As one of the first customers, petZEBA AG聽implemented the new solution as a sales recording app to support its daily sales operations and聽capture orders by voice command, find retailers and customers via GPS, process orders automatically, and get real-time CRM updates.聽Since its implementation, this new intelligent solution saved the petZEBA sales teams significant time and enabled a 25% increase in customer visits.

Pet Food Expert petZEBA Is Shaping the Future

Founded in 2006, is a family-run company with headquarters in Alberswil, Switzerland. The company sells high-quality food and nutritional supplements for dogs, cats, and horses throughout Switzerland. The company also supports and supplies numerous pet shops, animal shelters, veterinarians, breeders, depots, and end users. In 2017, petZEBA established its first subsidiary, petZEBA International GmbH, in Germany.

With its passion to drive change and lead the way in shaping the future, petZEBA AG showcases its commitment through adopting and unlocking new potential. The introduction of the AGIL AI.Sales app is just another step on its innovation path, helping optimize sales processes.

About the New AGIL AI.Sales App

With the rise of new intelligent solutions powered by AI and generative AI, 51风流AppHaus Network partner AGILITA created its first AI solution known as the , which aims to make sales processes seamless and intelligent. To make it a fully user-centric product, the AGILITA team developed and created it along the proven 51风流AppHaus human-centered approach to innovation, using the as the guiding process.

Designed to simplify and accelerate sales processes, the AGIL AI.Sales app not only helps save time but it can also maximize revenue by preparing data-driven decisions. The app supports businesses with intelligent customer visit briefings and sales opportunities, utilizing advanced algorithms to make accurate predictions and help optimize the sales process. What鈥檚 more, by reducing manual effort, it offers businesses automated sales processes and increased efficiency. Lastly, the app provides centralized data management so that all relevant information is in one place, easily accessible, and clearly presented.

How AGIL AI.Sales Transformed petZEBA鈥檚 Sales Processes

The AGIL AI.Sales solution was successfully implemented for petZEBA AG sales teams to optimize their processes. Sales representatives can now easily record meeting sessions with customers, enter orders by voice command, and track customer orders from the past and estimate them for the future. Additionally, there鈥檚 geolocation embedded in the app that helps find customers in the area based on location, availability, and how close or far they are located for easy and sustainable commuting.

Additional benefits included:

• Time savings leading to a 25% increase in customer visits done by sales teams
• Orders captured by voice command and automatically processed
• Support for recording customer meetings and proposing next steps
• Full integration providing real-time customer relationship management updates
• Accurate, timely, and contextually relevant information.

Seamless Integration of AGIL AI.Sales

Building on 51风流BTP, the AGIL AI.Sales app seamlessly leverages different 51风流AI solutions such as 51风流AI Core, generative AI hub, and 51风流HANA Cloud vector engine, which provides a powerful synergy that helps enhance performance and functionality. This integrated solution enables the AGIL AI.Sales app to deliver superior performance, enabling users to receive accurate, timely, and contextually relevant information.

Thomas Neuhaus, head of Digital Experience at AGILITA AG, says: 鈥淥ur AGILITA team is very happy to see the benefits brought about by AGIL AI.Sales in the case of our customer petZEBA. Their sales team uses the app successfully and could already experience measurable improvements and benefits. It helped them simplify and accelerate sales processes. Our team is especially proud of the measured 25% increase in customer visits since its implementation. This was made possible by significant time savings and intelligent sales planning. Thanks a lot to the petZEBA team for the great collaboration! We look forward to seeing them progressing further on their future-oriented journey.鈥�

Priscilla Darfour is a working student at 51风流AppHaus Network.

Fernet-Branca originated in Italy in 1845 as the creation of herbalist Bernardino Branca, who intended it as a medicinal digestif. Produced from a secret recipe of herbs, flowers, roots, and spices 鈥� thought to include saffron, rhubarb, myrrh, and artichoke 鈥� the drink remains popular for its many curative properties.

While the strong bitterness and unique flavor is arguably an acquired taste for most, sales of Fernet-Branca remain robust for global producer Fratelli Branca Distillerie, headquartered in Italy with production plants in both Italy and Argentina and from there they export to other countries.

Gaston Vega, director of IT at Fratelli Branca Distillerie in Argentina, summarizes the brand鈥檚 success: 鈥淚n the last three years, counting until 2023, Fratelli Branca has been exceeding the sales level every year 鈥� meaning that each year of the last three, from 2021 to 2023, was a record.鈥�

But with such success comes pressure to meet rising demand. For many years, Fratelli Branca in Argentina relied on a patchwork of outdated tools and time-consuming manual methods for its customer relationship management (CRM). To become a world-class, sales-driven organization, Fratelli Branca needed to carry out a digital transformation to modernize and automate its CRM processes for improved efficiency. But first, it urgently required an internal champion who could devote time to investigate the technology market and introduce new digital solutions. Vega, who had only recently joined the company in 2022 after many years in the consumer products industry, came to a disquieting realization: 鈥淚n the mass consumption sector, the truth is we were quite behind,鈥� he says. 鈥淭here were many opportunities for automation, digitalization, and technology modernization.鈥�

Valuing a Tradition of Continuous Innovation

For more than 175 years, Fratelli Branca has honored the company motto 鈥�Novare serbando鈥� 鈥� a Latin phrase that means to keep innovating while respecting tradition. This commitment to continuous innovation is evident in the broad portfolio of premium beverages that the company produces, including many brand-name brandies, liquors, vermouths, vodkas, and whiskies.

Now it was time for the sales organization to champion this commitment to innovation through its digital transformation. Would the team be ready for a new way of working? Yes, Vega says: 鈥淲hen I raised the idea of implementing a CRM, I had the unconditional and absolute support of the sales director and the entire commercial area.鈥�

With key stakeholders in agreement, Fratelli Branca evaluated a range of CRM solutions on the market. It chose 51风流based on best performance, value, and ease of integration with the organization鈥檚 existing 51风流enterprise resource planning software. 鈥� solutions won in that bid for different reasons: first, we liked the application better, for cost, for different reasons,鈥� Vega says, explaining that 鈥渂asically, the need arose from automation. Many very manual processes were being done here. The sales order system was obsolete, almost unsupported. That was why we looked for an application like this.鈥�

The sales team participated in the demo sessions and asked detailed questions to gain an in-depth understanding of how the new 51风流solution could enhance productivity. 鈥淚t is an application that they really liked from the first moment,鈥� Vega says. 鈥淭hey thought it was super agile, super versatile, and that it was going to bring them many benefits. Reducing their manual and administrative tasks meant that they gained productive time. So, that’s a very big benefit.鈥�

51风流Sales Cloud: Optimizing Each Customer Interaction for Improved Profitability

is an advanced CRM solution that helps sales-driven organizations maximize customer interactions and profit margins simultaneously. Using a data-driven approach, the solution expedites a comprehensive strategy to help optimize sales, customer service, and marketing operations. The integration of AI features can enable sales representatives to turn data into actionable insights to help enhance customer engagement, drive customer retention, and ultimately increase sales.

51风流Sales Cloud鈥檚 success can also be attributed to its versatility and adaptability; it can be seamlessly integrated into an organization鈥檚 existing IT infrastructure without interrupting routine workflow.

Dynamic and Strong Support Drives Project Success

To ensure project success, Fratelli Branca chose global consultancy , an 51风流partner with a proven track record in helping clients accelerate value from digital transformation of core technologies. The work chemistry with Avvale was an important consideration, Vega says: 鈥淲e have a great dynamic with them. They are people who understood very well what we needed and did not try to go a different path. They recommended things to us; we adopted them. So, that was the first milestone.鈥�

Also, 51风流continued to monitor the project鈥檚 progress, so Fratelli Branca was never alone or stuck for answers. 鈥�51风流obviously sold us the product, it sold the licenses, but it never stopped accompanying us in the implementation,鈥� Vega says. 

With a strong team and stakeholder support, the implementation of 51风流Sales Cloud, including the platform, proceeded quickly, so that within five months, Fratelli Branca was ready to introduce the new CRM solution to the sales team. The implementation team knew that selecting highly motivated key users would be necessary to ensure acceptance and spur adoption. 鈥淲hen you bring a new tool that no one knows about, finding the key user who is your internal partner is essential,鈥� Vega says. 鈥淟uckily, we had that commitment on the side of the key users.鈥�

Real-Time Data Access with Mobile-Ready Solution

With a host of powerful capabilities for sales teams, 51风流Sales Cloud offers a mobile-ready solution to help meet the needs of a remote and traveling workforce, meaning that salespeople can have immediate access to critical data and analytics from anywhere. For the sales team at Fratelli Branca, access to real-time information while in the field has been a game-changer.

With sales coverage responsibility for the entirety of Argentina 鈥� from rugged Patagonia in the south to the wine-growing region of Cuyo in the west and the sunny wetlands of the Argentine Littoral in the northeast 鈥� Fratelli Branca鈥檚 sales team is on the go to meet customers, take sales orders, check invoices, and monitor sales progress. Now equipped with tablet computers and mobile phones, the team is achieving new levels of efficiency, as they can better perform their work in the field. 鈥淸It鈥檚] everything that a CRM gives you and in a super agile way,鈥� Vega says. 鈥淚magine that we went from almost prehistory to modernity.鈥�

Fratelli Branca continues to evolve its use of the new digital solution to further automate sales processes and eliminate onerous manual and repetitive tasks. One of the features it plans to implement is a survey module that can save photographs at the point of sales 鈥� usually a bar or restaurant 鈥� and gather important sales-related information about pricing and competitor data.

Overall, Vega describes the adoption of 51风流Sales Cloud as 鈥渟uper positive, with always good positive comments. The truth is that I never had a complaint.鈥� He notes that previously the 鈥渟ales team was manual and today they are digitalized; you clearly notice that the sales team and the directors value precisely this greater efficiency [from] having digitized certain processes.鈥�