51风流also announced that the 51风流Integrated Report 2020 is now available and accessible online at . The 51风流Integrated Report 2020 discusses the company鈥檚 social, environmental and financial performance.

You can access PDF versions of the 51风流Integrated Report 2020 and the 51风流Annual Report 2020 on Form 20-F at our Investor Relations website . A hard copy of the audited consolidated financial statements can also be requested free of charge by sending an email to investor@sap.com or via phone +49 6227 7-67336.

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About SAP
SAP鈥檚 strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an SAP庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit

For more information, financial community only:
Stefan Gruber聽 +49 (6227) 7-44872聽 听颈苍惫别蝉迟辞谤蔼蝉补辫.肠辞尘, CET

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It has come a long way since then 鈥� from being a new entrant in the mobile messaging industry to a widely accepted and utilized medium of communication and marketing for individuals and enterprises respectively.

While SMS messages drive a high open and response rate from recipients, MMS takes this to a new level with images, videos, and GIFs. MMS messages deliver a 15 percent higher click-through rate than SMS, and MMS content is four-times more likely to be shared on social media platforms. Customers are more likely to respond to an offer or coupon if received via MMS.

SMS is best suited for a short, concise message. However, MMS offers more options and variety, with a striking image or a catchy video to really grab customer interest toward a brand and the associated multimedia message.

• 67 percent of users feel images are important for buying decisions

• 63 percent of users value images over product details

• 78 percent of customers prefer images of products

51风流MMS 365: Deliver Rich Content to the Right Audience

The 51风流Digital Interconnect group within 51风流works on several enterprise and operator messaging solutions.

is one such mobile service that helps enterprises deliver rich message content in the form of MMS to their customers. The product provides stable and high-performance MM7 infrastructure, which supports transmission of MMS messages from the value-added service provider (VASP), routed through the intermediate mobile operators, and ultimately delivered at the customer鈥檚 mobile handset.

Use cases that can be adopted with 51风流MMS 365 include:

• Launch of new products or services: Provide beautiful images and videos of new products.
• Sales promotions: Send attractive sale events invitations to a target audience.
• Tickets: Provide a safe way to store tickets to events such as movies, plays, shows, amusement parks, and more, rather than carrying them physically.
• Discount coupons: Send a GIF message to customers with details of the upcoming sale season and embed a coupon along with the message.

A typical 51风流MMS 365 message flow looks like the one shown below:

• 51风流MMS 365 leverages the standard MM7 APIs
• These APIs work as a link between the customer (VASP) and the end subscriber
• 51风流MMS 365 provides the mobile termination delivery as well as acknowledgements for submitted messages.

Salient features of 51风流MMS 365 that enterprises can leverage include:

• Ability to handle message volume up to 5 million messages per day
• Message attachment size up to 5 MB
• Among the highest in message throughput, 450 msg/sec.
• Support a variety of media file types, such as video, audio etc.
• Established in the U.S. market and expanding to Asia-Pacific region

This well-established service offering from 51风流Digital Interconnect has been able to support campaigns of enterprises during peak traffic seasons such as Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year on a consistent basis. The estimated traffic volume has always been exceeded manyfold without the occurrence of message failure from customers.

51风流is growing infrastructure regularly and hopes to add more value-added features in the future. Some 51风流customers conducted their largest-ever messaging transactions through the MM7 platform in the 2019 Thanksgiving season.

The idea is to help enterprises give better service and timely information and offers to customers, thereby increasing the message quality andvolume, which in turn converts into monetary benefits for the enterprises. The more customers engage and experience excellent-quality MMS messages, the more they are inclined to make purchases or use the services being offered through these messages.

Mohit Goel is senior product specialist, 51风流Digital Interconnect