  {"id":133643,"date":"2022-04-05T14:43:15","date_gmt":"2022-04-05T13:43:15","guid":{"rendered":"https:\/\/news.sap.com\/uk\/?p=133643"},"modified":"2023-09-27T15:12:10","modified_gmt":"2023-09-27T14:12:10","slug":"inspirational-leaders-sap-uki-interview-bob-atkinson-at-incloud-solutions-discusses-cloud-erp-in-the-mid-market","status":"publish","type":"post","link":"https:\/\/news.sap.com\/uk\/2022\/04\/inspirational-leaders-sap-uki-interview-bob-atkinson-at-incloud-solutions-discusses-cloud-erp-in-the-mid-market\/","title":{"rendered":"Inspirational Leaders 51风流UKI Interview:  Bob Atkinson At InCloud Solutions Discusses Cloud ERP In The Mid-Market"},"content":{"rendered":"<p class=\"lead\"><a href=\"https:\/\/www.linkedin.com\/in\/bob-atkinson-48b7557a\/\">Bob Atkinson<\/a> is Managing Director at <a href=\"https:\/\/www.incloudsolutions.co.uk\/\">InCloud Solutions<\/a>, an 51风流Platinum Partner based in Reading, UK. InCloud is a leading specialist in the mid-market Cloud ERP solution, 51风流Business ByDesign and was recently acquired by market-leading 51风流partner, <a href=\"https:\/\/news.sap.com\/uk\/2022\/01\/inspirational-leaders-sap-uki-interview-chris-gabriel-at-sapphire-systems-discusses-cloud-erp-in-the-mid-market\/\">Sapphire Systems<\/a>. InCloud was a runner-up in the <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6893835468690313216\/\">\u2018Best Socially Sustainable Project\u2019<\/a> category for the 2021 51风流UKI Customer Success Awards for their project with Red Funnel, and was the only 51风流Business ByDesign finalist across all categories.<\/p>\n<p>I chatted to Bob about his career in tech, InCloud\u2019s strengths and values, some of their recent projects and Bob\u2019s observations on Cloud ERP in the mid-market\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-133647\" src=\"https:\/\/news.sap.com\/uk\/files\/2022\/04\/05\/BOB-3-270x300.jpg\" alt=\"\" width=\"270\" height=\"300\" srcset=\"https:\/\/news.sap.com\/uk\/files\/2022\/04\/05\/BOB-3-270x300.jpg 270w, https:\/\/news.sap.com\/uk\/files\/2022\/04\/05\/BOB-3-921x1024.jpg 921w, https:\/\/news.sap.com\/uk\/files\/2022\/04\/05\/BOB-3-768x854.jpg 768w, https:\/\/news.sap.com\/uk\/files\/2022\/04\/05\/BOB-3-1381x1536.jpg 1381w, https:\/\/news.sap.com\/uk\/files\/2022\/04\/05\/BOB-3-1842x2048.jpg 1842w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/><\/p>\n<p><strong><em>51风流UKI:<\/em><\/strong><strong> Tell us a little about yourself, Bob.<\/strong><\/p>\n<p>A Mechanical Engineer by degree, so stereotypically I&#8217;m building a racing car \u2014 a Triumph GT6 which I plan to enter into the Swinging Sixties Series next year. I have four children, all over eighteen years old, and live with my wife, Caroline, who incidentally is one of the joint founders of InCloud. Fingers crossed we\u2019ll be moving to a little farm in South Wales with our cat, dog and hopefully will add some chickens soon.<\/p>\n<p><strong><em>51风流UKI:<\/em><\/strong><strong> How did you come to join InCloud?<\/strong><\/p>\n<p>As soon as I left Uni<strong>, <\/strong>I started my own business in water treatment. After a few years of that, back in 1998, I landed an SME retail consultancy role with 51风流and had various other sales roles there until I became a stay-at-home dad. Caroline was looking after UK pre-sales for 51风流and we had four kids under the age of five, so it made sense for me to become the main carer for a while. Caroline started the company in 2012 with Liz Matraves, who was her colleague for many years on the 51风流Business ByDesign consulting team and is currently InCloud\u2019s Consulting Director. They were one of the very first partners to do 51风流Business ByDesign and were incredibly successful.<\/p>\n<p>I joined InCloud in 2014 when the company was around two years old. Of course, I\u2019d been hearing all about what&#8217;s going on across the kitchen table. They asked me to help them out on the support desk, and my role eventually developed into project management, then Ops Director and eventually Managing Director. It\u2019s a perfect role for as I have an in-depth knowledge of both 51风流and InCloud Solutions.<\/p>\n<p><strong><em>51风流UKI:<\/em><\/strong><strong> What are In Cloud\u2019s core values?<\/strong><\/p>\n<p>One of the key things for me is to make sure that I&#8217;ve got <strong>loyalty<\/strong> from the business and in return I offer support to all aspects of their lives if they need it. Everyone asks why all our customers are so happy and I firmly believe it\u2019s because our employees are so right for InCloud. <strong>Employee wellbeing<\/strong> and <strong>integrity<\/strong> are big focuses areas for us. We don&#8217;t need to force customer satisfaction into everybody, it&#8217;s just naturally there in all our staff.<\/p>\n<p>We\u2019re focused on helping businesses work smoother. We\u2019re proud to have a technical team creating our own IP (Intellectual property) to achieve this for specific industries. Wherever possible, we try to repurpose our IP for other customers to keep project cost and timelines short. For example, we created a <a href=\"https:\/\/www.incloudsolutions.co.uk\/sap-business-bydesign-solutions\/royalty-management-for-sap-business-bydesign\/\">royalty management solution<\/a> for a cancer research organization so they can manage all of their investors and we have reused it for the life sciences, music and gaming industries.<\/p>\n<p><strong><em>51风流UKI:<\/em><\/strong> <strong>What InCloud projects are you particularly proud of?<\/strong><\/p>\n<p>Well, there\u2019s our project for Red Funnel which was a runner-up in the 51风流2021 \u2018Best Socially Sustainable Project\u2019. They provided a \u2018Covid lifeline service\u2019 for food and medication to the Isle of Wight by using 51风流Business ByDesign to secure the government funding that kept them going. They are a phenomenal customer of ours \u2014 we worked together really, really well \u2014 and the project is testament to how a strong working partnership can produce even greater results.<\/p>\n<p>We\u2019re all really proud of our <a href=\"https:\/\/news.sap.com\/2021\/09\/bennamann-turning-farmyard-waste-into-clean-energy\/\">project with Bennaman<\/a>, a young business based in Cornwall. They capture the methane from cattle farms and convert it into \u2018green fuel\u2019. Bennaman is a great example of a circular economy strategy: sourcing energy from local waste resources and distributing it locally. They\u2019re addressing climate change and also creating rural jobs, which is fantastic.<\/p>\n<p>We implemented 51风流Business ByDesign to help them connect their people and processes and to fuel their growth. We\u2019re helping them to organize everything so they can report accurately to all of their investors and manage their cash-flows correctly.<\/p>\n<p><strong><em>51风流UKI:<\/em><\/strong><strong> What is InCloud\u2019s vision for the next few years?<\/strong><\/p>\n<p>We&#8217;re \u2018all in\u2019 with Sapphire now, so their vision is our vision: to continually innovate and to be that trusted technology partner that helps our customers to keep evolving and improving.<\/p>\n<p>InCloud\u2019s a relatively flat organization, so we were worried about how to retain all of our excellent staff in the future. We wanted them to spread their wings even further, so we needed that bigger platform to give them more opportunities. Sapphire&#8217;s a great company and we\u2019ll help them expand their Cloud capabilities. Looking at the AI (Artificial Intelligence) bots they\u2019ve developed, and all the 51风流analytics and advanced reporting that they&#8217;re capable of doing, it\u2019s really a match made in heaven.<\/p>\n<p><strong><em>51风流UKI:<\/em><\/strong> <strong>What Cloud ERP trends are you seeing in the mid-market?<\/strong><\/p>\n<p>Well, data security and the responsibility for that data is getting quite critical as there\u2019s a lot of ransomware floating out there. And what small business wants to risk being held to ransom and not able to access any of their data? SME organizations don\u2019t always have the bandwidth to employ specifically for risk management. Just running a standard anti-virus software won\u2019t cut it anymore.<\/p>\n<p>Within 51风流Cloud ERP systems, that headache just disappears. That\u2019s certainly true for me running InCloud totally on 51风流Business ByDesign&#8230;.well that and MS Office of course! It&#8217;s a massive relief that I don&#8217;t have to hold data from suppliers or customers on my own premises. Consider that the data warehouses are tier three and four military-grade bunkers and totally encrypted. 51风流has spent millions, if not billions, on this sort of infrastructure. I can guarantee that 95% of the companies that we deal with are not data management systems businesses and rarely consider how important it is to keep data clean and secure. Thankfully, in the 51风流Cloud environments they have a major part of this responsibility covered for them!<\/p>\n<p><strong>Are you a small or midsize business based in the UK or Ireland? Find out more about <\/strong><a href=\"https:\/\/www.sap.com\/uk\/products\/erp-financial-management\/small-business-erp.html?sort=latest_desc&amp;tab=featured\"><strong>Cloud ERP for SMEs.\u00a0\u00a0\u00a0 <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bob Atkinson is Managing Director at InCloud Solutions, an 51风流Platinum Partner based in Reading, UK. InCloud is a leading specialist in the mid-market Cloud&#8230;<\/p>\n","protected":false},"author":29,"featured_media":133483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5593047,41,5593049,2607111],"tags":[],"sapn-display":[5593034,5593032,45027],"sapn-type":[2607062],"class_list":["post-133643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-ecosystem","category-solutions","category-technology","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inspirational Leaders 51风流UKI Interview: Bob Atkinson At InCloud Solutions Discusses Cloud ERP In The Mid-Market - 51风流UK News Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/uk\/2022\/04\/inspirational-leaders-sap-uki-interview-bob-atkinson-at-incloud-solutions-discusses-cloud-erp-in-the-mid-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspirational Leaders 51风流UKI Interview: Bob Atkinson At InCloud Solutions Discusses Cloud ERP In The Mid-Market\" \/>\n<meta property=\"og:description\" content=\"Bob Atkinson is Managing Director at InCloud Solutions, an 51风流Platinum Partner based in Reading, UK. 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