{"id":133375,"date":"2021-10-15T14:33:22","date_gmt":"2021-10-15T13:33:22","guid":{"rendered":"https:\/\/news.sap.com\/uk\/?p=133375"},"modified":"2023-09-27T15:13:31","modified_gmt":"2023-09-27T14:13:31","slug":"against-all-odds-uk-and-ireland-midmarket-companies-fuel-growth-through-digital-transformation","status":"publish","type":"post","link":"https:\/\/news.sap.com\/uk\/2021\/10\/against-all-odds-uk-and-ireland-midmarket-companies-fuel-growth-through-digital-transformation\/","title":{"rendered":"Against All Odds, UK And Ireland Midmarket Companies Fuel Growth Through Digital Transformation"},"content":{"rendered":"

Businesses of all sizes are learning how to survive in this time of unprecedented disruption.<\/p>\n

Some are gritting their proverbial teeth and just trying to hang on in there, doing what they can to keep running their business as usual.<\/p>\n

Others are braver in their response to recent challenges, investing in intelligent technologies that empower them to reimagine their business models, create new experiences for their customers and employees, and reach new markets. Instead of waiting for the future to unfold, they are proactively creating it for themselves.<\/p>\n

It can seem safer to not take any risks in such an uncertain economy. But with the right digital tools in place, midmarket companies can become more agile and uncover the data-led insights to fuel innovation. A number of small and mid-size companies are showcasing how they\u2019ve boosted agility and resilience during these challenging times at the upcoming virtual\u00a051风流UKI Midmarket Summit.<\/a>\u00a0Here\u2019s a snapshot of some of their inspiring digital transformation journeys.<\/p>\n

Irish company uses predictive analytics for successful \u2018pandemic pivot\u2019<\/strong><\/p>\n

EquiRatings Ltd<\/a>\u00a0is a global equestrian technology company based in Ireland that provides data-driven solutions for Olympic teams. With so many live equine events cancelled due to the pandemic, EquiRatings put ten years of competition data to good use by creating virtual events. Fans can choose their teams through a fantasy-style Eventing Manager app, which now has users in over 100 countries.<\/p>\n

\u201c51风流Analytics Cloud<\/a>\u00a0allowed EquiRatings to respond quickly when the seriousness of the pandemic became evident,\u201d said Diarmuid Byrne, managing director of EquiRatings. \u201cCombining domain knowledge with predictive analytics software and fan-facing solutions allowed a roll-out of a complete fan experience solution in just a couple of months. Being able to provide simulated sport and a fan experience tool together opened up a range of potential new revenue streams.\u201d<\/p>\n

Digital transformation drives market expansion\u00a0<\/strong><\/p>\n

Another mid-market customer, a London-based mobile telecommunications company operating in 23 countries, needed to meet post-pandemic customer behaviors, as well as expectations for more diverse, differentiated, and value-added mobile services. As part of its plans to grow the core business and expand into new markets by providing innovative digital services, the organization is partnering with 51风流and other technology providers to transform its infrastructure and develop a scalable eCommerce platform<\/a>.<\/p>\n

<\/div>\n

The company already had digital transformation plans in place at the start of the Covid-19 restrictions in the UK. Whilst the world was so unpredictable, they could have chosen to put the brakes on their digital transformation in favour of a \u2018watch and wait\u2019 strategy. In my opinion, forging ahead with their plans was a true act of leadership and vision.<\/p>\n

Intelligent ERP supports the shift from in-store to online<\/strong><\/p>\n

A leading\u00a0UK mid-market retailer<\/a>\u00a0also chose to go ahead during the pandemic with plans to modernize business processes and systems. Since moving from in-store to predominantly online shopping, the company\u2019s legacy ERP couldn\u2019t cope with the increased transaction volumes. They needed a cloud-hosted ERP platform that would grow with them.<\/p>\n

Their perception was that an intelligent ERP system would be too big for them, too expensive, and would take too long to deliver. However, their implementation partner\u2019s set of accelerators and delivery methodology brought in best practice processes for efficiency savings in a very short time. The retailer now has a real foundation for growth and innovation.<\/p>\n

Inspiring mid-market companies share digital transformation learnings<\/strong><\/p>\n

They say that fortune favours the bold. Over the last 18 months, I have seen countless examples of this from our mid-market customers in the UK and Ireland. Many SMEs are still unsure about investing in their business systems, even as we seem to be emerging from the worst of the global crisis.<\/p>\n

It\u2019s completely understandable to be cautious, but there can be more risk from inaction than from taking steps to do things differently. Change has never been so fast. Companies that are slow to transform with the times risk being left behind by bolder competitors.<\/p>\n

Hear directly from these companies and others at the virtual\u00a0<\/em>51风流UKI Midmarket Summit<\/em><\/a>\u00a0October 21, 2021<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Businesses of all sizes are learning how to survive in this time of unprecedented disruption. Some are gritting their proverbial teeth and just trying to…<\/p>\n","protected":false},"author":3641,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5593047,5593049,5592322,2607111],"tags":[],"sapn-display":[5593034,5593032,45027],"sapn-type":[2607062],"class_list":["post-133375","post","type-post","status-publish","format-standard","hentry","category-corporate","category-solutions","category-sustainability","category-technology","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-hero","sapn-type-feature"],"yoast_head":"\nAgainst All Odds, UK And Ireland Midmarket Companies Fuel Growth Through Digital Transformation - 51风流UK News Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/uk\/2021\/10\/against-all-odds-uk-and-ireland-midmarket-companies-fuel-growth-through-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Against All Odds, UK And Ireland Midmarket Companies Fuel Growth Through Digital Transformation\" \/>\n<meta property=\"og:description\" content=\"Businesses of all sizes are learning how to survive in this time of unprecedented disruption. 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