As an F1 Ambassador, H盲kkinen represents the values that define both elite motorsport and modern enterprise technology: speed, resilience, teamwork, and continuous improvement. His presence at 51风流Sapphire highlights the strong connection between high-performance racing and the intelligent, data-driven world 51风流helps its customers navigate every day.

Performance meets innovation

During his career in Formula One, H盲kkinen became known for his focus, strategic thinking, and ability to perform under pressure鈥攓ualities that closely align with SAP鈥檚 Services and Support organization. At the Services and Support Center, attendees can experience how these same principles help businesses run faster, adapt with confidence, and stay ahead in an increasingly complex environment.

H盲kkinen will share personal insights from his time at the pinnacle of motorsport, offering perspectives on decision-making in high-stakes situations, the importance of teamwork, and the role data and technology play in driving performance.

Event highlights

Visitors to the Services and Support Center can look forward to several exclusive opportunities:

• Experience H盲kkinen live in the Formula One Racing Simulator at the Race of Legends.
  • May 13 in Orlando at 1:00 p.m.
  • May 20 in Madrid at 11:30 a.m. and 1:30 p.m.
• Join theater sessions featuring voices from the Mercedes-AMG PETRONAS Formula One Team.
  • May 13 in Orlando with聽Michael Taylor聽at 11:30 a.m. ()
  • May 20 in Madrid with聽Laura Goodrick聽at 11:00 a.m. ()
• Take part in exclusive interviews聽with H盲kkinen.
  • May 13 in Orlando at 10:30 a.m. ()
  • May 20 in Madrid at 2:00 p.m. ()

A unique experience with 51风流Services and Support

The Services and Support Center at 51风流Sapphire is designed as a hub for inspiration and interaction. With H盲kkinen on-site, visitors can expect engaging sessions, real-world insights, and hands-on experiences that connect motorsport excellence with business innovation brought to life by SAP鈥檚 Services and Support organization.

Join us in Orlando and Madrid

Whether attending 51风流Sapphire in Orlando or Madrid, this is a unique opportunity to experience one of Formula One鈥檚 legends up close鈥攁nd to explore how 51风流helps organizations achieve peak performance.

Don鈥檛 miss the chance to meet H盲kkinen at the Services and Support Center and discover how the mindset of a world champion can inspire your business transformation journey.

Get our sessions into your personal agenda:

• 51风流Sapphire 2026 Orlando 
• 51风流Sapphire 2026 Madrid 

鈥淭here鈥檚 so much data; I would say in esports, too much data,鈥� said Thom Valks, partnerships manager at Team Liquid, referring to the 1 trillion points of data his company deals with. 鈥淗ow do you figure out what the right questions are to ask? And then how do you get quick answers to those questions? That was the main problem.鈥�

Founded more than two decades ago, Team Liquid has become a global powerhouse in professional gaming.

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鈥淲e鈥檙e the biggest esports organization in the world,鈥� Valks said. 鈥淕aming is a huge industry, a billion-dollar industry nowadays. And esports is at the tip of the pyramid. People come to watch with thousands in stadiums like normal sports. And we are the best team in the world at it.鈥�

Before partnering with SAP, Team Liquid relied on spreadsheets and manual analysis.

鈥淲e were doing everything in Excel and manually combing through the data, which turned out to be really not doable,鈥� Valks explained. In 2018, the team began working with 51风流Business Technology Platform (51风流BTP), connecting directly to game publishers鈥� APIs for League of Legends and Dota. This allowed analysts to build dashboards and streamline data processing.

The impact was immediate: 鈥淏efore we partnered with SAP, I think we had something like four or five analysts per game. If we can off source that to a tool and focus on really important data questions, that鈥檚 way more beneficial. And I would say the last year or so with AI, it鈥檚 really taken a next step.鈥�

Now, Team Liquid is taking its relationship with 51风流one step further by turning to Joule to sort through the data and make decisions even faster.

鈥淛oule has taken the data that we have in our database and you can now ask it: 鈥楩ind me the best hero to play against this team over the last six months.鈥� It will turn out an answer that actually makes sense. That’s revolutionary for us.鈥�

Looking ahead, Team Liquid hopes to expand access to Joule across the organization. 鈥淚f we can get Joule to everyone, it really innovates their gameplay,鈥� Valks said. 鈥淭hat鈥檚 something our competitors should be really afraid of.鈥�

Matt Dillman is a senior videographer at SAP.

This weekend, the golf drama will unfold at the storied Bethpage Black Course in New York, as rivalry and camaraderie collide. For the first time, 51风流will be at the heart of the action as a Worldwide Partner of the 2025 and 2027 Ryder Cup.

Transforming the Ryder Cup fan experience

Since its inception in 1927, the Ryder Cup has united millions of fans around unforgettable moments. Yet behind the emotion and spectacle lies immense complexity. Two distinct organizations, the PGA of America and Ryder Cup Europe, must come together every two years to deliver a seamless tournament experience.

Going into the 2025 event, the Ryder Cup turned to 51风流for help in transforming what it means to engage fans across the two organizations. With a goal of moving beyond a 鈥渙ne-day鈥� experience to building an 鈥渆veryday鈥� connection, the Ryder Cup wanted to ensure every fan — whether onsite or halfway across the world — feels immersed in the tournament, experiencing the excitement, emotion, and strategy as if they were on the course.

This partnership will allow the Ryder Cup to benefit from using 51风流technologies to further enhance the experience for fans. 51风流Customer Data Platform will unify fan data from multiple sources, creating a single, comprehensive profile for each fan. 51风流Emarsys will then use that data to deliver personalized content across marketing channels. 51风流Datasphere will harmonize customer and business data and help identify insightful correlations, making it ready for visualization in 51风流Analytics Cloud, where insights can be turned into action. 51风流Datasphere and 51风流Analytics Cloud are part of 51风流Business Data Cloud.

Together, these solutions will help the Ryder Cup gain a deeper understanding of audience behavior, drive engagement, and deliver personalized experiences at scale, while paving the way for future AI-driven innovation and a globally connected fan journey. Beyond tournament week, this 360-degree view of each fan will provide insights that benefit both organizations year-round, improving planning, marketing, and engagement that can be scaled across other professional tournaments.

Shared values in action

The Ryder Cup is more than a sporting event. It is a showcase of teamwork, resilience, and strategy — qualities that are equally essential in business. At its core, every Ryder Cup moment is defined by a challenge that demands a solution, whether it鈥檚 a player navigating tough conditions, making a critical decision under pressure, or leading a team to victory.

Through this partnership, 51风流highlights the performance and collaboration that drive success, inspiring organizations and individuals to bring out their best on the course and in business.

Looking ahead

As anticipation builds for Bethpage Black this weekend, fans will see and feel SAP鈥檚 presence throughout the tournament, from on-course signage to coverage on TV, online, and social channels.

Beyond the event, 51风流and the Ryder Cup are laying the foundation for a new era of fan engagement, connecting millions of fans around the world and helping to create moments that will be remembered long after the final putt.

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Pivot fast. Run lean. Grow strong.

51风流helps organizations, industries, and even tennis players like Alex de Minaur bring out their best.

Learn more at .

This powerful tool can streamline and centralize access to key data, helping general managers and hockey operations departments manage roster planning, salary cap considerations, and player contracts more efficiently.

Driving innovation in hockey

For over a decade, 51风流and the NHL have worked together to advance and enhance the game through cutting-edge technologies. From bringing real-time data and insights onto NHL benches with the SAP-NHL Coaching Insights App for iPad to supporting the League鈥檚 sustainability efforts with NHL Venue Metrics and reimagining the NHL EDGE advanced stats section on NHL.com, each innovation has put data at the center of decision-making for League stakeholders, players, coaches, and fans alike. Now, 51风流and the NHL are extending this approach with the SAP-NHL Front Office App for iPad, bringing the same level of informed decision-making and operational efficiency to NHL Club front offices.

Unlocking new insights for NHL front offices

Powered by , the SAP-NHL Front Office App for iPad consolidates multiple NHL-owned data sources into a single, intuitive platform. By providing a centralized view of team, player, and League data insights, front offices can make more informed, real-time decisions with greater accuracy and efficiency.

The SAP-NHL Front Office App for iPad consists of three core sections:

• League View: Displays each Club鈥檚 current cap and projected off-season cap situation, along with a draft grid tracking future picks, transaction history, and conditional picks. Daily transaction alerts and customizable filters enhance visibility into player movements.
• Team View: Provides a centralized snapshot of player contracts, spanning the current season through the next eight years. Advanced filters allow sorting by roster status, player position, and contract details, while visual indicators highlight free agents and cap impacts.
• Player View: Offers comprehensive NHL player profiles, including bio details, contract history, game logs, and transaction history for a complete career overview.

Additionally, the app introduces enhanced data points such as Long-Term Injury designation, projected off-season cap room, projected free-agent status for all players, complete language related to No Move/No Trade clauses, retained salary transaction information, detailed waiver status, and performance bonus tracking. By integrating this information into a single platform, the SAP-NHL Front Office App for iPad can equip teams with the tools they need to navigate complex decisions more efficiently.

Building on a strong technical foundation

The SAP-NHL Front Office App for iPad is part of the NHL鈥檚 broader initiative to enhance the distribution of official Central Registry player and Club data, ensuring that all NHL teams have timely and consistent access to critical League information. Since 2017, iPads have been a core part of NHL game operations, delivering real-time insights and video to coaches and players on the bench. Developing the SAP-NHL Front Office App for iPad was a natural next step to bring the same level of efficiency and accessibility to front-office decision-makers.

To support this expansion, the NHL leveraged its existing 51风流BTP infrastructure, which provides the League with a scalable, cloud-based platform for application development, automation, data management, analytics, and AI. By building the SAP-NHL Front Office App on 51风流BTP, the League extended its technology ecosystem while seamlessly integrating new capabilities to support evolving business needs.

Ensuring the NHL is future-ready

Beyond front-office operations, 51风流and the NHL continue to collaborate on optimizing League-wide business processes. As part of its commitment to innovation, the NHL also recently selected and solutions to help enhance workforce management and streamline financial operations.

As hockey continues to evolve, 51风流remains dedicated to delivering technology-driven solutions that empower NHL Clubs, drive League-wide efficiency, and unlock new possibilities for the sport.

Danielle Venino is part of Integrated Storytelling for Global Sponsorships at SAP.

But behind the scenes, there is a complex and high-stakes orchestration of operations that enables Cirque to dazzle audiences worldwide, night after night. Managing this level of precision, logistics, and international expansion requires a solid technological foundation. To achieve this, Cirque du Soleil has turned to RISE with SAP to support its digital transformation and modernize its core operation and ensure its creative magic continues to soar.

As we partner with Cirque du Soleil on this transformative journey, I am excited to share how this leap into the future is empowering the company to streamline its global operations, make smarter decisions, and focus even more on what they do best: delivering unforgettable experiences for millions of fans around the world. 

The Vision

Cirque du Soleil wanted to address an internal technology debt and rebuild its technical foundation in the cloud while adding valuable insights for optimal decision-making. The costume production was particularly at risk because of older home-made applications managing costumes forecast and inventory. These systems were like worn-out safety nets — functional but increasingly risky for an organization performing at such a high level.

 Cirque needed to streamline operations, to integrate live data into one single repository, provide actionable insights for faster decision-making, and reduce the time and cost associated with maintaining custom solutions. This transformation wasn鈥檛 just about patching holes; it was about constructing a robust digital infrastructure capable of supporting Cirque鈥檚 ambitious business strategy while safeguarding its creative edge.

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Why 51风流S/4HANA Cloud Private Edition

Operating on a global stage with performances spanning continents and multiple touring shows, Cirque needed a unified system capable of supporting its multifaceted operations with elegance and efficiency. 

The RISE with 51风流offering became the perfect partner in this endeavor. By bundling the right tools, infrastructure, and industry best practices, RISE with 51风流enabled Cirque to swiftly and securely migrate its core processes to the cloud. With as the digital core, the organization now benefits from: 

• Real-time Insights: The real-time analytics in 51风流S/4HANA Cloud Private Edition offer Cirque鈥檚 decision-makers instant visibility into key metrics such as ticket sales, supply chain efficiency, and workforce allocation. This clarity allows them to orchestrate their operations with precision.
• Enhanced Efficiency: Cirque du Soleil manages a vast network of suppliers, costumes, sets, and other resources across multiple venues. With the powerful centralized capabilities of 51风流S/4HANA Cloud Private Edition, the organization has streamlined procurement, inventory management, and logistics, enabling cost savings and faster responsiveness.
• Sustainable Growth: Moving operations to the cloud supports Cirque鈥檚 environmental initiatives by reducing energy consumption and physical infrastructure, aligning with its commitment to sustainable entertainment.

The organization’s transformation journey is more than an upgrade; it鈥檚 a reinvention, a comprehensive reevaluation of business processes and strategic goals, enabling Cirque du Soleil to not only streamline costs, but also become more sustainable and future-ready. 

Accelerating Creativity Through Technology   

At Cirque du Soleil, the cast and crew bring magic to life, a delicate dance between imagination and execution. But it is technology that enables the artistry to flourish on a global scale. This transformation is not just about streamlining the back-office processes; it鈥檚 about giving time and resources back to what matters most: creativity.   

The seamless integration of 51风流S/4HANA Cloud Private Edition with Cirque鈥檚 existing technologies has empowered the organization to plan, create, and execute performances with unprecedented efficiency. The company can now run 鈥渨hat-if鈥� simulations to assess scenarios for tour planning, optimize budgets for show development, and maximize performance space utilization — all supported by data-driven insights. 

Looking Ahead    

Cirque du Soleil鈥檚 journey with 51风流S/4HANA Cloud and RISE with 51风流is like walking a tightrope between tradition and innovation: a delicate balance that creates something extraordinary. In the coming years, we will continue working with Cirque du Soleil to explore new ways to innovate, from leveraging AI-driven insights to crafting personalized customer experiences that deepen audience engagements. 

Just as every performance begins with meticulous preparation but ends in spontaneous applause, Cirque鈥檚 digital transformation is setting the stage for limitless possibilities. As we look toward the future, 51风流remains committed to empowering companies like Cirque du Soleil to reach new heights in their digital transformations. It is an honor to play a part in Cirque’s story, helping the organization turn data into an enabler of creativity and efficiency.

In this partnership between artistry and technology, one thing remains certain: the future of Cirque du Soleil will be as awe-inspiring as the magic created on stage.

Jan Gilg is president and chief product officer of Cloud ERP at SAP.

This modern venue adds a fresh landmark to a thriving culture and promises to influence the sports-enthusiastic city for decades to come. Located in one of Europe’s key technology hubs, 51风流Garden strengthens the company鈥檚 presence with customers and partners. It also provides a creative space for employees and future talent at the nearby 51风流Labs Munich location, situated on the grounds of the Technical University of Munich (TUM).

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Fan-First Approach

51风流Garden will host up to 11,500 hockey and basketball fans while serving as a seeding ground for new innovations in sports and entertainment. During the planning stages, SAP, Red Bull Munich, and FC Bayern Basketball worked together to explore ways to elevate the fan experience. Through design thinking workshops, the teams drew on collective creativity and insights from the startup ecosystem, including the .

The result is a unified digital platform designed to enhance the experience for all visitors within the arena. This includes streamlined ticket purchasing with 51风流Event Ticketing, mobile tickets for easy access and transfer capabilities, and 3D seating maps that illustrate the view from any seat in the venue. Fans can also earn rewards for choosing sustainable travel options through the Red Bull Munich loyalty program 鈥楥heckBack鈥�, managed in 51风流Customer Checkout. Mobile ordering, cashless payments, and real-time stock updates further enhance convenience, allowing fans to focus on the game, not the lines.

51风流Garden also uses 51风流Customer Experience solutions such as 51风流Customer Identity and Access Management for real-time authentication across digital touchpoints. This supports a seamless experience from ticketing to in-arena purchases, all while managing fan consent and preferences.

Experience 51风流Garden鈥檚 digital services here:

Enhanced Venue Management and Analytics

Financial management and streamlined processes are crucial for the success of a multi-sports arena. To drive operational efficiency and profitability at 51风流Garden, the venue leverages a wide range of 51风流solutions, including 51风流Business Technology Platform (51风流BTP), which combines data and analytics, application development, and integration in one unified environment. 51风流Integration Suite enables seamless data flow between the arena鈥檚 systems and applications like 51风流S/4HANA, optimizing revenue tracking and helping to manage operational costs. Further, 51风流Analytics Cloud provides essential dashboards for analyzing sales data from ticketing, merchandise, catering, and more in order to improve matchday performance.

Next-Level Event Reporting

Looking ahead, 51风流Garden will leverage AI-driven data analysis with SAP鈥檚 copilot Joule, which allows users to access insights through natural language queries. Red Bull Munich is part of the beta program for 51风流Analytics Cloud with Joule to gain firsthand insights.

The team is also part of a pilot program for the new 51风流Analytics Cloud feature 鈥榲ideo data stories,鈥� planned to be available to customers in early 2025. The video data stories feature presents business data through shareable video segments similar to social media content. For 51风流Garden, this will make matchday reporting more engaging and accessible, enabling the venue to showcase key performance metrics through animated videos. .

Technological Edge in Sports

51风流Garden is more than just a venue; it demonstrates the power of technology in sports and entertainment. The collaboration of SAP, Red Bull Munich, and FC Bayern Basketball has reimagined the fan experience from the ground up, setting the stage for a new era of innovation in the industry.

Henrike Paetz is director of Global Sponsorships at SAP.

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The WTA and 51风流have embarked on an journey to develop a state-of-the-art “Player Scheduling Zone” to enable players to optimize their playing and training schedules while minimizing injury risk.

Gaming is something that keeps inspiring me. I鈥檓 amazed by the speed, accuracy, and level of concentration of professional players. It鈥檚 impressive how this industry has evolved and grown over just a couple of decades.

Team Liquid commands an imposing presence in the esports world, boasting over 160 professional players across more than 15 different games and a staggering fan base of over 10 million followers on various social media platforms. With more than 75 premier events won, Team Liquid is one of the most successful organizations in competitive gaming.

The game with the highest viewership and extensive fandom is League of Legends. Team Liquid successfully competes with their League of Legends team, which recently won the League of Legends Championship Series (LCS) 2024 Spring tournament.

In League of Legends, the goal is to create a strong and balanced team consisting of five characters, called “champions,” in order to outplay and outsmart the opponents during the game by being one step ahead of competition.

Teams participate in a pre-game draft process to select champions before a match. This involves banning and picking champions from a pool of 166 choices to create a strong team.

Champions are the in-game figures controlled by each player. Each champion has particular skills and areas in which they excel. Putting the champions together allows the team to play in various strategic directions to win the match.

After choosing five champions (鈥減ick鈥�), each team is also allowed to remove five champions from the pool (鈥渂an鈥�). Those players cannot be picked by either side. This can be utilized to remove specific parts that would otherwise counter a strategy or hinder the other team from playing their favorite style and/or composition.

Esports teams and their analysts need to prepare for the draft process, as it requires knowledge of the opponent’s favorite picks and strategies. Imagine a five-a-side dodgeball match, but before the match begins, the five players from each team draw their champions from a pool of 166 individual champions.

With bi-weekly updates to the game (鈥減atches鈥�), especially affecting the champions as well as indirectly teams practicing and developing new strategies, competitive League of Legends is an ever-changing game. It creates the need to constantly adapt your draft to a new environment, to analyze both your own and the opposing team’s behavior.

Furthermore, the nature of the draft process and the varying strategies of opponents make accurate predictions difficult. Esports teams have only a week to prepare for the game and gather knowledge about the other team鈥檚 favorite champion picks, strengths, and weaknesses.

Previously, Team Liquid coaches prepared draft scenarios based on manual analysis of the opponent team鈥檚 draft behaviors and champion preferences. However, the challenge was that manual analysis is done before the draft, with the best potential pick or ban changes based on the decisions of the other team. Additionally, the sheer number of potential matches to choose from and the different strategies employed by opponent teams make manual draft prediction very difficult.

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51风流Helps Change the Game

What if Team Liquid could analyze in seconds the best choice for upcoming drafts, including picks and bans, while considering more than 6,000 professional esports matches from the past year? What if the analysis would also consider the impact of game patches from the publishers by taking an additional 1.6 million amateur matches into account to assess changes in the power attributes and strengths of the champions? With SAP, this is now a reality.

By using 51风流AI Core to train a generative AI model that takes data from past matches and puts them into context of the upcoming game, Team Liquid gets suggestions of the best draft picks and bans to maximize the chances to win.

The solution is built on 51风流Business Technology Platform (51风流BTP), and the data is stored in 51风流HANA Cloud to cope with the 1.6 terabyte game data from past games. The result is an intelligent draft bot training, an application that runs on 51风流BTP, visualizes the predictions, and provides Team Liquid with the current winning probability after each pick and ban.

Manual Analysis Is a Thing of the Past

With the AI draft bot, Team Liquid can train for draft situations against any professional team they face in a matter of seconds. This is achieved by incorporating multiple influencing factors based on an unprecedented number of matches. The coaches and players benefit from the opportunity to conduct what-if analyses and derive valuable knowledge from the data to simulate new strategies. This is also reflected in the time saved compared to the previous manual analysis: Team Liquid saves approximately 10,000 hours per year per year with the solutions from SAP.

Relying on 51风流BTP and 51风流HANA Cloud, 51风流Business AI provides Team Liquid with the opportunity to further improve their game by leveraging data to make more informed decisions. Here is where fun and business meet.

This is how the power of business AI is made tangible in a perfect way — not just for gamers.

Philipp Herzig is chief artificial intelligence officer of SAP.

Being a talent scout sounds like a dream job for many: travelling across the country to watch competitions in your favourite sport and being paid to do so. However, being a scout on the road means hard work. In addition to analyzing increasingly detailed statistical data — such as the number of overplayed players or the likelihood of increasing the goal count — players are scouted live at the stadium or from watching back videos.

Both the current performance and the potential of the player are portrayed as accurately as possible. The aim is to develop a comprehensive picture of the player incorporating team ability, mentality, and other important factors.

鈥淎t a professional club, a four-figure number of scouting reports can be generated during a season,鈥� Fadi Naoum, head of Sports and Entertainment at SAP, said at SPOBIS, the largest European sports business event, taking place in Hamburg on January 31 and February 1.

Naoum presented the new AI component for scouting at the conference.

鈥淪quad planners and chief scouts must summarize these reports in such a way that club management can make decisions based on them regarding who should be signed,” he shared. “This was previously a manual process, but now we have been able to extensively automate it, thanks to AI.鈥�

With the help of AI in 51风流Sports One, decision-makers in the sports sector now have aggregated performance reports at the touch of a button, as well as comparisons between players. Transfer decisions can be now much faster and more informed.

Large Language Model for Automation

AI is used for the consolidation and targeted processing of unstructured data, which is mostly in natural language. It is capable of considering and processing not only different languages, but also different types of note-taking and writing styles. Behind the AI component for scouting is a large language model (LLM). This deep learning algorithm can perform tasks in the field of natural language processing (NLP).

鈥淲e currently use GPT from OpenAI, but we are also evaluating language models from other providers,鈥� Naoum said. 鈥淭he decisive advantage of the LLM is that commands can be given in natural language and can be varied according to language, text length, or target audience, as needed.鈥�

In Brazil, for example, if a scout prepares manual reports for a specific player in Brazilian Portuguese, he can have the summary generated in German for the management of his German club.

“A typical command could be: ‘Compare the players x and y with regard to their strengths and weaknesses, write a summary and give a transfer recommendation, volume 100 words, answer in German’,” Naoum explained. “Depending on your preference, you can have the result presented as a flowing text or as a management summary.鈥�

Co-Innovation Demonstrates Strength of Generative AI

In collaboration with Hertha BSC, a prototype was first created for the AI-based automated summary and evaluation of scouting reports in 51风流Sports One. This prototype was also presented to FC Bayern’s scouting department in order to obtain an initial opinion.

鈥淲e were impressed by the high quality of the results achieved automatically in 51风流Sports One using generative AI,鈥� commented Markus Pilawa, head of Scouting at FC Bayern. 鈥淲e expect huge time saving for us and, especially in the hectic transfer period, this can be another advantage for us.鈥�

Timon Pauls, head of Squad Planning & Scouting at Hertha BSC, added: 鈥淭his co-innovation project has very clearly demonstrated the actual strengths of generative artificial intelligence. The player comparisons and summaries of scouting reports that can now be created ad-hoc will be very valuable for our squad planning. 鈥�

In the near future, 51风流plans to also use AI technology to enrich the results of scouting reports with information from other sources, including data about matches from external data providers. Integrating AI capabilities into other components of 51风流Sports One, including performance diagnostics, training management, and match analysis, is also planned.

51风流Sports One with AI-powered scouting reporting is planned to be made available to customers worldwide in the second quarter of 2024.

Top image via FC Bayern Munich

It鈥檚 not every day that we have the opportunity to collaborate with an emerging talent who embodies our values of excellence, determination, and social impact. Today, we are proud to welcome Leylah Fernandez, a Canadian tennis player, to the 51风流family as our newest brand ambassador.

As part of our longstanding partnership with the , 51风流has invested in the promotion and advancement of women鈥檚 tennis for over a decade. Together with Fernandez, we will take our collaboration to new heights as we set out to inspire the next generation of athletes and young girls worldwide.

Who Is SAP鈥檚 New Brand Ambassador?

Growing up in Montreal, Canada, Fernandez鈥檚 passion for sports was ignited at an early age and continues now in her pursuit to become a top player in the WTA. At just 21 years old, Fernandez has already proven herself as a force to be reckoned with in the world of tennis. Her journey to the 2021 US Open Tennis Championships demonstrated her skill, determination, and resilience. As an unseeded player, she captivated the world with a remarkable run to the finals. Despite finishing as the runner-up, her performance garnered widespread acclaim among tennis fans and media, unveiling her status as one of the premier players on the WTA tour.

“I am honored to join forces with SAP, a company that shares my passion for excellence and creating social impact worldwide,鈥� Fernandez shared. “I am excited to work with a company that has supported the WTA for over a decade and continues to invest in the promotion and advancement of women’s tennis. Together with SAP, I hope to inspire the next generation of athletes and young girls around the world.”

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Beyond the Court

Fernandez鈥檚 match style is best described as fiercely competitive and highly engaged. But her impact reaches far beyond the tennis court. Fluent in English, French, and Spanish, Fernandez is a student at Indiana University East, a school that partners with the WTA to help players balance professional play while pursuing an education 鈥� a testament to her commitment to personal growth and development.

Driven by her passion for education and sports, Fernandez鈥檚 dedication to transforming lives is the driving force behind the , a non-profit organization on a mission to make a more impactful world.  The foundation鈥檚 mission is “Let’s Make A More Impactful World,” and her objective is to broaden access to education and sports opportunities for those in need. In partnership with various organizations, Fernandez aims to provide scholarships and sports grants to individuals who display a drive for greatness but lack the necessary resources.

What鈥檚 Next?

Both on the court and off, Fernandez innately represents what 51风流stands for: bringing out your best in every aspect of life. With 2024 poised to be a stellar year for Fernandez, we are thrilled to have a player represent the 51风流brand and amplify our collaboration with the world鈥檚 largest female sports league.

Join us in cheering on Leylah Fernandez as she represents Team Canada at the 2024 Olympics and takes on top-ranked players on the WTA tour.

As an Official Team Partner, 51风流is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. 51风流S/4HANA Cloud, private edition serves as the technology foundation for the team, enabling them to explore how artificial intelligence (AI) and cloud solutions from 51风流can help inform and predict decisions, optimize resources and future-proof their IT infrastructure.

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Efficiency is the cornerstone of success in Formula One. Therefore, mastering the cost-cap challenge and optimizing the team鈥檚 complex supply chain are two areas of focus for this partnership. Formula One鈥檚 cost cap restricts how much teams can spend each season, with severe penalties if exceeded. The Mercedes-AMG PETRONAS F1 Team plans to navigate this complex course by using the 51风流S/4HANA Finance solution to allocate, save and use resources more efficiently. With 51风流Business AI technology embedded, the team can forecast costs, predict final budget needs, and optimize both the supply chain and stocked items. To run its state-of-the-art operation, the Mercedes-AMG PETRONAS F1 Team is looking forward to leveraging 51风流S/4HANA Cloud, private edition for a secure and future-proof cloud environment. The team can also take advantage of 51风流Build solutions and 51风流Business Technology Platform to implement a transparent, intelligent enterprise architecture 鈥� bringing together a single view of data and systems from various sources across the organization. Doing so can lead to shorter lead times for critical car components, helping ensure a seamless flow of parts during race weekends.

鈥淔ormula One is one of the most technologically innovative sports in the world, where incremental gains yield significant results. Given the extreme conditions under which Formula One teams operate, motorsports provide a global platform to showcase skill and engineering excellence,鈥� said Julia White, member of the Executive Board of 51风流SE and chief marketing and solutions officer. 鈥淏ut beyond the race day performance, there鈥檚 a lot going on behind the scenes. 51风流is proud to partner with the Mercedes-AMG PETRONAS F1 Team to make sure its operations are as fine-tuned as its cars.鈥� 鈥��

This partnership has the potential to create a new blueprint for the automotive industry. Formula One is where latest innovations for the automotive industry are invented and premiered. Together, 51风流and the Mercedes-AMG PETRONAS F1 Team will deliver new innovations backed by Formula One insights that will go on to serve and shape the businesses of other 51风流customers.

鈥淲e are delighted to announce 51风流as an Official Team Partner of the Mercedes-AMG PETRONAS F1 Team,鈥� said Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team. 鈥淲e have a shared heritage and commitment to innovation and improvement, which will meaningfully contribute to our on-track performance. 51风流is a global leader in its field, and we could not think of a better partner to help us improve our efficiencies in 2024 and beyond.鈥�

Visit the 51风流News Center. Follow 51风流at .

Images pictured above courtesy of Mercedes; all rights belong to: Mercedes-Benz AG Mercedesstra脽e 120 D-70372 Stuttgart, (c) 漏 Mercedes-Benz Group AG.

About the Mercedes-AMG PETRONAS F1 Team

Mercedes-AMG PETRONAS F1 Team is the works team of Mercedes-AMG, competing at the pinnacle of motorsport 鈥� the FIA Formula One鈩� World Championship. Formula One is a sport like no other. Combining elite teamwork, cutting-edge technologies and innovation, high-performance management and exceptional driving skill, teams develop race cars capable of competing against their rivals in a high-octane environment that spans upwards of 20 races across five continents throughout each season.

The Mercedes-AMG PETRONAS F1 Team, based across Technology Centres at Brackley and Brixworth in the United Kingdom, brings together over 1,000 dedicated and determined people that design, develop, manufacture and race the cars driven by seven-time World Champion Lewis Hamilton and Grand Prix winner, George Russell.

Winning seven consecutive double Drivers鈥� and Constructors鈥� World Championships from 2014 to 2020 and securing a record-breaking eighth consecutive Constructors鈥� Championship success in 2021, the Team is one of the most successful in the sport鈥檚 history.

Between returning as a Constructor in 2010 and the end of the 2022 season, the Mercedes-AMG works team has scored 116 wins, 264 podium finishes, 128 pole positions, 91 fastest laps and 54 one-two finishes from 259 race starts.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

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It’s a special thrill for Team Liquid fans, as both teams 鈥� the Dota 2 and the League of Legends squad 鈥� have qualified for the championships and will compete for the title. We tapped into our connection with Team Liquid and had the exclusive opportunity to talk to two team members, Haitham 鈥淗aitham鈥� Algbory, head analyst of the League of Legends team, and Mathis 鈥淛abbz鈥� Friesel, assistant coach and analyst of the Dota team, about how they prepare the teams for the world championships and what role 51风流technology plays for the teams to perform at their top level.

A big part of what 51风流brings to Team Liquid is , which helps make data analysis for both League of Legends and Dota a lot easier. The database allows the analysts to focus less on gathering data and more on analyzing it. Both Jabbz and Haitham have been working in this field for a long time, and there are things that they can do now that they never could before, thanks to a tool specifically made for esports data analysis.

鈥淚 support both the general manager and the coaching staff with scouting new talent,鈥� Haitham said. 鈥淭he way I do that is by providing periodic solo queue and scrim reports and end-of-season scouting reports. When it comes to the Academy teams of the East Regions, at the same time, we just track the players that are in the scene in general and we see their improvement based off the metrics that we have set in our tools.鈥�

On the League of Legends side, 51风流HANA Cloud is Haitham鈥檚 primary tool for scouting. But that鈥檚 not what Jabbz uses the data for. For Team Liquid Dota, the data is more match-focused.

鈥淔or us, 51风流HANA Cloud has more of a different function,鈥� Jabbz said. 鈥淲e use it mostly for performance-related things. I think the big advantage we have with the database is that we can actually import any public game that we want. Let鈥檚 say things have changed in a recent patch; we can make sure that we鈥檙e always up-to-date with how the meta is evolving. We also get to have a replay of every tournament game, so we can pick up all the information we need from any game, especially during live events. This is incredibly helpful. By having this tool available, you can quickly see how teams are adapting, how teams are thinking. I save a lot of time getting that information, whereas before I would have to open up the replays in the game and manually scroll through everything.鈥�

According to Haitham, being able to use real gameplay clips to corroborate the data 鈥� and vice versa 鈥� often helps build a stronger case for whatever argument he鈥檚 trying to make. Players are more inclined to believe the data once they have a reference point, which then allows them to gain a deeper understanding of the game.

鈥淲ith SAP, we have a lot of good [visualization] tools,鈥� Haitham said. 鈥淲e have an entire map tool that will just visualize where the wards are and what the movement is looking like. In addition, we have 51风流Analytics Cloud that gives us an opportunity to build charts and graphs for the players. I would use videos or clips that are important to show the opponent鈥檚 style, and then I support that with the maps or graphs from the 51风流tools.鈥�

For some, all these details might sound small, even insignificant. However, any coach or analyst will tell you that at the highest level of esports, the difference lies in the details. When pretty much every player is equal in skill, it鈥檚 those minor advantages that matter 鈥� which makes data analysis an important factor for success. After all, a close win is still a win. Both Haitham and Jabbz point to 鈥渢he small margins鈥� as the reasons why they love their roles as analysts.

鈥淧ersonally, I work on my own goal to help others achieve theirs at the same time,鈥� Haitham said. 鈥淪eeing how players are able to use science while playing video games, to beat opponents that they may not be able to without that kind of information鈥t just makes everything worthwhile.鈥�

鈥淚 agree. I think it鈥檚 always very satisfying to give information to the guys that they wouldn鈥檛 pick up on,鈥� Jabbz added. 鈥淚 guess we鈥檙e very similar in that regard. I also enjoy helping the guys and that鈥檚 what gives me the joy in this job. I don鈥檛 necessarily have to see myself in the limelight or at the front of the stage, but I really just like seeing my friends succeed.”

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Isabelle Schuhmacher is director of Global Sponsorships at SAP.
Christian Kreidt is storytelling lead for Global Sponsorships at SAP.

Photos courtesy of Team Liquid.

Key Takeaways

• 51风流is proud to serve as New Zealand Rugby鈥檚 technology partner, helping to drive its digital transformation
• 51风流is supporting NZR鈥檚 journey to become more sustainable in several ways, including through 51风流SuccessFactors to modernize its HR operations and through 51风流Analytics Cloud and 51风流Datasphere to help identify sustainably metrics and targets to meet
• We are also honored to be one of the recipients of a M膩ori-crafted bench, which is a symbol of how our collaboration is so much more than a business partnership 鈥� truly, we鈥檙e a team

As the premier rugby tournament kicked off in Paris last week, audiences worldwide are celebrating this unique and thrilling sport.

Rugby forces players to take risks, be strategic and tactical, and, above all, rely on a solid, connected team of individuals that are greater than the sum of their parts.

Those same qualities are essential to transform digitally in today鈥檚 world. So as a lifelong rugby fan, I am proud that 51风流is New Zealand Rugby’s (NZR) partner, helping to power its digital transformation so the organization can keep its business and the sport of rugby stronger today and into the future.

This tournament, hosted every four years, holds special significance for me. As an Aussie who has spent a lot of time in New Zealand, I am a longtime fan of the NZR All Blacks team, which is also a strategic partner of SAP.

Although it鈥檚 an internationally known powerhouse brand, NZR is a small business with less than 200 employees. But NZR has capitalized on its global game to become a digital enterprise, and 51风流has been part of its journey in several ways.鈥�

Harmonizing HR for a Unique Employee Base鈥�

NZR has keen respect for the beautiful M膩ori culture of New Zealand, which is interwoven into its operations. For example, when creating a new core HR program, NZR looked to the M膩ori concept of P膩taka, traditionally a small, raised house that is used on communal meeting spaces to place food for the community.

Applying this idea of a safe and sacred space to centralize people management, NZR worked with 51风流to develop its own P膩taka, an HR program built on 51风流SuccessFactors.

P膩taka will ensure the safe storage of NZR鈥檚 personal and organizational people data, modernize the way the organization recruits, provide candidate support, transform onboarding and offboarding processes, and will integrate with the payroll system. 51风流SuccessFactors features that will enhance the NZR people experiences include:鈥�

• Leave Management: With P膩taka, NZR employees will continue to manage leave requests directly through a platform, but with an added benefit of this being available on mobile devices.鈥�
• Talent Acquisition: P膩taka鈥檚 robust recruitment tools will make it easier for NZR鈥檚 People Leaders to attract and hire top talent. From posting job advertisements to applicant tracking and interviews, the entire process will be more efficient and user-friendly.鈥�
• User Experience: P膩taka will provide NZR with a sleek and intuitive interface, offering a more modern and streamlined approach to supporting its people processes.鈥�

Embracing Sustainability Across Operations鈥�

New Zealand has an innate relationship with its land, air, and sea, and protecting that environment is part of NZR鈥檚 legacy. The organization as a whole recognizes its role to minimize impact on the environment and help influence others to do the same.

To strategically operate as a conscious, sustainable organization, NZR has identified themes in climate change, circular economy, and biodiversity to manage its efforts. But as the saying goes, you can鈥檛 manage what you don鈥檛 measure. That鈥檚 where 51风流has come in.

We have provided NZR with a technology solution to understand, visualize, and interpret many data points of its footprint. This is proving invaluable to enabling an understanding of where the organization can make changes at both a macro- and micro-level of policy and individual choices.

For example, 51风流and NZR have created a custom dashboard, powered by 51风流Analytics Cloud and 51风流Datasphere, which measures and displays carbon emissions by air travel class, aircraft type, business unit, destination, and other considerations. NZR now has more information to make more informed decisions to reduce air travel and, as a result, its carbon footprint in the world.

Connecting Community with a Bench for All

NZR and the All Blacks are famous for saying the team is only as good as its bench, meaning the 15 players on the field are only as successful as the eight players who are sitting on the bench. That鈥檚 because the eight on the bench may be called up to play at any moment — in the event of injury, they must jump in at a moment鈥檚 notice.

NZR extends the concept of the bench to the community that offers help off the field as well. It is the bench who are the team’s ultimate support network and who are ready to step up for their team at any moment. The bench is a symbol of connection, courage, camaraderie, and compassion.

The bench is as literal as it is conceptual, with physical benches serving an important role in M膩ori society to connect people and facilitate meetings that take place side by side, in a safe space.

At the premier rugby tournament now underway, the All Blacks are gifting benches crafted by the New Zealand M膩ori Arts & Crafts Institute to 26 communities across New Zealand, to host country France, and to SAP, recognizing our organization as one of its many supporters.

We at 51风流are humbled to be the recipients of a M膩ori-crafted bench and see our collaboration with NZR as so much more than a business partnership. Truly, we are a team.

I wish all of the competitors the best of luck in Paris, but my heart will especially go out to the All Blacks, who are leading their organization while honoring their distinctive culture to a very exciting future.

Scott Russell is a member of the Executive Board of 51风流SE, leading Customer Success.

Now, by harnessing the power of 51风流Business Technology Platform (51风流BTP), the Association — which joined me on stage during our 51风流Sapphire event a few months ago — aims to optimize its rich array of data sources, paving the way for more informed decision-making and elevated experiences for players, fans, and the game of tennis.

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Having watched the Wimbledon finals, I am mesmerized by how players make split-second decisions in such a fast-paced game and hit almost every ball perfectly. The pressure on the center court is definitely immense!

During the course of the match, players take many shots, and every single one matters. How can players react so quickly and apply all their experience and training to their actions on the court? They need a winning strategy, confidence in their strengths, and the 鈥渕uscle memory鈥� built from continuous training. This allows them to perform on the court and react to the opponent鈥檚 ball in split seconds.

As a hobby tennis player myself, I love the feeling of landing a perfect shot; that is, when I know the shot is going to be a winner as soon as it comes off my racket. My serve is not too bad either. As a chief technology officer, I can also draw analogies to my other passion: data — and winning good insights from it.

Wouldn鈥檛 it be perfect if executives could make decisions like professional tennis players? With confidence in their winning strategy, and equipped with corporate muscle memory built from years of experience and practice to enable them to be both proactive and reactive in their day to day work?

Just like tennis players, companies need to test their strategy and feed their muscle memory again and again — based on trusted data insights. And like the tennis players on the court, executives need to have a vision coupled to a winning strategy, and the ability to make quick decisions that are based on real-time information. Data plays a key role in this: having data in one place and accessing it whenever it鈥檚 needed is essential for effective decision-making.

We at 51风流are equipping organizations to do just that with new tools like the “Just Ask” feature in 51风流Analytics Cloud, which applies generative artificial intelligence (AI) and foundation models to search-driven analytics. This is also where SAP鈥檚 more than 50 years of experience in technology and our solutions come in, which enable companies to win in their own competitive environments.

I could not be more thrilled that the WTA and 51风流are celebrating the Women鈥檚 Tennis Association鈥檚 50th anniversary together and are joining forces to transform the way data is managed and applied in women鈥檚 tennis.

This latest collaboration between 51风流and the WTA marks a significant milestone in our partnership as the WTA embraces a data-driven approach to shape the future of the game.

Congratulations WTA, to your 50th anniversary. I think we make perfect doubles partners. Game, set, match!

Learn more about the WTA鈥檚 .

Juergen Mueller is CTO and a member of the Executive Board of 51风流SE.

When Coldplay started their Music Of The Spheres World Tour in 2022, the goal was clear: to make it their most sustainable and environmentally friendly tour yet by cutting their CO2 emissions by 50% compared to the 2016/17 world tour. 51风流supported this goal with the development of the Music Of The Spheres World Tour app which allows fans to not only enjoy exclusive tour content but also helps them visualize how their actions attending shows contribute to their carbon footprint so they can choose more sustainable transportation options.

The calculates the impact of fan travel to and from shows, providing rewards for fans who commit to low-carbon transportation options and enables Coldplay to understand the fans carbon footprint to offset emissions. As Coldplay launches year two of its tour, more than 350,000 fans in over 150 countries have downloaded the app, proving Coldplay鈥檚 vision right: armed with information and intent, every concert-going fan can make more sustainable travel choices.

Next Step: Making the App Accessible for Blind and Visually Impaired People

During the development process, both Coldplay and the 51风流team set the goal to make the app accessible for users with disabilities who rely on assistive technology like screen readers or magnifiers. As the 51风流team started to work on accessibility functionalities, a Coldplay fan from Mexico reached out to share her challenges as a blind person using the app.

The fan, who asked to remain anonymous, explains: 鈥淚鈥檓 blind since birth and I need screen readers for productivity and entertainment in my daily life. As a huge Coldplay fan, I tried to use the tour app and quickly noticed that the app was difficult to use for one who is blind or visually impaired. I鈥檓 very much driven to advocate for blind people to get equal opportunity, and to enjoy interactive content. That鈥檚 why I contacted 51风流to support in the areas of sound design, testing and providing ideas for software development to make the app more usable for blind fans.鈥�

The Coldplay fan connected with Nicole Windmann, vice president for Accessibility and Inclusive Design at SAP. 鈥淲ith our 51风流products we aim to create a more sustainable and inclusive environment for people. Accessibility is a key driver of this vision. When we include insights from people with different backgrounds and acknowledge different ways of working, perception, and interaction with our designs, we can create the most enjoyable and efficient software.鈥�

Working with three 51风流employees who are also blind, the development team worked to optimize accessibility functionalities for the Music Of The Spheres World Tour app. The team labeled items like screen buttons and described images, to enable screen readers to read out the functionality and provide helpful hints. Additionally, gestures such as swiping or double tapping are often used by blind people to navigate an app without having to look at the screen. To use this functionality, the team re-structured the code of the Coldplay app, providing a more suitable navigation for blind users.

In close contact with the 51风流team, the Coldplay fan volunteered to test the app usability for blind users and give her feedback. 鈥淲orking with 51风流has been great!鈥� she says. 鈥淢y feedback helped the developers understand the blindness point of view. In a world where the capabilities of people with disabilities are often underestimated or assumed without getting to know the person first, I鈥檓 inspired every day to work on a more inclusive world.鈥�

鈥淎t SAP, we believe that diversity drives innovation and better experiences for our employees, customers, and partners alike,鈥� Christian Klein, CEO and member of the Executive Board of 51风流SE, says. 鈥淭he fans feedback on the Coldplay app is a great example of the vital role user feedback plays in shaping our applications and the importance of having products and services that are inclusive and accessible to all.鈥�

After an extensive testing and development phase, we鈥檙e now ready to provide blind and visually impaired people an even greater app experience 鈥� just in time for Coldplay鈥檚 2023 Music Of The Spheres World Tour stops in Latin America, Europe, and North America.

To experience it all for yourself, the聽Coldplay #MusicOfTheSpheresWorldTour聽app is available for download on聽听补苍诲听.

鈥淥ur fans worldwide are our biggest inspiration. They have enabled us with their feedback to make the Music Of The Spheres World Tour app as useful and accessible as possible. We鈥檙e proud of the collaboration with our partner SAP, who has created an impactful app that can now also be used by fans who are blind or visually impaired,鈥� Coldplay states.

The Coldplay fan from Mexico is wishfully looking forward to the 2023 tour. 鈥淚 will be attending Coldplay鈥檚 San Diego show and I am already thrilled about it. And of course I will make sure to check the app for sustainable travel options,鈥� she says with a smile on her face.

Isabelle Schuhmacher is senior director of Global Sponsorships at SAP.

Top image via Robert Mallows

Coaching, playing, and watching one鈥檚 favorite players and sports teams brings forth emotion, passion, loyalty, and drive. It鈥檚 a feeling of association and experience that is unlike anything else. Sports are a great unifier.

51风流has a long history of working with sports franchises through technology enablement, sponsorships, and community impact. Earlier this week, for our commitment to sports for good and named as one of the world鈥檚 most impactful brands in the second annual , a list of companies using sport to drive social change.

Our sports sponsorships and advocacy of sports for good relate directly to our purpose, vision, and values.

SAP鈥檚 Purpose

SAP鈥檚 purpose is to help the world run better and improve people’s lives with sustainability at the core. That means aspiring to a world with zero emissions, zero waste, and zero inequality. In line with our purpose, SAP’s objective is to create positive economic, environmental, and social impact.

Our purpose extends to working in collaboration with iconic sports brands worldwide. By partnering with SAP, sports leagues, teams, and players work with us to make a difference in their organizations鈥� operations, in the performance of athletes, and in the communities they touch by using 51风流technology to advance social, economic, and environmental mandates.

Tapping into this excitement and exploring purposeful and impactful activations with sports brands helps 51风流humanize our company, reach more people, and demonstrate in a real way how we make the world run better and improve people鈥檚 lives.

Sports for Good

Helping people, communities, and society is core to SAP鈥檚 promise and how we exemplify our brand.

I am proud of the work we do to advance science, technology, engineering, arts, and mathematics (STEAM) and education with the , how we support the , , and in their endeavors to create the best possible experience for fans, players, and employees. And our collaboration in golf with the Cameron Champ Foundation and aids and drives positive change.

Through the use of 51风流solutions and technology, sports brands can make informed, sustainable choices for people and performance. We have the technology to help sports venues better understand their carbon footprint to ultimately reduce their impact on the planet by consolidating and .

As someone whose life has been influenced by my experiences as a player and a coach, I am excited by SAP鈥檚 drive to deliver positive social and environmental impact through sport, demonstrating the potential of technology to help sports organizations become both more successful and sustainable.

To this day, I believe that there is no better feeling than coming together and succeeding as a team. Partnering together to help sports scale impact requires us to bring our strongest team spirit to the table — and I鈥檓 here for it.

Scott Russell is a member of the Executive Board of 51风流SE.

This end-to-end, cloud-based platform developed by 51风流enables the NHL to measure and analyze the carbon footprint generated by its Clubs and arenas across various areas, including energy, water, waste, and recycling. These insights will allow the NHL to advance and achieve its sustainability objective of reducing its ecological impact where possible while ensuring the sport thrives for future generations.

The NHL determined that its Clubs鈥� venue operations comprise approximately 70% of the League鈥檚 overall carbon footprint. The League tasked 51风流to help find a technology solution that seeks to reduce its impact and protect the sport’s roots. The result was a data-driven platform that is available to all Clubs and their arena partners to transform and ultimately help to advance the League鈥檚 environmental sustainability objectives.

鈥淔or years the NHL has been on a journey to embed sustainable business practices across the League and its member Clubs,鈥� said Omar Mitchell, NHL Vice President of Sustainable Infrastructure and Growth Initiatives. 鈥淭he NHL Venue Metrics tool is a true game-changing innovation to help us understand our environmental impacts and create viable insights to improve our ecological impact.鈥�

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NHL Venue Metrics consists of three main components:

• Data Collection: An interface platform between the Clubs and their venue partners enables them to share relevant resource consumption and environmental data with the League.
• Data Calculation and Validation: The processing and verification engine allows the League to track data consistency and identify reporting errors and calculation formulas to create the League鈥檚 carbon inventory.
• Data Reporting and Insights: A visualization dashboard showcases relevant environmental, consumption, and financial insights at both the enterprise level and Club level of the various metrics that would inform the known carbon impacts of the NHL.

The technology behind NHL Venue Metrics, powered by SAP, derives powerful analytics from one of the most advanced databases, marking the League鈥檚 latest and extended use of 51风流Business Technology Platform (51风流BTP). Throughout the SAP/NHL partnership, 51风流BTP has been at the forefront of the League鈥檚 co-innovation efforts across multiple areas of their business. The operational data collected from Clubs will be processed using 51风流HANA Cloud and visualized with 51风流Analytics Cloud. Insights from the platform will support the NHL in identifying environmentally focused trends, sharing critical learnings shaped by those trends, and ultimately implementing best practices across Clubs to reduce the League鈥檚 collective ecological impact.

鈥淎t SAP, one of our priorities is providing partners with sustainable technology solutions so they can track and incorporate feasible goals for their business,鈥� said Amy Schulz, senior director of Global Sponsorships at SAP. 鈥淭he NHL is a longstanding co-innovation partner of ours. With its cloud software foundation built on 51风流BTP, we could not only develop a custom solution to meet its business objectives, but the solution will come at no cost to the Clubs. It鈥檚 a huge step forward as the NHL looks to decrease its carbon footprint and improve sustainable efficiencies.鈥�

In September 2022, the NHL invited all Clubs and arena operators to use the platform and input historical data from 2018 through mid-2022 to analyze and identify an appropriate baseline. With the inputs from Clubs, the implementation of NHL Venue Metrics powered by 51风流is already underway this current season, helping the League get one step closer to a more sustainable operation.

Given the popularity of esports and the rise of tournament broadcasts, the need for pre- and post-match analytics also applies to how fans view and consume these fast-paced games. 51风流has been working with esports teams, tournament organizers, and broadcasters over recent years to enable real-time analytics in esports.

51风流and well-known game developer and digital media company Valve have joined forces to build on the real-time insights to elevate the fan experience.

As the Official Cloud Analytics Partner of The International 11 (TI 11) tournament, 51风流is collaborating with Valve to automate and enhance the integration of advanced analytics into the broadcast in milliseconds before and after each match.

51风流Elevates the Fan Experience at The International

鈥淲hen discussing the need and desire to enhance The International鈥檚 broadcast statistics features, there was only one partner we believed could deliver on the objective, and that was SAP,鈥� said Sarah Kneller, executive producer at Valve. “With more than 2.7 million peak concurrent viewers for The International 10, our partnership with 51风流will allow us to bring the broadcast for TI 11 to the next level for our fans watching around the world.”

鈥淭hriving for constant innovation is the core of our business at 51风流and the reason why we are active in esports. The partnership with Valve was a logical next step and we鈥檙e eager to employ 51风流technologies that will enhance and elevate the fan experience during The International 11,鈥� said Lars Lamad茅, head of Global Sponsorships, SAP. “With all the knowledge we have gathered in the last years in esports broadcasts, we will add great features to make TI 11 broadcast as innovative, immersive, and compelling as possible.”

Real-Time Data and Analytics for Tournament Broadcast

Examples of the pre- and post-match insights available to the broadcast team include the identification of the most successful hero for a single player within the tournament, capturing and comparing win/loss data for different players, and calculating the averages of various tournament metrics, including average match duration, unique heroes played, etc.

Capturing and sharing these insights is possible thanks to 51风流HANA Cloud, which stores game data and provides instant access to historical data of all official matches in which TI players compete. 51风流Business Technology Platform (51风流BTP) hosts the data management, analytics, application development, and data integration, processing and analyzing the data for the broadcast in milliseconds. Thanks to the flexible data modeling capabilities of 51风流HANA Cloud, the requirements of the tournament can be realized quickly.

鈥淰alve is partnering with 51风流to enhance the fan experience for the Dota 2 Championship, The International 11,鈥� said JG Chirapurath, chief marketing and solutions officer for 51风流BTP at SAP. 鈥淪olutions powering 51风流Business Technology Platform, like 51风流HANA Cloud and 51风流Analytics Cloud, enable them to gain valuable insights on matches, teams, and players based on real-time data and analytics. Those insights bring the game to life and deliver a compelling experience to the fans watching across the globe.”

Setting the Stage

Starting with the release of Dota 2 in 2013, Valve created and organized an annual tournament known as The International. Now in its 11th edition, The International 11 has brought the world鈥檚 best Dota 2 players together in Singapore throughout October for one of the most prestigious esports events of the year. This is also reflected in the price pool, reaching $40 million in the last year.

The popularity of The International cannot be understated — the finals at last year鈥檚 event reached at more than 2.7 million viewers, setting a new tournament viewership record.

Who will win The International 11? Tune in to the tournament鈥檚
broadcast and see for yourself:

To be successful in the world鈥檚 fastest growing motorsport is no small feat. Since 2018, 51风流and the Mercedes-EQ Formula E Team have worked to bring our shared values to the electric-race scene. Together, we jointly developed and implemented new technologies which enabled the team to not only win championships, but run like a sustainable, intelligent enterprise.

On the tail of the series, 51风流wishes a huge congratulations the Mercedes-EQ Formula E Team on winning the Season 8 ABB FIA Formula E World Teams鈥� Championship and to Stoffel Vandoorne, 51风流brand ambassador, on securing the Season 8 ABB FIA Formula E World Drivers鈥� Champion title!

The Name of the Game

Sustainability is the cornerstone of the ABB FIA Formula E series, and it was founded on the premise of showcasing what the future of mobility is capable of. For the Mercedes-EQ Formula E Team, sustainability goals and objectives extend beyond fully electric vehicles and into the back-office. The team is dedicated to advancing technologies that support its ability to manage and impact its carbon footprint.

Together with SAP, the team has developed and implemented a reporting tool that measures and accounts for progress against UN Sustainable Development Goals (SDGs). 51风流Analytics Cloud, which combines business intelligence (BI), augmented and predictive analytics, and planning capabilities, creates an accessible central dashboard that helps the Mercedes-EQ Formula E Team easily visualize data from various facets of the business 鈥� including supply chain and travel.

Striving to Be at the Pole Position

The Mercedes-EQ Formula E Team runs like a business, requiring insight and speed across all areas and functions. From precise and coordinated system processes to car development, the team leverages for real-time business intelligence that helps them make informed, data-driven decisions and stay one step ahead of the competition.

Whether on-site at the factory or traveling worldwide to races throughout the season, an optimized, intelligent solution is vital to drive efficiencies such as ensuring cars and spare parts are at the right place at the right time and getting full financial insights to optimize control.

To easily manage its travel costs, the Mercedes-EQ Formula E Team leverages 51风流Concur solutions. By using this portfolio, the team streamlines tedious processes to save valuable time and resources.

Dream Team

The path to clinching a double World Championship involved 16 races around the globe, each one with its own characteristics and challenges. In Formula E, the entire team plays a critical part in making it to the podium. Along with good equipment and a well-designed car, team performance among drivers, mechanics, engineers, and the team principal is pivotal in securing a win.

51风流Sports One helps the Mercedes-EQ Formula E Team monitor, understand, and act on human performance data collected from a variety of inputs, visualized for easy on-the-go convenience. The solution also enables greater visibility into drivers鈥� health to help ensure the team is operating at the highest possible level.

With innovative technologies and solutions from SAP, the Mercedes-EQ Formula E Team can focus on what matters most 鈥� racing! 51风流is proud to enable the team over the course of a thrilling season.

Esports is a rapidly growing industry. Online gaming and its competitive form, referred to as esports, are well on the way to becoming a global cultural phenomenon. These days, tournaments attract million-strong audiences and offer prize money also well into the millions. Gamers enjoy rock-star status and compete in sold-out stadiums. The took esports鈥� popularity to new heights and vastly accelerated its development. In 2020, revenue in the industry soared, surpassing US$1billion for the first time.

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Tournament in Berlin: 51风流Shows What Innovation and Data Can Do for Esports

51风流first joined forces with a professional esports team back in 2018. The company is the sponsor and official innovation partner of Team Liquid, one of the most successful gaming teams. has recently hosted the very first tournament of its own. The event鈥檚 executive sponsor, Martin Heinig, who is head of New Ventures and Technologies at 51风流and managing director of 51风流Labs Berlin, says: 鈥淚t is the first time 51风流owned an esports event, making this experience so unique. It excites me to see how we were able to bring together students and 51风流employees to see them play against each other and contribute to their gaming success with 51风流technologies, such as in-game data analytics. I’m very proud that 51风流Labs Berlin hosted this special event.鈥�

In holding its own competition, 51风流showed how it is not just part of the esport ecosystem but that it can help shape it, too. 51风流Labs Berlin is constantly looking for ways to raise its profile in the German capital鈥檚 esports scene, which is one of the biggest of its kind. Digital gaming has the potential to be a significant economic opportunity for the city.

Juergen Mueller, member of the Executive Board and chief technology officer at SAP, was at the tournament, too. He is a huge esports and gaming fan: 鈥淚t’s amazing! The arena is packed, you can sense the excitement, it鈥檚 noisy, and many people are having a lot of fun. 51风流and esports are a great match. As a technology company, we use our expertise in data analytics and innovation in esports just like in any other business area to help gamers tell the story behind their data. I鈥檓 happy to see the immense interest from our customers, partners, and students on-site.鈥�

Competitors battled it out over Dota 2, the sequel to Defense of the Ancients, which aficionados abbreviate to Dota. In this game, two teams play against each other, with one side trying to take and destroy the main building, called the 鈥淎ncient,鈥� and the other side defending it. Each team has five players, and each player controls a 鈥渉ero鈥� from a bird鈥檚-eye view. The game has a pool of more than 120 heroes with different abilities.

Dota 2 has many facets and is tactically demanding. Each hero has a 鈥渢alent tree鈥�: when a player reaches a particular experience level, their hero can gain extra talents. This results in thousands of possible combinations, which makes each game unique.

New Insights from SAP: How Data Can Improve Performance

At the professional level, by SAP. The data and analytics tools available to the team help ensure it is best prepared for competitions and for countering its opponents鈥� tactics. The solutions it uses are built on (51风流BTP) and include 51风流HANA Cloud and artificial intelligence (AI) functionality. Being able to analyze data in real time enables professional gamers to optimize their performance and make faster decisions during the match itself.

Just like in the business world, the players need to be able to spot which information is most relevant to them instantly if they are to gain strategic advantage from it. An esport tournament creates huge amounts of data, so 51风流realized it needed to display the data it captured in a clear and visually appealing way. 鈥淚t’s inspiring to see that 51风流technology provides value in an esports context by improving player performance through live data and insights,鈥� says Heinig.

Match data and statistics can be shared with audiences and commentators in real time, giving them greater insights into each player鈥檚 performance and helping them better understand certain decisions. At the 51风流event, matches played by the finalists demonstrated how this works. As at professional tournaments, Jonathan Liebig (nicknamed 鈥淧impmuckL鈥�), one of the top observers and producers of Dota 2, ensured spectators did not miss any of the action. 51风流BTP was used to combine data from past games with live data from the finals, which Liebig could use to and player performance to the audience.

Bringing Together Students, Fans, and Employees

At the tournament in Berlin, 51风流offered spectators a hybrid experience, combining an in-person event with live streaming. Almost 100 gamers took part, half of whom were students and the other half 51风流employees. Since they competed as mixed teams, the event was also an opportunity to network. More than 230 guests came to the venue, with 2,500 viewers following the action on the live-streaming portal Twitch. On social media, the event reached more than 420,000 people.

The tournament was a big hit with the students: 鈥淚 wouldn鈥檛 have thought that 51风流has a connection to esports. I’m really happy to have been part of this special event in Berlin, and it鈥檚 great to see that 51风流is doing something so cool. Also, it is an amazing opportunity to network and I could meet the CTO of SAP!鈥� says Fritz Hinze, a student at the Free University of Berlin.

The competition brought friends and 51风流employees together to share their passion for gaming. In a live online interview, Mathis 鈥淛abbz鈥� Friesel, one of Germany鈥檚 professional Dota 2 players and an analyst on Team Liquid, gave the audience a glimpse of how his team uses SAP鈥檚 data and analytics solutions to prepare for games by analyzing opponents鈥� playing style and strategies. The event was organized just like a professional tournament, giving spectators and the players an authentic experience. They could also try out that are normally available only to the pros on Team Liquid.

The All Blacks have a 77.41 winning percentage all time and three Rugby World Cups to their name. They鈥檝e won 10 of the 16 Tri-Nations trophies, seven of the nine Rugby Championships contested, and have held the Bledisloe Cup for the past 19 years. Since 2003, when World Rugby introduced a rankings system, the All Blacks have held the No. 1 position for more than 80% of the time. Not to be outdone, the Black Ferns have won five Women’s Rugby World Cup titles and maintain a winning percentage in international rugby of close to 90%.

Having teams this successful doesn鈥檛 happen by chance. It鈥檚 clear they have a strategy and plan in place with flawless execution. However, with so much success, it鈥檚 easy to become complacent. But not New Zealand Rugby — and that鈥檚 why they鈥檝e engaged 51风流as their first-ever technology partner.

To ensure New Zealand Rugby operates just as flawlessly off the pitch as it does on, 51风流is helping to accelerate the organization鈥檚 digital transformation, paving the way for a better connected and intelligent, sustainable enterprise.

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鈥淣ew Zealand Rugby has set an ambitious goal of becoming the most technologically advanced rugby union in the world,鈥� said Scott Russell, member of the Executive Board of 51风流SE, Customer Success. “As the organization鈥檚 first-ever technology partner, 51风流can help NZR meet this goal by driving digital transformation across all areas of the business and introducing game-changing technologies that will help NZR teams run at their best — and win.”

Key areas will include creating an integrated management system to enhance operations, elevating the fan experience, enabling the organization鈥檚 sustainability goals, and supporting employee performance through products like . 51风流and NZR will also explore how the use of data and solutions can support player and team performance. Specific details include:

• Integrated organizational operations: World-class support systems will be delivered to staff and players, with a digital hub of solutions across all areas. Through integration, NZR will be better positioned to leverage the power of its off-field systems to support on-field teams.
• Performance: By implementing 51风流SuccessFactors software and establishing a single source of human resources (HR) data, NZR will elevate the employee experience and empower employees to achieve their full potential.
• Fan engagement: Identifying and creating new ways for NZR to connect and engage with its global fan base, while tapping into new technologies and platforms will help fans get closer to their favorite teams and players.
• Sustainability: Digital solutions and capabilities will be introduced to help holistically manage sustainability performance across all touchpoints.

Aside from the technology opportunities, these two partners have much more in common by way of shared ethos. Passion points and values range from diversity and inclusion to sustainability, youth sports, and much more.

Can New Zealand Rugby become even more dominant? Given our new partnership 鈥� absolutely.

Ryan Somers is senior director of Global Sponsorships at SAP.

When the date of the concert you鈥檝e been waiting all year for rolls around, you鈥檒l probably consider how you鈥檒l get to the show. The answer to this simple question can have a big impact on your night, but it could have an even bigger impact on your carbon footprint, which effects your community and our planet.

Believe it or not, audience travel to and from a concert is a major contributor to any tour鈥檚 carbon emissions. Many fans are unaware of this, but with the right motivation, we can empower millions.

Coldplay, one of the most celebrated and purpose-driven acts in music today, had a mission for their upcoming world tour: to make it their most sustainable and environmentally friendly yet. They were looking to reduce consumption, increase support in green technology, and work to decrease total CO2 emissions. They also saw an opportunity to connect with their fans.

Coldplay knew they could offer a concert-going experience like no other while providing fans with a chance to join them in their commitment. But to bring this vision to life, they needed a little help. Enter SAP.

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鈥淲ith our technology and solutions, we empower organizations worldwide to drive sustainable change,鈥� said Christian Klein, CEO and member of the Executive Board of 51风流SE. 鈥淐oldplay and 51风流share a common and profound commitment to sustainability, and we are thrilled to join forces to make their tour as environmentally friendly as possible.鈥�

to develop and release the Coldplay Music Of The Spheres World Tour app. It combines interactive, immersive experiences along with features to help fans make more environmentally friendly decisions when it comes to travel. Once users download the app, they鈥檒l begin their journey and explore different sections that all have unique ways to become part of the Coldplay universe throughout the tour.

Fans can start with sustainability in the travel section of the app. Here, they can visualize and better understand how their method of travel contributes to their carbon footprint. By selecting from seven different modes of transportation — car, taxi, train, public transportation, bicycle, on foot, or flight — fans can really see their impact. And to promote more sustainable travel options, the app provides rewards via merchandise discount codes to Coldplay鈥檚 online shop for concert goers who commit to low-carbon transportation options.

Here’s what else is in the app:

• Tour: Check out dates and locations, find tickets, and even share your favorite shows on your personal social media accounts.
• Planet: Immerse yourself in interactive sustainability-themed games while learning more about Coldplay鈥檚 efforts and the band鈥檚 tour partners.
• Universe: Create your own Coldplay-themed content using augmented reality. Create videos, take pictures, and even dance with aliens, then share your creations across social media. While you鈥檙e here, access exclusive videos, pictures, live concert audio streams, and get updates from the band.

To bring this world-class experience to life, 51风流tapped two best-in-class solutions: and . Coldplay is also using 51风流Analytics Cloud to gain insights into the carbon footprint caused by fans who travel based on data captured in the app, which will help the band track how the tour is offsetting calculated carbon emissions.

鈥淔or the past few years, we鈥檝e been figuring out how to put sustainability at the heart of our tour and the app plays a big role in bringing that vision and commitment to life. We鈥檙e really proud of the collaboration with our partner SAP, who has created an impactful, engaging app that helps our fans choose more sustainable ways to travel to our shows,鈥� said Coldplay.

The challenges that Coldplay faces with managing carbon emissions from audience travel to shows is not unique to the music industry. Businesses everywhere are struggling with managing carbon emissions that are not a part of their company鈥檚 operations or under their direct control — otherwise known as Scope 3 emissions. 51风流helps businesses across the world become intelligent sustainable enterprises by providing digital solutions and capabilities to holistically manage sustainability performance across all touch points of their business.

Sustainability needs harmony. Only together, through commitment and scale, can we begin improving our environmental impact. With the Music Of The Spheres World Tour app, we鈥檙e excited to show the world that when we work as one, we can drive awareness, action, and — most importantly — change.

To experience it all for yourself, the Coldplay Music Of The Spheres World Tour app is available for download right now on and .

Ryan Somers is senior director of Global Sponsorships at SAP.

In dressage, horses must train for at least eight years before they compete in a top international class where they are scored by up to seven judges who provide marks on up to 37 elements of a performance. With complex and paper-based scoring, this process required dozens of support staff to note, collect, distribute, and calculate results. At times, official scores took longer to be announced than the competition took to move on to the next rider, limiting the experience for fans, commentators, and athletes alike.

As media interest declined and audience engagement reduced to die-hard enthusiasts, the need for digitalization became clear.

With the introduction of e-scoring, fan engagement apps, and a virtual training platform, Black Horse One has revolutionized equestrian sports since 2017.

Innovation Success Streak

Together with the and renowned dressage judge Katrina Wuest, Black Horse One collaborated with 51风流to develop and enhance a rich portfolio of innovative applications 鈥� based on 51风流HANA Cloud and powered by 51风流Business Technology Platform.

eDressage™ has successfully transformed paper-based processes into a digital and sustainable judging solution that enables real-time, on-the-go results. With digital scoresheets, freestyle flow analyses, standardized scoring, and a new dressage dashboard, users can compare the performance of horses at multiple events and from the perspective of different judges to identify areas for improvement.

The Spectator Judging庐 mobile app has tapped into audiences both on-site and at home for the first time, making fan engagement an integral part of the event. The app places users in the judging seat with the ability to co-score competitions alongside official judges and see predictions displayed in real-time on arena screens. The FEI has since adapted the concept to bring dressage into the world of fantasy sports via a dedicated ‘FEI eLeague’ for each FEI Dressage World Cup™ season.

鈥淐hoosing the 51风流Business Technology Platform for our central services meant that we efficiently and effortlessly scaled with the demand. Today, more than half of all international dressage shows use our solutions,鈥� said Daniel Goehlen founder of Black Horse One, alumni of the Technical University of Munich, and Grand Prix level dressage rider. 鈥淲e strive to provide additional value on top of the data already received, and with new possibilities arising through machine learning, we will help to bring even more stats and analytics to fans in creative ways.鈥�

Training at Home with Expert Advice

When the pandemic hit, riders found themselves with few options to stay connected to the equestrian community or continue their training and development. Black Horse One and 51风流bridged this gap by introducing an online training platform called 鈥淓questrian on Demand鈥� to the FEI and various national federations. The platform allows athletes to upload videos of their rides for review by highly qualified judges and trainers worldwide. The valuable feedback attained has quickly evolved the tool into an invaluable companion for riders of all levels.

51风流employee Nadja Mayer recently had the opportunity to test the German National Federation (FN) version of the platform called 鈥淔N Level Up鈥� to receive training tips from her idol Ingrid Klimke, 51风流ambassador and Olympic champion.

鈥淚t was a great experience to seamlessly receive Ingrid鈥檚 virtual feedback on my showjumping. As a rider it鈥檚 amazing to know 51风流technology is also supporting my sports passions,鈥� Mayer says.

Watch the value of the platform brought to life below:

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To learn more about 51风流technology in equestrian sports, visit the .

Henrike Paetz is head of Equestrian Partners for Global Sponsorships at SAP.

These never-before-available insights will enable broadcasters to provide in-depth analysis to enhance the fan experience.

Each live broadcast will provide innovative insights for fans and commentators, allowing them to make sense of the pros鈥� decisions throughout each phase of the match. By comparing structured historical game data stored in against live data using real-time data processing, player actions are put in context for players and fans.

“There is no doubt 51风流has carried over its vast knowledge and experience in enterprise application software into our world of e-sports,鈥� LEC Senior Manager Zeynep Gencaga said. 鈥淪AP’s engineers have worked tirelessly with our team to help simplify the visualization of statistics to further nourish our LEC storylines, giving an extra edge to every little bit of data for our fans.”

Since 2018, 51风流has been innovating to bring more industry expertise to the LEC Tournament.

Broadcasters and fans alike will see three analytical visualizations, providing analysis of games as they happen. With the enriched stats, broadcasters get valuable insights for better storytelling and engagement with their audience. Fans can expect to see stats around key game elements such as the use of items, time to complete an objective, and overall player performance records.

Visit the . Follow 51风流on Twitter at .

Media Contacts:
Reid Strohmeier, +1 (646) 280-9290, reid.strohmeier@sap.com, ET
Lisa Buehn, +49 15167834297, lisa.buehn@sap.com, CET
51风流Press Room; press@sap.com

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 51风流are intended to identify such forward-looking statements. 51风流undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2021 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.

In 2019, the , working with SAP, introduced the to its students and teachers 鈥� a robot horse that reproduces horses鈥� movements in virtual training sessions. The so-called 鈥淪ir Waldo鈥� is programmed to simulate several disciplines,聽such as dressage, jumping, and cross-country riding, and closely examine the saddle’s weight distribution. Furthermore, it guides riders in positioning their legs and reins. This technical innovation is located in the 51风流Equestrian Experience Center that borders the RRV riding area. That way, it is easily accessible for club members.

By providing a controlled environment, beginners and professional equestrians get the chance to practice and improve their skills in a simulated training and competition setting. In close cooperation with professional trainers and guest lecturers, the riding club offers this new experience in various forms to a broad target group. The club also provides specific courses such as fear management and mental training for traumatized riders.

This kind of simulation is a pioneer project in Germany. It shows the desire of the RRV to innovate, offer its members the best possible conditions, develop as a riding club, and continuously improve riders鈥� skills.

Improving Training Analysis with 51风流Technology

The initial simulator only allowed for a small data set per riding session, which was available in a printed version. This document didn鈥檛 provide all the information users needed to determine further training behaviors. Users exhibited a strong demand for detailed training information to analyze their progress and potential learning gaps to inform long-term training plans.

To fully exploit the technical possibilities of the riding simulator, the 51风流Global Sponsorships team connected with and to design an extensive training app using .

Within two remote workshops, the 51风流team applied and gained knowledge about every critical aspect of the project, such as the technical framework of the Racewood Simulator, user needs, and first solution approaches. The project team identified the need to collect and summarize valuable data from the Racewood Simulator and transform it into understandable analysis visualization. To reach that goal, the team leveraged . With this technology, they could build the Riding Simulator Analysis Portal, the base of the application.

The future Web-based solution聽will provide detailed training data in four main categories: seating analysis, dressage, jumping, and cross-country riding. These classifications contain several vital facts, such as program analysis (balance, reins, thighs), freeriding, and progress. Thereby, users can track their riding proficiency in detail, identify areas of improvement, and better their skills efficiently. In addition, notes and homework can be saved by students and teachers.

To save individual training results and protect them from third parties, authentication and a single sign-on are guaranteed by and stored in 51风流Cloud Application Programming Model, based on .

Aileen Trunk, a rider at RRV, said, “The new 51风流training app gives both trainers and learners valuable insights and helps to optimize training across all disciplines聽鈥撀燿ressage, jumping and cross-country riding. I am now able to聽analyze my simulator sessions in detail with a wide range of possibilities. At any time, my trainer can prepare my units effectively and we can review and work on my short-term and long-term development together.鈥�

Future Digitalization of Equestrian Sports

Currently, the seating analysis is already used in training and the other components are planned for development and will be introduced soon. Thanks to the new application built on 51风流Business Technology Platform, training data can be accessed and analyzed from anywhere, can be used in upcoming training units, and will pave the way for lasting progress.

“The Racewood Equestrian Simulator is a great means to showcase the excitement of the sport to all interested audiences,鈥� said Thomas Esser, innovation manager with 51风流Global Sponsorships. 鈥淚n particular, it is amazing to see how riders can now leverage the digital horse and take advantage of technologies like 51风流HANA Cloud and 51风流Business Technology Platform to bring their training to next level.”

Once again, 51风流has laid the foundation for next-level equestrian sports, providing virtual solutions and 100% paperless work. No doubt, the team looks forward to identifying new projects with the Walldorf equestrians in the future.

Key Results

• Detailed depiction of training analysis
• Enhanced training outcome through efficient usage of data
• Improved user interface to draw meaningful conclusions
• 100% paperless work

The app, which is based on (51风流BTP) and powered by the , launched in 2019 and has continued its evolution since inception. This has led to a massive four-times increase in league-wide usage, further validating its reputation as an important coaching tool throughout the league.

According to Pittsburgh Penguins head coach Mike Sullivan, 鈥淲e鈥檝e relied on technology more than ever during this pandemic to interact with players. Speaking to the app, the condensed schedule has presented an increased importance on managing our players鈥� workloads. Closely tracking 鈥楾ime on Ice鈥� and other metrics has been critical for us.鈥�

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Now, coaching staffs for all 31 NHL teams can tap into unique new features in the app, such as:

• 鈥淗ome Plate鈥� Customization: Every team has their own perspective on where the danger zones are around the net. This feature allows coaches to select one of five different variants of high-chance scoring areas to develop strategies and compare the team versus the opponent.
• Head-to-Head Faceoff Matchup Planner: Coaches can cycle through potential matchups for each faceoff to isolate the best opportunities to win them. This functionality tracks players鈥� win/loss rates at different faceoff locations and against various opposition. There are even specific times during the game, such as icing, when a coach will know who the exact opponent will be; the Faceoff Matchup Planner provides coaches with real-time targeted data to assist in rapid decision-making.
• Enhanced Game Trends/Analytics: Coaches can analyze detailed shot differential from key segments of each game, allowing for game trending capabilities to unlock insights within targeted momentum shifts.
• Player Speed: NHL clubs will have insights to the total distance a player skates during the game and their top speed, so coaches can manage their player鈥檚 ice time throughout the game. Specific to speed and distance, the app can break it down into 10-second increments to help develop optimal shift lengths.
• 24/7 Access: Now, the app is empowering coaches to better strategize prior to the game, make data-driven adjustments during the game, and analyze performance after the game. Usage data tells us that this expanded access is driving the increased adoption and coaches are watching their next opponent play, through the app, to help collect information and shape the game plan — even on off days.

Once puck tracking data is fully operational in the Puck and Player Tracking system, the following future enhancements are planned for integration into the SAP-NHL Coaching Insights app for iPad:

• Puck Zone Time: Coaches will be able to display eight different variants of data, making it even more accurate to identify puck zone time. Also, coaches will be able to filter by player and periods of games.
• Virtual Replay: New animations coming next season will visually simplify how coaches can see how the puck enters specific zones, along with greater details on the Xs and Os in terms of how the players either collapsed or prevailed during these pressure moments. Every game will be available to view in real time or in full-game replay.

And when tracking-enabled pucks are brought back on to the ice, paired with the NHL鈥檚 existing player tracking system, the full data processing capabilities of the will be recognized. As the processing engine, 51风流HANA Cloud will house, update, and translate a tremendous amount of new, actionable data in near real time to coaching staffs. In the future, as these advanced analytics become more mainstream, it is reasonable to expect an influx of new statistics for fans to consume on broadcasts, nhl.com/stats, and social media.

I predict a large number of unsung heroes, those that have excelled at the little things, to gain exposure from success in less obvious areas like zone-time effectiveness in offensive/defensive zones, and player +/- in zone-time possessions. As these technologies continue to advance, fans can expect to enjoy deeper insights and new statistical categories to rank, compare, and debate their favorite players in new ways — not to mention, the enjoyment of watching 鈥渢he fastest game on ice鈥� become even faster.

Check out the to learn more about SAP’s sports and entertainment transformations.

The partnership makes 51风流the official data and analytics provider for Frodeno via , which now plays a key role in his triathlon training, performance and competition results.

鈥淢any athletes use fitness trackers, wearables, sport watches and phones while training and in competition,鈥� Frodeno said. 鈥淔or me as a pro athlete, I have a strong desire to collect as much data as possible using the latest technologies. The challenge is not collecting the data but how to manage and derive value from it, allowing my team to make well-informed, performance-oriented decisions. In the end, much of the triathlon game is about efficiency and peak performance on race day. I genuinely believe there is no better specialist in data and analytics than SAP, and that 51风流Business Technology Platform will uncover new perspectives and gains for my team.鈥�

Triathletes are required to excel in three disciplines聽鈥� swimming, biking and running 鈥斅爓hich adds complexity to competition training. This聽challenge holds true in business where organizations need to integrate and manage a wide variety of data sources, and then provide actionable insights for businesspeople to make better decisions. Frodeno and his team will leverage key components of 51风流Business Technology Platform, including the solution, which was built utilizing the power of , and solutions to聽derive valuable, real-time insights from all data sources to improve business outcomes.

鈥淚 am very excited that Jan joins 51风流as the latest Brand Ambassador,鈥� 51风流CTO and Executive Board Member聽Juergen Mueller聽said. 鈥淛ust like Jan needs to perform exceptionally well in all three disciplines, companies need to effectively integrate, extend and manage data, so business users can successfully use it to make confident decisions. 51风流Business Technology Platform is designed to manage the entire data value chain for intelligent enterprises.鈥�

Having won Olympic Gold in Beijing in 2008 and three IRONMAN World Championship titles in Kona, Hawaii, Frodeno is considered one of the most successful triathletes in history. Moving beyond his unwavering dedication to the sport, Frodeno also is widely known for pushing boundaries with his entrepreneurial spirit and advocating for sustainability.

This partnership announcement comes just before聽the聽long-awaited聽start to the global triathlon聽season with Frodeno鈥檚 first competition at from March 12-14, 2021.

Visit the for more information. Find, try and buy these 51风流Business Technology solutions on .

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Media Contact:
Scott Malinowski, +1 (781) 852-3822, scott.malinowski@sap.com, ET
51风流Press Room; press@sap.com

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 51风流are intended to identify such forward-looking statements. 51风流undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
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51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.

As Stephens鈥� professional tennis career took off, she established the Sloane Stephens Foundation () in 2013 to create an impact in Compton, California, nearby where she regularly trains, as well as in the South Florida community where she first learned her life鈥檚 passion and still resides. The foundation provides educational opportunities and encourages healthy lifestyles for underserved youth to enable them to dream and achieve big, on and off the tennis court. SSF also strives to counter limiting factors such as inequitable academic opportunities, poverty, and community violence while cultivating a new generation of tennis players.

As a long-time partner of the Women鈥檚 Tennis Association (WTA), 51风流is joining forces with the foundation to create greater opportunity for all through a shared vision: believing that tennis and sport have the power to change lives, and that all kids deserve access to quality education and are capable of achieving incredible things when given the opportunity.

鈥淲hen I started playing tennis, I didn鈥檛 realize how expensive a racket or balls were. So I started the foundation to not only break down those financial barriers to a sport that鈥檚 always given me joy, but to also help kids live healthy lifestyles and have equal access to education through tutoring and mentorship,鈥� Stephens said. 鈥淚鈥檓 grateful to 51风流for joining us on this journey, providing invaluable resources to make a unique impact on youth in the South Florida and Compton communities.鈥�

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51风流will support the foundation by assisting with the formalization of a high-performance tennis program in South Florida and providing crucial program support to the existing Love, Love Compton program, as the team works to expand capacity during the safe return to in-person programming in order to combat learning loss.

鈥淪loane鈥檚 ambition for her foundation perfectly aligns with our core values and purpose 鈥� to improve people鈥檚 lives in our local and global communities,鈥� said Judith Williams, chief diversity and inclusion officer at SAP. 鈥淲e support SSF鈥檚 mission of fostering equality for all through quality education and overall health and well-being and we are honored to support SSF as they empower underserved youth to follow their dreams.鈥�

Since inception, 100% of SSF students have graduated high school and successfully gone on to a two- or four-year higher-education institution. Additionally, 100% of summer camp students have maintained or improved their grade-level reading abilities. However, COVID-19 has shaken the status quo of the education system. Everything from lacking reliable WiFi to not having a device or parents at home to help navigate video conferencing makes existing inequities even more significant.

鈥淎s the world moves forward and continues to recover, it is crucial that no one is left behind,鈥� said SSF Executive Director Dr. Sybil Smith, Ed.D. 鈥�51风流understands the importance of putting people first and will not only help us combat learning loss but also create opportunity through learning and development for all.鈥�

Since 2013, 51风流has worked with the WTA and others across the tennis community to provide innovative technology that helps advance and grow the sport around the world. Read more stories about SAP鈥檚 involvement in women鈥檚 tennis here.

More information on the Sloane Stephens Foundation is available at .

Bonnie Rothenstein is vice president of Global Sponsorships at SAP.

In more than 125 years of racing, Mercedes-Benz has created its first electric racing team known as the Mercedes-Benz EQ Formula E Team. Driven by innovation and sustainability, this electrifying team is fully equipped to deliver a new generation of electric race cars and leverage the technology used on the racetrack to help deliver more practical and clean electric cars on our streets.

Technology Wins the Race

Leading the Mercedes-Benz EQ Formula E Team is Team Principal Ian James, who recently appeared on . Joined by host Abadesi Osunsade, the two dive deep in a conversation about leveraging technology to gain that competitive advantage that is crucial when competing on the track.

鈥淲e are genuinely a startup,鈥� James says, 鈥渨hich means to get that competitive edge, it鈥檚 incredibly important that we really look after every detail, and technology very much helps us do that.鈥�

Choosing the right technology to do so was important to the team鈥檚 success. The Mercedes-Benz EQ Formula E Team went with 51风流S/4HANA to improve operational speed and agility, all while keeping the team connected throughout various parts of the world.

But this technology is helping the team win in more ways than just on the racetrack.

James points out, 鈥淎lthough the focus is very much on our on-track performance, there are other aspects to the organization that we need to look after as well.鈥�

Just as important to the Mercedes-Benz EQ Formula E Team are their fans. With technology capable of collecting and analyzing fan feedback, the team can be sure to create the best fan experience possible to keep their supporters engaged, excited, and ready to win.

Controlling the Controllable

Osunsade asks, 鈥淚s there anything that happened this year that might鈥檝e been impossible if you weren鈥檛 able to use this technology?鈥�

鈥淗ad we not had the systems that we鈥檝e set up with 51风流S/4HANA, enabling us to work in four different locations around the world, we would almost be in a position where it鈥檇 be impossible to function,鈥� James answers.

As a leader of the Mercedes-Benz EQ Formula E Team, James has stressed to the team the importance of focusing on the factors they can control: 鈥淲hat I try and do is make sure that they have the tools to be able to control the controllable. When we do have a success and when we win like we did in Berlin, it’s pretty euphoric and a very privileged position to be in.鈥�

To hear more from Ian James and the Mercedes-Benz EQ Formula E Team, check out .

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