{"id":3477,"date":"2021-03-16T08:30:43","date_gmt":"2021-03-16T08:30:43","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=3477"},"modified":"2023-10-16T16:23:06","modified_gmt":"2023-10-16T16:23:06","slug":"transformacion-digital-en-pymes-como-asegurar-negocio-futuro","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/","title":{"rendered":"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro"},"content":{"rendered":"

La situaci\u00f3n sin precedentes que estamos viviendo desde hace algo m\u00e1s de un a\u00f1o pone de relieve la\u00a0<\/span>necesidad de apostar por la transformaci\u00f3n digital<\/span><\/b>\u00a0como \u00fanica v\u00eda para la supervivencia de las\u00a0<\/span>pymes<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Ebook gratis<\/span><\/p>\n

La transformaci\u00f3n digital en tiempos de cambio<\/span><\/strong><\/p>\n

\"\"<\/a><\/p>\n

DESCARGAR<\/a><\/p>\n

Las pymes son la base de la econom\u00eda espa\u00f1ola, ya que suponen el\u00a0<\/span>99,8 % del tejido productivo\u00a0<\/span><\/b>en nuestro territorio. Con un modelo de negocio basado en estrategias tradicionales en su mayor\u00eda, la crisis de la COVID-19 ha provocado un\u00a0<\/span>profundo impacto en su forma de operar<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Transformaci\u00f3n digital: renovarse o morir<\/span><\/b><\/h2>\n

En los \u00faltimos a\u00f1os<\/span>,\u00a0<\/span>se ha hablado mucho de la\u00a0<\/span>importancia de<\/span><\/b>\u00a0la<\/span><\/b>\u00a0<\/span><\/b>transformaci\u00f3n digital<\/span><\/b><\/a>\u00a0de las pymes<\/span><\/b>\u00a0para adaptarse a las nuevas tendencias del mercado. Los recientes acontecimientos han provocado la ca\u00edda en picado de muchas empresas y han abocado al cierre a otras muchas.\u00a0<\/span>\u00a0<\/span><\/p>\n

El impacto negativo de la pandemia demuestra que abordar\u00a0<\/span>nuevos procesos de negocio<\/span><\/b>\u00a0es ineludible para adaptarse a los tiempos que corren.\u00a0<\/span>Tal es el efecto, que\u00a0<\/span>s<\/span><\/b>olo<\/span><\/b>\u00a0<\/span>las pymes que sepan reaccionar lograr\u00e1n sobrevivir\u00a0<\/span><\/b>a la situaci\u00f3n.<\/span>\u00a0<\/span><\/p>\n

La\u00a0<\/span>digitalizaci\u00f3n\u00a0<\/span><\/b>no solo es necesaria para mantenerse productivos en escenarios extremos como los cierres forzosos de negocios no esenciales. El\u00a0<\/span>cambio de paradigma de la nueva econom\u00eda<\/span><\/b>\u00a0es un hecho. Los consumidores est\u00e1n cambiando su forma de adquirir bienes y servicios.<\/span>\u00a0<\/span><\/p>\n

Internet lo ha revolucionado todo. La vieja premisa del comercio tradicional \u201cel cliente siempre tiene la raz\u00f3n\u201d cobra un nuevo sentido en nuestros d\u00edas. Los usuarios, m\u00e1s que la raz\u00f3n, tienen la posibilidad de informarse y comparar antes de comprar. Y, sobre todo, desean sentirse \u00fanicos.<\/span>\u00a0<\/span><\/p>\n

Digitalizaci\u00f3n como sin\u00f3nimo de adaptaci\u00f3n<\/span><\/b><\/h2>\n

Hoy m\u00e1s que nunca, las<\/span>\u00a0<\/span>herramientas tecnol\u00f3gicas para<\/span><\/b>\u00a0pymes<\/span><\/b><\/a>\u00a0permiten a\u00a0<\/span>e<\/span>stas la\u00a0<\/span>posibilidad de\u00a0<\/span>con<\/span>o<\/span>cer d\u00f3nde est\u00e1n y qu\u00e9 desean sus clientes<\/span>, c\u00f3mo act\u00faan y qu\u00e9 les motiva. La\u00a0<\/span>personalizaci\u00f3n de la oferta<\/span><\/b>, el\u00a0<\/span>seguimiento<\/span><\/b>\u00a0y la\u00a0<\/span>atenci\u00f3n\u00a0<\/span><\/b>exclusiva<\/span><\/b>\u00a0son inviables con las metodolog\u00edas tradicionales.\u00a0<\/span>Los nuevos procesos de negocio solo pueden ser<\/span>\u00a0eficientes mediante la digitalizaci\u00f3n<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

La digitalizaci\u00f3n no debe entenderse como un ente abstracto. Las pymes deben tomar conciencia de que<\/span>\u00a0la transformaci\u00f3n digital es mucho m\u00e1s que vender en Internet<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

La tecnolog\u00eda es la clave para\u00a0<\/span>ganar flexibilidad en los procesos de negocio<\/span><\/b>, capacidad para tomar decisiones urgentes e\u00a0<\/span>implementar cambios sobre la marcha<\/span><\/b>. Las herramientas digitales permiten hacer frente a los principales desaf\u00edos de las pymes: control del flujo de efectivo, gesti\u00f3n de la cadena de suministro, organizaci\u00f3n del trabajo remoto y satisfacci\u00f3n de las expectativas del cliente.<\/span>\u00a0<\/span><\/p>\n

La planificaci\u00f3n, la automatizaci\u00f3n y la gesti\u00f3n inteligente<\/span><\/b>\u00a0de los recursos son objetivos que se alcanzan f\u00e1cilmente con herramientas orientadas a las pymes, como las que 51风流desarrolla desde hace a\u00f1os.<\/span>\u00a0<\/span><\/p>\n

Adaptarse a los nuevos tiempos implica\u00a0<\/span>optimizar procesos y mejorar la eficiencia<\/span><\/b>\u00a0como v\u00eda para<\/span>\u00a0ahorrar costes<\/span><\/b>, una meta determinante para mantener y aumentar la rentabilidad del negocio.<\/span>\u00a0<\/span><\/p>\n

Las m\u00e1ximas de\u00a0<\/span>crecimiento, reputaci\u00f3n, visibilidad de marca<\/span><\/b>\u00a0y\u00a0<\/span>mejora continua<\/span><\/b>\u00a0han dejado de ser objetivos imprecisos para convertirse en la\u00a0<\/span>esencia d<\/span>e<\/span>\u00a0la continuidad del negocio<\/span>.<\/span>\u00a0<\/span><\/p>\n

La gesti\u00f3n de las pymes<\/span>, por tanto,<\/span>\u00a0debe centrar sus esfuerzos en dise\u00f1ar procesos de negocio con miras a\u00a0<\/span>mantener la competitividad en un entorno cambiant<\/span><\/b>e\u00a0<\/span><\/b>regido por las\u00a0<\/span>nuevas tecnolog\u00edas<\/span><\/b><\/a>. La transformaci\u00f3n digital es la herramienta imprescindible para lograr este cambio.<\/span>\u00a0<\/span><\/p>\n

\n

Instagram<\/a>\u00a0\/\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a><\/p>\n

\n

\u00a9 2020 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see\u00a0http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

La situaci\u00f3n sin precedentes que estamos viviendo desde hace algo m\u00e1s de un a\u00f1o pone de relieve la\u00a0necesidad de apostar por la transformaci\u00f3n digital\u00a0como \u00fanica…<\/p>\n","protected":false},"author":3372,"featured_media":3478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18004],"tags":[53011,269944],"sapn-display":[5563695,5563693,60294],"sapn-type":[5562504],"class_list":["post-3477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes","tag-digital-transformation","tag-transformacion-digital","sapn-display-articulo-hero","sapn-display-articulo-spotlight","sapn-display-topic-hero","sapn-type-articulo"],"yoast_head":"\nTransformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro - 51风流Espa\u00f1a News Center<\/title>\n<meta name=\"description\" content=\"La situaci\u00f3n causada por la pandemia pone de relieve la necesidad de apostar por la transformaci\u00f3n digital en las pymes como \u00fanica v\u00eda para la supervivencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro\" \/>\n<meta property=\"og:description\" content=\"La situaci\u00f3n causada por la pandemia pone de relieve la necesidad de apostar por la transformaci\u00f3n digital en las pymes como \u00fanica v\u00eda para la supervivencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流Espa\u00f1a News Center\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T08:30:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T16:23:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"51风流Espa\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流Espa\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/\"},\"author\":{\"name\":\"51风流Espa\u00f1a\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\"},\"headline\":\"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro\",\"datePublished\":\"2021-03-16T08:30:43+00:00\",\"dateModified\":\"2023-10-16T16:23:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/\"},\"wordCount\":671,\"image\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes.jpg\",\"keywords\":[\"Digital Transformation\",\"Transformaci\u00f3n Digital\"],\"articleSection\":[\"Pymes\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/\",\"url\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/\",\"name\":\"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro - 51风流Espa\u00f1a News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/spain\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes.jpg\",\"datePublished\":\"2021-03-16T08:30:43+00:00\",\"dateModified\":\"2023-10-16T16:23:06+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\"},\"description\":\"La situaci\u00f3n causada por la pandemia pone de relieve la necesidad de apostar por la transformaci\u00f3n digital en las pymes como \u00fanica v\u00eda para la supervivencia.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes.jpg\",\"width\":5472,\"height\":3648,\"caption\":\"Group of people collaborating on project in office\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/spain\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/spain\/#website\",\"url\":\"https:\/\/news.sap.com\/spain\/\",\"name\":\"51风流Espa\u00f1a News Center\",\"description\":\"Noticias e informaci\u00f3n sobre SAP\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/spain\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\",\"name\":\"51风流Espa\u00f1a\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"51风流Espa\u00f1a\"},\"url\":\"https:\/\/news.sap.com\/spain\/author\/sapespana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro - 51风流Espa\u00f1a News Center","description":"La situaci\u00f3n causada por la pandemia pone de relieve la necesidad de apostar por la transformaci\u00f3n digital en las pymes como \u00fanica v\u00eda para la supervivencia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/","og_locale":"es_ES","og_type":"article","og_title":"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro","og_description":"La situaci\u00f3n causada por la pandemia pone de relieve la necesidad de apostar por la transformaci\u00f3n digital en las pymes como \u00fanica v\u00eda para la supervivencia.","og_url":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/","og_site_name":"51风流Espa\u00f1a News Center","article_published_time":"2021-03-16T08:30:43+00:00","article_modified_time":"2023-10-16T16:23:06+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes-1024x683.jpg","type":"image\/jpeg"}],"author":"51风流Espa\u00f1a","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"51风流Espa\u00f1a","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/"},"author":{"name":"51风流Espa\u00f1a","@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465"},"headline":"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro","datePublished":"2021-03-16T08:30:43+00:00","dateModified":"2023-10-16T16:23:06+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/"},"wordCount":671,"image":{"@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes.jpg","keywords":["Digital Transformation","Transformaci\u00f3n Digital"],"articleSection":["Pymes"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/","url":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/","name":"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro - 51风流Espa\u00f1a News Center","isPartOf":{"@id":"https:\/\/news.sap.com\/spain\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes.jpg","datePublished":"2021-03-16T08:30:43+00:00","dateModified":"2023-10-16T16:23:06+00:00","author":{"@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465"},"description":"La situaci\u00f3n causada por la pandemia pone de relieve la necesidad de apostar por la transformaci\u00f3n digital en las pymes como \u00fanica v\u00eda para la supervivencia.","breadcrumb":{"@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#primaryimage","url":"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes.jpg","contentUrl":"https:\/\/news.sap.com\/spain\/files\/2021\/03\/12\/transformacion-digital-pymes.jpg","width":5472,"height":3648,"caption":"Group of people collaborating on project in office"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/spain\/2021\/03\/transformacion-digital-en-pymes-como-asegurar-negocio-futuro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/spain\/"},{"@type":"ListItem","position":2,"name":"Transformaci\u00f3n digital en las pymes: c\u00f3mo asegurar el negocio futuro"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/spain\/#website","url":"https:\/\/news.sap.com\/spain\/","name":"51风流Espa\u00f1a News Center","description":"Noticias e informaci\u00f3n sobre SAP","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/spain\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465","name":"51风流Espa\u00f1a","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"51风流Espa\u00f1a"},"url":"https:\/\/news.sap.com\/spain\/author\/sapespana\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/posts\/3477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/users\/3372"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/comments?post=3477"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/posts\/3477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/media\/3478"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/media?parent=3477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/categories?post=3477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/tags?post=3477"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/sapn-display?post=3477"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/sapn-type?post=3477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}