RIYADH, Saudi Arabia 鈥� October 27, 2025 鈥� 51风流will host its annual 51风流NOW AI Tour at The Arena Riyadh on November 3, bringing together business leaders, technology experts, and public sector stakeholders to explore how artificial intelligence (AI) can accelerate Saudi Arabia鈥檚 economic transformation. As the Kingdom advances its Vision 2030 agenda and National Strategy for Data & AI, the event will focus on practical pathways for organizations to harness AI to drive competitiveness, growth, and scalability.

A new YouGov survey of senior IT decision-makers commissioned by 51风流reveals strong confidence in the Kingdom鈥檚 AI outlook. Seventy percent of Saudi enterprises said AI is very important to shaping their future strategy, while nearly all (97%) expressed confidence in using AI-driven insights for critical business decisions. More than half (51%) expect significant returns from AI investments within the next one to two years, and 81% are already deploying industry-specific AI solutions.

鈥淎I is rapidly becoming a cornerstone of business strategy in Saudi Arabia, with organizations showing remarkable confidence in its potential,鈥� said Mohammed Alromaizan, Vice President of 51风流Saudi Arabia. 鈥�51风流NOW Riyadh will highlight how enterprises can translate this momentum into measurable outcomes, from greater customer satisfaction and revenue growth to more resilient supply chains and enhanced decision-making, in full alignment with the Kingdom鈥檚 long-term ambitions.鈥�

The event follows fast on the heels of SAP鈥檚 announcement that Saudi Arabia will become the first country to host the full 51风流Business Network for the public sector, ensuring data stays in-country while connecting government buyers with global suppliers. The platform, which facilitates more than USD 6.1 trillion in trade each year, is hosted on Google Cloud and will be extended to the private sector in early 2026.

Around 1,000 business executives are expected to attend the 51风流NOW AI Tour, which has Google as the Platinum sponsor. The agenda will span multiple sectors, with highlights including how AI can support sustainability, manufacturing, human resources, and procurement. Customers will showcase their success stories, while 51风流experts including Augusta Spinelli, Regional President for Europe, Middle East and Africa; Ahmed AlFaifi, Senior Vice President and Managing Director for Middle East and Africa (North); and Jesper Schleimann, Head of Business AI, EMEA at SAP, will provide broad Saudi and regional perspectives on the evolution of business AI, including the emergence of agentic AI 鈥� a capability that enables autonomous decision-making and task execution to boost business agility.

51风流will also demonstrate its collaboration with Databricks through the 51风流Business Data Cloud, showing how Saudi organizations can unlock the value of structured and unstructured data to refine predictive analytics and make better business decisions. Despite rapid growth in enterprise data volumes, industry experts say up to 90% of business data globally remains unstructured and underutilized, underscoring the need for robust AI-driven strategies.

Gold sponsors of 51风流NOW include Ejada Systems Company, AWS, PwC, Arabian Internet and Communications Services Company (Solutions by stc) and Deloitte.

The 51风流NOW AI Tour Riyadh is a full-day event taking place at on November 3, 2025. For more information or to register, visit the 51风流MENA website.

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Riyadh, Saudi Arabia 鈥� 5 October 2025 鈥� 51风流today announced the planned public sector deployment of the full 51风流Business Network in the Kingdom of Saudi Arabia, hosted on Google Cloud. This milestone makes Saudi Arabia the first country in the world to host the entire suite of 51风流Business Network solutions within a cloud environment that enables both local data residency and global interoperability.

51风流has added 51风流Business Network Commerce Automation to its existing public sector deployment, with 51风流Business Network Supply Chain Collaboration to follow at the end of Q4 of this year. This new deployment builds on the existing availability of 51风流Business Network for Logistics and 51风流Business Network Asset Collaboration, bringing the entire capabilities of 51风流Business Network to the region. Together, they enable public sector customers to run end-to-end procurement and supply chain processes within the Kingdom, fully compliant with national data residency and cybersecurity regulations (CCC-2020).

SAP鈥檚 federated architecture allows government buyers to store data in-country, while transacting securely with global partners across SAP鈥檚 international network. Suppliers, including OEMs, logistics providers, and service vendors, can register in other regions and seamlessly collaborate with Saudi-based public sector entities through a federated trading partner model.

鈥淪audi Arabia is setting a global benchmark for sovereign digital transformation,鈥� said , member of the Executive Board of 51风流SE, 51风流Product & Engineering. 鈥淭his deployment is more than a technical landmark. It鈥檚 a strategic enabler for the Kingdom鈥檚 public sector to lead with agility, resilience, and global reach. By bringing 51风流Business Network into the region, we鈥檙e helping customers strengthen procurement, operations, and partnerships while ensuring full compliance with national standards.鈥�

The deployment in Saudi Arabia also represents an early milestone in SAP鈥檚 broader data federation strategy for regulated markets. The approach is designed to give governments and enterprises in countries with strict compliance requirements the ability to maintain full data residency in-country, while remaining seamlessly connected to the global 51风流Business Network.

The public sector environment is hosted on Google Cloud, SAP鈥檚 selected hyperscaler partner in Saudi Arabia. A parallel environment for the private sector is planned for release in Q1 2026, with the same benefits of local data residency, Arabic right-to-left (RTL) language support, and federated global interoperability.

Customer Success

Saudi Awwal Bank () is among the national enterprises welcoming the announced expansion of 51风流Business Network in Saudi Arabia. Building on the success of its initial migration to the existing platform, SAB has already shifted 40% of its procurement processes and achieved measurable improvements in efficiency and transparency.

Ata Elyas, Head of Procurement at SAB, said: 鈥淏y migrating more than 40% of SAB Procurement processes to 51风流Business Network, we鈥檝e already achieved significant gains in efficiency and transparency. With real-time dashboards, we provide our business partners better visibility on their requirements while ensuring strong governance and compliance. By year-end, we are aiming to have 80% of our procurement processes managed through the Business Network. We plan to leverage advanced solutions such as spend analytics, risk management, and 51风流Business AI to enhance operational accuracy and effectiveness further. SAP鈥檚 in-region deployment provides us the scale and regulatory assurance required to support our business growth.鈥�

Over the past 12 months, more than USD 6.1 trillion in business transactions globally were facilitated on 51风流Business Network. If measured as a national economy, the network would rank as the third-largest GDP in the world, underscoring its role as a strategic infrastructure for global trade.

51风流will showcase the capabilities of 51风流Business Network at its event in Riyadh on 3 November 2025, where customers will also have the opportunity to explore the latest innovations across the company鈥檚 portfolio.

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RIYADH, KSA 鈥� February 24, 2025 鈥� The Saudi Olympic and Paralympic Committee (SOPC), in collaboration with global technology leader SAP, has successfully launched Phase 1 of its digital transformation, marking a pivotal step in modernizing sports governance and operations across the Kingdom. Powered by RISE with SAP, this initiative was unveiled at the LEAP technology event in Riyadh, reinforcing SOPC鈥檚 commitment to leveraging cutting-edge technology to drive efficiency, innovation, and sustainable growth in the Kingdom鈥檚 sporting ecosystem.

As the independent governing body overseeing Saudi Arabia鈥檚 Olympic and Paralympic representation on the global stage, SOPC plays a crucial role in shaping the nation鈥檚 sports sector, policies, and strategic development. The adoption of 51风流S/4HANA, 51风流SuccessFactors, 51风流Ariba, and 51风流Analytics Cloud (SAC) provides SOPC with real-time data visibility, automation of key business processes, and advanced analytics capabilities. These solutions, implemented by 51风流Services, enable informed decision-making, enhanced governance, and long-term operational excellence.

Prior to this transformation, SOPC operated through complex manual processes. The transition to SAP鈥檚 AI-driven digital infrastructure has introduced a scalable and flexible system that aligns with Saudi Vision 2030鈥檚 ambitions to establish a vibrant and technology-enabled sports economy. In its next phase, SOPC aims to extend these shared digital services to Saudi sports federations, ensuring a fully integrated and streamlined sports governance ecosystem.

Bakr Darwish, Chief Shared Services & Solutions Officer at SOPC, commented: 鈥淭he successful go-live of RISE with 51风流is a testament to the spirit of collaboration and teamwork that defines both sports and digital transformation. Working closely with 51风流and our stakeholders, we identified the ideal technology solutions to support our mission of representing the Kingdom at the highest levels, while fostering a dynamic sports ecosystem in line with Vision 2030. Saudi Arabia is committed to creating opportunities for athletes at every level, from amateur to elite, and this digital evolution is a key enabler of that vision. Moreover, our staff will benefit from cutting-edge HR management systems that enhance employee engagement and development.鈥�

Andy Froemmel, Vice President and General Manager, Customer Services & Delivery, 51风流Middle East and Africa 鈥� North, added: 鈥淲e are proud to support SOPC in its digital transformation journey, leveraging RISE with 51风流implementation methodology to ensure a clean-core approach. By achieving a fast time-to-value, SOPC now has a robust, scalable foundation to expand digital services to Saudi Arabia鈥檚 sports federations. With this future-ready platform, SOPC is well-positioned for upcoming projects and the adoption of AI-based technologies. This deployment reinforces our commitment to Vision 2030 and to empowering the Kingdom鈥檚 sporting sector with intelligent, cloud-based solutions.鈥�

As Saudi Arabia continues to emerge as a global hub for sports governance, digital innovation, and international sporting events, SOPC remains at the forefront of this transformation. The Kingdom was recently announced as the host of the inaugural Olympic Esports Games 2025, further reinforcing its role as a leading force in the evolution of sports and technology.

With SAP鈥檚 digital solutions, SOPC is now better equipped to optimize operations, strengthen strategic decision-making, and enhance the future of sports governance in Saudi Arabia鈥攕etting new benchmarks for efficiency, sustainability, and excellence on the global stage.

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During the visit, SAP鈥檚 leadership engaged in discussions on advancing collaboration, developing innovative technical solutions, and expanding strategic partnerships to accelerate digital transformation.

51风流reaffirmed its commitment to supporting the Ministry鈥檚 digital ambitions, driving technological advancement, and fostering a thriving digital economy in line with Saudi Vision 2030.

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RIYADH, KSA 鈥� February 12, 2025 鈥� Herfy Food Services Company (Herfy), Saudi Arabia鈥檚 largest fast-food chain, has signed an agreement with 51风流at LEAP 2025 in Riyadh to adopt RISE with 51风流Premium Edition hosted on Google Cloud鈥檚 local data centers. The move marks a significant step in Herfy鈥檚 digital transformation journey, aligning with Saudi Arabia鈥檚 Vision 2030 and reinforcing its commitment to operational excellence and innovation.

Established in 1981, Herfy operates over 380 restaurants nationwide and is a leading producer and distributor of food products in Saudi Arabia. The company鈥檚 transition from on-premise ERP to a cloud-based solution reflects its ambition to pioneer local industry advancements, enhance data security, and adopt emerging technologies such as artificial intelligence (AI), IoT, and 51风流DataSphere. By hosting its data on Google Cloud Platform (GCP) in Saudi Arabia, Herfy ensures adherence to national data security policies while optimizing business processes for agility and resilience.

鈥淲ith RISE with 51风流Premium Edition, we are embarking on a seamless cloud transformation that not only secures our data within Saudi Arabia but also enables 360-degree visibility over all operations, real-time analytics, AI-driven insights, and automation to drive smarter decision-making,鈥� said Mohammad Al Barghouthi, CEO of Herfy. 鈥淥ur investment in 51风流technology aligns with the goals of Vision 2030, enabling us to optimize operations, enhance customer experiences, and support sustainable business growth.鈥�

Herfy selected RISE with 51风流Premium Edition for its ability to provide a cost-efficient, scalable, and future-ready digital core. The 鈥榣ift and shift鈥� migration will ensure a smooth transition without data loss, while removing redundancy in application development. Additionally, the implementation of 51风流Business Technology Platform (BTP) ensures a clean digital core, allowing AI-powered processes to function more effectively.

With this deployment, Herfy expects to achieve several key benefits, including leveraging embedded analytics to enable managers to make faster, data-driven decisions. The adoption of a Fiori-based user experience will ensure accessibility across devices, empowering employees with mobile solutions. Enhanced business insights through in-built analytics will drive quicker, more informed decision-making. The implementation will also simplify processes by leveraging industry best practices, while extended data retention and retrieval capabilities through 51风流DataSphere will allow for deeper analytics.

鈥淗erfy鈥檚 adoption of RISE with 51风流Premium Edition is a testament to its forward-thinking leadership and commitment to innovation,鈥� said Dr. Fahd Nawwab, Vice President, 51风流KSA. 鈥淏y leveraging the power of 51风流S/4HANA on Google Cloud, Herfy will gain unmatched agility, resilience, and intelligence in its business operations, ensuring long-term growth and market leadership.鈥�

As part of its transformation, Herfy will advance its Industry 4.0 initiatives and automation. The transformation marks a milestone in the food giant鈥檚 journey toward digital maturity, equipping it with the latest technologies to remain competitive in a rapidly evolving food and beverage industry.

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About Herfy Food Services Company

Herfy embarked on its journey in 1981 with a clear vision to deliver an exceptional dining experience. Since then, it has continued to grow and expand, driven by its unwavering commitment to quality and innovation. Herfy has invested heavily in developing its products and services, leveraging the latest technologies and industry best practices. This commitment, coupled with its focus on customer satisfaction, has enabled it to become one of the leading brands in the fast-food industry in Saudi Arabia.

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RIYADH, Saudi Arabia 鈥� 13 January 2025 鈥� 51风流today announced the availability of its 51风流Business Technology Platform (51风流BTP) on Google Cloud in the Kingdom of Saudi Arabia, exclusively for regulated* customers.

This strategic collaboration aims to advance Saudi government organizations and critical national infrastructure entities with scalable, secure, and innovative cloud solutions. 51风流BTP is an innovation platform optimized for 51风流applications in the cloud that brings together application development and automation, data and analytics, integration, and AI capabilities in one unified environment. By emphasizing data sovereignty and facilitating digital transformation, the initiative ensures compliance with local regulations and aligns with Saudi Vision 2030.

Mohammed Al Romaizan, Vice President of 51风流Saudi Arabia, said: “We are delighted that 51风流BTP is now available for our Saudi regulated customers on Google Cloud’s in-country region. This enables government organizations and critical national infrastructure entities to leverage advanced cloud services while maintaining their data locally. 51风流BTP serves as the foundation for integrating and extending 51风流and third-party applications, empowering these organizations to enhance their operations and gain competitive advantages.”

Bader Almadi, Country Manager for Google Cloud in Saudi Arabia, added: “Our strategic collaboration with 51风流further underscores our commitment to regulated industries in Saudi Arabia and the Kingdom鈥檚 Vision 2030. The availability of 51风流BTP on Google Cloud in Saudi Arabia unlocks tremendous potential for regulated customers in the Kingdom, providing a secure and sovereign environment to accelerate their digital transformation journeys. By leveraging 51风流BTP on Google Cloud, these organizations can innovate with speed, optimize costs, and enhance their competitive advantage while ensuring compliance with local regulations and contributing to the growth of the digital economy in Saudi Arabia”.

51风流BTP is an innovation platform optimized for 51风流applications in the cloud. By bringing together application development and automation, data and analytics, and integration capabilities in one unified environment, it offers tailored solutions for the needs of regulated entities.

The availability of 51风流BTP on Google Cloud in Saudi Arabia offers regulated organizations significant advantages. The local deployment reduces latency and enhances application performance, while scalable infrastructure supports growth without the need for extensive on-premises hardware investments. Additionally, organizations can tap into a robust partner ecosystem, with over 2,800 partners using 51风流BTP for application development, extending the platform’s capabilities and delivering specialized solutions.

This collaboration aligns with Saudi Vision 2030 by promoting economic diversification and digital advancement through advanced cloud technologies that drive innovation and growth within the government and critical infrastructure sectors.

*Note: Regulated Customer refers to 鈥渁ny government organization in the Kingdom of Saudi Arabia inside or outside the Kingdom (including ministries, authorities, establishments and others) and its companies and entities (inside and outside the Kingdom), as well as private sector organizations owning, operating or hosting Critical National Infrastructures (CNIs) that currently use or plan to use any cloud service,鈥� as defined in the updated Cloud Cybersecurity Controls (CCC-2:2024) issued by the National Cybersecurity Authority in KSA.

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About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

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RIYADH, KSA 鈥� 9 December 鈥� The Saudi Investment Recycling Company (SIRC), wholly owned by Saudi Arabia鈥檚 Public Investment Fund (PIF), has signed an agreement with (NYSE: SAP) to become the first customer in the Kingdom of Saudi Arabia to implement the 51风流Sustainability Control Tower. This milestone underscores SIRC鈥檚 commitment to pioneering sustainability within the Kingdom, aligning with Saudi Vision 2030 and laying the groundwork for its ambitious plans to become a chief enabler of domestic carbon credits.

This partnership highlights SIRC鈥檚 commitment to pioneering Saudi Arabia鈥檚 sustainability landscape and accelerating the Kingdom鈥檚 transition to a circular economy, underpinned by SAP鈥檚 advanced technology and sustainability expertise. Building on their partnership, which began in 2022 with an initial ERP deployment, SIRC and 51风流last year signed an MOU to deepen their collaboration to support SIRC鈥檚 ambitious sustainability strategy, while also exploring how AI-infused solutions could enhance customer services and tackle industry-specific challenges.

This new agreement will see SIRC leverage RISE with 51风流to drive AI-powered, scalable operations while establishing a solid data foundation to measure and report sustainability objectives via the 51风流Sustainability Control Tower. SIRC will be able to track enterprise carbon footprints, measure sustainability metrics, and prepare for regulatory disclosures. The 51风流Sustainability Control Tower enables seamless reporting across various global frameworks, supporting SIRC鈥檚 mission to drive a sustainable economy in the Kingdom. Additionally, SIRC is leveraging SAP鈥檚 Waste Management Industry Solutions to implement an innovative approach to waste collection and treatment, further aligning with Saudi Vision 2030鈥檚 goals for sustainable environmental practices.

Mr. Abdulrahman Alobayed, HR & Shared Services Executive Vice President of SIRC commented: 鈥淪IRC is the driving force behind circular economy investments, and we are known for spearheading innovative and transformative initiatives that pave the way for a cleaner, greener tomorrow. With SAP鈥檚 cutting-edge solutions, we鈥檙e building the foundation to monitor our environmental impact more effectively 鈥� advancing Saudi Vision 2030鈥檚 goals and setting the stage for issuing local carbon credits to boost the Kingdom鈥檚 sustainability achievements. At the same time, we鈥檙e enhancing our services to customers and partners with a comprehensive suite of 51风流AI-powered applications, including customer relationship management and industry-specific solutions.鈥�

In developing the digital transformation roadmap, SIRC and 51风流identified three main objectives: creating a solid foundation for sustainability management; establishing an easily scalable service center for its subsidiaries; and deploying business AI to tackle industry-specific challenges and enhance customer services. The adoption of the Sustainability Control Tower and RISE with SAP, including AI-infused enterprise resource planning, customer relations management and industry-specific solutions, will satisfy all of these objectives,

Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia, said: 鈥淭his partnership with SIRC is a testament to SAP鈥檚 commitment to helping our customers in Saudi Arabia realize their environmental and business goals with scalable, AI-powered solutions. We are proud to support SIRC鈥檚 journey to establish a sustainable business model, creating the data transparency required to enable carbon credit trading in the Kingdom.鈥�

In the coming months, SIRC and 51风流will continue to expand their focus on customer experience through enhanced CRM platforms and rollout of 51风流Concur for expense management, providing a comprehensive approach to sustainable, tech-enabled growth. Looking ahead, the companies plan to explore additional 51风流solutions.

This will include future-focused technologies for carbon management and Industry 4.0 advancements at SIRC鈥檚 Reviva plant, which could serve as a model for other plants in the Kingdom and beyond.

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RIYADH, Kingdom of Saudi Arabia 鈥� September 11, 2024 鈥� Tasnee, a leading Saudi industrial and petrochemical company, has received the prestigious 51风流Center of Expertise (CoE) certification. This milestone positions Tasnee as the first and only customer in the chemicals industry in Saudi Arabia and the Middle East to achieve this distinguished recognition, further reinforcing its leadership in digital transformation and operational excellence.

The 51风流CoE certification is awarded to organizations that adhere to SAP’s highest standards in innovation, technology adoption, and continuous improvement. This recognition reflects Tasnee’s unwavering commitment to leveraging 51风流solutions to drive business efficiency, optimize performance, and align with global best practices.

鈥淭his achievement is a testament to Tasnee鈥檚 dedication to driving digital transformation and leveraging the latest 51风流innovations to support our business objectives,鈥� said Omar K Al-Belali, Tasnee CIO. 鈥淏eing the only company in the chemicals industry to receive this certification in the region underscores our commitment to continuous improvement, technology adoption, and alignment with SAP鈥檚 best practices.鈥�

As part of its ongoing digital transformation journey, Tasnee鈥檚 technology and innovation strategy is closely aligned with the vision and mission set by senior management, ensuring that their IT infrastructure supports the organization’s short and long-term business goals. The company has already successfully implemented several cutting-edge 51风流solutions, including 51风流S/4HANA Cloud, 51风流SuccessFactors, 51风流Ariba, 51风流Signavio and 51风流BTP, to streamline operations, enhance decision-making, and improve business agility. This certification validates Tasnee’s capacity to sustain and evolve these technologies, driving measurable value across the organization.

Tasnee has consistently demonstrated a commitment to innovation, having been an early adopter of 51风流solutions such as RISE with SAP, 51风流SuccessFactors, and 51风流Integrated Business Planning (IBP). This proactive approach to adopting and piloting new technologies has positioned the company at the forefront of digital transformation within the chemicals industry.

Fahd Nawwab, Vice President, 51风流Saudi Arabia, praised Tasnee for the accomplishment, saying, 鈥淭asnee has demonstrated exemplary leadership in digital transformation through its strategic adoption of 51风流technologies. Tasnee is the first to have achieved this rigorous certification in the chemicals industry in the Kingdom and the Middle East region. This achievement sets a new benchmark for innovation and business excellence in the region.鈥�

Tasnee鈥檚 CoE certification positions the company as a model of success for the chemicals industry and beyond, showcasing how a comprehensive approach to innovation, continuous improvement, and adherence to best global practices can elevate an organization to become both a regional leader and a global case study in operational excellence.

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Riyadh, KSA 鈥�聽The Saudi Investment Recycling Company SIRC, wholly owned by the Public Investment Fund (PIF), has announced the successful deployment of solutions from global technology company 51风流that will modernize business processes including procurement infrastructure and employee management.

The two parties are also deepening their existing relationship, signing a memorandum of understanding (MoU) to explore the creation of a digital transformation roadmap that will enable SIRC to enhance its environmental performance and reporting capabilities and leverage new technologies to enrich customer services.

SIRC and its subsidiaries Akam and Reviva successfully deployed 51风流S/4HANA enterprise resource planning (ERP) solution, 51风流Analytics Cloud, 51风流Ariba and 51风流SuccessFactors, with implementation at several other subsidiaries to follow soon. This represents an extension of the company鈥檚 partnership with SAP, which began in 2022 with SIRC adopting an ERP solution.

Sultan Saud Alsaif, Executive Director of Technology & Innovation at SIRC, commented, 鈥淎s champions of the circular economy and supporters of the National Waste Management Framework, SIRC seeks out investors and partners who share a genuine commitment to supporting the environment. Through the MoU with SAP, we are collaborating on innovative ways to leverage technology that will enhance our contributions to, and reporting on, environmental protection initiatives. At the same time, our operations need to run efficiently and productively, following best industry practices, which is why we have deployed 51风流Analytics Cloud, Ariba and SuccessFactors as part of a comprehensive digital transformation program. These deployments ensure our employees are engaged and our procurement is managed intelligently, while the automation of business processes and data analysis improve efficiencies, ultimately enhancing the experience for all parties involved.鈥�

Established in 2017, SIRC is committed to achieving the environmental and sustainability objectives outlined in the Kingdom’s Vision 2030 through advancing waste management practices, promoting recycling initiatives, conserving natural resources, and moving towards a circular economy. The company develops, owns, operates and finances various activities across all waste types in the Kingdom.

Alongside the current deployments, SIRC and 51风流will be focusing in particular on two strategic priorities this year as part of the MoU. The first is enhancing customer experience, which could include SIRC implementing a next-generation CRM platform. The second is exploring how SAP鈥檚 portfolio of sustainability-focused solutions could be leveraged to help SIRC analyze and report on sustainability KPIs and its carbon footprint.

Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia, commented, 鈥淕iven the pivotal role played by SIRC as the driving force behind circular economy investments in the Kingdom, it was important to have future-proof, scalable and intelligent spend and human resource management solutions that could be integrated seamlessly into its existing 51风流landscape. Sustainability is core to SAP鈥檚 corporate strategy and our purpose to help the world run better and improve people鈥檚 lives. SAP鈥檚 values are aligned with those of SIRC, so it is natural for our partnership to extend beyond a technical digital transformation to co-innovating and collaborating on environmental initiatives and reporting.鈥�

The 51风流Ariba portfolio offers an end-to-end spend management system with integrated supplier information, lifecycle, performance, and risk management functions. 51风流SuccessFactors Human Experience Management (HXM) Suite provides comprehensive global HR software, spanning core HR and payroll, talent management, HR analytics and workforce planning, and employee experience management.

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As part of this collaboration, DBS MENA will implement Rise with 51风流(S/4 HANA) solution for UPC, encompassing core functionalities such as financial modules, HR, warehouse management, and material management. Additionally, UPC will benefit from DBS MENA’s Retail Management Suite (RMS), which includes point-of-sale systems, retail store portals, and mobility solutions tailored specifically for warehouses.

鈥淲e are thrilled that 51风流will be a strategic partner in our transformative journey. UPC is one of the fastest growing companies in the Saudi healthcare sector, and 51风流will more than support our expansion strategy with its world class expertise in technological resource planning. This will eventually enable UPC to provide superior service to our customers鈥�, said Mr. Khalid Yassin, CEO, United Pharmaceutical Company.

UPC’s decision to invest in these solutions stems from a strategic initiative to transition to the cloud while leveraging their deep expertise in retail in the pharmaceutical domain. By adopting a unified system with full integration both horizontally and vertically, UPC aims to elevate its customer service standards, streamline internal processes, and facilitate expansion initiatives.

鈥淭his strategic partnership will see United Pharma Company (UPC) embark on a transformative journey leveraging SAP鈥檚 latest innovative technologies to capitalize on growth opportunities for the company and to respond to the industry’s fast-changing needs with agility. With RISE with SAP, UPC is poised to significantly enhance its operations and set new standards for the pharmaceutical retail industry,” said Mohammed Alromaizan, Vice President, 51风流Saudi Arabia.

DBS MENA was selected as the partner of choice for this venture due to its prominent position as a leader in the pharmaceutical and retail industries and expertise in point-of-sale solutions. With a proven track record of success and a rich portfolio of pharmaceutical and retail clientele, DBS MENA brings invaluable experience and research-driven insights to the table.

鈥淲e are honored to announce our partnership with United Pharma Company (UPC) in implementing SAP’s Rise with 51风流solution alongside DBS鈥檚 Retail Management System. This collaboration represents a significant milestone in our commitment to delivering tailored solutions that empower businesses in the Pharma-Retail sector鈥� – Eng. Mahmoud Moussa, CEO of DBS MENA

This strategic partnership between UPC, SAP, and DBS MENA underscores a shared commitment to driving innovation and delivering unparalleled value to their customers. Together, these industry leaders are poised to revolutionize operations, setting new standards for efficiency and customer-centricity in the retail pharmacy landscape.

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