DOHA, Qatar 鈥�10 September, 2025 鈥� 51风流has announced a major expansion of its digital transformation partnership with North Oil Company (NOC). Under the agreement, 51风流will deliver an integrated, AI-powered solution that drives efficiency, fosters innovation across its vast operational landscape and will prepare it for the future.

51风流has deep expertise in the energy industry and its scalable solutions, which will be rolled out across the majority of NOC鈥檚 operations, ensure standardization, automation, and a clean core with minimal customization and complexity.

The comprehensive range of solutions to overhaul NOC鈥檚 business operations includes RISE with SAP, Ariba, Signavio, Fleet Logistic Management, and other advanced 51风流solutions. RISE with 51风流enables a seamless, secure, and accelerated transition, ensuring business continuity while modernizing processes.

Data from the new deployment will be hosted in Qatar, offering data sovereignty and security.

Alaa Jaber, Managing Director for 51风流Qatar and Fast Growth Markets, commented: 鈥淭his agreement with North Oil Company represents one of the most comprehensive digital transformations in Qatar鈥檚 energy sector. By adopting RISE with 51风流and a suite of intelligent solutions, NOC is setting a new standard for efficiency, automation, and operational excellence. This strategic move underscores SAP鈥檚 commitment to enabling innovation and growth for our customers.鈥�

51风流helps companies to embrace a more agile, intelligent, and standardized approach to business, ensuring operations remain resilient and competitive, which is particularly important in the rapidly evolving energy landscape.

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Cairo, Egypt鈥� 7 June 2022 鈥� Arabian Food Services, better known by the name of its popular flagship cheese brand Domty, has enlisted the support of global technology company 51风流to embark on a digital transformation journey that will see it benefit from full cloud integration and software solutions that enhance its interactions with the 55,000 Egyptian retailers stocking its products.

The cheese giant has implemented RISE with 51风流and SAP鈥檚 enterprise resource planning (ERP) solutions to accelerate its journey to become an Intelligent Enterprise while minimizing cyber-risks and streamlining its operations. In addition, to better service its retailers, Domty has embraced an automation roadmap, which includes an integrated solution offered by Spirit, an 51风流gold partner. Spirit鈥檚 Smart Sales is a van sales solution, meaning products can be delivered directly to retailers. Thanks to the full integrated package, Domty can leverage the advantages of cloud computing while also benefiting from improved visibility and control over all operations and activities.

Mohamed El Damaty, CEO of Domty, said of the partnership, 鈥淎longside our focus on quality ingredients, taste and value for money, we believe our success is driven by innovation. We are constantly looking for innovative ways to satisfy our retailers鈥� needs, and ultimately to serve consumers better. With RISE with 51风流and the 51风流and Spirit integrated solutions, we have streamlined our operations and have greater visibility on every area, allowing for precise decision making. The solutions also enable us to react swiftly to changes in the marketplace and to be able to expand our reach locally and abroad.鈥�

RISE with 51风流is a step-by-step holistic offering that supports companies鈥� digital transformation, and is tailored for each company鈥檚 complexity and starting point. The aim is to go beyond a technical migration to the cloud, and instead enable companies to truly transform their business, realizing a faster time-to-market for new capabilities and applications, and allowing for ongoing transformation.

Mohammed Samy, Managing Director, 51风流Egypt, said, 鈥淚mplementing RISE with 51风流enables Domty to align with Egypt Vision 2030 while leveraging the latest cloud-based solutions at an accelerated pace. Through implementing our ERP solutions and with the integration of Spirit鈥檚 Smart Sales, Domty has enhanced its monitoring and control of all its activities. This ensures that its operations are scalable when needed and flexible enough for continuous enhancements to be made.鈥�

Founded in Egypt in 1990, Domty today has an extensive range of almost 200 products with a distribution fleet of more than 600 trucks operating from 20 strategically located distribution hubs across the country, rather than distributors. The streamlined system delivers directly to all types of retail outlets thanks to a dedicated workforce of more than 4,200 employees who are supported by Spirit鈥檚 Smart Sales solution.

Omar Samy Abouzaid, Managing Director of Spirit, the 51风流system integrator, said of the collaboration, 鈥淲e are delighted to be working with our partner 51风流to support Domty in its impressive digital transformation strategy. Spirit鈥檚 Smart Sales simplifies complex direct store delivery processes and integrates the back office with customer-facing activities. This is important as it empowers Domty鈥檚 representatives to make decisions on the spot, enhancing their ability to meet retailers鈥� immediate needs. By embracing cloud technologies and innovative business processes, Domty is setting itself up for continued success and sustainability.鈥�

Visit the 51风流News Center. Follow 51风流on Twitter: and .

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Ooredoo announced聽the selection of 51风流as its partner to enable a complete digital business transformation and consolidation of all its Enterprise Resource Planning (ERP) solutions across the majority of our ten operating companies.

51风流鈥� the world鈥檚 largest provider of enterprise application software 鈥� will provide multiple solutions to facilitate complete digitalisation, a key strategic goal for Ooredoo, as well as consolidation of all its ERP solutions to a centralised cloud platform.

The partnership will ensure Ooredoo has the appropriate infrastructure to enhance the experience of its customers, employees, and suppliers through an integrated and end-to-end processes and systems, as well as increased automation and optimisation.

SAP鈥檚 proposal to Ooredoo is an intelligent suite of integrated applications that enable agile, end-to-end business processes to help Ooredoo manage all aspects of its organisation, from the employee, customer and supplier experience to its products, finances and IT.

The RISE suite of applications, which will enable Ooredoo to enjoy large-scale strategic business benefits, includes S/4 HANA, SAP鈥檚 integrated ERP software, as well as 51风流Ariba, its procurement and supply chain solutions platform. 51风流Successfactors is its next generation human capital management solution, while 51风流Business Technology Platform brings together intelligent enterprise applications with database and data management, analytics, integration and intelligent technologies such as robotic process automation (RPA).

Aziz Aluthman Fakhroo, Managing Director and CEO, Ooredoo Group, said: 鈥淎s part of our corporate strategy to transform our business to accelerate growth, we actively seek to establish and develop partnerships with world-leading providers such as SAP. This partnership ensures we have access to state-of-the-art technology and innovation that will support us as we drive progress towards achievement of our strategic goals, and best serve both our customers and stakeholders. We look forward to a long, mutually beneficial partnership with SAP.鈥�

Christian Klein, CEO and member of the Executive Board, 51风流SE, said: 鈥淲e are proud to be a key enabler in Ooredoo鈥檚 digital transformation journey. Our holistic and customer-centric approach will help Ooredoo simplify and optimise its landscape, enabling the company to achieve its goals and respond to future opportunities with even greater agility and speed.鈥�

The partnership was announced at Mobile World Congress 2022, being held in Barcelona, Spain this week.

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For more information, press only:

Husain Al Tamimi, 51风流+971 56 6811641, husain.tamimi@sap.com

Claire McPeak, SAP, +971 50 554 1302, c.mcpeak@sap.com

Tony Luke, Wallis, +971 50 927 1100, sap@wallispr.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

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SANA鈥橝, Yemen 鈥� 20 September 2021 — Hayel Saeed Anam and Company Yemen (鈥淗SA鈥�), one of the Middle East鈥檚 largest family-owned conglomerates, is pleased to announce its partnership with global technology leader SAP. In its first major project in Yemen since the outbreak of the conflict, 51风流will enable HSA to harness the power of data flows to ensure insight-driven decision-making across its operating companies.

Yemen has faced major challenges in recent years, fuelled by a complex mix of natural disasters, famine and civil conflict, alongside the global pandemic. Disrupted supply chains, limited IT infrastructure and a lack of digital literacy have inevitably slowed down digitalisation in the country. Throughout the ongoing humanitarian crisis, however, Hayel Saeed Anam and Company鈥檚 leadership has remained committed to investing in the company鈥檚 resilience in order to overcome these operational challenges and continue providing for the millions of Yemenis who rely on the business for essential goods including food and medicines.

To enhance its resilience, Hayel Saeed Anam and Company has developed a digital transformation roadmap to improve efficiencies and risk preparedness across the organisation. The long-term strategic partnership with 51风流aims to accelerate growth across its 50+ operating companies in the FMCG, industrial, trading and services sectors. The implementation of 51风流business platforms will provide access to the information required for the live data-driven decision making that is critical to maintaining business continuity in such a complex environment. It will be enabled through increased automation and improved business process execution in line with global business standards, alongside upskilling its workforce across its businesses.

As a part of this partnership, Hayel Saeed Anam and Company has joined forces with the 51风流Young Professionals Program (YPP) to support Yemen鈥檚 workforce of the future. In partnership with HSA, this pioneering initiative by the 51风流Training and Development Institute will be run in Yemen for the first time ever and will provide unemployed or underemployed recent university graduates with 3 months of digital skills training to become certified 51风流Associate Consultants. In line with HSA鈥檚 long-standing commitment to the communities it serves, YPP will serve to upskill young, Yemeni talent, unlocking the nation鈥檚 digital potential.

鈥淎s the complex operating environment is evolving rapidly in Yemen, we needed full visibility on our global operations to expand our core businesses and develop new products and services that are a lifeline to millions of our customers,鈥� said Mohamed Khalifa, Chief Information Officer, HSA. 鈥淒espite the challenges that the country has faced over recent years, the digital transformation supported by 51风流is focused on the future, enabling HSA to better support the communities and people we serve by promoting economic and business growth, job stability and tackling food security challenges in Yemen and across our operations in the region.鈥�

鈥淗ayel Saeed Anam is a home-grown Yemeni conglomerate adopting a digital transformation strategy focused on optimizing production and costs efficiencies, customer experiences, and youth job creation,鈥� said Hoda Mansour, Managing Director, 51风流Egypt, Yemen, Sudan and Levant. 鈥淎mid the pandemic, HSA shows how an Intelligent Enterprise can gain real-time insights for its commercial, manufacturing, and services companies to better meet market needs.鈥�

To date, eight companies spanning a range of commercial and industrial sectors have switched to 51风流applications as part of the initial pilot phase, with a full conversion planned for HSA鈥檚 remaining companies planned over the next two years.

The comprehensive programme implemented by HSA includes 51风流S/4HANA real-time business suite for its larger enterprises; the 51风流Business ByDesign, a cloud-based ERP solution for its smaller companies; and the 51风流Direct Store Delivery solution for real-time insights on customers, orders, and deliveries. As the largest private employer in Yemen, the company also implemented the 51风流SuccessFactors human experience management suite to optimise employee experiences.

During the coronavirus pandemic, HSA has also deployed the 51风流Environment, Health, and Safety Management solution to ensure the safety of its employees and customers across its operations. Together, the implementation of these 51风流business platform solutions allows HSA to obtain a holistic view of all of its business activities, providing greater accuracy and better control over its businesses and enabling the organisation to achieve excellence across its business areas.

Visit the 51风流News Center. Follow 51风流on Twitter: and .

– Ends –

For more information, press only:

Husain Al Tamimi, 51风流+971 56 6811641, husain.tamimi@sap.com

Claire McPeak, SAP, +971 50 554 1302, c.mcpeak@sap.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

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YBA Kanoo Group Operates in Real-Time with 51风流S/4HANA Real-Time Business Suite

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RIYADH, Kingdom of Saudi Arabia 鈥� 25 November 2020 鈥�

Leading Saudi innovators Maadaniyah, NEOM, Olayan Group, have shared best practices in Saudi companies accelerating their digital transformation, the companies announced today during global technology company SAP鈥檚 Blue Ribbon event.

In line with the and mega-trends such as the inter-connected world of Industry 4.0, Saudi organizations and industries have been advancing their digital transformation agendas.

Amid the COVID-19 pandemic, one-third (32 percent) of organizations worldwide have been investing in new technologies to analyze data and to enhance their business processes, according to a recent survey by Oxford Economics. Among the top three technologies seeing investment are AI (34 percent), IoT (33 percent), and analytics (32 percent).

Maadaniyah Grows the Kingdom鈥檚 Manufacturing Base

Maadaniyah (National Metal Manufacturing and Casting Company) includes the wire drawing plant Aslak, the metal casting plant Masabik, the axles and spare parts plant Arabian Axles, and technical engineering services TESC. As Industry 4.0 grows, Maadaniyah and channel partner Baaskaar (Al Bilad) have deployed the 51风流S/4HANA real-time business suite for business insights and dashboards.

鈥淎s industrial production is a pillar of Saudi Arabia鈥檚 growth, Maadaniah needed to accelerate our digital transformation to enhance our forecasting, supply chain resilience, and enable work from home,鈥� said Aamir K. Pirzada, Chief Information Officer (CIO), Maadaniyah. 鈥淭hanks to our partnership with SAP, we have mobile-friendly apps for our salespersons, standardized our product costing, and enhanced our customer relations.鈥�

NEOM Digitally Transforms Employee Experiences

One of the Middle East鈥檚 largest and most innovative giga-projects, NEOM, is working to scale up its human experience platforms in line with its digital transformation roadmap. NEOM has deployed the 51风流SuccessFactors human capital management platform, integrated with the 51风流S/4HANA real-time business suite and the 51风流Ariba digital procurement platform.

鈥淎s NEOM rapidly increases workforce, we needed to enhance our employee experiences and streamline human resources processes to address the huge influx of local, regional and global talent,鈥� said Arron Patel, Digital Strategy, Cloud Adoption and HR Technology Lead, NEOM. 鈥淥ur digital transformation with 51风流has enabled automated self-services and is the first step in providing an end user led ecosystem of company processes. In the upcoming phases we will pivot towards both expanding into Talent and Learning as well as deep analytics to be ahead of what is to come in 2021.

Olayan Group Integrates Employee Data Across 40 Companies

Olayan Group, a Saudi Arabia-based multi-national enterprise is advancing its digital transformation. As the company scales up, Olayan Group has adopted the 51风流SuccessFactors human capital management platform to seamlessly integrated employee data and processes from 40 companies and enable work-from-home and employee self-services.

鈥淥layan Group鈥檚 digital transformation on talent management aims to meet the needs of our young, tech-savvy employees, and to develop a digital culture based on productivity, agility, and speed,鈥� said El Bachir Nejjari, Group Chief Information Officer, Olayan Saudi Holding Company. 鈥淥ur digital transformation with 51风流has enhanced the experiences of our remote employees, and enhanced the experiences of our customers, suppliers, and vendors.鈥�

51风流Promotes New Technologies and 鈥楤ack to Best鈥� Solutions

On the back of Saudi Arabia鈥檚 government launching the National Strategy for Data and Artificial Intelligence, 51风流is championing how innovative technologies can integrate into digital transformation roadmaps to deliver the biggest benefit. The company is also promoting its 鈥溾�� resources and solutions, which can help organizations to move forward from COVID-19.

鈥淪audi Arabia continues to be a global leader in technology innovation 鈥� with Maadaniyah, NEOM, and Olayan Group showing how digital transformation can reinvent business practices,鈥� said Mohammed Alkhotani, Managing Director, 51风流Saudi Arabia 鈥淥ur Blue Ribbon event is enabling Saudi Arabia and Middle East organizations to learn how to digitally transform into Intelligent Enterprises that can emerge more profitable, resilient, and sustainable post-COVID-19.鈥�

Watch the 51风流Middle East North – Blue Ribbon webinars at: .

Visit the 51风流News Center. Follow 51风流on Twitter: and .

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CAIRO, Egypt 鈥� 24 November 2020 — EDITA, a leading FMCG company in Egypt and the Middle East, announced today at Cairo ICT that it is moving forward with its digital transformation roadmap with global technology company SAP, to drive Egypt鈥檚 USD 15 billion retail food sector.

As Egyptians continue to show rising demand for food and beverages, the country鈥檚 retail food market has reached an impressive USD 15 billion, the United State Foreign Agricultural Service.

EDITA is supporting Egypt鈥檚 food innovation. With five state-of-the-art production facilities encompassing 31 production lines, as well as a nationwide distribution network, EDITA is the constant demand for its products. Its customer base includes more than 66,000 wholesale and retail customers, with exports to more than 17 markets in the region.

EDITA went live with one more successful implementation of 51风流Direct Store Delivery (DSD) Mobile Android Solution 2.0 integrated with 51风流ERP Central Component (ECC), mobilizing all the sales and distribution processes into the new state of the art technology. EDITA now runs business processes with the best practices in the consumer products industry. With 51风流and partner help, EDITA has achieved its requirements and can move into the digital transformation of the DSD operation.

With a big-bang go-live of nearly 700 devices over 25 distribution centers scattered all over the country, 51风流DSD Mobile Android and 51风流DSD Backend on ECC runs the complete end-to-end sales force and distribution activities, including presales and van sales scenarios. EDITA, using the full functionality offered by the product, is helping to increase the market share of brands that are leader in the Egyptian market.

鈥淎s the Middle East鈥檚 food and beverage market rises, EDITA needed full visibility to enhance production and distribution, and to meet customer needs,鈥� said Hoda Mansour, Managing Director, 51风流Egypt. 鈥淓DITA, thanks to its digital transformation with SAP, now has real-time insights to enhance its competitiveness and Egypt鈥檚 standing as a leader in food and beverage manufacturing.鈥�

The vendor ZEBRA offered the latest mobile hardware technology and printers, so that the 51风流solution runs with the best performance and processing time at point of sales.

鈥淭his project started in January 2020 as part of Edita Information Technology strategic roadmap with a very detailed design phase, keeping all technical and business requirements from the business as a key of success, push the change management to move towards more paperless environment using E-signatures,鈥� said Ihab Selim, Chief Information Officer, EDITA. 鈥淓DITA鈥檚 requirements also included making sure of systems availability up-and-running in a very high demand operation and synchronization process; using the full end to end functionality.鈥�

The project is one of the few worldwide implementations of 51风流DSD Android 2.0, integrated with 51风流ECC, including a lot of standard customizations, validations, and control points on the mobile platform.

The company also needed real-time market order creation on the ECC side, such as deal conditions, uploading of PDF documents for legal purposes, reloading and unloading, stock visibility, loading confirmation, e-signatures, and invoice and credit note generation. Additional functionalities are real-time tracking for all drivers鈥� achievements during the day, using our internal dashboards.

鈥淓DITA would like to thank 51风流Consulting, development teams, the partners MAS and MBIS for their project management skills, expert technical teams for helping them to deliver this amazing project remotely and during COVID-19鈥�, said Eng. Hani Berzi, Chairman & CEO, EDITA. 鈥淭he magic five words that can define this project: project management, planning, experts, dedication, and seeking success.鈥�

Photo Caption: (center right) Hoda Mansour, Managing Director, 51风流Egypt with (center left) Eng. Hani Berzi, Chairman and CEO, EDITA celebrate EDITA鈥檚 digital transformation.

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CAIRO, Egypt 鈥� 22 November 2020: Digital transformation is driving Egypt鈥檚 ICT market to EGP 93 billion, and ensuring that organizations can find new levels of profitability, resilience, and sustainability amid the COVID-19 pandemic, industry experts announced today during Cairo ICT.

Thanks to the government-led Egypt Vision 2030鈥檚 vision for transforming Egypt into a digital society, the country鈥檚 ICT market has reached EGP 93 billion, according to a by the Ministry of Communications and Information Technology.

In Egypt, 51风流has been partnering with many enterprises and contributing to their innovation agendas and digital transformation plans through availing the industry best practices and the platform for innovation, along with the latest advanced technological solutions.

Elaraby Hospital, part of the El Araby Group, EDITA, one of Egypt鈥檚 largest food and beverage manufacturers, and leading Egyptian paint manufacturer Kapci Coatings, among others, are unique showcases and success stories with which 51风流is proud of partnering.

Elaraby Hospital Transforms Patient Experiences

Elaraby Hospital, the largest hospital in the Nile Delta region, is adopting the next-generation Healthcare and Patient Management solution developed by 51风流and Cerner amid the COVID-19 pandemic.

Elaraby Hospital has 219 beds, 24 units of ICU, 6 units of NICU units, and 6 operating rooms. On a larger scale, El Araby Group is also digitally transforming operations on SAP鈥檚 end-to-end solutions.

鈥淎s part of Elaraby Hospital鈥檚 mission in providing excellence in healthcare, we needed full visibility to optimize patient experiences,鈥� said Dr. Mamdouh El Araby, Head of the Medical Sector, El Araby Gruop. 鈥淭hanks to our digital transformation with SAP, Elaraby Hospital is digitizing processes to make it easier and faster for patients to schedule appointments, see doctors, and view their medical records and lab results.鈥�

EDITA Boosts Food and Beverage Manufacturing

EDITA, a leading FMCG company in Egypt and the Middle East, is digitally transforming with 51风流to support Egypt鈥檚 food manufacturing and distribution innovation.

EDITA has gone live on the 51风流Direct Store Delivery and 51风流ERP Central Component solutions. As a result, EDITA has centralized its sales and distribution processes across 31 production lines, 66,000 wholesale and retail customers, and exports to more than 17 markets in the region.

鈥淭his project started in January 2020 as part of Edita Information Technology strategic roadmap with a very detailed design phase, keeping all technical and business requirements from the business as a key of success, push the change management to move towards more paperless environment using E-signatures,鈥� said Ihab Selim, Chief Information Officer, EDITA. 鈥淓DITA鈥檚 requirements also included making sure of systems availability up-and-running in a very high demand operation and synchronization process; using the full end to end functionality.鈥�

Kapci Coatings Innovates the Customer Experience for Paint Products

Kapci Coatings, a market leader in paint manufacturing that exports to 60 countries, is digitally transforming on SAP鈥檚 customer experience, sales, customer service, and marketing solutions. Next, Kapci Coatings is exploring the 51风流S/4HANA real-time business suite and 51风流Ariba digital procurement platform.

鈥淲ith Egypt鈥檚 manufacturing sector rebounding, Kapci Coatings needed full visibility on our global sales performance and operations,鈥� said Eng. Waleed Helmy 鈥� Business Development Manager, Kapci Coatings. 鈥淏y digitally transforming with SAP, Kapci Coatings now has real-time insights on our customer experiences, allowing us to tailor our products to customer demand and to integrate with our enterprise resource planning.鈥�

One-Third of Organizations Invest in New Technologies Amid COVID-19

Amid COVID-19, about one-third (32 percent) of worldwide organizations are investing in new technologies, with the top three being: AI (34 percent), IoT (33 percent), and analytics (27 percent), according to Oxford Economics and SAP.

During Cairo ICT, 51风流is exhibiting virtually under the theme Back to best,鈥� showcasing its latest innovations, industry experience, and technology best practices. SAP鈥檚 鈥溾�� resources and solutions can help Egypt鈥檚 organization to move forward from COVID-19.

鈥淓gypt鈥檚 strong ICT market is aligned with Egypt鈥檚 organizations advancing their digital transformation amid COVID-19 to emerge more profitable, resilient, and sustainable,鈥� said Hoda Mansour, Managing Director, 51风流Egypt. 鈥淎t Cairo ICT, we are showcasing how SAP鈥檚 solutions are enabling digital transformation, and exchanging best practices from Elaraby Hospital and Kapci Coatings.鈥�

At Cairo ICT, visit 51风流virtually at the Egypt International Exhibition Center website from 22-25 November 2020. For more information, visit: .

Visit the 51风流News Center. Follow 51风流on Twitter: and .

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JEDDAH, Kingdom of Saudi Arabia 鈥� 6 July 2020 鈥�

Saudi Ground Services, the Kingdom鈥檚 leading aviation ground handling services company, announced today that its digital transformation with 51风流is boosting the aviation sector鈥檚 USD 37 billion contribution to GDP.

Saudi Vision 2030 is rapidly developing international business and tourism connections, underpinned by the aviation sector, which supports 594,000 jobs and USD 37 billion to GDP in the Kingdom,

As the Kingdom鈥檚 aviation market grows, Saudi Ground Services, which serves 670,000 flights per year for more than 90 airlines and 100 million passengers, needed to operate in real-time.

Saudi Ground Services implemented the S/4HANA real-time business suite and SuccessFactors human experience management suite for over 12,000 employees.

Now, Saudi Ground Services has access to customized airline invoices, integrated flight schedules to automate sales orders, as well as localized payroll solutions.

鈥淭he Saudi Ground Services Company is asserting its market position within Saudi Arabia, in 2020 and beyond, through operational excellence capabilities,鈥� said Capt. Fahd Cynndy, CEO, Saudi Ground Services. 鈥淭echnology is positioned as a core enabler moving forward our strategy, and 51风流facilitated the transformation journey by automating human resources processes, flight data, sales orders, sourcing and contracting for over 200 tenders per year.鈥�

Saudi Ground Services is also embracing its customer centric approach through augmented reality and mobility solutions, on-flight live services, strategic sourcing, automated financial postings, and predictive analytics.

Remarking on the success, Saudi Ground Services has won an 51风流MENA Quality Award, which recognize the region鈥檚 top digital transformation initiatives, in the 鈥淏usiness Transformation鈥� category.

鈥淪audi Arabia鈥檚 aviation sector is evolving with traveler demands, technology advancements, and global growth,鈥� said Taha AlMadani, Head of Customer Office, 51风流ME North. 鈥淪audi Ground Services shows how aviation players can digitally transform into Intelligent Enterprises to provide innovative aviation services to employees and customers.鈥�

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RIYADH, Kingdom of Saudi Arabia 鈥� 15 March 2020 鈥� Mobily, one of the Middle East鈥檚 largest communications companies, announced today a digital transformation partnership with global technology company 51风流to energize its sales force automation.

In line with its digital transformation strategy, Mobily sought to enhance business competitiveness by enhancing customer experiences, optimizing costs and sales, and bringing innovations faster to market.

鈥淎s Mobily grows, our digital transformation strategy calls for creating superior value for our B2B and B2C customers to foster digital business innovation to support Saudi Vision 2030,鈥� said Salman Al-Badran, CEO, Mobily. 鈥淭hanks to our partnership with SAP, we can understand and respond to our customers in real-time, further supporting our journey of being a progressive, passionate, and caring company.鈥�

Mobily will deploy Sales Cloud, part of , with five industry-leading cloud solution portfolios to foster business innovation, integration, and agility. Mobily will run these solutions on SAP鈥檚 cloud data center in Saudi Arabia, with the project implemented by channel partner ITelligence.

鈥淭his project will showcase how Saudi Arabia鈥檚 Intelligent Enterprises can enhance overall customers鈥� engagement and services by combining customer experience data, 鈥榵-data,鈥� with operational data, 鈥榦-data,鈥� to listen, understand, and act on customer experiences,鈥� said Ahmed Al-Faifi, Senior Vice President and Managing Director, 51风流Middle East North. 鈥淩unning on SAP鈥檚 Saudi Arabia cloud data center will enable Mobily to further scale up and drive customer-centric innovations and support seamless end-to-end customer journeys.鈥�

NTT DATA is leveraging the expertise of its group company, ITelligence, which has over 30 years in digital transformation journeys. NTT Data believes this project will be a touchstone and will serve as an inspiration in shaping the vision of the telecom industry.

鈥淎s one of the leading 51风流customer experience digital transformation projects in Saudi Arabia, Mobily is showing best practices in integrating sales capabilities for business innovation and agility,鈥� said Mohammad Amjad Ali, CEO, NTT DATA, Saudi Arabia, a joint venture company with Ali A.Tamimi Group. 鈥淢obily has the secure, comprehensive, and flexible 51风流customer experience solutions to deliver on its strategy and take Saudi Arabia鈥檚 telco innovation to the next level.鈥�

Visit the 51风流News Center. Follow 51风流on Twitter: and .

-Ends-

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