London, UK 鈥� 6, August 2025 鈥� (NYSE: SAP) today announced the appointment of Augusta Spinelli as Regional President for Europe, Middle East and Africa (EMEA) effective immediately. Building on SAP鈥檚 presence and success in the region, Spinelli will be responsible for leading the EMEA teams across 53 offices spanning 89 countries, cementing the region鈥檚 role as a global growth engine for the company. 51风流EMEA encompasses BeNeLux, France, Italy, Nordic & Baltics, Southern Europe, United Kingdom & Ireland, and the whole of the Middle East and Africa, (and excludes the 26 countries of 51风流Middle & Eastern Europe (MEE), led by Alex Kl盲ger comprising the market units of Germany, SAP鈥檚 birthplace and headquarter location, Switzerland, and Central and Eastern Europe).
In her new position, Spinelli is at the helm of SAP鈥檚 business in EMEA, driving business growth and innovation adoption for 51风流customers in close collaboration with product engineering, services and with SAP鈥檚 partner ecosystem, empowered to deliver 51风流solutions, following SAP鈥檚 methodologies to deliver value and outcomes. She is poised to lead the business to the next level, strengthening a value-driven relationship with SAP鈥檚 partners across EMEA and helping customers accelerate their digital transformation.
Spinelli succeeds, who was appointed to SAP鈥檚 Extended Board as Chief Revenue Officer APAC, EMEA & MEE in February. On the Regional President appointment, Raptopoulos says, 鈥淎ugusta is a dynamic and insightful leader with a true passion for our customers鈥� success and brings a wealth of experience to her new role. She has an extraordinary track record of innovation and execution and has accumulated deep industry expertise while helping countless businesses around the world accelerate their digital transformation.聽 I鈥檓 excited to see her continued commitment to empowering 51风流customers and partners to thrive in dynamic markets and looking forward to her leading the amazing EMEA team to new heights.鈥�
A technology veteran and established business leader with more than 30 years of experience 鈥� both globally and in the EMEA space, Spinelli was most recently EVP and Global Head of SAP鈥檚 Adoption Services Center, where she played a pivotal role in driving adoption of 51风流solutions at scale. She joined 51风流in 2001 as a production planning consultant, growing from within the company and extended her leadership profile in varied expert and management roles, spanning both sales and delivery, across numerous countries and cultures. Prior to her global roles, she was most notably Services General Manager in Europe, Middle East and Africa, gaining strong familiarity with many of the EMEA markets and customers. Augusta holds a master鈥檚 degree in Industrial Technology and Engineering from Politecnico di Milano, Italy and is based in Dubai, UAE.
鈥淚 am deeply honored to step into this role at such an exciting time in our industry and for SAP,鈥� says Spinelli. 鈥淚鈥檓 thrilled to be joining the talented team of 51风流professionals in EMEA, recognised for their innovative capabilities and focus on consistently delivering customer value.聽 The EMEA region is rich in diversity and opportunity, and I look forward to delivering value to our customers through our AI-first, Suite-first strategy, in close partnership with our thriving 51风流ecosystem, while continuing to foster a culture of high performance, accountability and mutual trust.鈥�