LONDON 鈥� 听today announced that , a B2B food delivery service and a leading supplier to the food service sector in the UK, launched a new direct-to-consumer platform on the in just seven days, enabling it to distribute food packages to UK households.

With the sudden closure of schools, pubs and restaurants due to the COVID-19 pandemic, Brakes recognised that in order to support its communities and address the impact on its B2B revenues, it would also need to launch a Direct to Consumer (D2C) e-commerce site, which would support both click and collect and home delivery. Brakes has also become a primary distributor for care packages in the UK, delivering food essentials to vulnerable people who are unable to leave their homes to get supplies.

Working with ecommerce specialist partner and its dedicated 51风流team, Brakes went live with Direct to Consumer providing initially Call & Collect Service as well as a Home Delivery Service built on the 51风流Commerce Cloud in just seven days.

With Brakes still delivering food to NHS hospitals and care homes, as well as supporting supermarket efforts to get food into stores, it was hugely important to protect its core wholesale business service and B2B site performance to keep providing food to those organisations. The new consumer site is based on Brakes鈥� existing B2B solution, which runs from the same code base.

Whilst delivering a new D2C platform, Brakes worked in partnership with Bidfood UK to deliver more than 200,000 care packages each week across the UK and has distributed over 1.5 million care packages to the most vulnerable in the country. The Brakes team also delivered 14,000 products to the staff at the Nightingale Hospital at the ExCel, which was built to support patients with coronavirus in London.

鈥淲e鈥檙e all acutely aware of the significant challenges that the COVID-19 pandemic has dealt to many organisations across the globe,” said Ben Sekhon, Head of 51风流Customer Experience, 51风流UK & Ireland. “For us at SAP, we have a major role to play in helping our communities get through these difficult times. The Brakes project is an amazing example of a business that was able to completely pivot its strategy from direct to business to direct to consumer in just a week, enabling it to continue its vital role in supporting the most vulnerable. It has been a privilege and hugely exciting to be part of this journey with Brakes and we will continue supporting its efforts providing food to the nation.鈥�

鈥淛ust as the UK went into lockdown, our normal kind of business and customers just stopped,” said Justin Mills, Head of Digital Products at Brakes. “We had to think about how we could find a different route to market to bridge that gap and get produce to those that desperately needed it. We had a really good understanding of 51风流Commerce Cloud and, working with our partners, we were effectively able to leverage the existing business website and then push out a new website to the consumer marketplace. We didn鈥檛 have all the answers, but as you share the problem together you can find the solution.鈥�

Currently Brakes can provide groceries to a radius that includes 6.8 million households in the UK and consumers have access to more than 6,000 Brakes products – including fruit and veg, meat and poultry, bread, milk and much more. Brakes is continuing to expand the new consumer food delivery service to more areas in the UK, whilst supporting its core B2B customers through every phase of the COVID-19 response and recovery to keep staff and customers 鈥榮afe and secure鈥�.

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LONDON 鈥�听 today announced that has extended its relationship with 51风流to make its payments gateway product, , available to 51风流customers across Europe.

From today, any business signed up to the will be able to access Smartpay and take advantage of benefits including frictionless customer experience, bolstered fraud defences and a consistent payments offering across online and offline channels.

One of Smartpay鈥檚 chief benefits is its ability to power fast, smooth, flexible payments. The platform supports one-click purchases and allows buyers to use a variety of different cards, currencies and payment methods. In addition, Smartpay uses the latest anti-fraud approaches 鈥� such as machine learning 鈥� to detect fraudulent transactions in real-time and reduce false positives. This approach protects the business鈥� finances and minimises negative customer experiences such as payment declines.

For companies who rely on the 51风流Commerce Cloud to do business, implementation of Smartpay is swift and easy, and it removes the need to have multiple integrations with different payment providers. In turn, this means that organisations can offer the same payment experience to their customers across all physical, digital and mobile channels.

The provision of Barclaycard鈥檚 Smartpay gateway to SAP鈥檚 European customers is the latest development in the partnership between the two industry leaders. In February last year, a collaboration was unveiled which saw Barclaycard鈥檚 business-to-business payment solution, Precisionpay, incorporated into the 51风流Ariba Network.

Marc Pettican, President, Barclaycard Payments, said: 鈥淭his expansion of our partnership with 51风流opens up big opportunities not only for us, but also for the many businesses that use the 51风流Commerce Cloud across Europe. They will gain access to a leading payment gateway and will be able to offer customers a smooth, safe and seamless checkout experience.鈥�

Charlie Platt, VP and Head of Strategic Customers, 51风流UK, said: 鈥淭his innovative agreement demonstrates the power of our partnership with Barclaycard and our continued alignment to its long-term strategy. 51风流Commerce Cloud customers can now deploy a trusted and market-leading payment gateway solution that can help to grow their businesses.鈥�

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Notes to editors

To find out more about the award winning partnership between Barclaycard and SAP, visit sapappcenter.com

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About SAP

As the Experience Company powered by the Intelligent Enterprise, 51风流is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an SAP庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

About Barclaycard

Barclaycard, part of Barclays Bank PLC, is a leading global payment business that helps consumers, retailers and businesses to make and take payments flexibly, and to access short-term credit and point-of-sale finance. In 2018 we processed nearly 拢268bn in transactions globally. Barclaycard is a pioneer of new forms of payment and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting-edge forms of payment for the future. We also partner with a wide range of organisations across the globe to offer their customers or members payment options and credit.

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Artificial intelligence can help provide an improved customer experience and enable retailers to make better use of data to control inventory

Inventory management is the cornerstone of any reputable . It can be the difference between providing an exceptional user experience and one that leaves customers disappointed or frustrated, something retailers can鈥檛 afford.

For example, inventory management ensures advertised products are in stock; too often customers will click on a promotion to discover an item is only available in the wrong model, size or colour. The reason is the promotion is disconnected from real-time inventory levels, leading to a poor customer experience.

The post Agile Commerce Connecting Customers With The Products They Want To Buy appeared first on 51风流UK News Center.