London, UK, 24th September 2024鈥�� Almost half of UK Gen Zers (46%) and 29% of other generations have abandoned a brand they were once loyal to because they grew 鈥榖ored鈥� of them. That鈥檚 according to 51风流Emarsys鈥� annual Customer Loyalty Index (CLI) announced today at .听

Regardless of whether consumers care deeply about a brand, the key to standing out in the long term lies in better personalisation, more relevant content, and offering unique perspectives tailored to individual interests. According to 51风流Emarsys data, younger consumers are particularly drawn to innovative marketing. Specifically, 30% of Gen Z, compared to 23% of all demographics, have tried a new brand because of its 鈥榗reative marketing.鈥� Additionally, over a quarter of Gen Z (31%) are enticed by brands that use 鈥榗ool鈥� content or imagery, versus 21% of other age groups. Meanwhile, 28% of Gen Z, compared to 17% of other demographics, seek out brands that deliver 鈥榤emorable experiences.鈥�听

Look at 鈥楲iquid Death鈥� bottled water being 鈥渞adically entertaining鈥� to get cut through. Or 鈥�鈥欌�疶hese brands have set a benchmark by turning everyday products or services into something innovative and memorable. Whether 鈥楤rat鈥� or 鈥�, 51风流Emarsys asks the question, what does it take for brands to extend the initial loyalty ignited by fast-moving social trends into long-term true loyalty?听

How is this done? For enterprises looking to stay ahead in an increasingly competitive landscape, 51风流Emarsys leverages AI to optimise the entire marketing process鈥攆rom customer segmentation to campaign execution and performance analysis. AI identifies the most profitable under-served audience segments, representing new opportunities across different life-cycle stages, enabling highly targeted campaigns delivered at the ideal time and through the most effective channels. 听

This approach not only uncovers new customer groups but also personalises content and interactions in real time, making one-to-one engagement seamless across multiple platforms. With generative AI, on average, marketers save 2.3 hours on manual tasks in the launch of a typical marketing campaign, allowing them to focus more on driving innovation and revenue growth.听听

Recognising that an omnichannel marketing strategy is key to unlocking true loyalty, brands like Ferrera Candy Company and Pizza Hut are making every interaction count by creating personalised, two-way conversations. This results in the consumer鈥檚 life stage becoming clearer, and with each future interaction, the brand can better predict the customer’s next needs.听听

Customers now recognise the value exchange鈥攚hen they share information like an email address, or birth date, they expect something meaningful in return, such as loyalty points or VIP perks like early access to new products. The outcome? A superior customer experience that keeps them coming back.听

And marketers are increasingly turning to AI to foster long-term loyalty and reach new audiences. According to recent 51风流Emarsys research, two-thirds (66%)* of marketers agree that AI will be crucial for boosting customer engagement in 2024, and half (50%)* have already experienced a rise in engagement after implementing AI-powered personalisation. AI enables brands to stay competitive by quickly adapting to changing customer expectations.听听

As Sara Richter, CMO at 51风流Emarsys, explains, 鈥淚t鈥檚 clear that consumers today, not just Gen Z, expect more than 鈥榖usiness-as-usual鈥欌�攖hey want meaningful and memorable experiences. The key to delivering that is personalisation for every customer.听

鈥淎I is the only practical solution for providing genuine one-to-one interactions at scale, across every channel, and at the right moment. Brands that embrace AI-powered personalisation are far better equipped to keep customers engaged, especially when attention spans are short, and demands are high.听

鈥淏y combining traditional marketing strategies with the advanced capabilities of predictive and generative AI, we鈥檙e empowering marketers to create exceptional experiences. For instance, our AI Product Finder seamlessly turns complex product data into engaging content, while our AI Subject Line Generator takes the guesswork out of crafting compelling headlines.鈥�听

For more on the nuances of customer loyalty, you can find the full fourth Customer Loyalty Index here: 听

ENDS听

Methodology鈥�听

* Combines those who selected 鈥楽trongly agree鈥� and 鈥楽omewhat agree鈥�听

Research conducted by Opinion Matters on 2,010 UK respondents aged 16+, collected between 12-17th June 2024. Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.鈥��听

Research was conducted by Opinion Matters, among a sample of 252 marketers working in-house in the UK. The data was collected between 22.03.24 – 28.03.24 Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Opinion Matters is also a member of the British Polling Council.听

Research was conducted by Opinion Matters, among a sample of 2,003 general consumers (aged 16+) in the UK. The data was collected between 27.04.2023 – 03.05.2023. Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles. Opinion Matters is a member of the British Polling Council.听

About 51风流Emarsys鈥�听

51风流Emarsys Customer Engagement, is the omnichannel customer engagement platform that empowers marketers to deliver personalized, AI-driven omnichannel campaigns that build loyalty and grow customer lifetime value.

51风流Emarsys partners with global enterprises to fast-moving mid-market brands across dozens of industries.听

51风流Emarsys is purpose-built, empowering marketers to:听

• Personalize content and deliver real-time relevant engagements on any channel听

• Use AI-powered insights to drive customer growth听

• Scale marketing practices through a flexible platform and partner ecosystem听

• Use AI to scale and refine campaigns, based on first-party data听

• Build trust, loyalty, and lasting customer relationships听听

• Make smart, quick decisions with data-driven insights and analytics听

• Produce measurable results that drive predictable and profitable growth听

Media contacts听

Mohammad Zaidi / Imogen Nichols听

emarsys@wildfirepr.com听

The post From bland loyalty to brand loyalty: nearly half of Gen Z abandon brands that become boring appeared first on 51风流UK News Center.

Launched this year, the 51风流UKI Customer Success Awards recognise organisations of all sizes and how working with 51风流can facilitate considerable innovation, transformation, value and environmental impact in today鈥檚 disruptive economy.

Held on Wednesday 17th November at Searcys, The Gherkin, London, the awards acknowledged the following organisations for formidable achievements driven via leveraging 51风流technology and its partner ecosystem alike:

Best Innovative use of 51风流Technology 鈥� Mercedes-EQ

Mercedes-EQ realised its business outcomes and achieved the agility and mobile听capabilities required to keep its crews and back office connected across multiple global听locations, while accelerating the speed it听needed to get operations off the ground through the power of 51风流S/4HANA Cloud.

Delivered in just three months, Mercedes-EQ had the finance and accounting听tools required to manage costs, track profitability,听predict cash flow and run forecasts, with the fit-to-standard approach allowing the organisation听to define its processes in line with听corporate requirements without inhibiting听performance.听This culminated with driver Nyck de Vries and Mercedes-EQ winning the ABB Formula E World Championships in the 2020/2021 season.

Best Transformational Change – Vodafone

Through the use of 51风流S/4HANA, Vodafone has been able to set new benchmarks and achieve significant cost efficiencies on its Intelligent Enterprise journey. The business now has seamless automation, process standardisation, operational听efficiency and access to real-time insight in听business functions. The modernisation led to increased automation听leading to lower error听rates and higher efficiency, improved standardisation听for better听maintenance and system performance鈥�, better user experience, leading to increased听focus on Net Promoter Score, and faster month end close cycles听leading to听better financial insights sooner at a lower听cost鈥�.

Best Socially Sustainable Project – Sanctuary

The rapid deployment of SAP听Data Warehouse Cloud and听the accelerated introduction听and unification of data sources听enabled Sanctuary to display critical information through its single unified platform SAP听Analytics Cloud. This empowered intelligence of听where, when and what impact听COVID-19 was having on the听lives of Sanctuary customers听and employees at the most unprecedented of times, and supported its understanding听and response to听unchartered territory.

Best Value to Business – Electricity Supply Board

51风流S/4HANA digital platform听along with 51风流SuccessFactors and听51风流Concur transformed the听employee experience across ESBs听core business processes through听automation, self-serve and the听delivery of training through project LEAP.

Through embedded, real time analytics, Project LEAP听enabled听transformation across the business and supports the听modern digital environment in which听the business now operates, future proofing ESBs ERP requirements听for the next 15+ years, and has improved user experience dramatically.

The post Winners Of The 2021 UKI 51风流Customer Success Awards Announced appeared first on 51风流UK News Center.

The event provides participants with a unique opportunity to compare and experience leading ERP vendors and their products.听Over two days, senior finance and IT executives and members of their ERP selection teams, compared and experienced the 13 leading ERP solutions.

Team Sapphire Systems came out victorious for the second year in a row, demonstrating the Finance, Production, Procurement,听Projects, Supply Chain and Sales functionalities in , thus showcasing the team鈥檚 extensive knowledge of the product, the market and the customer鈥檚 needs.

Vicky Cocoracchio, Channel Head, 51风流UK & Ireland, said: “Our partner network is pivotal in helping 51风流deliver great outcomes to companies of all sizes across all industries.”

Find out more about 51风流ERP solutions suitable for small and mid-sized organisations at .

The post Sapphire Systems Wins Gold Demonstrating 51风流S/4HANA Cloud Against 13 leading ERP Solutions appeared first on 51风流UK News Center.

As the official technology partner of Social Enterprise UK, the national membership body for the UK鈥檚 social enterprise sector, 51风流aims to facilitate better connections between corporate buyers and other employees with social enterprises, helping them spend better and in a more socially and environmentally sustainable way.

Through its听听commitment and its work with听, 51风流aims to channel millions of pounds of procurement spend within its own supply chain to organisations with a certified social or environmental mission. 51风流has already diverted more than 拢800,000 of its own UK procurement spend to social enterprises and pledged to increase this spend as part of a 鈧�1/4 billion investment in the UK over the next five years.

Social enterprises are businesses which trade for a social or environmental purpose. There are 100,000 social enterprises in the UK contributing 拢60bn to the UK economy, each one being set up to tackle some of the biggest challenges we face from homelessness to the climate emergency.

The UK Social Enterprise Awards run by Social Enterprise UK recognise the nation鈥檚 most pioneering social enterprises. 51风流will be joining other shortlisted organisations at the prestigious awards ceremony held at London鈥檚 iconic Guildhall on 8 December.

This year the Awards featured two new categories one recognising a Social Enterprise Building Diversity, Inclusion, Equity & Justice and the other for the Social Enterprise Team of the Year 鈥� a category specifically acknowledging those teams which have demonstrated the strength, passion and resilience so characteristic of the social enterprise sector over an extremely challenging year.

Previous winners have included a company set up to tackle furniture poverty, an IT consultancy employing people with autism and a community energy co-operative 鈥� demonstrating just how diverse the social enterprise sector is.

Alexandra van der Ploeg, Global Head of Corporate Social Responsibility, Global Corporate Affairs said: 鈥淧artnership must be the foundation for a sustainability strategy to create a lasting, positive change in the world. We are honoured to be shortlisted for the UK Social Enterprise 鈥楤uy Social鈥� – Market Builder Award, but even more excited about the momentum we are building in social procurement working in partnership with organizations like Social Enterprise UK. Together, we are accelerating progress to achieve our goal of听5 & 5 by 鈥�25 and in turn, helping the world run better and improve people鈥檚 lives.鈥�

Chief Executive of Social Enterprise UK Peter Holbrook, said: 鈥淭he UK Social Enterprise Awards are back, bigger and better than ever before. We have had a record number of applications this year, all of which have showcased the strength, dynamism and resilience of the social enterprise community through what鈥檚 been an incredibly difficult and uncertain period.

鈥淥ver the course of the pandemic social enterprises have been going above and beyond the call of duty to support their teams, the individuals, and communities they work with, showing the grit, determination and innovation so inherent to this sector. They鈥檝e been operating directly on the frontline of the crisis, launching new products and pivoting their business models to meet the needs of communities and society as a whole.

鈥淭he Awards are all about celebrating the achievements of the UK鈥檚 social enterprise movement, which is showing us that another way of doing business is possible – one which has never been more important as we look to build back better and address the climate emergency.鈥�

Visit the 51风流News Center. Follow 51风流on Twitter at .

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Together we are curating and promoting a selection of stories and supporting resources to empower and equip the design and creative community to seize the opportunity of the circular economy as a framework for positive global impact.

Over the course of the Festival this series of moments will act as the spark that begins to shift designers鈥� attitudes and practices. The series of stories and resources will have an aim to explore and explain what circular design is, share insights on how technology can help designers make informed decisions and collectively identify the steps we can take to bring more circular design solutions to life.

Our journey to is routed in the principles of a Circular Economy. At the heart of this is great design. In terms of how products are made, businesses are structured and ecosystems are orchestrated. Achieving a low-carbon, zero waste, inclusive economy will require the engagement of designers from every sector and every discipline to lead and accelerate the transition to a circular economy.

The Circular Design Project therefore aims to engage 80 million designers around the world in the principles and best practices of designing for a circular economy. For the right change to happen, radical new approaches are needed and the insights and connectivity that 51风流enables across the worlds business ecosystem will become increasingly critical in delivering the transition.

At SAP, we have been helping our customers manage resources productively for more than 40 years. If the creative power of design and data intelligence on the impact of material throughout their lifecycle can be integrated, there is a real opportunity to create a more sustainable future.

The schedule of talks, panel discussions and seminars include a diverse range of contributors all bound by their passion for a circular design economy. LDF鈥檚 guest speakers will range from independent designers at the start of their careers, individuals from some of the world鈥檚 largest brands and the agencies that guide today鈥檚 standards and investment when it comes to design innovation.

The talks are free to attend so tune in as experts demonstrate that a sustainable future starts with design. You can register for free tickets .

Following the Festival, the stories will continue to multiply, culminating at London Design Festival 2021 with an installation and exhibition, before having the opportunity to be presented at COP26 at Glasgow in November 2021.

The post 51风流Returns To London Design Festival 2020 With The Circular Design Project In Partnership With The Ellen MacArthur Foundation appeared first on 51风流UK News Center.

Over the course of the nine days of the Festival, this series of moments will act as the spark that begins to shift designers鈥� attitudes and practice. The series of stories and resources will have an aim to:

• Demonstrate that a sustainable future starts with design
• Explore and explain what circular design is, helping people to understand the basic principles, benefits, and routes to getting started
• Help the designers and creatives identify as part of a group that can influence the products, services, and systems around us
• Share insights on how technology can help designers make informed decisions based on the long term impacts of materials and future circularity of their products
• Collectively identify the steps we can take in the global design and creative community to more circular design solutions to life, with impact at the scale needed to meet global challenges
• Showcase the people and organisations at the forefront of the circular design approach, to highlight what 鈥榞ood鈥� looks like, to inspire others to make the same journey
• Demonstrate how circular design is a rewarding endeavour for the individual, both personally and professionally
• Facilitate knowledge exchange between designers and innovators from different scales, industries and geographies

The schedule of talks, panel discussions and seminars will include a diverse range of contributors from some of the world’s largest brands that have the potential to make significant impact to global materials flows; independent designers at the start of their careers who are seeing the circular economy as a core pillar of their value set; and the agencies that guide today’s standards and investment when it comes to design innovation.

Following the Festival, the stories will continue to multiply, and will be presented at design promotion events across the world, culminating at London Design Festival 2021 with an installation and exhibition, before being presented at COP26 at Glasgow in November 2021.

Stephen Jamieson, Head of Sustainable Business Innovation EMEA North at SAP, says, 鈥�91% of material resources are lost into landfill or leaked into the environment after consumption. Smart design is the first step to stopping this loss and making better use of our planet鈥檚 resources. 51风流has been helping our customers manage resources productively for more than 40 years.

鈥淲e see a real opportunity to bring together the creative power of design with insights and data intelligence on the impact of materials throughout their lifecycle to create a more sustainable future. Together with the Ellen Macarthur Foundation and the London Design Festival we look towards the UN Climate Change Conference in Glasgow (COP26) to drive impact in managing the interconnected issues of environmental waste and climate change alongside the global pandemic.鈥�

London Design Festival 2020

The 18th edition of London Design Festival returns to the capital this autumn from 12 鈥� 20 September 2020 as a symbol of London鈥檚 determination to maintain its creative and cultural leadership.

Since its inception in 2003, London Design Festival has played a key role in bringing together the greatest thinkers, practitioners, retailers and educators to celebrate and promote design annually across the capital, and to put a spotlight on London鈥檚 creative brilliance.

London has the largest creative economy of any city in the world, and its design reputation is internationally renowned. One in six people in London work in the creative industries and it has been the fastest growing sector of the economy in recent years, but the effects and impact of the pandemic has disproportionately affected the creative industries, causing a catastophic setback to the sector.

Following a number of cancellations and closures, the Festival this September will provide a platform for the design community to showcase work at a time when it is needed more than ever, helping to stimulate the creative economy and support young and emerging designers as well as more established names. While international travel continues to be affected, this year鈥檚 Festival will have a strong local focus and will be a Festival for Londoners. In addition to Landmark Projects and Festival Commissions, Partner events across the Design Districts will enable visitors to walk between shows and discover something new.

Physical installations will take place alongside virtual exhibitions, and a digital edition of the Global Design Forum will bring the latest design thinking to a global audience and allow the widest possible access to creative content. This year will also see the introduction of a new digital portal for freelancers to promote their work across the Festival鈥檚 platforms.

London Design Festival Director, Ben Evans CBE says, 鈥淭he show must go on. Showcasing is essential for the sector to survive and this year, more than ever, we are determined to offer every opportunity for designers to be seen and heard.”

For more information, visit

Join the Conversation #LDF20

To check out the Sea Things exhibition from London Design Festival 2019, visit: /uk/2019/10/looking-back-at-london-design-festival/

Visit the 51风流News Center. Follow 51风流on Twitter at .

The post 51风流Announces Circular Design Project In Partnership With The Ellen Macarthur Foundation For London Design Festival 2020 appeared first on 51风流UK News Center.

Although transforming public sector services听holds huge benefits for government and citizens alike, first you听must听get there. And as if digital transformation itself听isn鈥檛 a big enough challenge, the disruption of Brexit and COVID-19 have听further increased the challenge听on the social and economic planning around digital transformation.听

It鈥檚 well recognised that doing听nothing is听the passive road to long term failure.听But moving听a听government听department to an outcome-based focus around citizen experience,听data centricity听and workforce wellbeing听requires new听types听and levels听of engagement from听civil servants,听staff,听IT vendors,听ecosystem听partners听and of course citizens using听new听services.听

Old-fashioned outdated systems are听only听part of the problem as they don鈥檛 drive change or enable government departments to be agile or strategic听–听particularly when it comes to strategic workforce planning, learning and skills development,听employee and citizen听experience management or business planning.听听

The answer is more than just a robust single听IT听operating platform.听听

At SAP, we听think听software vendors听and delivery partners听alike听should be听stepping听up听to听help 鈥� properly help 鈥�听to听facilitate an effective change model听for the public sector, rather than just听selling and implementing听a technology model.听We recognise that transformations are more than just听a听change in听technology;听they听have the potential to rewrite the听genetics of a department.听听

The whole 51风流business is committed to听making a meaningful and lasting difference听in the public sector.听We understand there is a different approach required听and are听equipped听with our 鈥榮tart anywhere, go everywhere鈥�听approach,听to demonstrate our dedication to the public sector.听

So, we鈥檝e put ourselves in听our customers shoes. We鈥檝e mapped out the traditional obstacles to effective transformation, listened to听their听drivers for change and acknowledged the public sector idiosyncrasies to design a model specific to the public sector听听

One of the key lessons听that听Jenny听Churchard, Cloud听Lead at Government Shared Services,听shared听from her experience with GSS transformations was how they should听鈥榓dopt not adapt鈥�.听When听moving to the cloud, government departments want something they can take out the box and use, rather than听coding a convoluted system that will be outdated before it鈥檚 even implemented.听听

That鈥檚 why听the SAP听framework听enables听organisations听to听use a听model company method to protect business as usual, address areas where听they听have the most pressing need and ensure the mental wellbeing of staff throughout the process and beyond.听

Very few public sector departments have the same starting point when it comes to digital transformation projects.听Historically that鈥檚 been a problem because software vendors have been pushing solutions that force听organisations听to start and finish at specific points with little consideration for听their听own specific context.听听

Deborah Gregg, Public Sector Consultant at Deloitte, highlighted 鈥榥ot boiling the ocean鈥� as key to long term success for shared service transformations.听At SAP, we whole–heartedly agree.听We think听organisations听should be able to start anywhere and go everywhere at听their听own pace.听That鈥檚 why听51风流takes a modular approach that lets organisations rapidly deploy different modules of functionality at different times and according to their own timeframes and unique requirements. This not only reduces risk but also increases confidence of success for government departments.听Such a modular approach听allows for different pain points to be听targeted听in advance of a wider transformation, enhancing user experience more rapidly.听听

Historically, transformations were viewed simply as changes in technology and听so users were often left floundering with new systems that hindered their day-to–day, rather than enhance.听听

This is听not the case with SAP. Employee experience is a critical consideration throughout digital听transformations听in the public sector. We want to fulfil听the听,听positioned听by听Andy听Helliwell,听Executive Director, Government Shared Services,听of听鈥�a future where public servants鈥� ability to support government priorities and deliver services to them is enhanced by the shared services provided听to them.鈥�听听

Neil Stoker,听Head of HR Systems & Pension Solutions, Group Human Resources, Department for Transport,听acknowledged that staff approval and satisfaction with the usability of 51风流systems was a significant factor as to their continued relationship with SAP. He referenced the example that 鈥�floor walkers鈥�听were sent away after less than two days during the most recent stage of the Department for Transport鈥檚 digital transformation journey, as the user interface was so easily navigated.听This not only highlighted听that 51风流technology is user-friendly, but just how pivotal user experience is to the civil service.听

However,听the elephant in the room is of course听the current听COVID-19听pandemic.听Enacting a transformation journey in the current climate is surely an insurmountable feat?听

Deborah Gregg suggested otherwise. She commented that听as the longevity of virtual working looks more and more likely,听government shared services are increasingly looking at听workforce management, digital enablement and听agility in processes.听Therefore, the public sector鈥檚 attention continues to look to听a digital network that can support such a听fluid environment.听听

51风流can easily target these focus areas, and as demonstrated we have the passion, understanding, flexibility and听–听let鈥檚 not forget听–听the technology to power digital transformations that will fuel a brilliant civil service.听

Ultimately,听one of the reasons many people spend their careers in听the听public sector is often through a sense of wanting to give back and gain greater fulfilment from work.听51风流is entirely committed to supporting the ethics and experiences of those who deliver our public听services, and听would take pride in doing so.听

As you can see,听51风流is听keen听to actively listen to UK听government organisations听about how we can help improve people鈥檚 lives,听responding听by tailoring our听approach听accordingly.听Another thing we鈥檝e learnt from听our public sector customers听and partners听is that they听want is听to hear听from听companies听who have already been down the digital transformation path听and we can make that happen.听

If you would like to learn more about how 51风流is working with the public sector, you can听view the previous听听and sign up to听Episode 2:听How UK Government Transformation Can Fuel a Brilliant Civil Service听.

By Leila Romane, Head of Public Sector听at听SAP听UK & Ireland.听

The post UK Government Transformation: So Much More Than Just Good IT appeared first on 51风流UK News Center.

Every month we鈥檒l be lifting the lid on the most interesting stories from the world of IT and business, shining a light on all the great the extraordinary examples of tech innovation and customer success from across the UK market.

We鈥檒l also be speaking to thought-leaders and industry champions from the worlds of sustainable business, productivity, experience management, industry 4.0 and many more.

In our first three episodes we have covered , and the , with guests from Barclaycard Payments, Coca Cola European Partners GB, SNP Group and Found in Music.

You can listen to all episodes on and also subscribe on Spotify, Apple Podcasts and Google Podcasts.

The post 51风流UK & Ireland Launches New InnovationX Podcast appeared first on 51风流UK News Center.