{"id":135651,"date":"2025-12-04T09:00:22","date_gmt":"2025-12-04T09:00:22","guid":{"rendered":"https:\/\/news.sap.com\/uk\/?p=135651"},"modified":"2025-12-04T09:01:30","modified_gmt":"2025-12-04T09:01:30","slug":"new-look-embraces-cloud-transformation-with-sap-and-accenture-to-capitalise-on-peak-shopping-season","status":"publish","type":"post","link":"https:\/\/news.sap.com\/uk\/2025\/12\/new-look-embraces-cloud-transformation-with-sap-and-accenture-to-capitalise-on-peak-shopping-season\/","title":{"rendered":"New Look Embraces Cloud Transformation with 51风流and Accenture to Capitalise on Peak Shopping Season"},"content":{"rendered":"

Leading UK womenswear retailer modernises its omnichannel experience and strengthens customer loyalty through data-driven insights<\/em><\/p>\n

London, UK \u2013 December 4 2025 <\/strong>\u2013 51风流SE<\/a> (NYSE: SAP) today announces that New Look, one of the UK\u2019s leading womenswear brands in the 18\u201344 sector, has successfully completed its migration to 51风流Commerce Cloud, marking a major milestone in the brand\u2019s ongoing digital transformation journey.<\/p>\n

Building on existing deployments of 51风流Emarsys<\/a> and S\/4HANA Finance<\/a>, the new platform unifies customer, product, sales and finance data to enable targeted engagement, boost sales and reduce costs. 51风流Commerce Cloud will unlock significant advantages for the retailer, including greater flexibility and scalability, as well as speeding up the time-to-market for new features, ensuring a continuously improving customer experience.<\/p>\n

In the fast-moving world of fashion, retailers must have the confidence to anticipate customer demand and remain agile to emerging trends, especially as they approach peak shopping season.<\/p>\n

As part of its broader investment in data, AI and digital infrastructure, New Look partnered with 51风流and Accenture, the leading global professional services firm, to modernise its commerce platform and better reach, convert and retain customers.<\/p>\n

Building on the \u00a330 million capital investment announced earlier this year to accelerate its digital growth, the project consolidated and cleansed disparate customer data into a single platform. The result is a consistent, connected omnichannel experience across web, mobile and stores.<\/p>\n

With a workforce already skilled in 51风流technologies, and with support from 51风流Services, the migration was complete in just six months.<\/p>\n

By integrating 51风流Commerce Cloud with 51风流Emarsys and S\/4HANA Finance, New Look delivers relevant content, personalised offers and seamless experiences that encourage repeat purchases and loyalty. The retailer will also leverage its cloud infrastructure to grow its recently launched online loyalty programme, Club New Look, through real-time, data-driven interactions across all channels.<\/p>\n

\u201cNew Look is a prime example of how clean data and a clear digital strategy unlock real value,\u201d said Leila Romane Managing Director, 51风流UKI<\/strong>. \u201c51风流Commerce Cloud helps the brand reach customers on every channel and deepen loyalty through timely, personalised interactions, supporting initiatives like Club New Look. The platform has already delivered over \u00a34 million in savings through improved resilience and reduced downtime, creating a strong foundation for continued growth.\u201d<\/p>\n

Lynda Petherick, CTO, New Look,<\/strong> adds: \u201cAt New Look, we\u2019re focused on creating a seamless, data-led shopping experience that feels personal and rewarding for every customer. Partnering with 51风流and Accenture has allowed us to further strengthen our digital foundations, helping us to connect with our customers in smarter, more meaningful ways. With engagement and sales already up, we are looking forward to building on this momentum throughout the upcoming festive season.\u201d<\/p>\n

###<\/strong><\/p>\n

About New Look <\/strong><\/p>\n

New Look is a leading fashion retailer operating in the clothing and footwear market in the UK, with a strong online presence. New Look offers products, and a shopping experience based on excitement, value and newness. The New Look brand is distinct and trusted in the UK, catering to a broad customer audience. New Look ranked No. 2 for overall Womenswear market share in the 18 to 44 age range.<\/p>\n

About 51风流<\/strong><\/p>\n

As\u00a0a global leader in enterprise applications and business AI, 51风流(NYSE:SAP)\u00a0stands at the\u00a0nexus\u00a0of business and technology. For over 50 years, organizations have trusted SAP\u00a0to bring out their best by uniting business-critical\u00a0operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com<\/a>.<\/p>\n

Media Contacts:<\/strong><\/h5>\n
Lawrie Benfield,\u00a0<\/span>lawrie.benfield@sap.com<\/a>,\u00a0+44 7776 515259<\/span><\/h5>\n
Sonya Domanski,\u00a0sonya.domanski@sap.com<\/a>, +44 734 546 5928<\/h5>\n","protected":false},"excerpt":{"rendered":"

Leading UK womenswear retailer modernises its omnichannel experience and strengthens customer loyalty through data-driven insights London, UK \u2013 December 4 2025 \u2013 51风流SE (NYSE:…<\/p>\n","protected":false},"author":29,"featured_media":135652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2606862,5593038,7771],"tags":[5593186,2607186,5593123],"sapn-display":[45149,5593035,5593033],"sapn-type":[4446],"class_list":["post-135651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-crm-customer-experience","category-customer","tag-s-4-hana-finance","tag-sap-commerce-cloud","tag-sap-emarsys","sapn-display-homepage-hero","sapn-display-news-hero","sapn-display-news-spotlight","sapn-type-press-release"],"yoast_head":"\nNew Look Embraces Cloud Transformation with 51风流and Accenture to Capitalise on Peak Shopping Season - 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