market for new capabilities and applications, and allowing for ongoing transformation.

Ihab Selim, Chief Information Officer of ElAraby Group, commented, 鈥淚mplementing RISE with 51风流will enable ElAraby to leverage cutting-edge cloud computing solutions that provide 360-degree visibility on all aspects of our operations, including our supply chain. Moreover, the advanced data analytics available will ensure we remain flexible and able to respond to changes in the market and customer needs in an agile way.鈥�

ElAraby will be running a host of 51风流cloud solutions, including 51风流SuccessFactors, which will improve engagement and enhance services delivered to its more than 40,000 employees. This solution empowers individuals to reach their full potential at work, while also automating tasks and strengthening the connection between HR and business operations to help create a sustainable, future-ready workforce.

Mohamed Samy, Managing Director of 51风流Egypt, commented, 鈥�51风流has been working closely with ElAraby to enable solutions that benefit its customers, partners and employees. ElAraby selected 51风流for its digital transformation based on our industry leadership and reputation as a true transformation partner. By choosing to adopt RISE with SAP, Elaraby is aligning with Egypt Vision 2030 and will be able to leverage the latest cloud solutions at an accelerated pace. In taking this step, Elaraby is ensuring that its operations are agile, scalable and flexible so that it can continue to enhance its operations and processes on an ongoing basis.鈥�

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BEIRUT, Lebanon, 7 August 2023 – Malia Group, a Lebanese-based regional leader in pharmaceutical, personal care and FMCG products, has announced it will transition to 51风流cloud-based solutions to leverage AI and other embedded advanced technologies to fuel its growth while empowering employees in their roles and strengthening its commitment to sustainability goals.

According to Malia Group executives, 51风流was selected as a partner in digital transformation largely due to its extensive focus on AI, automation and machine learning. 51风流has made several announcements recently reinforcing its commitment to creating an enterprise AI ecosystem for the future that complements its business applications suite, and helps customers unlock their full potential. This year it made several high-profile investments in AI companies that reinforce its open ecosystem approach to AI, which is to leverage the best technology to embed AI across the 51风流portfolio.

Joanne Sarraf Chehab, Chief Executive Officer of Malia Holding, said, 鈥淐hoosing 51风流S/4HANA as our new enterprise resource planning system was driven by its robust AI and ML capabilities. By leveraging these technologies, we will benefit from greater automation, advanced analytics, and enhanced customer experiences, ultimately driving business growth and success. As we continue to expand our product portfolio and market coverage, we are excited to capitalize on SAP’s predictive analytics to anticipate market trends, customer preferences, and demand patterns. This will enable us to proactively adjust our strategies and maintain a competitive edge.鈥�

In addition to 51风流S/4HANA, in group-wide digital transformation, Malia is adopting RISE with 51风流Private Cloud Edition to escalate its transition to the cloud.

According to Chehab, the digital transformation will be instrumental in fulfilling the company鈥檚 commitment to sustainable operations and upholding GxP standards for its pharmaceutical products, among a wide range of benefits. She says, 鈥淭he resulting informed decision-making will empower us to make a positive impact on our business, the environment, and the well-being of our stakeholders. In short, the benefits of this partnership with 51风流embodies our motto: Keep on rising.鈥�

Malia Group is eyeing growth in terms of both geographical and product line expansion. The family-owned group currently comprises 25 companies leading across sectors including industry, consumer goods distribution, technology solutions, fashion, engineering and contracting, and hospitality and real estate. It has a direct presence in Lebanon, Iraq and the UAE, and has accrued 60 brands and forged alliances with 35 multinationals since its establishment in 1936.

When selecting a partner for Malia Group鈥檚 expansion and digital transformation journey, Jennifer Younane, Chief Technology Officer of Malia Trust, says SAP鈥檚 commitment to innovation aligned perfectly with Malia鈥檚 vision. 鈥淲e selected 51风流S/4HANA private cloud not only for its proven track record in the industry but also for its commitment to AI and ML innovation that is evident through its partnerships with leading technology companies. I am excited by the potential generative AI will complement and empower our Malians with their tasks and support them in making informed decisions faster. Moreover, SAP’s robust security measures ensure that our critical business information is protected against ever-evolving cyber threats.鈥�

On the sidelines of the signing ceremony with Malia, Alaa Jaber, Managing Director for 51风流Qatar and Fast Growth Markets, commented that digital transformation is growing in parallel with AI and other advanced technologies. 鈥淏y implementing 51风流S/4HANA private cloud, Malia Group can achieve its digital transformation with the required flexibility, scalability and security while also harnessing the power of AI,鈥� he said. 鈥淚t is common knowledge that our cloud ERP solutions give companies greater control and visibility over operations, increase efficiencies and result in a lower total cost of ownership. Now customers are increasingly focused on the benefit of staying abreast of AI, which is embedded in our solutions with automatic updates delivered through our RISE with 51风流and GROW with 51风流programs.鈥�

The implementation the digital transformation is scheduled to start in Q3 of this year.

鈥� Ends 鈥�

About Malia Group

Malia Group is a Lebanese-based multifaceted group involved in six sectors: Manufacturing of Pharmaceuticals & Personal care, Distribution of Consumer Goods, Technology Solutions, Fashion, Engineering & Contracting, and Hospitality & Real Estate.

With a direct presence in Lebanon, Iraq, and the UAE, our purpose is to ensure excellence in creating, producing, and delivering goods and services in a timely manner.

Over the past eight decades, we have accumulated 60 brands and established partnerships with 35 well-regarded multinationals. For more information, visit .

听

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Muscat, Sultanate of Oman 鈥� 1 June, 2023 鈥� Oman鈥檚 National University of Science and Technology (NU) will be among the first institutions in the GCC to adopt an integrated, end-to-end higher education solution from global technology company SAP, with Omantel and Yash Technologies Middle East as the implementation partners.

The solution will enable faculty members and students to manage everything from curricula, schedules and attendance to grades and grants through an easy-to-use portal, while also optimizing the university鈥檚 business processes 鈥� including finance, HR and procurement 鈥� for its leadership.

In embarking on a digital transformation strategy, NU was seeking a flexible solution that could cover enterprise resource planning (ERP) functions as well as meet the needs of students and faculty across five campuses. Formed in 2018 with the merger of three well-established institutions, the university now has five colleges 鈥� Engineering; Medicine and Health Sciences; Pharmacy; International Maritime; and Advanced Technology 鈥� as well as the School of Foundation Studies. Its enrollment of around 5,000 includes foreign students from more than 30 nations. It also has international affiliations and research collaborations in 28 countries, including the UK and USA, adding to the complexity of its technology needs.

The student information component of the solution is SAP鈥檚 Student Lifecycle Management, which has been implemented at more than 125 educational institutions worldwide. Students self-manage their degree requirements from registration through to graduation on an online portal or mobile app. The system ensures transparency; is flexible to allow for changes in academic structure and processes; and is compatible across different curriculum-execution systems at affiliated global universities.

Dr. Ali Saud Al Bimani, Vice-Chancellor of NU said, 鈥淥ur vision is to be an internationally recognized university renowned for excellence in education and research, and driven by social values. As such, we aim to attract and retain the highest caliber of faculty and students, and to ensure that we deliver excellence not only in our education and research standards, but across the entire academic experience. 51风流Student Lifecycle Management is a user-friendly, robust and flexible software solution, able to accommodate the university鈥檚 growth and adapt to new requirements when needed. Integrated with ERP and human capital solutions from SAP, we have a complete and complementary package to ensure that we can meet the needs of all stakeholders, students and staff members.鈥�

The university opted for on-premises deployment of S/4HANA to prioritize control and customization of the solution. This ERP system will streamline the university鈥檚 business processes and will provide key measurements, analytics and full visibility over all operations to support decision-making, transparency and compliance. It also supports standardization and automation of processes across departments to improve quality of the academic experience and reduce administrative efforts for academic staff.

Talal Said Al Mamari, CEO of Omantel said: “We are proud to partner with the National University of Science and Technology in this transformative initiative. As the implementation partner, alongside Yash Technologies, Omantel is committed to leveraging our technological expertise and local know-how to ensure the seamless integration of SAP’s comprehensive higher education solutions. This project aligns with our mission to empower institutions with innovative digital solutions, enhancing their operational efficiency and enriching the educational experience for students and faculty alike. We believe that the integration of these advanced systems will not only streamline NUST’s operations but also set a benchmark for digital transformation in the educational sector across the GCC.”

Alaa Jaber, Managing Director, 51风流Qatar, Oman and Fast-Growing Markets, said of the project, 鈥淭he implementation by NU of this cohesive solution will ensure all aspects of the university鈥檚 operations, including front-end and back-end, are fully integrated on one platform. NU will also benefit from improved accessibility for students and a focus on their preferences as well as easier and more extensive interaction between students and faculty. Moreover, the university can harness the talent management capabilities of SuccessFactors to develop and retain strong faculty members.听 Finally, there will be automated processes and seamless tracking of the university鈥檚 financial aspects such as course fees and payments, and real-time analytics on student trends across campuses. In addition, S/4HANA will streamline business processes, create efficiencies and reduce total cost of ownership.鈥�

Commenting on his company鈥檚 role in the project, James Griffin, Managing Director of Yash Technologies, said, 鈥淲e collaborated closely with NU and 51风流to create a solution completely tailored to the needs of the university, students, staff and stakeholders, and befitting of an institution focused on creating the next generation of science and technology leaders in Oman. Yash Technologies has been delivering 51风流services to organizations globally for more than two decades, and we leveraged this expertise to help create an effective roadmap for NU. The resulting solutions will support NUST鈥檚 commitment to advancing the standards of Omani education and producing students who will make a positive contribution to the world.鈥�

Photo caption: (Seated 鈥� from left to right) James Griffin, Managing Director of Yash Technologies, Dr. Ali Saud Al Bimani, Vice-Chancellor of National University of Science and Technology and Alaa Jaber, Managing Director, 51风流Qatar, Oman and Fast-Growing Markets

Visit the 51风流News Center. Follow 51风流on Twitter: and .

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听

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YBA Kanoo Group Operates in Real-Time with 51风流S/4HANA Real-Time Business Suite

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ABU DHABI, United Arab Emirates听

Global technology company 51风流has announced its partnership with The National Central Cooling Company PJSC (Tabreed), the leading UAE-based international district cooling developer, in a move that will contribute to the digital transformation of the district cooling industry.

In the Middle East, population growth, diversified economic growth, the hot climate and government visions for environmental sustainability all favor the growth of district cooling. As a result, the Middle East鈥檚 district cooling market is valued at USD 8 billion, , and poised for an 8% year-on-year growth between 2021 and 2027.

Speaking of the partnership, Bader Saeed Al Lamki, CEO, Tabreed, said: 鈥淥urs is a company that is dynamic, innovative and efficient, with streamlined processes that facilitate growth, profitability and progress. When we see potential to improve and modernize our systems, we do so in order to keep Tabreed at the forefront of technical excellence, and the digital transformation initiative we have actioned with 51风流and Deloitte will greatly benefit our core business. Access to real-time insights on operations will drive our competitiveness and I look forward to seeing the results of our collaboration and the improvements that will no doubt result for our employees and customers alike.鈥�

As part of its digital transformation journey, Tabreed, working with Deloitte and SAP, will deploy a variety of innovative technological solutions, including the 51风流S/4HANA business suite for real-time insights and analytics, the 51风流Ariba platform for digitally-based and simplified procurement, 51风流SuccessFactors for an improved human resources experience and the 51风流Analytics Cloud for better data-driven decision making.

All the solutions will run on the 51风流public cloud data centre in the UAE, in full compliance of data regulations.

鈥淔rom the beginning of our engagement, we were very impressed with Tabreed鈥檚 technology roadmap, and today we, along with our global partner Deloitte, are proud to have partnered with them in this ambitious digital transformation journey,鈥� said Sergio Maccotta, Senior Vice President, 51风流Middle East South. 鈥淎s an Intelligent Enterprise, Tabreed can scale up on our UAE public cloud data centre, exchange best practices from our utilities industry leadership and drive new digital business models.鈥�

鈥淎s SAP鈥檚 number one global partner we are excited to be part of this transformative district cooling journey for Tabreed, to deliver a unique project which capitalizes on Deloitte鈥檚 breadth of expertise and digital transformation capabilities, as well as the wider global Deloitte network. By creating a more energy efficient system, and reducing carbon monoxide emissions, Tabreed is aligned with the current global focus on climate, and Deloitte is honored to be collaborating on this front,鈥� said Tim Parr, CEO, Consulting, Deloitte Middle East.

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