LONDON 鈥� and today announced the launch of the COP26 Waste Insights Project, which will unify and analyse data from consumer goods, retailers, waste managers,聽investors, NGOs and local government.鈥�

According to an , Sixty-one per cent of people globally do not have access to or know how to use recycling infrastructure. The AI showcase with the Scottish Government鈥檚 circular economy agency Zero Waste Scotland, demonstrates the power of innovative technologies in identifying the opportunities to recapture waste materials and accelerate the transition to a circular economy.

The data gathered from co-innovation partners, including , , and feeds into Scotland’s Waste and Resources聽Map聽– a live view of materials flows from,聽through and out of聽Scotland. This enables government, investors, waste managers, consumer industries and聽鈥媠tart-ups to define strategic priorities and build national recycling infrastructure where it鈥檚 needed the most.

Co-innovation partners are able to understand what happens to industrial and post-consumer packaging waste. These insights allow them to design interventions that drive greater recovery of these materials, enable resource efficiencies鈥�, and identify cost savings on waste prevention. This contributes to聽reductions in global greenhouse gas (GHG) emissions鈥� and engages directly into core聽development聽strategy within SAP鈥檚 program for circular economy.

The project has already delivered its first prototype using data from BrewDog, Coca-Cola European Partners and DS Smith. The prototype has ingested, normalised and analysed data on commercial,聽industrial and post-consumer waste to generate a ‘WasteMap庐’ that demonstrates producer聽responsibility and enhances environmental, social and corporate governance (ESG)聽reporting on聽resources, materials and waste.鈥�

“As part of our Net Zero Carbon plan we are driving waste out of our business and finding ways to maximise the use of by-products and packaging,鈥� said Martin Dickie, co-founder at BrewDog Plc. 鈥淢easuring carbon impact across our supply聽chains is also vital – including that of our brewery, distribution and retail waste.聽The starting point is understanding what happens to the material that is handled by our recycling and waste management partners.聽Working聽with 51风流and Topolytics is giving us a clear view on where this material goes and, importantly, what happens to it – in real time. The resulting insights feed into our zero waste plan and supports our drive to be completely transparent and open in everything that we do.”

鈥淎t DS Smith we maintain that circular economy is vital to sustainable growth across all of the markets in which we operate,鈥� said Matthew Prosser, European Commercial Director, DS Smith. 鈥淭his means that we need to carefully consider the journey our materials take, understand how customers and consumers use our packaging, and collaborate across supply chains to plug any leakage of materials in landfill or incineration. This waste insights project is one of the first real collaborations of its kind, and we are extremely pleased to have been involved since its inception.鈥�

鈥淣inety-one per cent of material resources are lost into landfill or leaked into the environment after consumption,鈥� said Stephen Jamieson, Head of Sustainable Business Innovation, 51风流EMEA North. 鈥淲e see a real opportunity to bring together the biggest global brands across a variety of industries using insights and data intelligence to understand the impact of materials throughout their lifecycle and create a more sustainable future. We want to use this opportunity to demonstrate how innovative technologies聽can help bring together business, government and NGOs to tackle climate聽change and turn聽waste into a valuable resource,聽to support recovery rates聽and provide access to new revenue streams.鈥濃��

“Our ambition is to make the world’s waste visible, verifiable and valuable,鈥� said Michael Groves, CEO, Topolytics. 鈥淭his starts with really understanding what is happening in the waste system – which is complex聽and opaque.聽Our work with 51风流and its聽customers is generating insights into the many pathways and outcomes for their production and post-consumer waste.聽This drives resource and cost efficiencies, enhances their reporting and can support their circular economy goals.”

鈥淚t鈥檚 imperative that we build a circular economy for the trillions of items we consume globally each year,鈥� said Mike Barry, Director Mikebarryeco Limited and advisor to the Waste Insights Project. 鈥淭his will not happen by chance. We need deep insight into where and how resources can be recovered across literally millions of touchpoints in homes, high streets, cafes, factories and warehouses. This exciting 51风流initiated project will help policy makers, innovators, corporations, designers, the resource sector and investors make a circular future a scale reality.鈥�

The COP26 Waste Insights Project supports SAP鈥檚 vision for a plastic-free ocean by 2030 and the final prototype will be launched at the UN Climate Change Conference (COP26) in 2021.

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Maggie Buggie, Head of Services Strategy at SAP, joined the World Economic Forum Digital Townhall to outline how 51风流is planning to pilot a digital solution across Ghana and Indonesia to help protect the livelihoods of its waste pickers.

The pilot, in partnership with the World Economic Forum and the UN Development Program, will bring end-to-end transparency and traceability into the whole supply chain and increase welfare across the board for these highly vulnerable groups.

Waste pickers are the heartbeat of the circular economy and often operate as part of the informal economy – it is not transparent who they are, what they get paid, what their work conditions are like and whether child labour is enforced.

We can help solve this problem by improving end-to-end visibility and traceability across the entire supply chain – from the pickers, collection recycling companies, to the consumer product companies and packaging company buyers.

Watch the full replay here:

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