Over the past decades, the fashion industry underwent a technological revolution, reshaping the way retailers and brands engage with their customers. Personalization lies at the center of this transformation. By customizing the shopping experience for consumers, retailers stand out from their competition and foster greater customer loyalty. of consumers say personalization directly influences their decision to purchase from a brand, and 78% say it impacts their likelihood of making repeat purchases and referring the brand to friends and family.

Historically, fashion retailers relied primarily on traditional marketing techniques, such as print advertisements and in-store displays, to attract customers. However, with the rise of e-commerce and the Internet, customers now want and expect a personalized shopping experience that meets their individual needs and preferences. Customers are looking for seamless integration across multiple channels, including brick-and-mortar stores, online Web sites, mobile apps, and social media.

Omnichannel retail provides customers with the flexibility to shop whenever and wherever they want, and it provides businesses with in-depth data on customers’ shopping habits and preferences. With this information, fashion retailers can build a comprehensive profile of each customer, which can then be used to create targeted marketing campaigns, product recommendations, and personalized shopping experiences. Artificial intelligence (AI) and machine learning also enhance the customer experience. By analyzing customer data, AI can predict the likelihood of a customer making a purchase, offer real-time suggestions, check in post-purchase, and follow up for customer feedback. Enhanced customer understanding leads to better marketing decisions and better business outcomes.

51风流solutions play a prominent role in the execution of timely and impactful personalization, connecting customer data from demand to delivery and bringing sustainable, intelligent enterprises to life 鈥� from the back office to the front office.

Dive deeper into five solutions shaping the future of customer experience 鈥� in fashion retail and beyond.

• 51风流S/4HANA Retail can store all the data needed to deliver exceptional customer experiences, providing the foundation for the rest of the solutions and bringing the overall experience to life. With real-time customer and sales information, businesses can connect and transform retail processes across the entire value chain.
• : This omnichannel customer engagement platform can empower marketers to build, launch, and scale personalized cross-channel campaigns that scale business outcomes. The platform helped scale its marketing and customer relationship management (CRM) operations to identify and target high-value segments and grow the CRM database. It also matches in-store and online data to enhance its customer identification capabilities.
• : This solution can provide businesses with a trusted e-commerce platform that unlocks innovation at scale. With access to enterprise-wide data, retailers can boost profits and customer satisfaction. With 51风流Commerce Cloud, created a unified e-commerce platform that connects customers to the right products faster than ever 鈥� reducing the loading time of pages from seconds to milliseconds, which results in fewer customers abandoning items in their shopping carts. It also provides data insights that help Carhartt鈥檚 merchandising team optimize its product placement strategy.
• : With enterprise-wide customer insights from 51风流Customer Data Platform, businesses can meet customer expectations by delivering personalized engagements while also increasing conversion and improving customer retention. Take millennials and Gen Z shoppers for example, which represent in purchasing power. These groups show growing interest in sustainable products. With the right technology, retailers can capture more detail around their sustainability preferences and shopping habits and then use the data to make sustainability transparent across their value chains and improve the customer experience in the process. Candy Company uses 51风流Customer Data Platform to dig deeper into its consumer base. With greater insights into consumer behavior, Ferrara discovered a strong link between its Trolli brand and gamers. Ferrara used this information to shape future promotions and sweepstakes. With deeper knowledge of its customers, Ferrara created a brand fan program and significantly increased earned media value.
• : Turn the challenge of returns into an opportunity with 51风流Intelligent Returns Management, an industry cloud solution from SAP. It can not only make the returns experience easy, flexible, and free for customers, it can also protect your business鈥� bottom line and improve customer retention. Gain insights around the kind of products that are selling and those that are not. With a more granular look into the colors, styles, and sizes of items that customers return, the business can make more sustainable decisions about design and production.

Curious how your business can leverage the full potential of these five solutions, and others, to improve your customers鈥� experiences and drive long-term business success?

On February 15th, during New York City鈥檚 Fashion Week, 51风流opened the doors of the redesigned 51风流Experience Center, home to the S.Fashion Experience Lab. During the opening event, Andre Bechtold, senior vice president and head of Solution and Innovation Experience at SAP, shared that, 鈥�51风流Experience Centers offer visitors a visual and immersive experience that makes innovation tangible.鈥� From a personalized perfume machine and augmented reality (AR) 聽displays to virtual fitting rooms and AI-powered personal shopping assistants and robotics, the retail store of tomorrow reimagines the future of fashion.

this permanent location year-round, physically or virtually, to discover how 51风流helps retailers optimize their businesses and connect with their customers in a digital-first world. into the solutions above, along with many others, to learn how you can offer unique and personalized customer experiences that reinforce long-lasting customer relationships and grow lifetime value for your business.

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The answer comes down to having the right enterprise resource planning (ERP) system. Large volumes of data must be handled to proactively recognize shopping habits, make the right decisions about the size and selection of assortments, and streamline processes end to end. Or more succinctly, you need the tools to do everything it takes to satisfy customer needs consistently, strategically, and intelligently.

By modernizing the ERP foundation, you can gain an extraordinary advantage when taking on three industry trends that can be critical to long-term resilience against expanding competitors and the ability to wow every customer.

Capture Customer Interest with the Right Assortment

Grocery retailers constantly ask themselves how to attract customers, keep them, and service them cost-effectively. The key is understanding the many questions that run through shoppers鈥� minds before, during, and after they visit the physical store or e-commerce site.

Most grocers try to capture some of this information through membership or loyalty card programs. But making sense of this information to guide customers along their journey through every aisle requires a modern ERP with embedded analytics, visualizations, and capabilities that connect the ERP system to business and point-of-sale applications. In return, you gain a 360-degree view of each customer while managing your subscription program, an increasing set of receivables, complex pricing, and product bundle offers.

Stand Out with Unique Customer Value

With traditional and nontraditional competitors expanding into new regions and market areas, differentiation strategies naturally move up on the list of business priorities. But standing out among mom-and-pop stores, discount and exclusive retailers, large national chains, and digital retailers is becoming increasingly challenging without the visibility and foresight to plan production capacity, source materials, and manage logistics and inventory in real time.

The key to navigating the increasingly crowded market space is pulling together a comprehensive physical inventory movement overview to help detect slow-moving and unprofitable items and manage master data. With a modern ERP, you can integrate a wide selection of solutions into a single source of truth to help analyze sales performance and trends, optimize the assortment structure, and source the right products for each season. In addition, a universal journal can be created to set the foundation for simplified data structures and deeper insights into your SKU portfolio.

Seize the Moment with Omnichannel Strategies

The concept of e-tailing has gained interest among grocery retailers. Although customers prefer to shop for food weekly in brick-and-mortar stores, the fact that more people are buying perishable goods online indicates where the industry is heading in the future.

A modern ERP can help grocers prepare for this trend by connecting to sources of information such as SKUs, prices, and availability by store and distribution center. The technology creates a framework to keep the e-commerce site and mobile app up-to-date to prevent stock-outs. In addition, management can define quality parameters for choosing fresh produce, help ensure SKU availability, and coordinate order fulfillment and delivery.

Ready to Shape the Future of Your Grocery Retail Business?

For a more in-depth look at how you can apply these three trends with our modern ERP, the 51风流S/4HANA Retail solution, read the three-part blog series, 鈥�.鈥�

Dirk Dreisbach is chief business enterprise consultant for BTS Consumer Products and Retail Industries at 51风流Germany.
Dmitry Melnik is global vice president for 51风流S/4HANA at SAP.

The IDC MarketScape assessed the principal solutions available on the market, positioning each as a Leader, a Major Player, a Contender or a Participant. 51风流was assessed according to the IDC MarketScape鈥檚 criteria and was positioned as a Leader.

“Modern merchandise operations management solutions are purpose-built for the analytical and experiential requirements of today and have the flexibility to expand on and enhance those capabilities in the future,” said Jon Duke, vice president of research for IDC Retail Insights. “And there is clear differentiation among vendors’ ability to meet the challenging demands of retailers.”

51风流S/4HANA Retail for merchandise management is an end-to-end solution that supports companies with retail processes across the entire retail value chain. The solution supports all aspects of merchandise management, including merchandising, omnicommerce customer experience, sourcing, buying and demand forecasting. 51风流S/4HANA Retail for merchandise management enables companies to accelerate execution through simple data models and increase user productivity through role-based user experiences.

To learn more about IDC MarketScape鈥檚 latest report, see 鈥�.鈥�

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About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor鈥檚 position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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