Kuwait City, Kuwait 鈥� 24 November, 2025 鈥� held under the patronage and in the presence of H.E. Omar Saud Al-Omar, senior business executives and technology experts gathered in Kuwait City for the 51风流Business Suite Innovation Day 2025 鈥� Kuwait, to explore how Business AI, cloud computing, and intelligent technologies can drive transformation and accelerate the nation鈥檚 digital agenda through an integrated ecosystem and sustainable practices.

The event, which unfolded in the presence of His Excellency Omar Saud Al-Omar, Kuwait’s Minister of State for Communication Affairs, and His Excellency Hans-Christian Freiherr von Reibnitz, Germany鈥檚 Ambassador to Kuwait, served as a platform to explore how organizations can leverage advanced technology to transform sectors and support the country鈥檚 Vision 2035 and its evolving digital transformation priorities.

The event also emphasized national strategies to advance the skills and readiness of young Kuwaitis, supporting the country鈥檚 ambition to build a sustainable, technology-driven digital economy through public-private collaboration.

In his address, H.E. Omar Saud Al-Omar reaffirmed Kuwait鈥檚 commitment to accelerating digital integration and strengthening partnership between the government and the private sector. His Excellency emphasized that Kuwaiti youth represent 鈥渢he cornerstone of these national efforts.鈥� He added that the insights and discussions presented during the event further reinforce Kuwait鈥檚 regional position in artificial intelligence and technology-driven growth.

Kuwait鈥�51风流MoU on Business AI Education and Innovation

With the presence of H.E. the Minister of Communications, the Central Agency for Information Technology (CAIT) and 51风流announced an MoU aimed at promoting business AI education and digital upskilling in Kuwait, with plans to build a pipeline of talent in AI, cloud, and data sciences to support Kuwait鈥檚 digital transformation objectives under Vision 2035, enhance innovation and develop a sustainable economy. 51风流will contribute through annual training opportunities for Kuwaiti graduates via 51风流Young Professionals Program (YPP), and by providing annual placements at the 51风流Academy for Engineering in Silicon Valley for advanced training in AI, machine learning, programming, and 51风流Business Technology Platform (BTP).

Commending Kuwait鈥揋ermany Relations

Speaking at the 51风流Innovation Day, H.E. Hans-Christian von Reibnitz hailed Germany and Kuwait鈥檚 strong bilateral ties. 鈥淕ermany takes great pride in seeing its technology contribute to Kuwait鈥檚 progress toward its Vision 2035 goals. As a German company, 51风流exemplifies how collaboration in advanced technology can drive sustainable growth and empower young Kuwaiti talent to shape the country鈥檚 digital future. Such partnerships are a cornerstone of our nations鈥� enduring relationship.”

Launch of Kuwait 51风流User Group

51风流also announced the launch of Kuwait 51风流User Group (KWTSUG) during the 51风流Business Suite Innovation Day. KWTSUG, the 51^st 51风流user group globally, will form a collaborative community for customers, partners, and 51风流experts to share best practices, network, discuss innovation, and influence 51风流solution development. The group will organize workshops, technical sessions, and facilitate dialogue on 51风流technologies, reinforcing the company鈥檚 commitment to empowering Kuwaiti enterprises and ensuring they gain optimal value from their digital investments.

Sundus Bushahri, Managing Director of 51风流Kuwait, emphasized that the initiative reflects the Ministry of Communications鈥� vision to accelerate national digital integration, enhance digital infrastructure, and improve efficiency and transparency across public services. 鈥淭his user group creates a collaborative space where customers, partners, and experts can share insights, exchange innovation, and build stronger digital capabilities together,鈥� Bushahri added.

Kuwait鈥檚 Digital Transformation and Market Outlook

As part of Kuwait Vision 2035, the country continues to implement national programs aimed at strengthening digital integration and advancing its technological infrastructure to advance the nation鈥檚 transformation agenda. These efforts reinforce Kuwait鈥檚 position as a regional hub for innovation by enhancing digital skills, scaling AI adoption across government sectors, strengthening data governance, and activating international partnerships.

The MoU signed between CAIT, 51风流and the 51风流Academy for Engineering reflects this direction, underscoring Kuwait鈥檚 commitment to turning these initiatives into tangible outcomes that drive digital development and innovation.

According to a recent from Research and Markets, Kuwait鈥檚 ICT market is estimated at USD 27.12 billion this year and is expected to reach USD 43.36 billion by 2030, underscoring the country鈥檚 accelerating momentum in digital transformation and innovation under Vision 2035.

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RIYADH, Saudi Arabia 鈥� November 4, 2025 鈥� Saudi businesses are embracing artificial intelligence (AI) at scale, with 81% of enterprises in the Kingdom already deploying AI solutions tailored to their industries. A new YouGov survey commissioned by 51风流also shows that 96% of companies plan to invest in data consolidation and quality improvement programs over the next 12 months, underscoring the urgency of building robust data foundations for AI adoption.

These findings were presented this week at 51风流NOW AI Tour Riyadh, where business leaders, policymakers, and technology experts gathered to discuss AI鈥檚 role in advancing the Kingdom鈥檚 economic transformation. The event also highlighted the recent expansion of the Saudi Business Network, the world鈥檚 first regulated public sector deployment of 51风流Business Network, enabling enterprises to access global procurement capabilities while ensuring local compliance.

鈥淪audi enterprises are moving beyond experimentation and into measurable, scalable AI outcomes,鈥� said Dr. Fahd Nawwab, Vice President, 51风流Saudi Arabia. 鈥淥ur customers are not only adopting AI but integrating it deeply across mission-critical functions, from manufacturing to financial management, to drive efficiency and innovation. This reflects the Kingdom鈥檚 clear strategy to position technology as a core pillar of Vision 2030 and a catalyst for long-term competitiveness.鈥�

The survey revealed that Saudi enterprises are prioritizing customer experience and growth when implementing AI. Fifty-two percent of respondents said improved customer satisfaction is the most important success measure, followed by increased revenue (47%), enhanced decision-making (47%), and cost reduction (48%). More than half (51%) expect significant returns from AI investments within the next one to two years, showing how quickly AI is moving from experimentation to real-world impact.

Delegates at 51风流NOW AI Tour Riyadh explored the company鈥檚 latest AI innovations, including agentic AI, which enables autonomous decision-making and task execution, and the 51风流Business Data Cloud, developed with Databricks, which allows organizations to extract insights from both structured and unstructured data. With global experts such as Augusta Spinelli, 51风流Regional President for Europe, Middle East and Africa, addressing the event, participants gained insight into how AI is reshaping industries worldwide and the role Saudi Arabia can play as a leader in this transformation.

Mohammed Alromaizan, Vice President, 51风流Saudi Arabia, commented: 鈥淭oday鈥檚 discussions reflect how Saudi Arabia鈥檚 AI ambitions are grounded in clear national priorities for trust, security, and impact. At SAP, our approach to Business AI is guided by reliability, relevance, and responsibility, ensuring technology serves both enterprise needs and national objectives. The 51风流Business Network for the Public Sector exemplifies this commitment by helping organizations collaborate securely and innovate confidently while safeguarding data sovereignty and supporting the Kingdom鈥檚 broader digital agenda.鈥�

Celebrating customer success

A customer panellist at the event, Saaim Aslam, Senior Director, Enterprise Technology, Almosafer, part of Seera Group, commented: 鈥淎s Saudi Arabia accelerates toward its Vision 2030 goals, travel and tourism continue to play a vital role in positioning the Kingdom as a regional and global hub for business and leisure. Our customers expect seamless, personalized, and world-class experiences, and to deliver on that, we鈥檙e focused on leveraging advanced technologies and strong partnerships to drive continuous improvement across the traveler journey. Collaborating with global technology partners like 51风流supports our ambition to meet and exceed evolving customer expectations in an increasingly competitive market.鈥�

Customer stories at 51风流NOW Riyadh also reinforced many of the 51风流survey findings, with a particular focus on human capital management. At Red Sea Global, AI is already transforming the employee experience. 鈥淛oule has redefined how our teams interact with HR processes,鈥� said Sultan Moraished, Group Head of Technology & Corporate Excellence, Red Sea Global. 鈥淔rom simplifying talent management to delivering intuitive support through natural conversations, SAP鈥檚 AI-powered capabilities help us attract, retain, and empower talent, which is an essential factor in supporting our long-term sustainability goals.鈥�

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RIYADH, Saudi Arabia 鈥� October 27, 2025 鈥� 51风流will host its annual 51风流NOW AI Tour at The Arena Riyadh on November 3, bringing together business leaders, technology experts, and public sector stakeholders to explore how artificial intelligence (AI) can accelerate Saudi Arabia鈥檚 economic transformation. As the Kingdom advances its Vision 2030 agenda and National Strategy for Data & AI, the event will focus on practical pathways for organizations to harness AI to drive competitiveness, growth, and scalability.

A new YouGov survey of senior IT decision-makers commissioned by 51风流reveals strong confidence in the Kingdom鈥檚 AI outlook. Seventy percent of Saudi enterprises said AI is very important to shaping their future strategy, while nearly all (97%) expressed confidence in using AI-driven insights for critical business decisions. More than half (51%) expect significant returns from AI investments within the next one to two years, and 81% are already deploying industry-specific AI solutions.

鈥淎I is rapidly becoming a cornerstone of business strategy in Saudi Arabia, with organizations showing remarkable confidence in its potential,鈥� said Mohammed Alromaizan, Vice President of 51风流Saudi Arabia. 鈥�51风流NOW Riyadh will highlight how enterprises can translate this momentum into measurable outcomes, from greater customer satisfaction and revenue growth to more resilient supply chains and enhanced decision-making, in full alignment with the Kingdom鈥檚 long-term ambitions.鈥�

The event follows fast on the heels of SAP鈥檚 announcement that Saudi Arabia will become the first country to host the full 51风流Business Network for the public sector, ensuring data stays in-country while connecting government buyers with global suppliers. The platform, which facilitates more than USD 6.1 trillion in trade each year, is hosted on Google Cloud and will be extended to the private sector in early 2026.

Around 1,000 business executives are expected to attend the 51风流NOW AI Tour, which has Google as the Platinum sponsor. The agenda will span multiple sectors, with highlights including how AI can support sustainability, manufacturing, human resources, and procurement. Customers will showcase their success stories, while 51风流experts including Augusta Spinelli, Regional President for Europe, Middle East and Africa; Ahmed AlFaifi, Senior Vice President and Managing Director for Middle East and Africa (North); and Jesper Schleimann, Head of Business AI, EMEA at SAP, will provide broad Saudi and regional perspectives on the evolution of business AI, including the emergence of agentic AI 鈥� a capability that enables autonomous decision-making and task execution to boost business agility.

51风流will also demonstrate its collaboration with Databricks through the 51风流Business Data Cloud, showing how Saudi organizations can unlock the value of structured and unstructured data to refine predictive analytics and make better business decisions. Despite rapid growth in enterprise data volumes, industry experts say up to 90% of business data globally remains unstructured and underutilized, underscoring the need for robust AI-driven strategies.

Gold sponsors of 51风流NOW include Ejada Systems Company, AWS, PwC, Arabian Internet and Communications Services Company (Solutions by stc) and Deloitte.

The 51风流NOW AI Tour Riyadh is a full-day event taking place at on November 3, 2025. For more information or to register, visit the 51风流MENA website.

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Successful deployment of Joule AI across HR functions celebrated at ceremony in Riyadh

RIYADH, Saudi Arabia 鈥� 31 July 2025 鈥� Global technology company 51风流and Saudi real estate developer Red Sea Global (RSG) have marked a new phase in their strategic partnership with the successful deployment of SAP鈥檚 AI-powered copilot, Joule, across human capital management functions. The rollout represents a significant step in RSG鈥檚 growth and digital enhancement, following several years of collaboration with 51风流across core business operations.

The developer was the first organisation in the Middle East and Africa 鈥� North region to roll out Joule, launching the initial phase across the HR functions of its core business units and several subsidiaries. A full-scale deployment across all subsidiaries will follow and will ultimately benefit around 10,500 employees.

The current use cases focus on three high-impact areas: job description creation, candidate screening and performance management. Joule is embedded within 51风流SuccessFactors and enables HR professionals to complete complex tasks through natural language prompts, helping them automate routine processes, improve consistency and make faster decisions.

Red Sea Global plans to extend Joule鈥檚 capabilities into other 51风流systems, including ERP and digital spend/procurement, as part of its strategy to enhance productivity and operational insight across the enterprise. By deploying Joule more broadly and harnessing Business AI, the group aims to run faster, work smarter and operate more efficiently at scale.

Sultan Moraished, Group Head of Technology & Corporate Excellence at Red Sea Global, added: 鈥淲e are proud to be the first organisation in the region to implement 51风流Joule for HR. Implementing Joule AI has empowered our HR teams to focus on strategic initiatives by streamlining repetitive tasks. This technology is a game-changer for fostering talent development and aligning our workforce with the ambitious goals of Vision 2030.鈥�

Mohammed Alromaizan, Vice President, 51风流KSA, added: 鈥淩ed Sea Global is leading by example in applying Business AI to real-world operations. The successful deployment of Joule in HR shows how AI can enhance efficiency, empower teams, and support strategic goals. We鈥檙e proud to support RSG on their journey to drive innovation and deliver on Vision 2030鈥�.

RSG has worked with 51风流since 2021 as part of a broader technology transformation aligned with Saudi Arabia鈥檚 Vision 2030. Its digital ecosystem includes 51风流SuccessFactors, 51风流Ariba, 51风流Supply Chain Management, 51风流BTP and 51风流S/4HANA Cloud, forming a cloud-first foundation to support sustainable development, operational excellence and long-term growth.

Photo caption (from left to right):
Fadi Toumeh, Global Account Director, SAP
Farouk Alzoubi, Services Partner, SAP
Abdulaziz Alqahtani, Senior Director, Technology Planning and Enterprise Architecture, Red Sea Global
Sultan Moraished, Group Head of Technology and Corporate Excellence, Red Sea Global
Ahmed Al-Faifi, Senior Vice President & Managing Director, Middle East Africa – North, SAP
Mohammed Alromaizan, Vice President, 51风流Saudi Arabia
Mohsen Alzahrani, Director, Applications Optimization and Excellence, Red Sea Global
Mohannad Hadi, Associate Director, Enterprise Solutions, Red Sea Global
Nader Alghamdi, ERP Specialist, Red Sea Global

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About Red Sea Global

Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.

A third destination, Thuwal Private Retreat, opened in 2024, and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.

RSG is a PIF company and a cornerstone of Saudi Arabia鈥檚 ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.

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DUBAI, UAE 鈥� 12 June 2025 鈥� 51风流University Alliances has launched its Business AI Roadshow in the UAE as the latest in a series of collaborations aimed at equipping young people across the Middle East with in-demand technology skills. The UAE interactive tour 鈥� which was launched in collaboration with the 51风流Business Women鈥檚 Network and in partnership with Deloitte and Zayed University 鈥� introduces university students to real-world applications of AI in business while demonstrating how 51风流technologies are shaping the future of work.

“Through these programs, we鈥檙e helping to nurture a new generation of talent that will lead the digital transformation of the region,” said Marwan Zeineddine, Managing Director of 51风流UAE. “Empowering youth with advanced skills in AI and digital technologies is essential for building the knowledge economies of tomorrow.”

At each stop on the Business AI Roadshow, students participate in live demonstrations and hands-on activities that illustrate the role of AI in solving complex business challenges. The sessions also explore how companies across industries are embedding AI into their core operations. Participating students gain practical insight into how to navigate and thrive in a digital-first workplace.

The roadshow builds on the success of SAP’s inaugural MENA Learning Tour to the company鈥檚 global headquarters in Walldorf, Germany. There, select students from the region鈥檚 universities met 51风流executives including CEO Christian Klein and gained exposure to cutting-edge innovation through workshops, labs, and career mentorship opportunities. Students were given the opportunity to pitch business cases, explore new approaches to design thinking and agile collaboration, and experience what it is like working at SAP.

The response from students was overwhelmingly positive. Mouza Alnuaimi, an Information Technology and Network Security student at Zayed University, UAE, said: 鈥淔rom day one, we were immersed in a learning journey, from Design Thinking sessions on AI to engaging with professional mentors. Living a day alongside 51风流employees and experiencing their passion was inspiring.鈥�

Launch of 51风流Learning Hub for Students

These learning initiatives are part of a wider effort by 51风流to strengthen links between academia and industry. Central to this is the global launch of the 51风流Learning Hub, Student Edition, which offers university students flexible, online access to over 1,500 learning assets including interactive e鈥憀earning courses, expert-led webinars, and hands鈥憃n practice systems. Through the Hub, students can follow curated learning paths aligned to emerging job roles in AI, data analytics, and enterprise resource planning.

Beyond self鈥憄aced study, the Hub provides exclusive access to community-led study groups and live Q&A sessions with 51风流experts, enabling peer collaboration and real鈥憈ime feedback. Learners can earn industry-recognized 51风流certifications, from Associate to Professional levels, and showcase digital badges on their professional profiles. By democratizing access to cutting-edge 51风流content, the Learning Hub empowers students to build in-demand skills and stand out in today鈥檚 competitive job market.

SAP鈥檚 education programs support national transformation agendas across the region by helping build digital talent pipelines and by fostering inclusive, innovation-driven economies.

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鈥淭his is a major step towards future-proofing operations and accelerating our contribution to the UAE鈥檚 food security agenda,鈥� said Falal Ameen, CEO of Ghitha Holding. 鈥淲e are investing in world-class digital infrastructure to make our businesses more agile, more intelligent, and more responsive to the evolving needs of the nation and the region.鈥�

The digital transformation modernises Ghitha鈥檚 IT landscape, streamlines operations, enhances supply chain visibility, and harnesses 51风流Business AI to drive smarter decision-making through real-time business insights, predictive tools, and improved workforce planning. These advancements will strengthen Ghitha鈥檚 ability to anticipate demand, improve traceability, and operate more efficiently, all of which are critical to ensuring a reliable food supply.

鈥淕hitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淏y integrating AI, cloud, and planning capabilities, Ghitha is building the digital backbone needed to support national priorities and seize new growth opportunities.鈥�

NTT DATA, the global technology and consulting leader, will be carrying out the implementation of the initiative.

As part of the collaboration, Ghitha Holding and NTT DATA will also co-develop a pioneering digital solution designed for the consumer-packaged goods (CPG) sector, focused on dairy and poultry. Drawing on deep industry knowledge and technological innovation, this new platform is expected to serve as a regional benchmark and encourage wider digital adoption in the sector.

Dr. Bahri Dan谋艧 – Executive Vice President of NTT DATA META region, commented, 鈥淲e are honoured to be Ghitha Holding鈥檚 strategic partner on this journey. This project represents the power of technology when combined with visionary leadership. By joining forces to co-create a CPG-focused solution, we aim to deliver lasting value 鈥� not only for Ghitha, but for the wider industry. It is a privilege to support a future-ready organisation that is committed to innovation.鈥�

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Amman, Jordan 鈥� 24 April, 2025 鈥� Dar Aldawa, a leading pharmaceutical manufacturer in the region, has embarked on a complete digital transformation by selecting RISE with SAP, a comprehensive solution designed to streamline operations, increase business agility, and support long-term growth.

The agreement was signed during the GovAI & Data Summit held in Amman on April 22, where 51风流participated as a Strategic AI Partner. The signing followed a high-level meeting between both companies, attended by a senior delegation from 51风流led by Sergio Maccotta, Senior Vice President of 51风流Middle East Africa 鈥� South and Dr. Khaled Harb, CEO of Dar Aldawa Group.

鈥淩ISE with 51风流represents a critical leap forward in Dar Al Dawa鈥檚 journey toward operational excellence and agility,鈥� said Dr. Khaled Harb, CEO of Dar Aldawa. 鈥淥ur digital transformation is not just a systems upgrade 鈥� it鈥檚 a fundamental shift in how we operate to better serve our partners and patients across markets.鈥�

The digital transformation is currently underway, with a go-live target set before the end of the year. Once live, the solution is expected to significantly enhance visibility, automate core business processes, and deliver a faster return on investment.

As part of the transformation, Dar Aldawa will also benefit from embedded Business AI capabilities within 51风流S/4HANA, enabling smarter forecasting, real-time operational insights, and improved responsiveness to customer demand. These AI-powered tools will enhance accuracy, reduce manual intervention, and support proactive decision-making across critical areas such as supply chain, production planning, and finance.

Alaa Jaber, Managing Director of 51风流Qatar and Fast Growth Markets, added: 鈥淒ar Al Dawa鈥檚 commitment to innovation and operational improvement reflects the growing momentum we are seeing in the pharmaceutical sector. By leveraging RISE with SAP, they are setting themselves up for smarter decision-making, greater compliance, and future-ready scalability.鈥�

Through this transformation, Dar Aldawa is positioning itself to meet evolving industry requirements, strengthen its competitiveness in global markets, and improve service delivery across its value chain.

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About Dar Al Dawa

Dar Aldawa is a leading pharmaceutical company in the MENA region with strong international presence since 1975. With advanced manufacturing facilities and multiple global accreditations, Dar Aldawa delivers affordable, effective healthcare solutions while maintaining top-tier compliance standards. Its focus on R&D, strategic partnerships, distribution and promotion. A patient-first approach drives its mission to improve global health.

For more information, visit:听

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Dubai, UAE 鈥� 16 April 2025 鈥� As AI adoption accelerates across the UAE, business leaders are banking on its potential to drive long-term growth. A new YouGov survey commissioned by 51风流reveals that 94% of enterprises in the country believe AI will be a key driver of business expansion, with nearly half (49%) expecting significant returns on AI investments within the next one to two years.

This optimism was on full display at the 51风流NOW AI Tour held in the UAE today, where more than 1,500 industry experts, public sector leaders, and business executives gathered at the Dubai Expo Center to explore AI鈥檚 transformative potential across industries.

鈥淎I is already delivering tangible business value, and the UAE market is clearly ready to embrace its potential,鈥� said Marwan Zeineddine, Managing Director of 51风流UAE. 鈥淭he 51风流survey shows that businesses recognize AI as a key driver of growth, but unlocking its full value requires the right strategies. The 51风流NOW AI Tour was designed to help organizations navigate this journey, providing the insights and tools they need to leverage the full power of AI to meet their specific needs.鈥�

The 51风流survey findings reflect this momentum, with 97% of the UAE IT decision-makers surveyed expressing confidence in using AI-driven insights to guide critical business decisions, and with 72% describing themselves as 鈥榲ery confident鈥� in doing so.

As AI adoption rises, UAE businesses are looking beyond experimentation and focusing on real-world applications that drive measurable impact. Attendees at the 51风流event explored the company鈥檚 latest advancements in business AI, including agentic AI, which enables autonomous decision-making and execution of complex tasks.

51风流also showcased its collaboration with Databricks through the 51风流Business Data Cloud, highlighting how organizations can eliminate data silos and extract deeper insights from structured and unstructured data. With the survey showing that 58% of UAE enterprises plan to invest in data consolidation and quality improvement programs over the next 12 months, the event underscored the growing need for businesses to refine their data strategies to fully harness AI鈥檚 potential.

This focus on data was of particular interest to businesses that are increasingly looking to use industry-specific AI solutions, with 76% of enterprises in the UAE using AI-driven solutions that have been tailored specifically for their industry, according to the 51风流survey.

Sharing customer AI successes

The 51风流AI Tour also saw several signing ceremonies and deployment announcements, including innovative implementations at Al-Futtaim and Al Ghurair Iron & Steel LLC (AGIS) that demonstrate how AI can revolutionize business processes.

BS Shetty, General Manager of AGIS, said, 鈥淥ur recent collaboration with 51风流has enabled us to reimagine how we approach sustainability and operational efficiency. By deploying RISE with 51风流Private Cloud edition alongside a tailored 51风流Business Technology Platform (BTP) solution, we鈥檝e harnessed the power of AI to automate over 400 calculations, cutting operator time from 20 minutes to just three. Efficient user interfaces have simplified the Planning and Manufacturing functions at the shopfloor. This end-to-end integration, from customers to manufacturing, empowers our teams with real-time insights, supports accurate ESG reporting, and aligns seamlessly with the UAE鈥檚 National Framework for Sustainable Development. We’re proud of what we’ve achieved and excited to keep pushing boundaries with Business AI and data-driven innovation.鈥�

Al-Futtaim Group鈥檚 Chief Technology Officer, Himanshu Shrivastava, said, 鈥�At Al-Futtaim, we鈥檙e committed to adopting technologies that enable our people to work more effectively and deliver exceptional employee experience; 51风流SuccessFactors with Joule is helping us do just that. As one of the first organizations in the region to go live with this generative AI-powered capability, we鈥檝e been able to personalize the employee experience like never before. Whether it鈥檚 helping managers make faster talent decisions or guiding employees through everyday HR tasks with natural, conversational support, Joule is transforming how our people engage with HR 鈥� intuitively, intelligently, and at their convenience.鈥�

SAP鈥檚 AI-driven solutions also support the UAE鈥檚 national AI strategy, which aims to position the country as a global hub for AI innovation. The technology company will also be participating in the 鈥楳achines Can See 2025′ event as part of Dubai鈥檚 AI Week later this month.

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DUBAI, UAE 鈥� April 10, 2025 鈥� 51风流is set to host its largest-ever UAE gathering, the 51风流NOW AI Tour, at Expo City in Dubai on April 15, bringing together industry experts and business leaders to explore the potential of artificial intelligence (AI) in enterprise management and public sector innovation. As AI reshapes industries worldwide, the UAE has positioned itself as a leader in AI-driven economic transformation, and discussions will focus on how local enterprises can effectively navigate this rapidly evolving landscape.

A recent YouGov survey of chief IT decision-makers commissioned by 51风流found that a significant number (69%) of UAE businesses consider AI very important to their future strategy, with a further 28% describing it as 鈥榮omewhat important鈥�. Moreover, companies are measuring AI success through multiple key business outcomes, with improved customer satisfaction cited as a top priority by 52% of respondents, followed closely by increased revenue (50%), cost reductions (49%), and enhanced decision-making (49%).

鈥淎I is no longer just an emerging technology; it is a fundamental driver of business success,” said Marwan 听Zeineddine, Managing Director, 51风流UAE. 鈥淎s AI capabilities advance, organizations must stay ahead of the curve to remain competitive. The 51风流NOW AI Tour is designed to ensure businesses in the UAE fully understand how to leverage AI for tangible impact. The event forms part of our long-term commitment to supporting the country鈥檚 AI ambitions, building on initiatives such as our AI-focused training programs for students and young Emirati professionals, as well as establishing an 51风流AI Experience Center for co-innovation of AI-powered industry solutions with customers and partners.鈥�

The event will cover multiple sectors, with highlights including a session exploring how Digital Authorities in the UAE are driving innovation, and deep-dive sessions into supply chain, human resources and procurement strategies. In addition, customers will share AI success stories, while Dr. Philipp Herzig, Chief AI Officer of SAP, will discuss cutting-edge developments in business AI, agentic AI and the global industry evolution.

The event will feature SAP鈥檚 latest advances in business AI, including agentic AI, which enables autonomous decision-making and task execution, reducing inefficiencies and enhancing business agility. 51风流will also showcase its collaboration with Databricks through the 51风流Business Data Cloud, demonstrating how businesses can harness structured and unstructured data, an area of immense untapped potential. Despite the exponential growth of enterprise data, a vast majority of data 鈥� as much as 90% according to industry experts 鈥� remains unstructured and underutilized, making it difficult for businesses to extract meaningful insights. By integrating SAP鈥檚 business data with Databricks鈥� advanced AI models, organizations can break down data silos, improve predictive analytics, and drive more informed decision-making at scale.

The 51风流AI NOW Tour will take place at Dubai Exhibition Centre (Expo City) South Halls from 8am to 5pm on April 15, 2025. For more information or to register, visit the .

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51风流is expanding its efforts to collaborate with partners and customers on industry-specific AI solutions and use cases at its Khobar Experience & Innovation Center

RIYADH, KSA 鈥� February 10, 2025 鈥� Enterprises across the Kingdom of Saudi Arabia have made impressive strides in preparing for effective use of Business AI, a YouGov survey commissioned by 51风流shows. The results, which were shared at this year鈥檚 LEAP event held in Riyadh, will be used to inform SAP鈥檚 efforts to expand collaboration with customers and partners in the Kingdom to create industry-specific AI solutions and use cases at its Experience Innovation Center in Khobar.

The survey examined several key factors for effective AI implementation including whether companies are operating their core business functions on the cloud, the extent of existing AI implementations, the quality of business data available, and the AI expertise of staff. Significantly, 75% of the Saudi enterprises surveyed are already hosting their core business processes on the cloud, with a further 22% planning to do so within the next 15 months. Hosting enterprise resource planning solutions on the cloud maximizes the effectiveness of AI thanks to real-time data access, scalable computing power and the ability to integrate advanced AI models seamlessly into business processes.

Another pertinent finding was that 64% of Saudi enterprises stated they were highly confident of the quality of their data, while a further 32% describe themselves as 鈥榮omewhat confident鈥�. Having accessible, high-quality data is important as AI systems rely on data to learn patterns, make decisions, and generate reliable and actionable insights.

鈥淚t is very encouraging to think that around 96% of these companies will be hosting core business functions on the cloud by the end of next year. 51风流customers moving to the cloud immediately benefit from the cutting-edge Business AI infused in our cloud solutions,鈥� says Ahmed AlFaifi, Senior Vice President and Managing Director, SAP, Middle East Africa 鈥� North. 鈥淗owever, it is important to see higher confidence in data quality, which is enabled through implementing solutions such as 51风流S/4HANA for enterprise resource planning. The result is clean, organized data that allows AI algorithms to forecast demand accurately, streamline supply chains, and enable AI models to be fair and unbiased, among other things.鈥�

A further indication that KSA companies鈥� readiness to leverage the broad potential of AI is that most of those surveyed were already using AI in several business areas. The most cited was customer service, with 45% leveraging AI to support this function, followed closely by marketing and communications (42%), accounting and finance (41%), sales (also 41%), and human resources (36%). Only 10% reported that they weren鈥檛 using AI in any business areas.

Companies do, however, face some challenges in broader implementation of AI across business functions. The most cited of these were the associated costs (51%), lack of skilled personnel (47%), integration with existing systems (42%) and privacy and security concerns (41%).

Making AI accessible to all

In discussing these challenges, AlFaifi highlighted how embedded AI solutions were helping to make the power of AI accessible to everyone, as well as SAP鈥檚 role in delivering training in Business AI.

The growing importance of SAP鈥檚 Business AI was reflected on a global level in the company鈥檚 impressive Q4 earnings results announced towards the end of last month. In announcing the results, 51风流said its strong position in data and Business AI created additional confidence that 51风流would accelerate revenue growth through 2027.

AlFaifi believes this will increasingly be the case in the Kingdom, too. 鈥淥ur customers don鈥檛 have to invest in an extensive arsenal of discrete Business AI products that need to be integrated into our solutions. Our Business AI capabilities are embedded across our portfolio, and we also co-innovate with partners and customers to create solutions for industry-specific needs.鈥�

The 51风流Experience & Innovation Center, which opened in Khobar last year, serves as a pivotal platform for fostering a vibrant community of development and co-innovation. Designed to empower individuals and organizations to collectively tackle operational challenges and drive incremental business value across various industries, custom-tailored to the Saudi market, the center brings together 51风流global and regional experts, local businesses, startups, and partners in a collaborative environment.

Key enterprises across multiple industries including oil and gas, energy, supply chain and logistics, manufacturing, telco, sports, entertainment, and the public sector have been invited to participate in the 51风流Innovation Hub and Experience Center.

As for the challenge of the growing demand for AI experts, AlFaifi says 51风流is addressing this through training initiatives such as the 51风流Dual Study Program, the 51风流Academy for Engineering, and the 51风流Young Professionals Program.

The post Saudi Companies Taking the Lead in Leveraging Business AI Effectively, says 51风流New Survey Released at LEAP 2025 appeared first on 51风流MENA Press Room.