{"id":3220,"date":"2021-01-21T08:00:25","date_gmt":"2021-01-21T08:00:25","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=3220"},"modified":"2023-10-16T16:24:18","modified_gmt":"2023-10-16T16:24:18","slug":"por-que-la-transformacion-digital-ya-no-es-una-opcion","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2021\/01\/por-que-la-transformacion-digital-ya-no-es-una-opcion\/","title":{"rendered":"\u00bfPor qu\u00e9 la transformaci\u00f3n digital ya no es una opci\u00f3n?"},"content":{"rendered":"<p class=\"lead\"><span data-contrast=\"none\">La\u00a0<\/span><a href=\"https:\/\/news.sap.com\/spain\/2020\/12\/la-hoja-de-ruta-de-la-transformacion-digital-para-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">transformaci\u00f3n digital<\/span><\/b><\/a><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">es indispensable para optimizar los procesos de negocio, optimizar la experiencia de<\/span><span data-contrast=\"none\">l<\/span><span data-contrast=\"none\">\u00a0cliente y, por tanto, aumentar la ventaja competitiva de la organizaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La digitalizaci\u00f3n no solo consiste en disponer de una p\u00e1gina web o tener presencia en las redes sociales<\/span><span data-contrast=\"none\">, sino que<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">e<\/span><span data-contrast=\"none\">s un proceso mucho m\u00e1s amplio<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">ya<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">que implica\u00a0<\/span><b><span data-contrast=\"none\">integrar las\u00a0<\/span><\/b><a href=\"https:\/\/news.sap.com\/spain\/2020\/12\/ventajas-de-la-implantacion-de-nuevas-tecnologias-en-las-empresas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">nuevas tecnolog\u00edas<\/span><\/b><\/a><b><span data-contrast=\"none\">\u00a0en todas las \u00e1reas de la empresa\u00a0<\/span><\/b><span data-contrast=\"none\">para transformar su funciona<\/span><span data-contrast=\"none\">miento<\/span><span data-contrast=\"none\">\u00a0hacia un modelo de negocio m\u00e1s competitivo y con mayor valor a\u00f1adido.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En definitiva, es una\u00a0<\/span><b><span data-contrast=\"none\">apuesta de futuro que involucra a todos los departamentos<\/span><\/b><span data-contrast=\"none\">\u00a0de la empresa. Sus beneficios,\u00a0<\/span><span data-contrast=\"none\">ya\u00a0<\/span><span data-contrast=\"none\">indiscutibles, son numerosos:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\"><strong>Automatizaci\u00f3n<\/strong> de procesos<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><strong>Optimizaci\u00f3n de costes<\/strong><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\"><strong>Mayor eficiencia<\/strong> en la gesti\u00f3n<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\"><strong>Mejora de la comunicaci\u00f3n<\/strong> interna y externa<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\"><strong>Impulso a la innovaci\u00f3n<\/strong> dentro de la organizaci\u00f3n<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\"><strong>Mayor capacidad de respuesta<\/strong> y de adaptaci\u00f3n<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><strong>Mejora de la toma de datos<\/strong><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\"><strong>Nuevas oportunidades<\/strong> de negocio<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">El futuro de las empresas pasa por la\u00a0<\/span><\/b><b><span data-contrast=\"none\">transformaci\u00f3n digital<\/span><\/b><span data-contrast=\"none\">. Cualquier empresa, independientemente de su sector y volumen de facturaci\u00f3n, debe\u00a0<\/span><b><span data-contrast=\"none\">adaptarse a esta nueva realidad para seguir creciendo<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><b><span data-contrast=\"none\">C\u00f3mo llevar a cabo la transformaci\u00f3n digital en la empresa<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Uno de los pilares de la\u00a0<\/span><a href=\"https:\/\/www.sap.com\/spain\/insights\/digital-transformation.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">transformaci\u00f3n digital de las empresas<\/span><\/b><\/a><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">es el\u00a0<\/span><b><span data-contrast=\"none\">aprovechamiento de la gran cantidad de datos<\/span><\/b><span data-contrast=\"none\">\u00a0de los que puede disponer. Esta informaci\u00f3n es vital para entender los cambios en el mercado y\u00a0<\/span><span data-contrast=\"none\">tomar decisiones estrat\u00e9gicas<\/span><span data-contrast=\"none\">\u00a0para el negocio.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En definitiva, la\u00a0<\/span><a href=\"https:\/\/news.sap.com\/spain\/2020\/11\/que-es-la-digitalizacion-y-como-puede-aplicarla-a-su-negocio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">digitalizaci\u00f3n<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0permite anticiparse a la imparable evoluci\u00f3n de un mercado global. Ese es el motivo por el que se ha vuelto imprescindible y est\u00e1\u00a0<\/span><b><span data-contrast=\"none\">presente en todos los sectores<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La transformaci\u00f3n digital, como hemos comentado, abarca todos los departamentos de la empresa<\/span><span data-contrast=\"none\">, pues<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">i<\/span><span data-contrast=\"none\">mplica un\u00a0<\/span><b><span data-contrast=\"none\">cambio de cultura en las organizaciones<\/span><\/b><span data-contrast=\"none\">\u00a0que afecta a empleados y directivos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Es importante dar los pasos con un\u00a0<\/span><b><span data-contrast=\"none\">estudio previo de las capacidades y necesidades de cada empresa<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La digitalizaci\u00f3n solo es eficaz si se cumplen tres premisas:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Impulso de f<strong>ormas de trabajo productivas y flexibles<\/strong><\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><strong>Liderazgo innovador<\/strong> con capacidad para aportar ideas nuevas<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Conoc<\/span><span data-contrast=\"none\">i<\/span><span data-contrast=\"none\">miento del cliente mediante la <strong>gesti\u00f3n eficaz de los dato<\/strong>s<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Para obtener el m\u00e1ximo beneficio de la transformaci\u00f3n digital en la empresa, el proceso debe ser paulatino.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Un proceso paulatino hacia la innovaci\u00f3n<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">El camino debe comenzar analizando c\u00f3mo la digitalizaci\u00f3n puede mejorar cada \u00e1rea y cu\u00e1les de estas son prioritarias.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El tiempo necesario para la toma de decisiones es mucho menor cuando se obtiene la informaci\u00f3n adecuada. Esto es lo que permite\u00a0<\/span><b><span data-contrast=\"none\">anticiparse a los cambios del mercado<\/span><\/b><span data-contrast=\"none\">. Por ejemplo, las empresas que apuestan por la transformaci\u00f3n digital pueden\u00a0<\/span><b><span data-contrast=\"none\">dise\u00f1ar servicios y experiencias \u00fanicas<\/span><\/b><span data-contrast=\"none\">\u00a0para sus clientes gracias a los datos que manejan. De esta forma, se consigue\u00a0<\/span><b><span data-contrast=\"none\">mejorar la reputaci\u00f3n de la marca<\/span><\/b><span data-contrast=\"none\">\u00a0y\u00a0<\/span><b><span data-contrast=\"none\">aumentar su visibilidad<\/span><\/b><span data-contrast=\"none\">. Esa diferenciaci\u00f3n le ayudar\u00e1 a situarse por delante de sus competidores.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Los datos obten<\/span><span data-contrast=\"none\">idos<\/span><span data-contrast=\"none\">\u00a0gracias a las herramientas de digitalizaci\u00f3n permiten\u00a0<\/span><b><span data-contrast=\"none\">dise\u00f1ar una estrategia ganadora\u00a0<\/span><\/b><span data-contrast=\"none\">para mejorar cada departamento. Las soluciones\u00a0<\/span><b><span data-contrast=\"none\">ERP y CRM<\/span><\/b><span data-contrast=\"none\">, por ejemplo, ayudan a\u00a0<\/span><b><span data-contrast=\"none\">optimizar los procesos de gesti\u00f3n\u00a0<\/span><\/b><span data-contrast=\"none\">de recursos humanos, finanzas,\u00a0<\/span><i><span data-contrast=\"none\">marketing<\/span><\/i><span data-contrast=\"none\">\u00a0y much<\/span><span data-contrast=\"none\">o<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">otr<\/span><span data-contrast=\"none\">o<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Es precisamente en la elecci\u00f3n de soluciones como las anteriores donde surge una cuesti\u00f3n de vital trascendencia para el proceso de transformaci\u00f3n digital: optar por\u00a0<\/span><b><span data-contrast=\"none\">soluciones\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">on<\/span><\/i><\/b><b><i><span data-contrast=\"none\">\u00a0<\/span><\/i><\/b><b><i><span data-contrast=\"none\">premise<\/span><\/i><\/b><span data-contrast=\"none\">\u00a0o por\u00a0<\/span><b><span data-contrast=\"none\">soluciones\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">on<\/span><\/i><\/b><b><i><span data-contrast=\"none\">\u00a0cloud<\/span><\/i><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La opci\u00f3n tradicional ven\u00eda siendo la primera, en la que se llevaba a cabo la instalaci\u00f3n de\u00a0<\/span><span data-contrast=\"none\">cualquier soluci\u00f3n\u00a0<\/span><span data-contrast=\"none\">en los distintos equipos para posibilitar el trabajo en local por parte de\u00a0<\/span><span data-contrast=\"none\">los distintos<\/span><span data-contrast=\"none\">\u00a0miembro<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">\u00a0de la organizaci\u00f3n. Las\u00a0<\/span><b><span data-contrast=\"none\">soluciones en la nube<\/span><\/b><span data-contrast=\"none\">, sin embargo, cuentan con una serie de\u00a0<\/span><b><span data-contrast=\"none\">ventajas<\/span><\/b><span data-contrast=\"none\">\u00a0respecto al planteamiento\u00a0<\/span><i><span data-contrast=\"none\">on<\/span><\/i><i><span data-contrast=\"none\">\u00a0<\/span><\/i><i><span data-contrast=\"none\">premise<\/span><\/i><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Los\u00a0<\/span><b><span data-contrast=\"none\">costes iniciales de implantaci\u00f3n son menores<\/span><\/b><span data-contrast=\"none\">, puesto que no existe ning\u00fan coste asociado a un proceso de instalaci\u00f3n de\u00a0<\/span><i><span data-contrast=\"none\">software<\/span><\/i><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">No es necesaria la compatibilidad de los equipos con el\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">software<\/span><\/i><\/b><b><span data-contrast=\"none\">.<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Para el acceso a\u00a0<\/span><span data-contrast=\"none\">cualquier soluci\u00f3n\u00a0<\/span><b><span data-contrast=\"none\">basta con disponer de acceso a internet<\/span><\/b><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">pudiendo hacerse en remoto desde cualquier equipo.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Es posible\u00a0<\/span><b><span data-contrast=\"none\">desatender el proceso de mantenimiento<\/span><\/b><span data-contrast=\"none\">, ya que las actualizaciones pueden desarrollarse en un segundo plano<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Son\u00a0<\/span><b><span data-contrast=\"none\">soluciones flexibles<\/span><\/b><b><span data-contrast=\"none\">\u00a0y personalizables<\/span><\/b><span data-contrast=\"none\">, ya que no es necesaria la compra o instalaci\u00f3n de nuevas soluciones\u00a0<\/span><span data-contrast=\"none\">con otras funcionalidades<\/span><span data-contrast=\"none\">. L<\/span><span data-contrast=\"none\">a incorporaci\u00f3n de funciones a la herramienta en cuesti\u00f3n es relativamente sencilla mediante el\u00a0<\/span><b><span data-contrast=\"none\">agregado de nuevos m\u00f3dulos<\/span><\/b><b><span data-contrast=\"none\">\u00a0o la eliminaci\u00f3n de los no utilizados<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">La integraci\u00f3n\u00a0<\/span><\/b><b><span data-contrast=\"none\">y visibilidad\u00a0<\/span><\/b><b><span data-contrast=\"none\">de datos<\/span><\/b><span data-contrast=\"none\">\u00a0o\u00a0<\/span><b><span data-contrast=\"none\">el<\/span><\/b><b><span data-contrast=\"none\">\u00a0trabajo colaborativo se convierten en tareas sencillas.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Como puede ver, l<\/span><span data-contrast=\"none\">a transformaci\u00f3n digital es\u00a0<\/span><b><span data-contrast=\"none\">una nueva realidad para todos los sectores empresariales<\/span><\/b><span data-contrast=\"none\">. Las compa\u00f1\u00edas deben reinventarse\u00a0<\/span><span data-contrast=\"none\">y hacerlo\u00a0<\/span><span data-contrast=\"none\">cada vez m\u00e1s r\u00e1pido y el \u00fanico camino posible es el que nos marcan las herramientas digitales que analizan los datos y optimizan la gesti\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.instagram.com\/sapspain\/\">Instagram<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.facebook.com\/SAP\/\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/sapspain?lang=es\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\/\">LinkedIn<\/a><\/p>\n<hr \/>\n<p>\u00a9 2020 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see\u00a0<a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0transformaci\u00f3n digital\u00a0es indispensable para optimizar los procesos de negocio, optimizar la experiencia del\u00a0cliente y, por tanto, aumentar la ventaja competitiva de la organizaci\u00f3n.\u00a0 La digitalizaci\u00f3n&#8230;<\/p>\n","protected":false},"author":3372,"featured_media":3221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563697],"tags":[53011,269944],"sapn-display":[5563695,5563693,60294],"sapn-type":[5562504],"class_list":["post-3220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","tag-digital-transformation","tag-transformacion-digital","sapn-display-articulo-hero","sapn-display-articulo-spotlight","sapn-display-topic-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 la transformaci\u00f3n digital ya no es una opci\u00f3n? 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