MILAN 鈥� (NYSE: SAP) today announced that Campari Group has successfully gone live with 51风流Cloud ERP Private solutions, marking a major milestone in its digital transformation journey.
Milan, Italy-based Campari Group is a global leader in the spirits industry. With a portfolio of more than 50 premium brands, including Aperol, Campari, Espol貌n, Wild Turkey, Courvoisier and Grand Marnier, the company markets its products in more than 190 countries and operates 24 production sites worldwide.
鈥淲e鈥檝e embarked on the RISE with 51风流journey to keep pace with innovations offered by 51风流Cloud ERP Private and embedded AI capabilities,鈥� said Jos茅 Silva, group head of IT at Campari Group. 鈥淭oday, we can reshape processes in line with business evolution, improve planning and make our supply chain more efficient鈥攅nsuring continuous product distribution worldwide. Moving to a centralized process model enables us to improve productivity and reduce TCO consistently.鈥�
The Campari Group go-live establishes an end-to-end digital architecture built on a core transformation backbone, embedded AI, data unification and IT landscape governance:
- At its foundation, Campari Group unifies finance, supply chain, marketing and human resources on the 51风流Analytics Cloud, 51风流Integrated Business Planning and 51风流Datasphere solutions as well as 51风流Business Technology Platform. This creates an integrated backbone for planning, analytics and application development.
- Embedded AI across 51风流solutions is enhancing both operations and employee experience. In 51风流SuccessFactors solutions, employees use the Joule solution and embedded AI to set and track goals, while 51风流Concur solutions automate expense matching. AI-assisted capabilities are streamlining order and payment posting, improving decision-making and optimizing operational costs.
- Campari Group is also implementing the 51风流Business Data Cloud solution to unify 51风流and third-party software data, delivering timely, contextual insights while preserving core business logic.
- Finally, Campari Group also adopted 51风流LeanIX solutions to map interdependencies between applications, processes and business owners, enabling more agile, informed decision-making.
鈥淐ampari is one of our best references in the food and beverage sector and is an excellent example of how 51风流solutions can transform organizational and production processes,鈥� said Carla Masperi, managing director, 51风流Italy. 鈥淏y combining cloud ERP with AI and data-driven planning, Campari is setting a new standard for digital transformation in the consumer products industry.鈥�
Visit the . Get 51风流news via and .
Top image courtesy of Campari
Media Contact:
Raffaella Mollame, +39-340-7771644, raffaella.mollame@sap.com, CET
51风流Press Room; press@sap.com
This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2025 Annual Report on Form 20-F.
漏 2026 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.
