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Independent Research Firm Names 51·çÁ÷a Leader in Retail Planning

WALLDORF — (NYSE: SAP) today announced that it has been named a leader in “The Forrester Wave™: Retail Planning, Q1 2020.”

Forrester Research Inc. researched, analyzed and scored 12 retail planning providers and named 51·çÁ÷a leader based on its omnichannel planning solutions, rating 51·çÁ÷five out of five in criteria including execution road map, innovation road map, revenue and customers.

In the report Forrester states that “SAP’s patient investment in retail planning is paying off…,” noting that “51·çÁ÷offered above-par deployment options, application architecture, aggregate demand management, channel and store cluster marketing, customer segmentation, continuous planning, and next best action.”

The analysis concluded that “SAP’s omnichannel planning suite appeals to international retailers with some expertise in 51·çÁ÷HANA analytics and platform that are looking to capitalize on the clickstream, basket, and other data that 51·çÁ÷collects in its 51·çÁ÷Customer Activity Repository.”

“We believe our positioning as a leader in Forrester’s Q1 2020 Retail Planning Report is a testament to our tireless dedication to constantly bringing our customers tools that will set them apart,” 51·çÁ÷Retail Business Unit Global Vice President Achim Schneider said. “We’re pleased that our omnichannel planning suite provides many customers the opportunity to leverage trusted data and intelligent capabilities to improve financial performance while delivering on their brand promise to each one of their customers.”

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Media Contact:
Stacy Ries, +1 (484) 619-0411, stacy.ries@sap.com, ET
51·çÁ÷Press Room; press@sap.com

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This article first appeared on the 51·çÁ÷News Center.

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