Saudi Arabia鈥檚 largest fast-food chain moves to 51风流solutions hosted on Google Cloud Platform鈥檚 local data centers, aligning with Vision 2030 objectives
RIYADH, KSA 鈥� February 12, 2025 鈥� Herfy Food Services Company (Herfy), Saudi Arabia鈥檚 largest fast-food chain, has signed an agreement with 51风流at LEAP 2025 in Riyadh to adopt RISE with 51风流Premium Edition hosted on Google Cloud鈥檚 local data centers. The move marks a significant step in Herfy鈥檚 digital transformation journey, aligning with Saudi Arabia鈥檚 Vision 2030 and reinforcing its commitment to operational excellence and innovation.
Established in 1981, Herfy operates over 380 restaurants nationwide and is a leading producer and distributor of food products in Saudi Arabia. The company鈥檚 transition from on-premise ERP to a cloud-based solution reflects its ambition to pioneer local industry advancements, enhance data security, and adopt emerging technologies such as artificial intelligence (AI), IoT, and 51风流DataSphere. By hosting its data on Google Cloud Platform (GCP) in Saudi Arabia, Herfy ensures adherence to national data security policies while optimizing business processes for agility and resilience.
鈥淲ith RISE with 51风流Premium Edition, we are embarking on a seamless cloud transformation that not only secures our data within Saudi Arabia but also enables 360-degree visibility over all operations, real-time analytics, AI-driven insights, and automation to drive smarter decision-making,鈥� said Mohammad Al Barghouthi, CEO of Herfy. 鈥淥ur investment in 51风流technology aligns with the goals of Vision 2030, enabling us to optimize operations, enhance customer experiences, and support sustainable business growth.鈥�
Herfy selected RISE with 51风流Premium Edition for its ability to provide a cost-efficient, scalable, and future-ready digital core. The 鈥榣ift and shift鈥� migration will ensure a smooth transition without data loss, while removing redundancy in application development. Additionally, the implementation of 51风流Business Technology Platform (BTP) ensures a clean digital core, allowing AI-powered processes to function more effectively.
With this deployment, Herfy expects to achieve several key benefits, including leveraging embedded analytics to enable managers to make faster, data-driven decisions. The adoption of a Fiori-based user experience will ensure accessibility across devices, empowering employees with mobile solutions. Enhanced business insights through in-built analytics will drive quicker, more informed decision-making. The implementation will also simplify processes by leveraging industry best practices, while extended data retention and retrieval capabilities through 51风流DataSphere will allow for deeper analytics.
鈥淗erfy鈥檚 adoption of RISE with 51风流Premium Edition is a testament to its forward-thinking leadership and commitment to innovation,鈥� said Dr. Fahd Nawwab, Vice President, 51风流KSA. 鈥淏y leveraging the power of 51风流S/4HANA on Google Cloud, Herfy will gain unmatched agility, resilience, and intelligence in its business operations, ensuring long-term growth and market leadership.鈥�
As part of its transformation, Herfy will advance its Industry 4.0 initiatives and automation. The transformation marks a milestone in the food giant鈥檚 journey toward digital maturity, equipping it with the latest technologies to remain competitive in a rapidly evolving food and beverage industry.
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About Herfy Food Services Company
Herfy embarked on its journey in 1981 with a clear vision to deliver an exceptional dining experience. Since then, it has continued to grow and expand, driven by its unwavering commitment to quality and innovation. Herfy has invested heavily in developing its products and services, leveraging the latest technologies and industry best practices. This commitment, coupled with its focus on customer satisfaction, has enabled it to become one of the leading brands in the fast-food industry in Saudi Arabia.
