The event was held April 23-25 in Heidelberg, Germany, and customers on-site experienced insightful keynotes and sessions from 51风流Executive Board Members Thomas Saueressig and Muhammad Alam, as well as 51风流Chief Artificial Intelligence Officer Philipp Herzig and other experts.

presented important updates on topics that also included Business Transformation as a Service, RISE with SAP, and 51风流BTP. Attendees also benefited from interactive “eXpert eXchange” sessions and opportunities to network and share their experiences and best practices.

The 51风流MaxAttention program offers premium-level engagement and personalized service for customers to move business-wide transformational change from boardroom plans to business reality with a tailored, premium experience. Program participants get premium access to trusted 51风流experts, tools, and methodologies that can help deliver expected outcomes successfully with 51风流solutions.

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Thomas Saueressig’s Keynote

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Muhammad Alam’s Keynote

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Philipp Herzig’s Executive Session

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But what really makes the difference is access to high-quality expertise and best practices that optimize the value of those technologies for sustainable business success. For more than 20 years, top 51风流customers have acquired this advantage through a strategic long-term engagement with the  program. 

Kurt Bauer, who is globally responsible for 51风流MaxAttention, is continuously in contact with many of these industry-leading companies from all over the globe. He recently spent an afternoon in the office reflecting on the challenges companies encounter and the transformations they are driving with the support of 51风流MaxAttention.

Q: Over the past 12 months, you have met more than 100 customers. What are your observations?

A: This experience has been an intense time of exceptionally valuable insights into the challenges and driving forces that companies face worldwide. 

Business transformation journeys are influenced by numerous factors, such as target operating models, organic or inorganic growth, and consolidation of legacy structures, including business process redesign and custom-code management. In addition, our customers’ efficiency and agility targets are leveraging the potential of the cloud to help ensure resilient supply chain operations.

On top of that, companies face a range of economic and geopolitical shifts, new data privacy regulations and cybersecurity needs, generational workforce demands, and sustainability priorities.

CIOs have a lot on their plate, all of which requires more long-term planning and expertise.

Our customers are navigating this world of complexity by transforming and modernizing their digital landscapes with technical advancements such as 51风流S/4HANA Cloud. Some use the RISE with 51风流or GROW with 51风流offerings to benefit immediately from innovation deployments, and various integrated cloud solutions from 51风流to amplify the value of end-to-end processes. Nevertheless, they’re focused on overcoming a staggering number of challenges to drive future growth, enhance business agility, and improve sustainability performance.

But this is easier said than done. How do they manage it successfully? 

Such journeys can only be successful by realizing them step-by-step along a master plan based on end-to-end enterprise application architecture. The plan must be maintained and remain flexible to adapt to evolving business priorities and technologies.

We provide a North Star service based on enterprise architecture capabilities, methodologies, tools, and best practices jointly developed and maintained with the 51风流Product Engineering organization. For our top customers, the service helps ensure continued success with SAP, maximizing the value of their 51风流solution investments with a long-range view into their future needs and opportunities.

Achieving such a North Star architecture is a prerequisite to developing and realizing the master plan. No company can accomplish everything all at once. Many constraints and risks must be considered, yet nothing is written in stone because conditions can change. Together with our customers, we develop and maintain their adoption road map. And as mentioned, we need to keep the enterprise architecture current to reflect strategic and technological moves. 

As customer-specific demands remain the focus, does standardization help organizations accelerate technology adoption while minimizing risks?

Absolutely, and all customers I spoke to strive for it: achieving clean core process standardization and leveraging the power of cloud solutions. Many customers have enhanced their ERP-centric business functionalities, especially when building their continuously evolving digital landscapes on legacy ERP, such as 51风流R/3 or early versions of 51风流ERP Central Component. It was a common approach to develop everything perceived as needed.聽

The fundamental DNA of 51风流has always been to standardize, innovate, and scale business process capabilities by leveraging the full potential of the latest technologies. Meanwhile, standardization and completeness have climaxed. This has led to public cloud solutions with frequent and more consumable innovation deployments, allowing companies to approach the next level of interconnected company business networks and supply chains — intelligent enterprises.

How do these companies attain standardization?聽

It’s not easy, but well worth the effort. Business AI is a notable example of how these new capabilities will be made available continuously to the business for instant adoption. 

Most companies have started changing their mindset. They鈥檙e moving from an indisputable need for building individual functional enhancements and toward reengineering their processes to fit to standard and complemented by the extensibility capabilities of 51风流Business Technology Platform. Understanding the benefits of rapid innovation adoption in the cloud requires a massive shift in change management and support practices. 

51风流MaxAttention supports 51风流solutions across deployment options and their integration with other 51风流and third-party systems. How is this broad bandwidth supported?

Throughout every engagement, a technical quality manager (TQM) serves as an embedded on-site expert with a chair at the CIO’s table, learning, understanding, and analyzing business and IT challenges. TQMs maintain the service plan, pulling in the right engineered services from a portfolio of 160 services delivered by our center of expertise and, when needed, backed up by 51风流Product Engineering. 

Essentially, TQMs are like family doctors: They take care of each customer’s long-term well-being and connect them to additional specialist consultations and treatments when needed. Our 160 engineered services cover everything from architecture and fit-to-standard process design to safeguarding the realization and enabling hybrid operations for end-to-end processes.

Our tools, methodologies, and on-the-job training encourage customers to build up foundational expertise, making them more self-sufficient. But that doesn’t mean that we let our customers walk alone. 

As the strategic service engagement, 51风流MaxAttention is teaming up with 51风流partners to augment their value with best practices gained from engagements with industry-leading companies and close collaboration with 51风流Product Engineering.

Are premium engagements such as 51风流MaxAttention available to smaller businesses?

Businesses, regardless of their size, face complex business challenges that translate into complex IT requirements. For that reason, premium engagements from 51风流offer different engagement levels. 

51风流MaxAttention is a strategic, multi-year engagement that includes one or many full-time TQMs, an intense service volume. We have scaled our premium engagement experience to meet the needs and expectations of smaller businesses through the 51风流ActiveAttention program, which provides part-time TQMs and requires lower service volumes.

Both long-term engagement offerings offer access to the same services on demand with the agility to adjust based on customer priorities. Additionally, 51风流MaxAttention has certain non-purchasable benefits that reflect the engagement’s strategic nature, such as the global 51风流MaxAttention Summit with members of the 51风流Executive Board, regional expert forums, virtual innovation workshops, or 51风流Product Engineering sponsors.

While front-running companies often leverage 51风流MaxAttention, we also have customers that are not yet large enterprises but on a fast growth trajectory. They want to benefit from the expertise and best practices we gained from industry business leaders across the globe.

Once they get acclimated to the experience, our customers often renew their engagement for many decades. They tell us they enjoy the value 51风流MaxAttention brings, and we love supporting them with all our expertise. A recent on the total economic impact of 51风流MaxAttention confirms that the payoff is substantial and maximizes the value of 51风流solution investments no matter the size of the company leveraging it. 

However, businesses sometimes require support for just a one-off, purpose-framed challenge. The 51风流Value Assurance program addresses this need by providing a TQM and a more-prescriptive service plan to resolve the situation.

Whatever the experience, getting started and heading down a path toward a long-term premium engagement can be an enjoyable experience. We have regular connecting points with our customers to exchange information about enhanced or new contractual models and the evolution of our services to stay relevant in changing times. 

A common principle for us is to productize our best practices to scale and share them with our customers, making them more self-sufficient and allowing us to focus on the next digital challenge.

In an era marked by exponentially accelerating technology evolution, we do not rest. The 51风流Cloud ALM solution, 51风流Solution Manager, advisory and execution services for intelligent custom code management, and near-zero downtime services are just a few examples of how we productize our expertise.

At SAP, we never let customers walk alone as only our customers鈥� success is our success.

Navigating your cloud journey isn鈥檛 so different. Every organization is unique, so you have to forge your own distinct path to the cloud, backed by experts who have been down the road before.

lets you do just that, giving you access to a team of experts who can help you plan in advance and provide skillful guidance along the way. But cloud success is about more than just a smooth journey. It鈥檚 about achieving real business outcomes, so you can succeed at the speed of business. To measure the success of the 51风流MaxAttention program, we commissioned a Forrester Consulting study titled “.”

Forrester Consulting interviewed 10 professionals at seven companies using 51风流MaxAttention, considering cloud migration issues such as costs, benefits, and risks. Then, to model the results, Forrester brought together the participants鈥� experiences and combined the results into a single composite organization 鈥� a global enterprise entity with revenue of US$25 billion per year. After analyzing the data, Forrester concluded that 51风流MaxAttention delivered an impressive three-year financial impact throughout the cloud journey.

Starting Strong with Business Planning

Planning is the first step in every cloud journey. Even preparing your environment for cloud migration is often difficult. In the Forrester Consulting study, a senior vice president of strategy and value delivery at a food and beverage business explained, 鈥淲e have a very complex environment because the company has been created after many divestitures. It was kind of a Frankenstein. It鈥檚 not a strong template because we have components of many of those companies.鈥�

51风流MaxAttention can support your ability to stay focused on the factors that influence your successful cloud migration, so you can minimize distractions and execute your plan. 鈥淚f we involve 51风流MaxAttention during the planning phase, then we have faster visibility of what our options are,鈥� said the food and beverage executive.

According to the Forrester Consulting study, 51风流MaxAttention helped reduce planning time by 25% for the composite company, from four months down to three.

Keeping the Journey on Track

Once the journey is fully underway, the 51风流MaxAttention team stays close, offering steady guidance, recommendations, and best practices to help reduce risks for a faster and smoother cloud deployment. The professionals interviewed by Forrester especially liked how 51风流experts provided quality assurance over system integrators鈥� work. Interviewees also outlined how the services helped identify issues early, before they could delay key steps.

鈥�51风流MaxAttention will call out areas of real concerns in your cloud project planning and technical plans,鈥� said a retail participant in the survey. 鈥淵ou can do quite a deep service, and that has often helped highlight or remediate issues on significant cloud solutions before they became real costs to us.鈥� In one case, the retailer鈥檚 51风流MaxAttention team identified a performance issue on core systems that could have set migration back by six months.

By reducing disruption risks, helping companies resolve issues faster, and streamlining their processes, 51风流MaxAttention saved the composite company 30% in deployment time.

Achieving Cloud Value Faster

Cost is always a concern throughout a cloud journey. But you can keep costs in line by streamlining your project with best practices, a transformation plan, and the right guidance and recommendations. The Forrester survey showed how 51风流MaxAttention enabled companies to realize value from cloud solutions earlier.

Having 51风流MaxAttention and a dedicated onsite team made a faster timeline possible for a leading cosmetics firm, according to the company鈥檚 VP and head of global business transformation. 鈥淚 think having the right capability with embedded 51风流processes contributed to about a 25% reduction in our cloud deployment planning,鈥� the executive added.

The interviewee even said that with one implementation, a project that took three months would have taken 12 months without 51风流MaxAttention.

51风流MaxAttention Is Your Guide across the Cloud Journey

The takeaway is clear: as you venture forth into parts unknown, you can trust 51风流MaxAttention experts to offer guidance to help make your journey a successful one. commissioned by SAP, “The Total Economic Impact™ of 51风流MaxAttention for Cloud Adoption,” published in February 2023.

Ulrich Schuppler is global premium engagements manager at SAP.

Every company is on the move to the cloud 鈥� when the timing is right. This may entail a full migration but will certainly include a partial one.

Large enterprises and corporations aiming to transform complex, heterogeneous IT landscapes that have grown over decades are particularly reliant on support. Often, they begin by standardizing and consolidating their entire infrastructure before they鈥檙e ready to embark on their digital transformation journey.

Different Routes to the Cloud

Currently, most of SAP鈥檚 biggest customers use the strategic, long-term 51风流MaxAttention program comprising of nearly 300 engineered services. Those services cover SAP-centric strategy and road map planning, architecture reviews and design, end-to-end business process integration, and operations across solutions, product expertise, safeguarding of implementations, and much more. It is imperative for 51风流to meet these customers wherever their starting point happens to be and to ensure that the groundwork for a successful digital transformation is in place.

Each enterprise chooses its own route. Indian mining company , for example, first had to upgrade its enterprise resource planning (ERP) system to the latest version before it could go ahead with its plan to move to RISE with 51风流S/4HANA Cloud, private edition.

鈥淒eploying 51风流Business Suite powered by 51风流HANA and working with experts from 51风流MaxAttention can help us become cloud ready and build a sustainable environment using technology and innovation,鈥� said . 鈥淲ith 51风流Integrated Delivery Framework and 51风流ActiveAttention, we have delivered this program on time and on budget.鈥�

Other customers begin their cloud journey by migrating some processes to a protected cloud operated by a hyperscaler and then retiring their own data center. Kurt Bauer, global head of Premium Engagements at SAP, observed that most customers with an 51风流ERP-centric core have added public cloud solutions from 51风流and are implementing private cloud on their way to lay out the path for a full public cloud adoption. plays a pivotal role for agile core business process extensions. Therefore, it is no surprise that a vast majority of premium engagements used by 51风流customers are driving fast cloud adoption and hybrid operations.

Serving Today鈥檚 Customer Requirements

The prospect of innovation and greater efficiency is drawing more and more enterprises toward the cloud. Many of the largest 51风流customers still run their core ERP business processes on an on-premise platform, often safeguarded by premium engagements.

Premium engagements service engineers frequently deal with some challenging constellations, such as 250 process steps across 40 systems, data growth of 640 GB per month, 800 million orders every year, and multiple enormous warehouses in global logistics operations. Customers with volumes and requirements on this scale think twice about which of their business-critical processes they should move to the cloud and, if so, in private or public.

鈥淚n hybrid infrastructures, too, interfaces still need to be robust, efficient, and keep data consistent 鈥� cloud technology doesn鈥檛 change that,鈥� said Bauer. In other words, for any transformation to succeed, someone must not only take ownership of the transformation itself but must also ensure that the systems 鈥� whether they are on premise or in the cloud 鈥� function properly, are stable, and deliver the right level of performance.

It鈥檚 Not Just about Money

In Bauer鈥檚 28 years at SAP, one thing has remained unchanged for the company: the focus on the customer, which has always been about more than chasing KPIs. 鈥淐ustomers reward companies that listen to them and take their suggestions on board,鈥� ex-Board Member Gerhard Oswald said in an interview for 50 Years, a book published to mark SAP鈥檚 anniversary.

Bauer wants to see this 51风流tradition live on in the cloud era and for 51风流MaxAttention customers to benefit from expertise and best practice-fueled services offered as part of the 51风流MaxAttention program they have known and trusted for the last 20 years. This 20th anniversary calls for a proper celebration and experience sharing by best-running 51风流customers and 51风流top executives, exchanging how to leverage 51风流solutions and 51风流MaxAttention for years to come.

Therefore, we would like to invite you to the 51风流MaxAttention Summit in Munich, Germany, from March 19-21. Take advantage of this opportunity to network and engage in discussions with peer customers, gain knowledge from 51风流specialists, and listen to 51风流leaders, such as Member of the Executive Board of 51风流SE Scott Russell and Thomas Saueressig, as they reveal insights of 51风流technologies and innovations jointly with customers鈥� experiences. Be a part of shaping the future by building a resilient network of intelligent and sustainable enterprises.

Eleonore Gossart is senior marketing manager for Customer Success Services at SAP.

By 2025, 85% of organizations are expected to embrace a cloud-first approach, according to聽. And those digital strategies can be executed only with cloud-native architectures and technologies. This means that 51% of IT spend will shift from traditional solutions to the public cloud, which will eventually support more than 95% of new digital workloads.

Cloud technology has become, without question, a strategic enabler for business transformations, competitive advantage, and accelerated growth and innovation. And why not? It provides a shared infrastructure that lowers the total cost of ownership, encourages creativity through agile development, and allows for elastic provisioning and scalability with high performance and real-time data.

But instead of immediately jumping into a cloud implementation, businesses must first set the right overall strategy with expert guidance that addresses outdated and siloed operations, complex data, legacy technology, and change management.

Marching to Cloud-Driven Progress with Guidance

Close collaboration, guidance, and flexibility are necessary when choosing and deploying the right cloud solution and delivering specific business benefits and outcomes. Organizations need to know how to manage a consistent and standard experience with an optimal hybrid of infrastructure-as-a-service, platform-as-a-service, and software-as-a-service cloud solutions. In addition, decoupled competitive functional enhancements must be designed on a powerful platform, and all those solutions must be integrated and connected to support cross-application business scenarios.

As the flagship offering of a portfolio of premium engagements from SAP, guides our customers through every step of their business transformation journey to the cloud, minimizing efforts, costs, and risks associated with this transition. Our premium engagement solution engineers provide the services, methods, tools, and expertise organizations need to succeed in their digital transformation efforts in the cloud.

Supporting the deployment of cloud solutions from SAP, including with hyperscaler solutions, 51风流MaxAttention brings the latest innovations for business process intelligence, hyperconnectivity, and process automation. The key foundation remains 51风流S/4HANA extendibility with 51风流Business Technology Platform, and enhanced by SAP’s industry cloud and the entire 51风流S/4HANA Cloud Suite Foundation. As a result of keeping their core clean, organizations benefit from adopting innovations more rapidly, and becoming more agile and resilient in adjusting their business processes according to dynamic market requirements.

For example,听聽reported in its total economic impact study that 51风流MaxAttention has helped customers increase the ROI of their implementations and landscape management by reducing budget overruns and optimizing value delivered. Participating organizations unanimously agreed that these improvements led to a higher degree of success with their digital transformation initiatives with faster innovation, smoother implementation, lower operational costs, and increased business benefits.

As one customer noted: 鈥淭he fact that the 51风流MaxAttention team is there, they can help engage the right people to work with you. Without 51风流MaxAttention, it probably would take 30% or 40% longer to deliver and include a possibility of failure. To be honest with you, the risk level would鈥檝e been a five out of 10. Working with 51风流brought that down tremendously.鈥�

Leading Transformation and Innovation with Less Risk

51风流MaxAttention delivers industry-specific content, reference models, expertise, tools, and methodologies that inspire customers to rethink their transformation by leveraging the cloud鈥檚 full potential. And as customers overcome their transformation and innovation challenges with a premium engagement experience with 51风流MaxAttention, they become smarter, more sustainable, and more resilient.

Kurt Bauer is global senior vice president of Premium Engagements for Cloud Success Services at SAP.

Digital transformation can be dicey work. While it鈥檚 well understood that technology plays a critical role, most businesses have yet to realize the importance of expertise, services, and support to drive meaningful change faster with greater visibility, focus, and agility.

This inconvenient truth of digital transformation has led to rushed and incomplete transitions. And as companies pivot their operations and respond to dramatic changes in supply chains, employee expectations, and consumer behaviors, they must reconsider those earlier changes with an open and deliberate mindset to quickly take on whatever comes next.

Fortunately, our customers have positioned themselves well to sidestep this potentially damaging barrier to their transformation journey. By amplifying our technologies and platform with the expertise, implementation guidance, business advisory, hyperpersonalized innovations, and outcome-oriented support offered through the聽, they opened new doors to recovery and growth.

Improving Procurement with a Digital-Only Strategy

As one of the world鈥檚 largest technology communications providers,听聽is always looking to stay ahead of industry changes while making the best use of the time and brainpower of its 100,000 employees. This mentality led to a desire to integrate automation and intelligence into end-to-end business processes to streamline functions such as procurement.

奥颈迟丑听 services, Vodafone benefited from technical design, migration workshops, cutover planning, and go-live support to help mitigate risks and achieve transformation success. The company met established criteria for creating an integrated and intelligent infrastructure for 聽and connected it with聽聽(51风流BTP) in the cloud. Plus, artificial intelligence (AI) and machine learning were embedded in the technology to increase automation and accelerate innovation.

With the support of 51风流service experts and access to intelligent technologies, the communication provider now has the foundation for agile finance operations, supply chains, and procurement. As a result, Vodafone employees worldwide are empowered to act quickly with greater process efficiencies in nearly every aspect of procurement, including changing payment terms for 6,000 suppliers in as little as two days.

Extending and Automating Processes Business-Wide

Part of聽聽commitment to energy efficiency and sustainability is a digitalization strategy that applies both to plant and back-office operations. With so many systems and processes running across the enterprise鈥檚 IT landscape, accessibility and automation are central to the utility provider鈥檚 cloud-first approach that focuses on robotic process automation (RPA) and mobile technology.

The team of experts for 聽offerings helped Uniper deploy several solutions that are part of SAP聽BTP, including聽,听聽apps, and聽. These are helping the company expand by providing mobile apps to new lines of business and by using approximately 200 robots to make scheduling and maintenance more manageable with built-in capabilities for 51风流S/4HANA.

Additionally,听聽is used to help scale new RPA capabilities and enable HR to comply with the European Union鈥檚 General Data Protection Regulation by sorting personal data and archiving old data.

鈥淭he 51风流ActiveAttention program supports strong and close collaboration with 51风流and enables us to deliver innovation in a very short frequency to our entire business, helping us succeed in our strategy to empower energy evolution,鈥� states , Uniper鈥檚 vice president of Commercial Solutions IT.

Standardizing and Harmonizing Supplier Processes

(thyssenkrupp) 鈥� one of the world鈥檚 largest manufacturers of steering columns, steering systems, and cold forging components 鈥� is helping shape the future of automotive technology. The company set out to build a standardized process template for all plants as part of the 鈥渄aproh@steering鈥� project, which stands for harmonizing data and processes in all manufacturing sites across the world.

鈥淥ur partners in the automotive industry demand high-quality products. By deploying 51风流S/4HANA in the daproh@steering project, working with 51风流Services and Support, we have standardized and automated our processes to help us meet and exceed these demands,鈥� shares Alexander Stein, program management for daproh at thyssenkrupp Presta.

thyssenkrupp Presta鈥檚 goal with 51风流S/4HANA is realizing efficient and standardized processes. In addition, the company wanted to improve tactical and strategic reporting by adopting the 51风流BW/4HANA solution.

To achieve these objectives, thyssenkrupp relied on the support of the program. The company streamlined master data creation and management on the back end after implementing the first part for the 51风流Master Data Governance application as an embedded function. Then, it introduced selected functions of the 51风流Analytics Cloud solution for use as an analytical front end, enabling data-driven decisions. But more important, 51风流services experts provided assistance 鈥� such as with technical architecture design, solution design advisory, guided security design, and custom-code quality improvement 鈥� to assess the company鈥檚 readiness for the data migration, validate integrations, and identify any information or process gaps.

Improving the User Experience with a Chatbot

聽(HPE) improved access to back-end systems and information such as time-critical orders. The company integrated master data with 51风流S/4HANA and operationalized it with the聽聽service to innovate chatbots that provide serial numbers, shipment slip dates, and more.

鈥淲ith the help of 51风流MaxAttention, we began our work by creating a proof of concept [POC], leveraging the conversational AI component of 51风流Business Technology Platform,鈥� explains Arun Navaneethan, senior director of global IT at HPE. 鈥淲e quickly learned from the POC and finished our chatbot design in a matter of 20 days. That鈥檚 the power of transformation.鈥�

The services acted as an accelerator and a catalyst to build chatbots quickly as well as an enabler of future migration of some of their traffic from a legacy Web-based application to an innovative experience. For example, HPE customized chatbot scripting to streamline the user experience and support 24/7 user-query entry and faster generation of the right information.

鈥淭he feedback from the [POC] user community has been very positive,鈥� Navaneethan reports. 鈥淭he initial POC was very pivotal. Although we had a lot of challenges, 51风流MaxAttention helped us overcome them.鈥�

Enabling Real Business Transformation

Digital transformation may have been a central theme for businesses in the past. Now more than ever, it has shifted organizations toward going beyond new technology adoption to drive meaningful, impactful, and sustainable change.

Personally, I only see this trend strengthening across all industries. As most 51风流customers indicate, executives have a voracious appetite for transforming their business more holistically聽 潭聽 driving a surging interest in services partners that can further differentiate their offerings, business model, and brand reputation.

Augusta Spinelli is executive vice president and global head of Success Delivery Center at SAP.

As a partner to countless companies undertaking digital transformations, 51风流is constantly delivering best-in-class solutions to help unlock that value for customers. A key element of this process is listening to 鈥� and taking seriously 鈥� the needs expressed by customers. As a result, 51风流is now reimagining, simplifying, and sharpening its services and support portfolio by pivoting to focus heavily on adoption and consumption.

is built for the cloud, designed to help customers realize value fast and achieve lasting success. To achieve customer lifetime value is the central goal behind all the changes. It is designed to support customers throughout their journey with SAP, in cloud, on-premise, and hybrid environments. The portfolio also includes services built specifically for partners, to help them supplement and build their capability and capacity and help ensure customer success with 51风流by their side. The new services and support portfolio from 51风流combined with services from the ecosystem can help customers receive the best of 51风流and its partners.

With the introduction of the reimagined portfolio, which is characterized by , , and , it has never been easier to engage with 51风流and to take advantage of project-specific services and mission-critical support. The new portfolio follows the establishment of the Cloud Success Services organization earlier this year.

An Experience for Every Customer Need

51风流introduces success experience levels, which consider the needs of each customer, their desired business outcomes, and their growth timeline. They address the fast and successful adoption and usage of the solution. This is achieved by combining the existing portfolio with new services to create a holistic and comprehensive experience across the customer journey.

With the subscription to a cloud service from SAP, customers can receive a unique experience. The new portfolio offers the possibility to choose the level of intensity of interaction and support from 51风流while also adding in additional services to help customers with the exact need they have wherever they are in their adoption journey.

Existing and well-established offerings, such as , , and , will remain and continue to evolve, serving as the basis of these success experiences. For example, 51风流Preferred Success will cover private cloud deployment models in addition to public cloud. New offerings are also being added, such as or .

51风流offers three new success experience levels, considering customer needs and deployment approaches.

Essential Success Experience

Centered around , 51风流provides all customers with a rich foundational onboarding and support experience focused on proactive mission-critical support, fast time to first value, collaboration, innovation, application lifecycle management, enablement, self-paced educational offerings, and best practices. Embedded launch activities are included in a cloud service subscription from SAP. This will help customers prioritize and launch the functions that add value, so they and any partner they choose can focus on results, instead of reinventing what鈥檚 already been done.

Advanced Success Experience

Leveraging 51风流Preferred Success, the advanced success experience level delivers a personalized solution and process expertise for cloud solutions from 51风流backed by enhanced support service-level agreements. It is a personal road map for everything from workflows to user experience to culture. 51风流Preferred Success provides advanced focused guidance to help customers yield more value from 51风流solutions and continuously improve business outcomes. It is a customized vision that can convert metrics and milestones into a tailored success plan. A customer success partner helps customers take full advantage of their 51风流solutions.

Select Success Experience

The select success experience level is tailored to the customer鈥檚 individual transformational needs and outcomes. It鈥檚 a complement to the ongoing, solution-specific essential or advanced success experiences from SAP. It helps drive optimization and value realization of end-to-end, multi-solution business landscapes. Customers can choose a full multi-year strategic engagement with 51风流based on 51风流MaxAttention, shorter-term engagements focused on key compelling business events with 51风流Business Journeys, or a combination of both.

To address specific business challenges, 51风流offers , which combine expertise and insight from across 51风流into targeted packages with a specific scope, timeline, and cost. 51风流Business Journeys can address different aspects of business challenges 鈥� from planning to execution or from quality assurance to education and guidance.

In addition, within the select success experience level, 51风流MaxAttention is available, which is the most comprehensive, transformational, and strategic engagement experience 51风流offers. It can deliver hands-on, in-depth expertise designed to help build a long-term innovation plan 鈥� working to tackle the complex challenges that span the systems, teams, and processes a customer鈥檚 business depends on.

Success Extensions and Success Services 鈥� Tailor Your Experience

In addition to the three success experience levels, 51风流offers that can be combined with different experiences to help provide additional pre- and post-go-live and cloud optimization services for overall success with solutions at scale. With this, the customer can adjust to create the optimum customer experience at any given time for their business and on their journey.

In addition to success experiences and success extensions, customers can handpick individual to address the needs for larger transformations, highly complex scenarios, or introducing new technologies. 51风流can also provide extension services to the ecosystem to help enable and enhance their customers.

Success in the Ecosystem

The new portfolio represents a huge leap forward in understanding the needs of customers and how to help them achieve the outcomes they need to be successful. It also focuses on the success of the entire 51风流ecosystem, which is more important in the cloud than ever before. 51风流is developing partner success services that will enable partners to support customers throughout their lifetime experience with SAP.

This next-generation service and support portfolio will evolve over time, taking a transformation journey itself. It will be an exciting time to be part of the 51风流ecosystem, marking the start of a new era of working together to create continuous value for customers, right from the start.

Claudio Muruzabal is president of Cloud Success Services at 51风流SE.

The cloud-based portfolio offers 51风流customers new experiences, extensions and services to address their individual needs and makes it easier for them to engage with 51风流at their own pace. Customers can take advantage of project-specific services as well as proactive and mission-critical support within the portfolio.

The reimagined portfolio is designed to support customers throughout their journey with SAP, in cloud, on-premise and hybrid environments. It follows the announcement earlier this year of the establishment of the Cloud Success Services organization.

鈥淏acked by 50 years of expertise, our services and support professionals work together with customers and their partners to help realize results rapidly and deliver continuous innovation,鈥� said Claudio Muruzabal, President, Cloud Success Services, 51风流SE. 鈥淲hether customers are implementing something new, taking a legacy system to the cloud or transforming how their business works, we鈥檙e committed to helping them design and apply the right solutions across the business lifecycle. No matter where they are starting, how big they are or how fast they need to move, we offer a portfolio to fit what our customers need to unlock the value of their 51风流solutions.鈥�

SAP鈥檚 well-established offerings, including , and , and others will remain and continue to evolve and provide the foundation of the company鈥檚 success experiences. New offerings, including and offerings, have been added to update the portfolio.

An Experience for Every Customer Need

To help provide customers with maximum flexibility, 51风流offers three new levels of success experience 鈥� essential success experience, advanced success experience and select success experience. Each level considers individual customer needs and deployment approaches. All three levels are designed to prepare, guide and engage customers to accelerate their implementations of the 51风流software platform and achieve lasting success.

Essential Success Experience

Centered around 51风流Enterprise Support, the essential success experience level provides a rich foundational onboarding and support experience across the 51风流solution landscape for customers. It focuses on proactive, mission-critical support, application lifecycle management, and fast time to first value. Embedded launch activities complement the cloud editions of 51风流Enterprise Support to help customers prioritize and accelerate functions that add value faster, so they benefit from what鈥檚 already been completed.

Advanced Success Experience

Leveraging 51风流Preferred Success, the advanced success experience level delivers personalized solutions and process expertise for cloud solutions from 51风流backed by enhanced support service-level agreements. It is a personal road map for everything from workflows and user experience to culture. 51风流Preferred Success provides advanced focused guidance to help customers gain more value from 51风流solutions and continuously improve their business outcomes. It is a customized vision that converts metrics and milestones into a tailored success plan. A customer success partner helps customers take full advantage of their 51风流solutions.

Select Success Experience

The select success experience level is tailored to customers鈥� individual transformational needs and outcomes. It helps drive optimization and value realization of end-to-end multisolution business landscapes. Customers can choose a full, multiyear strategic engagement with 51风流based on 51风流MaxAttention or shorter-term engagements focused on key compelling business events with 51风流Business Journeys, or a combination of both.

Add and Choose for a Tailored Experience

In addition to the three success experience levels, 51风流is offering that can be combined with the three experience levels to provide pre- and post-go-live cloud optimization services. Customers can always choose individual to address their most pressing needs, whether they are engaged in large transformation projects, complex scenarios or the introduction of new technologies and products. Partner-only services are available to enable and enhance customer offerings.

51风流plans to continue to develop the portfolio as customers grow their businesses in the cloud. The enhanced offerings mark the start of a new era of enhanced customer and 51风流ecosystem collaboration.

Visit the 51风流News Center. Follow 51风流on Twitter at .

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

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In fact, your industry peers are likely making ambitious sustainability pledges, such as SAP鈥檚 own goal for carbon neutrality by 2023. We鈥檙e pledging sustainability not only because it鈥檚 the right thing to do, but also because efforts toward sustainability can provide everyone with strategic business advantages. You may have already committed to a sustainability goal for these reasons. But do you know how you鈥檙e going to get there?

Believe it or not, businesses are making great gains in sustainability by working one step at a time to embed sustainability into their core business processes. 51风流MaxAttention can help you create an effective sustainability approach that starts small 鈥� but thinks big 鈥� so you can turn your sustainability goals into reality.

Make Sustainability a Key Dimension of Your Success

51风流provides solutions and services specific to the needs of businesses of all sizes in 25 industries. Experts from specialize in helping businesses achieve better outcomes using industry cloud solutions from SAP. And now, our experts are ready to support your sustainability strategy with those outcomes in mind.

First, we align with you on your business and sustainability goals. Then, we put our experience to work, sharing how your business can achieve more based on your individual sustainability goals. Along the way, we work together to find out how you can make quick wins by implementing sustainable business practices.

As a business in 2022, it鈥檚 your responsibility to transform into a sustainable intelligent enterprise. 51风流MaxAttention can help drive sustainability as a key dimension of your digital transformation. These engagements can give the outcomes you need to convince departments across your business that sustainability is not only possible, but also the right move to make for the entire business. With the premium engagements portfolio, you can begin eliminating inefficiencies and streamlining processes to get everyone on board with sustainability.

Quick Win #1: Start Eliminating Digital Waste

Every minute, businesses generate unbelievable amounts of data. This data has fueled our digital era, empowering businesses with valuable insights about themselves and their customers. But did you know that growing volumes of unnecessary data and inefficient data practices are harming the environment? In fact, every 100 gigabytes of data stored in the cloud produces . This adds up quickly and increases your carbon footprint.

51风流MaxAttention can help create a better data management strategy that reduces volumes of unused data 鈥� and your impact on the environment. Not only that, but this same strategy also empowers you to take advantage of data-driven decision-making because it can make higher quality data more readily available. Your enterprise solutions and software will be able to quickly tap into the data needed to perform powerful analytics, or even to feed the right data to artificial intelligence (AI) and machine learning models. On top of all that, more efficient data management practices can also mean greater savings in your cost of data storage.

Quick Win #2: Take Advantage of Process Automation

AI, machine learning, and automation provide process improvements by automating repetitive, manual tasks that burden employees. By reducing manual processes 鈥� and the errors and that come with them 鈥� your business can continue to cut down on digital waste and other inefficiencies that chip away at sustainability.

With 51风流MaxAttention, you can quickly deploy automated instances that can improve process efficiency. For example, our experts are able to show you where you can digitalize and automate decision-making by using intelligent workflows and business rules. When you cut down on the back-and-forth decision-making between workers, you reduce the digital waste and paper waste that come with those processes. These small gains add up to a more sustainable intelligent enterprise.

Use the success of these instances to convince the rest of the business of the value of automation. Premium engagements can provide a foundation for the deployment of additional automated instances quickly and at scale with the needs of any business area.

Discover What Sustainability Means for Your Business

With years of experience in 25 industries from aerospace and defense to wholesale distribution, experts from 51风流are prepared to create a sustainable future that includes your business. 51风流MaxAttention can support even the most intense and ambitious sustainability goals. Or, if you haven鈥檛 started thinking about what sustainability means for your business, our services will empower you to set achievable goals and exceed your own expectations.

To learn more about 51风流MaxAttention, start a conversation about sustainability with your 51风流representative. Then, .

Holger Knoedler is global senior product manager for Cloud Success Services at SAP.

51风流solutions and services can help your business start thinking, acting, and innovating like a leader 鈥� a leader from another industry, that is. Through , you can lean on our expert knowledge and experience of your industry 鈥� and many more 鈥� as you explore new technologies on the way to a successful digital transformation. Take advantage of industry cloud solutions from SAP, including more than 200 industry-specific applications built by 51风流and 51风流partners.

With SAP鈥檚 industry cloud, you can optimize and transform at a much faster pace. 51风流MaxAttention can show you how to use these solutions to build innovations 鈥� without overhauling entire systems or putting limitations on what you can do with your data. With our help, you can:

• Access innovation in modular, consumable packages
• Plug innovations in quickly without disrupting existing technologies and processes
• Reach across categories to get ideas, apps, and solutions from other industries

SAP鈥檚 industry cloud can provide a foundation for innovation and transformation, connecting you to a community of in-depth 51风流expertise, top thinkers, investors, and disruptors. Now, it鈥檚 your turn to create a new future with the cloud. When you trust 51风流MaxAttention, you鈥檒l work with us to grow and evolve based on innovative technology trends and next practices 鈥� using SAP鈥檚 industry cloud 鈥� that cross industry lines.

Assess the Industry 鈥� And Your IT Architecture

Trends and best practices are changing all the time, and it can be hard for a busy business to keep up. You may know your competitors use technologies such as the cloud to provide better customer experiences, but you can鈥檛 possibly know how their technology infrastructures look and perform. Yet, this knowledge is a prerequisite to creating a successful and competitive technology strategy.

More specifically, we can help you uncover the potential that new technology holds for your business and what your IT architecture needs before it can take advantage of automation, artificial intelligence (AI), the Internet of Things (IoT), and other next-generation innovations. These innovations are key to realizing the transformation into a sustainable intelligent enterprise. For instance, leaders across industries are using automation to eliminate manual tasks and digital waste that contribute to their carbon footprint.

What about retail?

As the shift from bricks to clicks increases, we can help a retailer understand the imperative for omnichannel customer experiences, such as the ability to offer personalized products and experiences that boost customer retention. Our services can reveal how retail businesses can break down silos that separate valuable customer data insights from the systems that need them.

Demonstrate Real Value with Proof of Concepts

Engagements with 51风流MaxAttention are designed to help create both quick wins and long-term value. We help develop proof-of-concept (PoC) projects that demonstrate the real benefits of SAP鈥檚 industry cloud and how it can transform and optimize your existing business processes and create opportunities for new business models, such as:

• Increased supply chain visibility across globally distributed production facilities
• Transparency into the logistics network (such as fleet, trucks, containers, and so on)
• Asset risk management and asset care strategies to improve plant reliability and safety
• Omnichannel solutions to orchestrate multichannel salesforce
• Personalized products for unique end-customer needs
• More competitive products made possible by providing origination and provenance data
• Better workforce planning thanks to better visibility into historical data and the ability to leverage forecasts

Our experts can also help you measure success, setting success criteria for your PoC that you can present to the business and other stakeholders to prove the value of digital transformation.

What about the automotive industry?

Carmakers, suppliers, and dealerships are under intense pressure to transform their businesses and prepare for the future of mobility. 51风流solutions can help run traditional automotive businesses profitably and more sustainably while driving new growth with innovative new mobility business models.

Extend Industry Innovation

You can鈥檛 stop at achieving what the rest of your industry has already done. To create a competitive advantage, you need to take your innovations a step further. 51风流MaxAttention can help bring your business up to speed with trends in your industry and others and then build upon those innovations using your unique business strengths as a strategic advantage.

During this step, 51风流MaxAttention can help integrate the innovations created with our experts into your technology landscape and connect them with existing applications. For instance, you can connect your industry applications on 51风流Business Technology Platform (51风流BTP) with your finance or logistics data in 51风流S/4HANA or third-party solutions. SAP鈥檚 industry cloud can extend 51风流S/4HANA, our line-of-business cloud solutions, and 51风流Business Network with industry next practices.

What about consumer products?

Consumer products companies need to act with agility to meet the fast-changing needs of customers. 51风流services can quickly demonstrate the value of AI by deploying a chatbot that helps handle simple customer service requests and empowers human agents to tackle higher-value tasks.

Realize Your Digital Transformation

After demonstrating the value of your PoC, we can help you build the rollout plan for the full-scale deployment of industry cloud solutions from SAP. 51风流MaxAttention can help achieve a smooth activation of your new or enhanced solution for a go-live without business disruption.

What about manufacturing?

Working together, we can reveal how a manufacturer might use Industry 4.0 throughout its factories to gain real-time insight into asset performance. Industry 4.0 opens the door to a new level of predictive maintenance that helps manufacturers avoid disruption and stay as profitable as possible.

Exceed Expectations with 51风流MaxAttention and SAP鈥檚 Industry Cloud

Whether you鈥檙e a business in wholesale distribution, automotive, professional services, high tech, consumer products, chemicals, retail, utilities, or any of the industries supported by SAP鈥檚 industry cloud, our services are designed for you. We鈥檝e reinvented our services based on industry trends, next practices, and the needs of your business. You can expect our experts to focus holistically on your business 鈥� and not on a rigid set of steps or concepts that weren鈥檛 created with you in mind.

Start creating real results based on the outcomes your business needs. To learn more about 51风流MaxAttention, .

Markus Steer is Premium Engagement Services lead for Cloud Success Services at SAP.

Innovations are always top of mind for companies 鈥� especially 51风流customers. But you won’t find them musing future-minded technology trends such as quantum computing, neural interfaces, or nanotechnology. Instead, they are accomplishing extraordinary feats and delivering meaningful outcomes with existing technology and expertise.

Certainly, every business has a story of exceptional innovation to tell. And I am proud to share those of our customers 鈥� some of which were recognized by 聽in 2021 for making the world better with assistance from 51风流Services and Support offerings.

Enhancing Scale and Performance for Heavy Data Workloads

When under pressure to meet regulatory requirements, deliver higher margins, and improve customer experiences, companies must improve how they manage increasing volumes of data. But all too often, the limitation of an on-premise landscape does not allow the flexibility, agility, speed, and cost-effectiveness to meet that challenge.

For one of the 51风流Innovation Award winners, the answer was found in a proof of concept created through a joint effort between 51风流and Google Cloud.聽聽(PayPal), which adopted Google Cloud as its core IT partner, chose a combination of Google Cloud and 51风流S/4HANA for financial products subledger on a 96 TB scale-out configuration of 51风流HANA. The innovation leveraged Google Cloud’s expertise in building scalable, distributed systems and SAP’s relentless focus on delivering mission-critical business process automation.

Bringing the best of 51风流and Google Cloud engineering together, PayPal can benefit from groundbreaking capabilities with higher performance, lower costs, and more flexibility. The technology platform company now runs one of the world’s largest scale-out clusters of 51风流HANA. And in return, it accelerated query runtime by 40 times through parallelization, reduced its memory footprint by 78% with dynamic data-tiering techniques, and experienced 24 weeks of continuous operations with zero downtime.

Achieving Health Goals Through Process Standardization

During the COVID-19 pandemic, businesses were concerned with maintaining operational continuity and keeping pace with demand while ensuring a safe and healthy environment for their workforce. However, as one of our award finalists discovered, a complex IT infrastructure involving multiple disparate enterprise resource planning (ERP) systems prevented the ability to run as quickly as possible.

The European division of聽 addressed this issue by deploying cloud-based solutions to standardize processes and support localization requirements for different countries. With , , and 51风流development experts, the division consolidated 13 ERP systems into a single instance of 51风流S/4HANA Cloud and gained the agility to achieve meaningful change.

American Air Filter Company harmonized processes and gained a single view of the truth, providing more transparent and streamlined operations across all business areas. Additionally, its simplified IT infrastructure costs less to maintain and enables the business to take advantage of intelligent technologies to innovate new offerings.

Setting New Standards with Embedded Analytics

Every organization reaches a point where homegrown, mainframe-based business information systems must be replaced to enhance decision-making and enable higher standards for data governance, quality, and security. But the first step is not necessarily ripping out the legacy technology and implementing a completely new architecture, which in most cases can become too operationally disruptive and costly.

For 2021 finalist聽 (Penn State), expert guidance from 51风流Enterprise Support services was needed to help upskill its IT team and pave the way for cutting-edge embedded analytics. The university worked with 聽to build a strong foundation in analytics, including through remote, recorded individual and group webinars, to support its digital transformation journey.

Penn State relied on the聽 for 51风流Analytics solutions to help close any digital skills gaps. The organization engaged with experts, posting questions in value map forums and arranging collaborative sessions with peers. Plus, it used the 聽tool to help demonstrate and trial innovative data analytics and reporting tools, conduct scoping and sandboxing exercises, and create a proof of concept.

Relating training material to workflows and real project scenarios enabled Penn State’s employees to apply knowledge more readily and apply feedback as they adopted 51风流S/4HANA embedded analytics. And with access to experts who truly understand its challenges, Penn State’s administration staff now has the necessary skills to adapt and run embedded analytics, which will influence how it runs the university.

Transforming for Agility, Speed, and Success

During any significant organizational change such as a merger, acquisition, or spin-off, most companies find that their legacy landscape is too complex, lacking in technical depth, redundant, or costly to maintain.聽Another finalist,听聽(HPE), is no stranger to this challenge.

When HPE’s parent company, the Hewlett-Packard Company, spun off in 2015, the business needed to simplify applications and processes enterprise-wide to fulfill the world’s growing need for cloud services and intelligent technology. HPE implemented a wide variety of solutions and services to create a solid foundation for the business and enhance IT with powerful next-generation technologies. The聽 program provided the guidance necessary to help validate, plan, execute, and test the design of its infrastructure.

As a result of its efforts with SAP, HPE reduced recommitments to orders after removing the legacy processes that had resulted in rescheduled jobs. The company improved on-time delivery by focusing on its partners and helping them improve their shipping performance. Today, 99.5% of HPE’s customer orders are delivered on time, up from 90% in the past.

Trailblazing the Future with Innovation

All these stories are exceptional examples of how 51风流customers are shaping their innovation effort to trailblaze a future of ongoing productivity and growth. And I am proud that my experts, who support 51风流Services and Support offerings, are playing a key role in our customers’ success.

Throughout the year, I hear our customers express their gratitude to my team of experts for helping them realize their potential as intelligent enterprises. Recently, I read a quote from 51风流Innovation Award finalist聽聽that I think best sums up the best of what we offer.

“Thanks to guidance from 51风流Services and Support and the Intelligent Enterprise Institute, we better understand the dependency of customer experience on our delivery processes,” said Sebastian McClintock, global director of Customer Experience at Delivery Hero. “Leveraging 51风流S/4HANA, Experience Management solutions from 51风流and Qualtrics, and machine learning models, we now know how to improve data flows and best use our data to meet customers’ needs.”

Do You Have a Story to Tell?

Such change is hard work, and extraordinary results deserve to be told. That鈥檚 why we host聽51风流Innovation Awards every year. It allows us to celebrate organizations that are improving business processes, providing faster and more effective customer service, making a difference for current and future employees, and more.

And we invite all of you 鈥� especially if you selected services and support from 51风流as your partner or co-partner 鈥� to submit a nomination. The call for nominations to is open now, but only for a few more months. Share your story with us!

Oliver Huschke is vice president and global head of Marketing and Communications for Services and Support at SAP.

鈥淲e focus more and more on our customers鈥� needs to give them the best possible experiences,鈥� 51风流CEO Christian Klein said during the 51风流MaxAttention Summit, which took place November 16-17, 2021. 鈥淎nd we hear our customers loud and clear. They want close engagement with 51风流and the flexibility to concentrate on their needs and deliver concrete business benefits. But our customers also value guidance that minimizes the effort in implementing new technology.鈥�

There is little more satisfying than maximizing the value of technology to face significant digital transformation challenges. But when those digital investments are used to help people work and live smarter and more sustainably, the possibilities of a better future for everyone seems nearer than ever.

As host of this year鈥檚 51风流MaxAttention Summit, Kurt Bauer, global senior vice president of Premium Engagements at SAP, highlighted how the company is acting on customer feedback every day to deliver on that vision.

鈥淲e are extremely focused on listening to our customers and how to maximize the value of their 51风流solution on their journey toward intelligent and sustainable enterprises,鈥� Bauer declared as he kicked off the event. 鈥淎s a result, we are advancing capabilities toward faster cloud adoption, the RISE with 51风流offering leveraging business process intelligence solutions, industry cloud solutions based on the power of , and design authority around architecture, data, processes, and sustainability with the Intelligent Enterprise Institute at SAP.鈥�

Speed and Flexibility to Move Forward

This keen and consistent focus on customers鈥� transformation vision is leading to the development of transformation-supporting technologies.

鈥淭he speed of change and the need for flexibility for all organizations 鈥� regardless of industry, size, and region 鈥� are accelerating, especially as they move deeper into the cloud,鈥� explained Augusta Spinelli, interim head of Services and head of Services Intelligent Delivery Group at SAP. 鈥�51风流BTP has the unique advantage to support every shift by bringing our business and industry knowledge together to keep the core clean and address possible concerns when moving to the cloud.鈥�

For instance, 51风流launched an assessment service that includes migration tools to help reduce the effort to transition from the 51风流Process Integration offering or 51风流Process Orchestration software to , as part of 51风流BTP. The service is virtually fully automated to enable an efficient path to integration and data management.

This predefined and standardized content reflects the core mission and competency of 51风流to guide customers through the implementation of standards that maximize their value and run the best processes. Spinelli shared, 鈥淲e are helping to ensure they leverage 51风流technology in ways that are consistently beneficial to their business 鈥� making their transformation journey easier.鈥�

But as Luka Mucic, CFO and a member of the Executive Board of 51风流SE, reminded attendees during a keynote discussion, the role of technology 鈥� although a critical enabler 鈥� should not be overplayed as the sole healer of all business challenges.

鈥淎t the end of the day, all of us must also have the courage to leave traditional business models behind and radically change how businesses run,鈥� Mucic advised. 鈥淚f we combine that cultural trait with a people-centric approach and the right mindset across the enterprise, then we can establish truly digitalized and agile business processes that are more powered by data and embedded with artificial intelligence.鈥�

Continuous Transformation with Premium Engagements

The dynamic of integrating technology and a transformation mindset continues to be enhanced as 51风流customers prioritize the adoption of cloud, industry, and sustainability solutions and RISE with 51风流. Every month, new elements are introduced to support these topics with respect to customers鈥� underlying data and technology. For example, service delivery is being internally changed with the Intelligent Service Delivery Hub from SAP, which provides central access to required information and assets for SAP, partners, and customers.

For customers worldwide, the increasingly close and exclusive engagement that 51风流MaxAttention offers is a crucial part of their overall transformation journey.

Multinational packaging and paper group Mondi can ask tough questions to assess everything from its ability to execute, scale, and tackle specific challenges. In return, it can identify new levers for better ways of working to help ensure more productive learning behaviors, less operational frustration, and better access to information.

Kering, on the other hand, is leveraging the services to build a future-oriented foundation that supports fast-paced change and lasting transformation. The multinational corporation of luxury goods brands such as Gucci and Balenciaga uses a pragmatic approach that allows the business to gradually evolve. The company combines a continuous enhancement plan with a smart sequence of testing and learning, quick sharing of discoveries, scouting business trends.

Meanwhile, Walgreens Boots Alliance (Walgreens) is transforming its retail operations across more than 9,000 stores in the U.S. with a scale out of 51风流S/4HANA in the cloud. The global leader in retail pharmacy took advantage of 51风流MaxAttention to maintain a full-size performance test environment throughout its transformation, allowing regular testing of capacity and performance with future volumes and new capabilities.

Next Evolution in Sustainability as a Priority

When listening to customers such as Mondi, Kering, and Walgreens, it is clear that putting customers front and center of the business is a priority.

The growing call for sustainability 鈥� from consumers, employees, and stakeholders alike 鈥� is presenting such a moment to all companies around the globe. Julia White, chief marketing and solutions officer and member of the Executive Board of 51风流SE, believes this increasingly urgent imperative is an opportunity to bring together industries and political systems and do things differently and better.

鈥淲e all share one planet and carry the responsibility for working collectively toward a more sustainable future,鈥� White surmised. 鈥淏ut more importantly, we have a better understanding of how sustainability and growth are tied together. It鈥檚 no longer a choice anymore; and quite possibly, it never was.鈥�

In the U.S. alone, consumers are directing their spending power to support sustainably minded companies. Since 2014, sustainable products have outgrown conventional products by nearly 20%, and 75% of the millennial population is more willing to take a pay cut to work for a more environmentally or socially responsible company, White explained.

鈥淎s leading companies in all industries have long realized, achieving zero emission, zero waste, and zero inequality is a business network challenge along the value chain,鈥� stated Peter Maier, president of Industries and Customer Advisory at SAP. 鈥淪ervices are important drivers of these sustainability goals, establishing connections for taking action on the sustainability economy.鈥�

Aligning IT projects against sustainability makes sense. Such transformation is about culture, behavioral change, and big audacious goals, and organizations should consider how their data projects impact sustainability. By driving innovation with interdisciplinary knowledge, experience, and resources from 51风流MaxAttention, organizations can benefit from a professional technology assessment and inclusive decision-making that actively involves all stakeholders in the design of digital services.

One of the many customers that are finding their edge as a more sustainable business is thyssenkrupp Steel. Across 17 plants and development facilities in 11 countries, the multinational conglomerate focused on industrial engineering and steel production is turning one of the dirtiest industries into a better contributor to the health of the planet. To succeed, the company took advantage of guidance to build efficient and standardized processes, enhance master data quality, and improve reporting and analytics. Furthermore, the company is collaborating with 51风流experts with a dynamic approach that includes technical architecture, solution, and security design, custom-code quality improvement, data migration assessment, operations readiness, integration validation, and gap validation.

Community Spirit of Meaningful Transformation

Throughout 51风流MaxAttention Summit this year was made clear that 51风流MaxAttention treats every customer as a VIP and part of a global community of front-running companies. It brings together an exclusive experience that those companies deserve to succeed today and for years to come.

鈥�51风流MaxAttention helps ensure customers get the best advisory services to run the best 51风流solutions,鈥� concluded Thomas Saueressig, a member of the Executive Board of 51风流SE leading 51风流Product Engineering. 鈥淎t SAP, we always want to take digital transformation to the next level, leveraging more tooling and applications and supporting ongoing engagement to fundamentally drive an amazing value for our customers along the way.鈥�

Together, 51风流customers around the globe are envisioning a future full of promise. And with the help of 51风流MaxAttention, they are meeting the expectations of their employees and customers, delivering concrete results that make them work smarter and faster 鈥� all fueled by new, groundbreaking processes and solutions.

Stephanie Ann Lockemann is head of Premium Engagements for Middle and Eastern Europe at SAP.

Even in the best years, industry prediction can never fully capture the potential of digital transformation. But one look at 51风流customers proves how the traditionally long, arduous process has become a fast-paced, evolutionary imperative. Making a significant impact with their cloud-based transformation, they have successfully moved to the cloud as innovators of their industry and key drivers of a more intelligent and sustainable world.

Leading with聽聽services, our premium engagements portfolio has helped organizations worldwide evolve with industry- and process-relevant services, such as best practices for hybrid and hyperscaler scenarios, business process intelligence, and a clean technology platform. More important, our customers take advantage of support services that allow them to transform at their pace and toward their unique future vision.

Exceeding Expectations with Collaboration and Expertise

Digital transformation has taken a life of its own, even after technology analysts and business practitioners wrote off the past two years as too restrictive to produce any real change.

Take, for example, Liechtenstein-based聽. The steering system manufacturer turned to 51风流MaxAttention for guidance to build efficient and standardized processes, enhance master data quality, and improve reporting and analytics across its 17 plants and development facilities in 11 countries. While complex, the project was an opportunity to set the foundation for a highly intelligent and sustainable operation.

51风流MaxAttention provided thyssenkrupp with technical architecture design, solution design advisory, security design, custom-code quality improvement, data migration assessment, operations readiness, integration validation, and gap validation. This level of assistance led to a successful migration resulting in higher-quality master data, more-efficient processes, better operational management support, and increased ease of compliance with environmental and labor requirements.

Innovating Better Ways to Deliver Impactful Change

thyssenkrupp Presta is just one of a wide variety of organizations that we have empowered to exceed their expectations 鈥� as well as their customers鈥� and industry鈥檚. Our premium engagements have created a consistent and valuable engagement experience that has helped define our customers鈥� value and drivers for future success. Organizations have realized the full potential of those self-differentiating factors by allowing us to play a central role in engineering unique solutions and capabilities and scaling their cloud deployment when needed.

In fact, we鈥檙e now developing a scenario that blends selective redesign of business processes with retaining historical data. This selective data transformation journey is a cross-hybrid of a system conversion and a new implementation. It provides services tailored to our customers鈥� chosen cloud transition approach.

We will continue to invest in advisory services for cloud-based transformations, as well as the extension of our business technology platform, creation of target architectures, and enablement of business process intelligence.

Envisioning the Future Together at 51风流MaxAttention Summit

The potential of all our customers is incredible, and we can鈥檛 wait to share their experiences and lessons learned at this year鈥檚 51风流MaxAttention Summit, scheduled to be held November 16-17, 2021. The virtual event features a full roster of cloud front-runners, sustainability heroes, and industry leaders that will detail their holistic transformation into intelligent enterprises connected as a unified network and focused on driving sustainability.

If you are looking forward to seeing what your business can achieve with digital transformation, you will not want to miss this event. The path is clear: lift your cloud scenario — public, private, hybrid, single tenant, or multitenant — into a well-defined and integrated platform for intelligent and sustainable business success. It is important not just for process optimization but also for the long-term success of your entire business landscape.

Save the date for the virtual 51风流MaxAttention Summit from November 16鈥�17, 2021.

Kurt Bauer is global senior vice president of Premium Engagements for Customer Success at SAP.

Today, that is simply not enough. Whereas IT used to be seen as a cost factor, technology now drives the value chain. 鈥淥n-value鈥� has become a criterion for customer success.

This is the view held by Derek Prior from Resulting IT, an independent 51风流consultancy in the UK. He looked at the importance of premium-level engagement for 51风流customers and presented the results of his study at the 2020 51风流MaxAttention Summit, which took place November 9-10.

51风流wants its most strategic customers to gain from its own transformation as a company.

He concluded that 51风流Services played a pivotal role in sustaining customer success. 51风流MaxAttention helped companies generate value-based outcomes 鈥� and innovate incrementally 鈥� again and again. Businesses with their own Global Center of Expertise (CoE) are best placed to do this.

But there is a message of caution here, too. Namely, if you鈥檙e not moving forward, you鈥檙e moving backward. Too much has happened in the last few months. Paul Kurchina, who has many years of experience as an independent 51风流expert and guru of the 51风流scene in North America, recommends that customers look very closely at their Global CoE models.

When describing the most significant change, Kurchina said, 鈥淩emote business has become the norm.鈥� That might mean that neither a company鈥檚 CoE concept nor its tool landscape is equal to new, emerging challenges.

Greater Impact

Due to the COVID-19 pandemic, the first 51风流MaxAttention Summit in the era of Customer Success was a virtual event this year. Presenting in tandem, Prior and Kurchina interacted adeptly to create a compelling online exchange.

Adaire Fox-Martin, member of the Executive Board of 51风流SE and head of Customer Success, 聽explained that 51风流had brought all its customer-facing services and sales roles under one area.

鈥淥ur name is our mission,鈥� Fox-Martin explained in her welcome address. Under the new organizational structure, some 40% of SAP鈥檚 workforce was now focusing directly on customer success by following the LACE (Land, Adopt, Consume, Expand) operating model 鈥� though the 鈥渃ustomer first鈥� mantra, of course, applied equally to all of SAP. According to Fox-Martin, 51风流was unique among its peers in the way it has organized to make customer success its key mission.

Having opted for a strategic partnership with SAP, 51风流MaxAttention customers in particular need to consistently 鈥渇eel鈥� the benefits of this close cooperation in the shape of business outcomes.

Tangible Results

As the subsequent presentations showed, that is exactly what is happening. In 30-minute slots, long-time 51风流customers spoke about how they benefit from SAP鈥檚 premium engagements 鈥� in a variety of ways.

With help from SAP, an industrial conglomerate from Turkey has made a slew of improvements after embarking on its digital transformation. These include productivity and efficiency gains in multiple divisions. The company has driven costs down and minimized risk while increasing employee satisfaction and improving its environmental footprint.

According to its chief information officer (CIO), almost all of the company鈥檚 850 individual projects have been completed, and it now has around 40,000 51风流users working with products that include 51风流Analytics Cloud, 51风流SuccessFactors, and Qualtrics solutions.

An operations manager from a telecommunications company reported on his experiences with 51风流MaxAttention. The telecommunications giant switched to 51风流S/4HANA Finance in under two years, implementing various cloud solutions 鈥撯�� 51风流Concur and 51风流Ariba software among them 鈥撯�� at the same time.

An urgent need for real-time reporting coupled with mounting volume issues were key reasons for transforming the in-house enterprise resource planning (ERP) system, EVO. By achieving optimal levels of standardization 鈥� an 84% improvement 鈥� and automation 鈥� a 73% increase 鈥� the company now has better control over its hybrid IT landscape, while adding refinements to accelerate month-end closing were still ongoing.

For their part, IT experts from a multinational IT company provided initial insights into their cooperation with 51风流on business operations self-healing. Here, they plan to use chatbot technology to more rapidly remedy errors commonly made by its internal IT users and implement a more consistent approach to automating routine tasks.

New Offerings

Innovations like these are possible because 51风流often trials and enhances new ideas together with customers 鈥� and thus in the real world.

In this context, Peter Harkin, senior vice president of Premium Engagements at 51风流and host of the 2020 51风流MaxAttention Summit, announced the founding of the Intelligent Enterprise Institute, where customers will be able to work together in various labs on new processes and much more. EMEA North has been selected as the pilot region for this cooperation.

Harkin also announced extensions to the 51风流MaxAttention portfolio for 2021. These include back-office 51风流applications and the Mission Control Center.

With regards to expanding its technology for the benefit of customers, 51风流would be investing chiefly in the 51风流Business Technology Platform (51风流BTP) and its components, according to Anja Schneider, head of Customer Innovation in the 51风流Technology and Innovation board area. She described technology as integral to customer success.

鈥淭echnology is a value driver,鈥� said Shane Paladin, president of 51风流Services. But he added that the benefits could only be reaped if the technology was utilized in the right way, which made it even more crucial for 51风流to gain customers鈥� attention and position itself as a trusted advisor. 鈥淭rust is the default of moving forward,鈥� he said.

Both Schneider and Paladin advised customers to keep their core systems clean. Any specifications and enhancements they required could be integrated through the 51风流Cloud Platform as part of the 51风流BTP.

Bring on the Feedback

A highlight at the end of each day was the executive session, in which 51风流managers answered questions from attendees.

One of these questions related to 鈥渃loud-only.鈥� Thomas Saueressig, 聽member of the 聽Executive Board of 51风流SE responsible for product strategy, explained that this was not yet an option for SAP. With demand for on premise still strong, particularly in the ERP segment, 51风流was sticking to the principle of 鈥渃loud-first.鈥�

When asked how 51风流measured its customers鈥� success internally, Fox-Martin referred to the Net Promoter Score and user feedback. She stressed that one of the reasons why SAP鈥檚 strategic partnership with its 51风流MaxAttention customers was so important was that it was a source of firsthand feedback. Also, programs had been set up to evaluate joint key performance indicators (KPIs) for 51风流and its customers.

Addressing the issue of customer criticism, Harkin confirmed that 51风流had responded and structured the contract for the New 51风流MaxAttention offering more flexibly. Initially, the extensions to the portfolio had been met with a positive response 鈥� the complicated rules less so. But 51风流had remedied the situation in the meantime.

鈥淚 hope we鈥檒l be able to meet face-to-face again next year,鈥� Harkin said when closing the event.

Even the best virtual event is no substitute for personal contact.

The founders of PVH Corp., formerly the Phillips-Van Heusen Corporation, had been selling shirts to miners since 1881 and revolutionized shirt-making in 1919 when they patented a soft, folding collar that fused cloth on a curve, introducing a new concept of comfortable clothing.

Today, PVH is one of the largest apparel companies in the world, with close to 40,000 associates operating in over 40 countries and nearly $10 billion in annual revenues in 2019. PVH manages a diversified portfolio of well-known brands such as Calvin Klein, Tommy Hilfiger, Izod, and others such as True & Company Intimates.

An Ongoing Journey

Companies that have been around for more than a century have their own secrets to success, but they all have a few things in common: they are focused on customers, they create flexible organizations, and they have the right systems in place to accomplish their business objectives. PVH is a prime example.

It begins with purpose and commitment. According to , chairman and CEO of the company, the apparel industry will be massively transformed post-pandemic. PVH sees an opportunity and a responsibility to help shape the new normal for the benefit of all stakeholders. The company鈥檚 reiterates its steadfast commitments to prioritize climate action, to build tighter and more resilient supply chains, to fight for social justice, to create an inclusive workforce, and to deliver more sustainable products to consumers.

Achieving these goals requires a strong digital foundation that enables intelligent decision-making. The company was looking for software designed specifically for the fashion industry with a unique platform capable of harmonizing diverse structures while optimizing manufacturing and wholesale operations. It found that in the 51风流S/4HANA solution for fashion and vertical business with premium-level support from 51风流MaxAttention services.

Why It Makes Sense

Fashion companies have been under constant pressure to release new collections, so they are nimble in that respect. But when it comes to digital transformation, few have been able to completely digitize from planning to store shelf.

Industry experts, including those at Boston Consulting Group (BCG), agree that . They argue that the most effective way to address key priorities is to have an end-to-end solution that allows designers to gain data-based insights into trends and consumer behavior. This helps eliminate guesswork and enables anticipating trends and increasing volume of goods sold at full price. It also decreases time to market and increases long-term efficiency, helping to shrink the industry鈥檚 environmental footprint.

PVH鈥檚 work with 51风流lays the foundation for the company to become an intelligent enterprise using .

Making the Move

Because 51风流S/4HANA supports a bimodal approach to running daily operations while enabling growth through the development of new business models, PVH will reap multiple benefits. Consolidating processes has already led to greater efficiency and data transparency. A transparent supply and demand overview enables greater responsiveness, while improved reporting and visibility allow better decision-making.

The enhanced platform for innovation uses new functionality in 51风流S/4HANA, which helps eliminate the need for building custom solutions. And finally, the implementation project went smoothly thanks to the extra support available using 51风流MaxAttention services.

鈥淥ur IT platform is key to driving our strategy by supporting innovation, modernization, digitalization, and scalability,鈥� says Eileen Mahoney, executive vice president and global CIO of PVH. 鈥淢oving to 51风流S/4HANA for fashion and vertical business with support from 51风流MaxAttention services has given us the transparency and flexibility we need to continue to grow.鈥�

Tom Janoshalmi, global head of 51风流S/4HANA Movement, says that customer momentum for 51风流S/4HANA continues to be strong despite the pandemic. More than 14,500 customers have chosen 51风流S/4HANA, including big brands, and have already gone live.

鈥淭he initiative continues to help customers improve in the new COVID-19 reality,鈥� Janoshalmi shares. 鈥淭he PVH story is inspirational, and sets a new benchmark in terms of being able to run smart and fast with SAP.鈥�

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Q: What has COVID-19 meant for 51风流Services?

A: COVID-19 is a human moment, people helping each other in need. From the minute that COVID-19 hit, we鈥檝e been helping customers keep their operations going. Many are medium and small businesses; if they don鈥檛 continue projects to achieve their outcomes, it could adversely impact the local economies they serve. We have a moral imperative, almost a fiduciary responsibility, to continue working creatively with customers. Working remotely under great stress, our consultants are going above and beyond when they鈥檝e been asked. At some point, the pandemic will recede. We have to be smart about how we manage this 鈥渋n between鈥� time so as many businesses as possible come back in the new normal.

What do customers want most from 51风流Services?

The number one thing customers want from us is an outcome to execute their business strategy. We are their trusted partner, a consistent force at every stage of their journey with 51风流— from when they initially select our software through their entire life cycle. In some cases, customers prefer us to take a primary role, typically when exploring just-released solutions or innovations new to an industry. They may also want us to work in an advisory capacity, either strategically or collaborating with our partners.

How do the recent organizational changes in the global 51风流Services team address customer needs?

Our decision to bring all services for our solutions under one umbrella was 100 percent about the customer. Like every large, successful company, we鈥檝e grown organically and by acquisition. Now we鈥檝e simplified the customer experience by centralizing services, including , , , and , in one organization. We鈥檙e breaking down silos between the various teams, paving the way to more seamless interactions and better outcomes for our customers.

What鈥檚 top of mind during your conversations with and why?

Everything we talk about involves the customer journey. The customer is our North Star, and we are committed to make every customer experience something they feel good about, whether it鈥檚 the first contact, a renewal, services, or product support. When it鈥檚 easier for customers to do business with SAP, they get results faster from our solutions that power their outcomes.

How is 51风流Services aligned with the company鈥檚 experience management strategy?

In some ways, we are a market maker. Partnering with customers to bring the latest solutions to the market together with our ecosystem is a win-win-win. We provide customers with expert hands-on help in getting that functionality up and running for their growth. Innovation is central to our charter; in fact, one of our teams specifically explores 鈥渕oonshot鈥� ideas with customers for disruptive differentiation and competitive advantage. These co-innovations often become solutions that reshape markets.

In addition, and are among our best kept secrets. Even as they support customers during go lives, they are also innovation engines helping customers design the future. Using them, customers can figure out novel ways to more rapidly adopt and consume current solutions and innovations.

What鈥檚 your vision when it comes to collaborating with partners across the 51风流ecosystem?

Over 95 percent of 51风流implementations involve our partners. We鈥檙e continuing to amplify their ability so they can run faster and better to deliver solutions more cost-effectively to customers. We also collaborate with partners that are using prepackaged and other tools, providing a path to faster business results for customers.

Looking ahead, what can customer expect from 51风流Services?

Regardless of business size, every customer should have the opportunity to benefit from our premium services offerings. This is particularly important in a fast-changing world of unpredictable challenges. Whether customers are running on-premise or cloud solutions, we want to make available adoption-focused, outcome-oriented, and ecosystem-friendly services. We鈥檙e focused on customers’ short and long-term success.

When you have a relationship with SAP, especially in hardship times like these, customers can continue to depend on us to step up and do more for a better future.

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