LONDON 鈥� and today announced the launch of the COP26 Waste Insights Project, which will unify and analyse data from consumer goods, retailers, waste managers,聽investors, NGOs and local government.鈥�

According to an , Sixty-one per cent of people globally do not have access to or know how to use recycling infrastructure. The AI showcase with the Scottish Government鈥檚 circular economy agency Zero Waste Scotland, demonstrates the power of innovative technologies in identifying the opportunities to recapture waste materials and accelerate the transition to a circular economy.

The data gathered from co-innovation partners, including , , and feeds into Scotland’s Waste and Resources聽Map聽– a live view of materials flows from,聽through and out of聽Scotland. This enables government, investors, waste managers, consumer industries and聽鈥媠tart-ups to define strategic priorities and build national recycling infrastructure where it鈥檚 needed the most.

Co-innovation partners are able to understand what happens to industrial and post-consumer packaging waste. These insights allow them to design interventions that drive greater recovery of these materials, enable resource efficiencies鈥�, and identify cost savings on waste prevention. This contributes to聽reductions in global greenhouse gas (GHG) emissions鈥� and engages directly into core聽development聽strategy within SAP鈥檚 program for circular economy.

The project has already delivered its first prototype using data from BrewDog, Coca-Cola European Partners and DS Smith. The prototype has ingested, normalised and analysed data on commercial,聽industrial and post-consumer waste to generate a ‘WasteMap庐’ that demonstrates producer聽responsibility and enhances environmental, social and corporate governance (ESG)聽reporting on聽resources, materials and waste.鈥�

“As part of our Net Zero Carbon plan we are driving waste out of our business and finding ways to maximise the use of by-products and packaging,鈥� said Martin Dickie, co-founder at BrewDog Plc. 鈥淢easuring carbon impact across our supply聽chains is also vital – including that of our brewery, distribution and retail waste.聽The starting point is understanding what happens to the material that is handled by our recycling and waste management partners.聽Working聽with 51风流and Topolytics is giving us a clear view on where this material goes and, importantly, what happens to it – in real time. The resulting insights feed into our zero waste plan and supports our drive to be completely transparent and open in everything that we do.”

鈥淎t DS Smith we maintain that circular economy is vital to sustainable growth across all of the markets in which we operate,鈥� said Matthew Prosser, European Commercial Director, DS Smith. 鈥淭his means that we need to carefully consider the journey our materials take, understand how customers and consumers use our packaging, and collaborate across supply chains to plug any leakage of materials in landfill or incineration. This waste insights project is one of the first real collaborations of its kind, and we are extremely pleased to have been involved since its inception.鈥�

鈥淣inety-one per cent of material resources are lost into landfill or leaked into the environment after consumption,鈥� said Stephen Jamieson, Head of Sustainable Business Innovation, 51风流EMEA North. 鈥淲e see a real opportunity to bring together the biggest global brands across a variety of industries using insights and data intelligence to understand the impact of materials throughout their lifecycle and create a more sustainable future. We want to use this opportunity to demonstrate how innovative technologies聽can help bring together business, government and NGOs to tackle climate聽change and turn聽waste into a valuable resource,聽to support recovery rates聽and provide access to new revenue streams.鈥濃��

“Our ambition is to make the world’s waste visible, verifiable and valuable,鈥� said Michael Groves, CEO, Topolytics. 鈥淭his starts with really understanding what is happening in the waste system – which is complex聽and opaque.聽Our work with 51风流and its聽customers is generating insights into the many pathways and outcomes for their production and post-consumer waste.聽This drives resource and cost efficiencies, enhances their reporting and can support their circular economy goals.”

鈥淚t鈥檚 imperative that we build a circular economy for the trillions of items we consume globally each year,鈥� said Mike Barry, Director Mikebarryeco Limited and advisor to the Waste Insights Project. 鈥淭his will not happen by chance. We need deep insight into where and how resources can be recovered across literally millions of touchpoints in homes, high streets, cafes, factories and warehouses. This exciting 51风流initiated project will help policy makers, innovators, corporations, designers, the resource sector and investors make a circular future a scale reality.鈥�

The COP26 Waste Insights Project supports SAP鈥檚 vision for a plastic-free ocean by 2030 and the final prototype will be launched at the UN Climate Change Conference (COP26) in 2021.

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Over the course of the nine days of the Festival, this series of moments will act as the spark that begins to shift designers鈥� attitudes and practice. The series of stories and resources will have an aim to:

• Demonstrate that a sustainable future starts with design
• Explore and explain what circular design is, helping people to understand the basic principles, benefits, and routes to getting started
• Help the designers and creatives identify as part of a group that can influence the products, services, and systems around us
• Share insights on how technology can help designers make informed decisions based on the long term impacts of materials and future circularity of their products
• Collectively identify the steps we can take in the global design and creative community to more circular design solutions to life, with impact at the scale needed to meet global challenges
• Showcase the people and organisations at the forefront of the circular design approach, to highlight what 鈥榞ood鈥� looks like, to inspire others to make the same journey
• Demonstrate how circular design is a rewarding endeavour for the individual, both personally and professionally
• Facilitate knowledge exchange between designers and innovators from different scales, industries and geographies

The schedule of talks, panel discussions and seminars will include a diverse range of contributors from some of the world’s largest brands that have the potential to make significant impact to global materials flows; independent designers at the start of their careers who are seeing the circular economy as a core pillar of their value set; and the agencies that guide today’s standards and investment when it comes to design innovation.

Following the Festival, the stories will continue to multiply, and will be presented at design promotion events across the world, culminating at London Design Festival 2021 with an installation and exhibition, before being presented at COP26 at Glasgow in November 2021.

Stephen Jamieson, Head of Sustainable Business Innovation EMEA North at SAP, says, 鈥�91% of material resources are lost into landfill or leaked into the environment after consumption. Smart design is the first step to stopping this loss and making better use of our planet鈥檚 resources. 51风流has been helping our customers manage resources productively for more than 40 years.

鈥淲e see a real opportunity to bring together the creative power of design with insights and data intelligence on the impact of materials throughout their lifecycle to create a more sustainable future. Together with the Ellen Macarthur Foundation and the London Design Festival we look towards the UN Climate Change Conference in Glasgow (COP26) to drive impact in managing the interconnected issues of environmental waste and climate change alongside the global pandemic.鈥�

London Design Festival 2020

The 18th edition of London Design Festival returns to the capital this autumn from 12 鈥� 20 September 2020 as a symbol of London鈥檚 determination to maintain its creative and cultural leadership.

Since its inception in 2003, London Design Festival has played a key role in bringing together the greatest thinkers, practitioners, retailers and educators to celebrate and promote design annually across the capital, and to put a spotlight on London鈥檚 creative brilliance.

London has the largest creative economy of any city in the world, and its design reputation is internationally renowned. One in six people in London work in the creative industries and it has been the fastest growing sector of the economy in recent years, but the effects and impact of the pandemic has disproportionately affected the creative industries, causing a catastophic setback to the sector.

Following a number of cancellations and closures, the Festival this September will provide a platform for the design community to showcase work at a time when it is needed more than ever, helping to stimulate the creative economy and support young and emerging designers as well as more established names. While international travel continues to be affected, this year鈥檚 Festival will have a strong local focus and will be a Festival for Londoners. In addition to Landmark Projects and Festival Commissions, Partner events across the Design Districts will enable visitors to walk between shows and discover something new.

Physical installations will take place alongside virtual exhibitions, and a digital edition of the Global Design Forum will bring the latest design thinking to a global audience and allow the widest possible access to creative content. This year will also see the introduction of a new digital portal for freelancers to promote their work across the Festival鈥檚 platforms.

London Design Festival Director, Ben Evans CBE says, 鈥淭he show must go on. Showcasing is essential for the sector to survive and this year, more than ever, we are determined to offer every opportunity for designers to be seen and heard.”

For more information, visit

Join the Conversation #LDF20

To check out the Sea Things exhibition from London Design Festival 2019, visit: /uk/2019/10/looking-back-at-london-design-festival/

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