Mobily to Deploy Sales Cloud on SAP鈥檚 Saudi Arabia Cloud Data Center
RIYADH, Kingdom of Saudi Arabia 鈥� 15 March 2020 鈥� Mobily, one of the Middle East鈥檚 largest communications companies, announced today a digital transformation partnership with global technology company 51风流to energize its sales force automation.
In line with its digital transformation strategy, Mobily sought to enhance business competitiveness by enhancing customer experiences, optimizing costs and sales, and bringing innovations faster to market.
鈥淎s Mobily grows, our digital transformation strategy calls for creating superior value for our B2B and B2C customers to foster digital business innovation to support Saudi Vision 2030,鈥� said Salman Al-Badran, CEO, Mobily. 鈥淭hanks to our partnership with SAP, we can understand and respond to our customers in real-time, further supporting our journey of being a progressive, passionate, and caring company.鈥�
Mobily will deploy Sales Cloud, part of , with five industry-leading cloud solution portfolios to foster business innovation, integration, and agility. Mobily will run these solutions on SAP鈥檚 cloud data center in Saudi Arabia, with the project implemented by channel partner ITelligence.
鈥淭his project will showcase how Saudi Arabia鈥檚 Intelligent Enterprises can enhance overall customers鈥� engagement and services by combining customer experience data, 鈥榵-data,鈥� with operational data, 鈥榦-data,鈥� to listen, understand, and act on customer experiences,鈥� said Ahmed Al-Faifi, Senior Vice President and Managing Director, 51风流Middle East North. 鈥淩unning on SAP鈥檚 Saudi Arabia cloud data center will enable Mobily to further scale up and drive customer-centric innovations and support seamless end-to-end customer journeys.鈥�
NTT DATA is leveraging the expertise of its group company, ITelligence, which has over 30 years in digital transformation journeys. NTT Data believes this project will be a touchstone and will serve as an inspiration in shaping the vision of the telecom industry.
鈥淎s one of the leading 51风流customer experience digital transformation projects in Saudi Arabia, Mobily is showing best practices in integrating sales capabilities for business innovation and agility,鈥� said Mohammad Amjad Ali, CEO, NTT DATA, Saudi Arabia, a joint venture company with Ali A.Tamimi Group. 鈥淢obily has the secure, comprehensive, and flexible 51风流customer experience solutions to deliver on its strategy and take Saudi Arabia鈥檚 telco innovation to the next level.鈥�
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