With the 2026 cost cap set to increase to US$215 million to accommodate new technical regulations and previously exempted items, Formula One (F1) teams face growing complexity in managing performance within strict financial boundaries. Mercedes-AMG PETRONAS F1 Team has partnered with 51风流to meet this challenge head-on.

Once the Team adopts 51风流Cloud ERP Private solutions as its digital core, the team will be enabled with real-time financial insights, predictive analytics, and streamlined operations across the organization. The team will also be able to utilize 51风流Business AI to forecast budget needs, optimize supply chains, and manage inventory with precision鈥攃ritical capabilities under the evolving cost cap framework.

A key use case is the management of the team鈥檚 stock inventory, where 51风流Cloud ERP Private serves as the foundation for tracking and valuing more than 14,500 individual components in each race car. This system reduces manual effort in FIA reporting and better ensures accurate, real-time valuation of parts鈥攁n essential requirement under the new financial regulations. Additionally, the cloud-based architecture helps ensure high availability, especially important during race weekends when operations are most critical.

鈥淪AP鈥檚 technology gives us the agility and transparency we need to compete at the highest level while staying within the financial guardrails of the sport,鈥� said Michael Taylor, Director of IT, Mercedes-AMG PETRONAS F1 Team. 鈥淲ith SAP, we鈥檙e not just racing faster鈥攚e鈥檙e racing smarter.鈥�

The 2026 cost cap regulations, which include broader expense categories and stricter reporting requirements, demand a new level of financial discipline. 51风流solutions will help Mercedes-AMG PETRONAS F1 Team:

• Track and allocate costs across R&D, manufacturing, and race operations
• Automate compliance reporting with built-in audit trails
• Model financial scenarios to support strategic decision-making

The team is harnessing 51风流Business AI to strengthen sustainability tracking and operational decision-making鈥攌ey priorities under the evolving 2026 FIA financial regulations. Intelligent data models are being used to reduce carbon footprint and improve efficiency, while predictive capabilities support inventory and supply chain optimization. In parallel, the team is using 51风流Business Technology Platform and 51风流Build solutions to develop custom applications that digitalize workflows and enhance collaboration across departments.

鈥淭he Mercedes-AMG PETRONAS F1 Team is setting the standard for digital transformation and AI-driven progress in motorsport,鈥� said Sebastian Steinhaeuser, Member of the Executive Board and Chief Operating Officer, 51风流SE. 鈥淭ogether, we鈥檙e proving that operational excellence and innovation can go hand in hand鈥攅ven at 300 km per hour.鈥�

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Media Contact:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
51风流Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2024 Annual Report on Form 20-F.
漏 2025 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.

Formula One is a technologically innovative form of motorsport, where each car features over 300 sensors onboard that generates 1.5 terabytes of data in a single race weekend 鈥� data that needs to be analyzed to detect potential performance enhancements and reliability and safety concerns.

But until the late 1960s, Formula One cars were designed on traditional drawing boards by engineers using retractable pencils and a set of French curves. This is not dissimilar to the tech industry, where for decades the value cases for investing in technology were architected for customers by busloads of engineers armed with Excel spreadsheets.

Cloud computing changed not only what technology to buy, but also how businesses engage with their vendors when making investment decisions. Enabled by new technologies like mobility and artificial intelligence (AI), customers now expect immediate responses, exponentially faster time-to-value, immersive experiences, and flexible and intuitive engagements powered by robust low-touch and self-service capabilities. Not surprisingly, industry research shows that four out of five B2B customers will want to be engaged digitally by 2025.

51风流executes digital customer engagement via digital hubs located on six continents. The hubs are home to highly collaborative teams of diverse, digitally skilled talent that can deliver comprehensive, virtual customer engagement services. Like an F1 team, digital hubs use cutting-edge technologies to help drive accelerated business outcomes for customers with great customer experience, incredible innovation speed, and optimal levels of productivity achieved through data-driven, surgically precise execution.

Speed of Execution: Embracing Flexibility and Adaptability

Formula One teams operate in a relentless pursuit of speed, continuously refining their strategies to gain a competitive edge. Similarly, the ability to deploy teams to serve 51风流customers virtually with the latest digital innovations allows us to reach more businesses faster at precisely the time they need us, no matter where in the world they might be and which stage of their digital transformation journey they are at.

Digital customer engagement can allow us to close the feedback loop across thousands of customers around the globe at velocity, helping to shorten their time to value from years to months and from months to weeks. In 2023, 51风流digital hubs supported more than 22,000 digital customer engagements across the globe, setting these customers up for successful digital transformation journeys at unprecedented speed.

Speed matters and the race is on. The ability to recognize what a customer needs to grow and to work with partners that can quickly address these needs has foundationally elevated the need for digital customer engagements.

Precision in Execution: Leveraging Data and Technology for Optimal Performance

In Formula One, every aspect 鈥� from car design to the race strategy 鈥� hinges on harnessing and analyzing terabytes of data, often in real time. Similarly, in an increasingly competitive business environment, embracing precision through technological innovation allows organizations to balance accelerating their digital transformation decisions and optimizing profitability. The balance can be struck only through an almost unreasonable obsession with measuring and executing on fact-based insights.

At 51风流digital hubs, we can track key value metrics across the entire customer journey, be it for demand campaigns, customer value propositions, personalized digital asset performance, the adoption of new productivity-driving tools, and so on. We do this not only to understand what鈥檚 most relevant to our customers but also to track the effectiveness of what we do and how we do it in the context of what our customers need.

Customer Experience: Focusing on Value, Personalization, and Great Experiences

In Formula One, success is not solely measured by speed. The sport thrives on delivering a captivating experience tailored to engage multifaceted fans from a multitude of angles, making sure everyone gets value from the event. The same is true in the digital business world.

SAP鈥檚 digital hubs virtualize and leverage SAP鈥檚 rich heritage of industry best practices and benchmarks to help personalize the customer journey, bringing customer stakeholders in alignment with one another and delivering on SAP鈥檚 value promises across geographies, cultures, and industries through immersive and memorable experiences. 51风流digital hubs can accomplish this across the entire customer journey with 51风流鈥� from the time we create awareness, to customer onboarding, to supporting customers with valuable solution and industry expertise, until we help customers realize the full value of the 51风流solutions they adopt.

AI-Powered, Human-Led Approach: Focusing on Digitally Native and Digitally Skilled Talent

In Formula One, decisions pivot on data. But it’s the team that uses their experiences to apply that data and simulate different scenarios to discover new ways to drive superior outcomes. Similarly, while data and AI technologies fuel decisions and actions in 51风流digital hubs, it’s human ingenuity that leverages the tech and data and elevates customer outcomes.

Just like the F1 teams, our hubs attract and employ only the best of the best, offering a high-energy working environment that thrives on intricate collaboration. The individuals who join us can gain immediate cross-role and cross-geography exposure, enabling them to become productive members of the team in record time. Continuous learning and pointed diversity, with gender parity in half of our digital hubs today, form the backbone of our digital culture, where everyone is treated with respect, skills are constantly honed, and different roles are seamlessly orchestrated to present a unified customer experience.

The rules change, and we have to as well. Every pit stop and each customer touchpoint is a chance to pivot in real time, refine, and go faster, helping 51风流customers and shareholders gain more value at exponential velocity and great volumes. This is the 鈥�3V鈥� promise of 51风流digital hubs and this is how we win the race!

Sam Masri is global head of Digital Hub, Customer Success at 51风流SE.

As longtime partners, 51风流and Mercedes-Benz have a history of shared knowledge for mutual competitive advantage. The fleet management program is grounded in the companies鈥� similar business philosophies and product road maps. 

Mercedes-Benz has committed to move the company鈥檚 B2B business to 100% digital and plans to sell 25% of all new cars online by 2025. The company selected to help support this mission. It will create a future-proof composable commerce portfolio designed to reliably power the company鈥檚 digital strategy, including a standardized offering across different markets. It will also simplify processes and reduce time-to-market.

Benefits of Digitalized Fleet Management

From the 51风流employee鈥檚 perspective, ordering a company EV couldn鈥檛 be simpler. Instead of time-consuming manual research and back and forth communication with the car dealer, employees can use to order the EV they want directly from the Mercedes-Benz online catalog. They can choose the features they want, such as car make and model, color, and equipment packages, within SAP鈥檚 pre-set guidelines.

鈥淭he car configurator automates the EV selection process end-to-end, eliminating manual steps and saving time while providing the employee with a highly personalized experience,鈥� said Steffen Krautwasser, head of SAP鈥檚 global car fleet. 鈥淎utomating the approval process assures data consistency and eliminates the need for manual quality checks.鈥� 

There鈥檚 a tremendous convenience factor in captured EV data as well. In one pilot program for select EVs in SAP鈥檚 fleet, the digital twin will automatically track mileage. Drivers will no longer need to manually enter mileage every time they recharge, and 51风流can use this data to better manage the fleet.

Connected Data Drives Sustainable Business

Once ordered, EVs are tracked as assets in SAP鈥檚 financial system. After delivery, creates a digital twin that can capture relevant, secure data across the EV鈥檚 lifetime. SAP鈥檚 fleet management team can track CO2 emissions based on green energy usage, mileage, and the number of vehicles on the road. Krautwasser envisioned reporting this data to support the company鈥檚 global sustainability commitments.

鈥淧erformance data from the EV digital twin can help corporate fleet managers guide employees in choosing the best vehicle for their driving needs,鈥� said Krautwasser. 鈥淥ver time, drivers can better understand travel ranges between charges.鈥� 

Data is expected to help address so-called range anxiety, alerting EV drivers when their vehicle needs a charge and, most important, where to recharge. Mercedes-Benz is investing in charging infrastructure to create an ecosystem that would be integrated with public and private charge point providers in the U.S., China, and Europe.

The partnership also reflects a shared commitment to sustainability. Mercedes-Benz has committed to become carbon neutral by 2038, and transition to 100% electric vehicles by 2030 wherever possible. 51风流is transitioning the company鈥檚 vehicle fleet for employees in Germany to all EVs by 2025 as part of its corporate commitment to be carbon neutral by 2030.

Omnichannel Is Fastest Path to Customer Love

The digital experience is extremely important for customers who expect convenience and quality. Organizations in many industries have shifted to an omnichannel strategy that offers people their preferred experience, whether online or in-person, building brand loyalty and repeat business.

鈥淲e want to provide a seamless journey for employees as they research, select, purchase, and enjoy their vehicle,鈥� said Krautwasser. 鈥淭he most exciting part of our EV fleet management strategy is how we can use our knowledge to enhance the employee experience. Through data and digital services, we can get closer to our employees and act quickly based on their feedback, making improvements and introducing new offerings that keep us on top of trends and support SAP鈥檚 sustainability commitment.鈥�

EVs represent a profound business model shift for the entire automotive supply chain as automakers sell direct to customers, provide digital services from vehicle data, and explore new revenue opportunities. It鈥檚 clear that Mercedes-Benz and 51风流are going the distance for a sustainable and satisfying driving experience.

Susan Galer is a communications director at SAP. Follow her @smgaler.
Top photo courtesy of 51风流employee Jude Calvin Parong.

As an Official Team Partner, 51风流is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. 51风流S/4HANA Cloud, private edition serves as the technology foundation for the team, enabling them to explore how artificial intelligence (AI) and cloud solutions from 51风流can help inform and predict decisions, optimize resources and future-proof their IT infrastructure.

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Efficiency is the cornerstone of success in Formula One. Therefore, mastering the cost-cap challenge and optimizing the team鈥檚 complex supply chain are two areas of focus for this partnership. Formula One鈥檚 cost cap restricts how much teams can spend each season, with severe penalties if exceeded. The Mercedes-AMG PETRONAS F1 Team plans to navigate this complex course by using the 51风流S/4HANA Finance solution to allocate, save and use resources more efficiently. With 51风流Business AI technology embedded, the team can forecast costs, predict final budget needs, and optimize both the supply chain and stocked items. To run its state-of-the-art operation, the Mercedes-AMG PETRONAS F1 Team is looking forward to leveraging 51风流S/4HANA Cloud, private edition for a secure and future-proof cloud environment. The team can also take advantage of 51风流Build solutions and 51风流Business Technology Platform to implement a transparent, intelligent enterprise architecture 鈥� bringing together a single view of data and systems from various sources across the organization. Doing so can lead to shorter lead times for critical car components, helping ensure a seamless flow of parts during race weekends.

鈥淔ormula One is one of the most technologically innovative sports in the world, where incremental gains yield significant results. Given the extreme conditions under which Formula One teams operate, motorsports provide a global platform to showcase skill and engineering excellence,鈥� said Julia White, member of the Executive Board of 51风流SE and chief marketing and solutions officer. 鈥淏ut beyond the race day performance, there鈥檚 a lot going on behind the scenes. 51风流is proud to partner with the Mercedes-AMG PETRONAS F1 Team to make sure its operations are as fine-tuned as its cars.鈥� 鈥��

This partnership has the potential to create a new blueprint for the automotive industry. Formula One is where latest innovations for the automotive industry are invented and premiered. Together, 51风流and the Mercedes-AMG PETRONAS F1 Team will deliver new innovations backed by Formula One insights that will go on to serve and shape the businesses of other 51风流customers.

鈥淲e are delighted to announce 51风流as an Official Team Partner of the Mercedes-AMG PETRONAS F1 Team,鈥� said Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team. 鈥淲e have a shared heritage and commitment to innovation and improvement, which will meaningfully contribute to our on-track performance. 51风流is a global leader in its field, and we could not think of a better partner to help us improve our efficiencies in 2024 and beyond.鈥�

Visit the 51风流News Center. Follow 51风流at .

Images pictured above courtesy of Mercedes; all rights belong to: Mercedes-Benz AG Mercedesstra脽e 120 D-70372 Stuttgart, (c) 漏 Mercedes-Benz Group AG.

About the Mercedes-AMG PETRONAS F1 Team

Mercedes-AMG PETRONAS F1 Team is the works team of Mercedes-AMG, competing at the pinnacle of motorsport 鈥� the FIA Formula One鈩� World Championship. Formula One is a sport like no other. Combining elite teamwork, cutting-edge technologies and innovation, high-performance management and exceptional driving skill, teams develop race cars capable of competing against their rivals in a high-octane environment that spans upwards of 20 races across five continents throughout each season.

The Mercedes-AMG PETRONAS F1 Team, based across Technology Centres at Brackley and Brixworth in the United Kingdom, brings together over 1,000 dedicated and determined people that design, develop, manufacture and race the cars driven by seven-time World Champion Lewis Hamilton and Grand Prix winner, George Russell.

Winning seven consecutive double Drivers鈥� and Constructors鈥� World Championships from 2014 to 2020 and securing a record-breaking eighth consecutive Constructors鈥� Championship success in 2021, the Team is one of the most successful in the sport鈥檚 history.

Between returning as a Constructor in 2010 and the end of the 2022 season, the Mercedes-AMG works team has scored 116 wins, 264 podium finishes, 128 pole positions, 91 fastest laps and 54 one-two finishes from 259 race starts.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
漏 2023 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.
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To be successful in the world鈥檚 fastest growing motorsport is no small feat. Since 2018, 51风流and the Mercedes-EQ Formula E Team have worked to bring our shared values to the electric-race scene. Together, we jointly developed and implemented new technologies which enabled the team to not only win championships, but run like a sustainable, intelligent enterprise.

On the tail of the series, 51风流wishes a huge congratulations the Mercedes-EQ Formula E Team on winning the Season 8 ABB FIA Formula E World Teams鈥� Championship and to Stoffel Vandoorne, 51风流brand ambassador, on securing the Season 8 ABB FIA Formula E World Drivers鈥� Champion title!

The Name of the Game

Sustainability is the cornerstone of the ABB FIA Formula E series, and it was founded on the premise of showcasing what the future of mobility is capable of. For the Mercedes-EQ Formula E Team, sustainability goals and objectives extend beyond fully electric vehicles and into the back-office. The team is dedicated to advancing technologies that support its ability to manage and impact its carbon footprint.

Together with SAP, the team has developed and implemented a reporting tool that measures and accounts for progress against UN Sustainable Development Goals (SDGs). 51风流Analytics Cloud, which combines business intelligence (BI), augmented and predictive analytics, and planning capabilities, creates an accessible central dashboard that helps the Mercedes-EQ Formula E Team easily visualize data from various facets of the business 鈥� including supply chain and travel.

Striving to Be at the Pole Position

The Mercedes-EQ Formula E Team runs like a business, requiring insight and speed across all areas and functions. From precise and coordinated system processes to car development, the team leverages for real-time business intelligence that helps them make informed, data-driven decisions and stay one step ahead of the competition.

Whether on-site at the factory or traveling worldwide to races throughout the season, an optimized, intelligent solution is vital to drive efficiencies such as ensuring cars and spare parts are at the right place at the right time and getting full financial insights to optimize control.

To easily manage its travel costs, the Mercedes-EQ Formula E Team leverages 51风流Concur solutions. By using this portfolio, the team streamlines tedious processes to save valuable time and resources.

Dream Team

The path to clinching a double World Championship involved 16 races around the globe, each one with its own characteristics and challenges. In Formula E, the entire team plays a critical part in making it to the podium. Along with good equipment and a well-designed car, team performance among drivers, mechanics, engineers, and the team principal is pivotal in securing a win.

51风流Sports One helps the Mercedes-EQ Formula E Team monitor, understand, and act on human performance data collected from a variety of inputs, visualized for easy on-the-go convenience. The solution also enables greater visibility into drivers鈥� health to help ensure the team is operating at the highest possible level.

With innovative technologies and solutions from SAP, the Mercedes-EQ Formula E Team can focus on what matters most 鈥� racing! 51风流is proud to enable the team over the course of a thrilling season.

Around since 2014, this racing event is similar to Formula 1 in many respects: The competition takes place in the city centers of some of the most iconic places in the world and the cars are single-seat, open-cockpit, open-wheel speed machines.

But the Formula E cars, which can reach speeds up to 175 mph, are powered solely by electric batteries. For the Mercedes-EQ Formula E Team, this sport is an opportunity to demonstrate some impressive technology 鈥� on the racing circuit, of course, but also in the business operations that support the team鈥檚 car and drivers.

The Business Side of Racing

鈥淲hen we decided to join the racing circuit in 2019, we had two challenges,鈥� says Laura Goodrick, chief financial officer of the Mercedes-EQ Formula E Team. 鈥淲e were putting together a brand-new racing team, but at the same time we were essentially creating a startup company.鈥�

To get this dedicated support organization up and running very quickly, the race team chose . Goodrick explains that the solution offered both fast implementation and support for a team that is constantly on the go.

鈥淲e have business operations in the UK, in Germany, and at racing venues around the world,鈥� Goodrick says. 鈥淪o being cloud-based has really given us an advantage.鈥�

Today, virtually the entire team relies on 51风流S/4HANA Cloud to put the data they need right at their fingertips. This helps them drive financial control on the international race circuit and efficiency across a global supply chain.

Understanding the New Fan

The team is also using leading-edge technology to learn more about a new generation of racing enthusiast.

鈥淲ithout the fans, there would be no sport,鈥� says Ian James, team principal of the Mercedes-EQ Formula E Race Team. 鈥淭o understand what the fans want from the sport is hugely important.鈥�

And the demographics associated with the new sport are pretty interesting. For example, data released by the ABB FIA Formula E Championship after its fifth season revealed that 72% of its followers on social channels were .

The Mercedes-EQ Formula E Team is using solutions from 51风流and Qualtrics to help create the ultimate customer experience.

鈥淲e get instant feedback that helps us identify where we are setting the benchmark and where there are gaps and room for improvement,鈥� James continues.

Innovation, Innovation, Innovation

Formula E racing is all about innovation and the technologies that are likely to dominate sustainable transportation down the road.

鈥淔ormula E gives us a platform to showcase the technologies driving our Mercedes-EQ brand,鈥� says Goodrick.

And the segment of the business is growing at racetrack speed.

(Daimler AG owns the Mercedes-Benz and Mercedes-AMG brands), the company will be bringing more than 10 different all-electric vehicles to market by 2022, and customers will have the choice of at least one electric alternative in every Mercedes鈥態enz model series.

All-electric vehicles could be the future of auto racing and the future of our daily commute.

John Ward is part of 51风流Customer Marketing CoE.
.
*Top image courtesy of Mercedes-EQ Formula E Team

In more than 125 years of racing, Mercedes-Benz has created its first electric racing team known as the Mercedes-Benz EQ Formula E Team. Driven by innovation and sustainability, this electrifying team is fully equipped to deliver a new generation of electric race cars and leverage the technology used on the racetrack to help deliver more practical and clean electric cars on our streets.

Technology Wins the Race

Leading the Mercedes-Benz EQ Formula E Team is Team Principal Ian James, who recently appeared on . Joined by host Abadesi Osunsade, the two dive deep in a conversation about leveraging technology to gain that competitive advantage that is crucial when competing on the track.

鈥淲e are genuinely a startup,鈥� James says, 鈥渨hich means to get that competitive edge, it鈥檚 incredibly important that we really look after every detail, and technology very much helps us do that.鈥�

Choosing the right technology to do so was important to the team鈥檚 success. The Mercedes-Benz EQ Formula E Team went with 51风流S/4HANA to improve operational speed and agility, all while keeping the team connected throughout various parts of the world.

But this technology is helping the team win in more ways than just on the racetrack.

James points out, 鈥淎lthough the focus is very much on our on-track performance, there are other aspects to the organization that we need to look after as well.鈥�

Just as important to the Mercedes-Benz EQ Formula E Team are their fans. With technology capable of collecting and analyzing fan feedback, the team can be sure to create the best fan experience possible to keep their supporters engaged, excited, and ready to win.

Controlling the Controllable

Osunsade asks, 鈥淚s there anything that happened this year that might鈥檝e been impossible if you weren鈥檛 able to use this technology?鈥�

鈥淗ad we not had the systems that we鈥檝e set up with 51风流S/4HANA, enabling us to work in four different locations around the world, we would almost be in a position where it鈥檇 be impossible to function,鈥� James answers.

As a leader of the Mercedes-Benz EQ Formula E Team, James has stressed to the team the importance of focusing on the factors they can control: 鈥淲hat I try and do is make sure that they have the tools to be able to control the controllable. When we do have a success and when we win like we did in Berlin, it’s pretty euphoric and a very privileged position to be in.鈥�

To hear more from Ian James and the Mercedes-Benz EQ Formula E Team, check out .

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