As an Official Team Partner, 51风流is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. 51风流S/4HANA Cloud, private edition serves as the technology foundation for the team, enabling them to explore how artificial intelligence (AI) and cloud solutions from 51风流can help inform and predict decisions, optimize resources and future-proof their IT infrastructure.

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Efficiency is the cornerstone of success in Formula One. Therefore, mastering the cost-cap challenge and optimizing the team鈥檚 complex supply chain are two areas of focus for this partnership. Formula One鈥檚 cost cap restricts how much teams can spend each season, with severe penalties if exceeded. The Mercedes-AMG PETRONAS F1 Team plans to navigate this complex course by using the 51风流S/4HANA Finance solution to allocate, save and use resources more efficiently. With 51风流Business AI technology embedded, the team can forecast costs, predict final budget needs, and optimize both the supply chain and stocked items. To run its state-of-the-art operation, the Mercedes-AMG PETRONAS F1 Team is looking forward to leveraging 51风流S/4HANA Cloud, private edition for a secure and future-proof cloud environment. The team can also take advantage of 51风流Build solutions and 51风流Business Technology Platform to implement a transparent, intelligent enterprise architecture 鈥� bringing together a single view of data and systems from various sources across the organization. Doing so can lead to shorter lead times for critical car components, helping ensure a seamless flow of parts during race weekends.

鈥淔ormula One is one of the most technologically innovative sports in the world, where incremental gains yield significant results. Given the extreme conditions under which Formula One teams operate, motorsports provide a global platform to showcase skill and engineering excellence,鈥� said Julia White, member of the Executive Board of 51风流SE and chief marketing and solutions officer. 鈥淏ut beyond the race day performance, there鈥檚 a lot going on behind the scenes. 51风流is proud to partner with the Mercedes-AMG PETRONAS F1 Team to make sure its operations are as fine-tuned as its cars.鈥� 鈥��

This partnership has the potential to create a new blueprint for the automotive industry. Formula One is where latest innovations for the automotive industry are invented and premiered. Together, 51风流and the Mercedes-AMG PETRONAS F1 Team will deliver new innovations backed by Formula One insights that will go on to serve and shape the businesses of other 51风流customers.

鈥淲e are delighted to announce 51风流as an Official Team Partner of the Mercedes-AMG PETRONAS F1 Team,鈥� said Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team. 鈥淲e have a shared heritage and commitment to innovation and improvement, which will meaningfully contribute to our on-track performance. 51风流is a global leader in its field, and we could not think of a better partner to help us improve our efficiencies in 2024 and beyond.鈥�

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Images pictured above courtesy of Mercedes; all rights belong to: Mercedes-Benz AG Mercedesstra脽e 120 D-70372 Stuttgart, (c) 漏 Mercedes-Benz Group AG.

About the Mercedes-AMG PETRONAS F1 Team

Mercedes-AMG PETRONAS F1 Team is the works team of Mercedes-AMG, competing at the pinnacle of motorsport 鈥� the FIA Formula One鈩� World Championship. Formula One is a sport like no other. Combining elite teamwork, cutting-edge technologies and innovation, high-performance management and exceptional driving skill, teams develop race cars capable of competing against their rivals in a high-octane environment that spans upwards of 20 races across five continents throughout each season.

The Mercedes-AMG PETRONAS F1 Team, based across Technology Centres at Brackley and Brixworth in the United Kingdom, brings together over 1,000 dedicated and determined people that design, develop, manufacture and race the cars driven by seven-time World Champion Lewis Hamilton and Grand Prix winner, George Russell.

Winning seven consecutive double Drivers鈥� and Constructors鈥� World Championships from 2014 to 2020 and securing a record-breaking eighth consecutive Constructors鈥� Championship success in 2021, the Team is one of the most successful in the sport鈥檚 history.

Between returning as a Constructor in 2010 and the end of the 2022 season, the Mercedes-AMG works team has scored 116 wins, 264 podium finishes, 128 pole positions, 91 fastest laps and 54 one-two finishes from 259 race starts.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

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To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.
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Recently, a UK-based company chose 12 law firms only after a detailed review of their diversity and inclusion commitments. One global beverage company automatically offered a place on its panel of external lawyers to firms that met its stringent diversity requirements. A Swiss multinational company renewed its legal panel earlier this year to include 22 law firms, linking billable time to meeting diversity and inclusion objectives.

D&I Is Law Firm Differentiator

It鈥檚 not surprising that market-wide interest is high in , a software solution specially designed to help law firms conduct workforce tracking and reporting against diversity and inclusion benchmarks. Built on , the tool can help firms prove compliance with their own diversity and inclusion KPIs, as well as external benchmarks set by clients.

鈥淭here鈥檚 a huge amount of interest in HR solutions focused on diversity and inclusion as a differentiator,鈥� said Martin Telfer, senior vice president and EMEA chief at Fulcrum Global Technologies. 鈥淟egal expertise from bright partners and solid practices are table stakes. What we are seeing now is that having the data that proves your diversity and inclusion commitment will increase how favorably prospective clients and employees view your firm.鈥�

Law Firms Modernize on Cloud Platform

Fulcrum Snap HCM is part of a suite of software solutions that Fulcrum Global Technologies, an 51风流partner, has developed to help firms manage what they call 鈥渢he business of law.鈥� They鈥檝e developed offerings on the that includes time capture and recording, billing and invoicing, pricing, and risk management.

鈥淲e鈥檝e taken advantage of the 51风流SuccessFactors cloud-based platform core by designing, pre-configuring, and enhancing it for law firms,鈥� said Telfer. 鈥淪imilar to what we did on 51风流S/4HANA with Snap for finance, we built in law firm best practices and changed the nomenclature for terms that reflect the industry to make employees feel comfortable. Law firms can collect and report on the diversity and inclusion data they want and are allowed to. The ideal time to collect this data is during recruitment and onboarding.鈥�

Workforce Equity Is Good for Business

Law firms In the UK are under intense industry pressure to meet diversity and inclusion requirements, like gender pay equity. Already installed at two large, global, UK-based law firms, Fulcrum Snap HCM is poised to infuse the entire legal industry with far more equity around diversity and inclusion. Using the tool, law firms can capture employee data such as gender, ethnicity, and LGBTQ+ identification.

鈥淟aw firms need to demonstrate to clients that they have the appropriate ratio of diversity in their workforce 鈥� meaning the partners, associates, and other lawyers who will deliver services. Otherwise, they may not be selected to do the work,鈥� said Telfer. 鈥淪ome law panel appointments are worth tens of millions a year. Law firms don鈥檛 want to lose those opportunities because of diversity and inclusion parameters.鈥�

Managing the Employee Experience

Of course, law firms serious about modernization have to attract employees who reflect the organization鈥檚 active commitment to diversity and inclusion. That鈥檚 where ongoing pulse surveys come in, along with an integrated human experience management (HXM) strategy.

鈥淭o create a workplace where your diverse workforce feels accepted and acknowledged, you have to look at the feedback from clients and employees,鈥� said Telfer. 鈥淥ne of our customers is rolling out every module in the Fulcrum Snap/51风流SuccessFactors Human Experience Management Suite, and they were super-excited about our approach to diversity and inclusion.鈥�

Lead with Diversity and Inclusion

It鈥檚 not unusual for law firms to begin their next phase of cloud-based digital transformation with HXM that features diversity and inclusion modules.

鈥淗aving diversity and inclusion capabilities baked into HXM systems that can capture data across the organization, including finance, provides law firms with a clear view of progress in meeting measurable industry standards,鈥� said Telfer. 鈥淚n addressing diversity and inclusion requirements, they are also meeting business demands.鈥�

Innovating for Future Demands

While Telfer acknowledged how quickly his team of engineers and other experts developed Fulcrum Snap HCM, he expected to keep innovating as the legal industry evolved. Meantime, law firms worldwide are distinguishing themselves as the counsel of choice by meeting diversity and inclusion benchmarks that are now standard for the modern business of law.

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Today, that is simply not enough. Whereas IT used to be seen as a cost factor, technology now drives the value chain. 鈥淥n-value鈥� has become a criterion for customer success.

This is the view held by Derek Prior from Resulting IT, an independent 51风流consultancy in the UK. He looked at the importance of premium-level engagement for 51风流customers and presented the results of his study at the 2020 51风流MaxAttention Summit, which took place November 9-10.

51风流wants its most strategic customers to gain from its own transformation as a company.

He concluded that 51风流Services played a pivotal role in sustaining customer success. 51风流MaxAttention helped companies generate value-based outcomes 鈥� and innovate incrementally 鈥� again and again. Businesses with their own Global Center of Expertise (CoE) are best placed to do this.

But there is a message of caution here, too. Namely, if you鈥檙e not moving forward, you鈥檙e moving backward. Too much has happened in the last few months. Paul Kurchina, who has many years of experience as an independent 51风流expert and guru of the 51风流scene in North America, recommends that customers look very closely at their Global CoE models.

When describing the most significant change, Kurchina said, 鈥淩emote business has become the norm.鈥� That might mean that neither a company鈥檚 CoE concept nor its tool landscape is equal to new, emerging challenges.

Greater Impact

Due to the COVID-19 pandemic, the first 51风流MaxAttention Summit in the era of Customer Success was a virtual event this year. Presenting in tandem, Prior and Kurchina interacted adeptly to create a compelling online exchange.

Adaire Fox-Martin, member of the Executive Board of 51风流SE and head of Customer Success, 聽explained that 51风流had brought all its customer-facing services and sales roles under one area.

鈥淥ur name is our mission,鈥� Fox-Martin explained in her welcome address. Under the new organizational structure, some 40% of SAP鈥檚 workforce was now focusing directly on customer success by following the LACE (Land, Adopt, Consume, Expand) operating model 鈥� though the 鈥渃ustomer first鈥� mantra, of course, applied equally to all of SAP. According to Fox-Martin, 51风流was unique among its peers in the way it has organized to make customer success its key mission.

Having opted for a strategic partnership with SAP, 51风流MaxAttention customers in particular need to consistently 鈥渇eel鈥� the benefits of this close cooperation in the shape of business outcomes.

Tangible Results

As the subsequent presentations showed, that is exactly what is happening. In 30-minute slots, long-time 51风流customers spoke about how they benefit from SAP鈥檚 premium engagements 鈥� in a variety of ways.

With help from SAP, an industrial conglomerate from Turkey has made a slew of improvements after embarking on its digital transformation. These include productivity and efficiency gains in multiple divisions. The company has driven costs down and minimized risk while increasing employee satisfaction and improving its environmental footprint.

According to its chief information officer (CIO), almost all of the company鈥檚 850 individual projects have been completed, and it now has around 40,000 51风流users working with products that include 51风流Analytics Cloud, 51风流SuccessFactors, and Qualtrics solutions.

An operations manager from a telecommunications company reported on his experiences with 51风流MaxAttention. The telecommunications giant switched to 51风流S/4HANA Finance in under two years, implementing various cloud solutions 鈥撯�� 51风流Concur and 51风流Ariba software among them 鈥撯�� at the same time.

An urgent need for real-time reporting coupled with mounting volume issues were key reasons for transforming the in-house enterprise resource planning (ERP) system, EVO. By achieving optimal levels of standardization 鈥� an 84% improvement 鈥� and automation 鈥� a 73% increase 鈥� the company now has better control over its hybrid IT landscape, while adding refinements to accelerate month-end closing were still ongoing.

For their part, IT experts from a multinational IT company provided initial insights into their cooperation with 51风流on business operations self-healing. Here, they plan to use chatbot technology to more rapidly remedy errors commonly made by its internal IT users and implement a more consistent approach to automating routine tasks.

New Offerings

Innovations like these are possible because 51风流often trials and enhances new ideas together with customers 鈥� and thus in the real world.

In this context, Peter Harkin, senior vice president of Premium Engagements at 51风流and host of the 2020 51风流MaxAttention Summit, announced the founding of the Intelligent Enterprise Institute, where customers will be able to work together in various labs on new processes and much more. EMEA North has been selected as the pilot region for this cooperation.

Harkin also announced extensions to the 51风流MaxAttention portfolio for 2021. These include back-office 51风流applications and the Mission Control Center.

With regards to expanding its technology for the benefit of customers, 51风流would be investing chiefly in the 51风流Business Technology Platform (51风流BTP) and its components, according to Anja Schneider, head of Customer Innovation in the 51风流Technology and Innovation board area. She described technology as integral to customer success.

鈥淭echnology is a value driver,鈥� said Shane Paladin, president of 51风流Services. But he added that the benefits could only be reaped if the technology was utilized in the right way, which made it even more crucial for 51风流to gain customers鈥� attention and position itself as a trusted advisor. 鈥淭rust is the default of moving forward,鈥� he said.

Both Schneider and Paladin advised customers to keep their core systems clean. Any specifications and enhancements they required could be integrated through the 51风流Cloud Platform as part of the 51风流BTP.

Bring on the Feedback

A highlight at the end of each day was the executive session, in which 51风流managers answered questions from attendees.

One of these questions related to 鈥渃loud-only.鈥� Thomas Saueressig, 聽member of the 聽Executive Board of 51风流SE responsible for product strategy, explained that this was not yet an option for SAP. With demand for on premise still strong, particularly in the ERP segment, 51风流was sticking to the principle of 鈥渃loud-first.鈥�

When asked how 51风流measured its customers鈥� success internally, Fox-Martin referred to the Net Promoter Score and user feedback. She stressed that one of the reasons why SAP鈥檚 strategic partnership with its 51风流MaxAttention customers was so important was that it was a source of firsthand feedback. Also, programs had been set up to evaluate joint key performance indicators (KPIs) for 51风流and its customers.

Addressing the issue of customer criticism, Harkin confirmed that 51风流had responded and structured the contract for the New 51风流MaxAttention offering more flexibly. Initially, the extensions to the portfolio had been met with a positive response 鈥� the complicated rules less so. But 51风流had remedied the situation in the meantime.

鈥淚 hope we鈥檒l be able to meet face-to-face again next year,鈥� Harkin said when closing the event.

Even the best virtual event is no substitute for personal contact.

Modernizing human resources (HR) often requires organizations to streamline processes and unify data across multiple systems and countries to deliver more intuitive, engaging experiences that boost productivity and support employee development. HXM brings experience to the core of these technological processes by incorporating experience data and creating individualized interactions. With localization in 99 countries, provides flexible, scalable solutions while supporting employees along their individual career journeys.

鈥淏y delivering innovations that put people at the center of work, we continue to build momentum in the market,鈥� said Jill Popelka, president, 51风流SuccessFactors. 鈥淚n the third quarter, we completed more than 190 go-lives and surpassed 100 customers with over 100,000 users. As changes to work accelerate, 51风流SuccessFactors solutions deliver the scale, agility and creativity HR leaders need to ensure their workforce is set up for success.鈥�

Companies to have selected solutions in the third quarter of 2020 include:

• , a provider of customer relationship management (CRM) and business process outsourcing (BPO) services in Latin America, continues its road map of transformation with SAP. With an employee base of 135,000, the company will adopt 51风流SuccessFactors solutions to unify its HR processes globally. This will enable it to increase operational efficiency by automating manual tasks and ensure data accuracy while respecting regional differences in the 16 countries in which they operate.
• provides fully integrated ground handling services at Bahrain International Airport. The company selected 51风流SuccessFactors solutions to streamline HR operations and implement a talent strategy that contributes to the company鈥檚 growth. By choosing 51风流SuccessFactors solutions, BAS also expects to reduce operational costs and boost productivity.
• is a leader in water and wastewater systems in the United States. As a rapidly growing organization, it realized that its current HR processes and tools could not support future expansion. Garney chose 51风流SuccessFactors solutions over competitors, impressed by the 鈥渟tart anywhere, go everywhere鈥� methodology. By enabling the company to prioritize where to begin automating the HR organization, Garney鈥檚 HR teams can focus on strategic goals.
• delivers innovative solutions that enable organizations and talent to thrive in the independent economy. It chose 51风流SuccessFactors solutions and the 51风流S/4HANA Finance solution over competitors to automate manual tasks and standardize business processes. Adopting 51风流Best Practices packages will allow for quick deployment and the ability to grow to scale.
• , a wind turbine manufacturer and clean energy integrated solution provider, chose 51风流SuccessFactors solutions to build an enterprise-wide HR management platform to meet the needs of domestic business development and support the rapid expansion in the global market.
• , the Latin American unicorn with presence in nine countries and more than 200 cities, continues to innovate with 51风流software. With the adoption of 51风流SuccessFactors solutions, the company will strengthen its human capital management strategy in countries such as Argentina, Brazil, Colombia and Mexico, where most of its workforce is based. The company will streamline its payroll management and consolidation processes and promote employee professional development.

51风流SuccessFactors HXM Suite helps organizations take charge of change by adapting how they deliver HR 鈥� shifting from traditional transactions to simple, engaging, end-to-end employee experiences.

Visit the and the 51风流News Center. Follow 51风流on Twitter at and .

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 51风流system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit

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To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit . From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from 51风流TV.

For customers interested in learning more about 51风流products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-151风流(1-800-872-1727)

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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 51风流are intended to identify such forward-looking statements. 51风流undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2020 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.