{"id":3077,"date":"2020-11-12T08:30:40","date_gmt":"2020-11-12T08:30:40","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=3077"},"modified":"2023-10-16T16:27:31","modified_gmt":"2023-10-16T16:27:31","slug":"las-diferencias-entre-un-software-crm-y-un-erp","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2020\/11\/las-diferencias-entre-un-software-crm-y-un-erp\/","title":{"rendered":"Las diferencias entre un software CRM y un ERP"},"content":{"rendered":"<p><span data-contrast=\"none\">Los\u00a0<\/span><i><span data-contrast=\"none\">softwares<\/span><\/i><span data-contrast=\"none\">\u00a0CRM y ERP son dos sistemas que sirven para mejorar la eficiencia en los procesos comerciales<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0aunque con enfoques distintos.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">La<\/span><span data-contrast=\"none\">\u00a0principal\u00a0<\/span><b><span data-contrast=\"none\">diferencia\u00a0<\/span><\/b><span data-contrast=\"none\">entre\u00a0<\/span><span data-contrast=\"none\">ellos<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">reside en<\/span><span data-contrast=\"none\">\u00a0que\u00a0<\/span><span data-contrast=\"none\">un\u00a0<\/span><a href=\"https:\/\/www.sap.com\/spain\/products\/crm.html\"><b><i><span data-contrast=\"none\">software<\/span><\/i><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><b><span data-contrast=\"none\">CRM<\/span><\/b><\/a><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">tiene\u00a0<\/span><span data-contrast=\"none\">un<\/span><b><span data-contrast=\"none\">\u00a0mayor enfoque hacia<\/span><\/b><b><span data-contrast=\"none\">\u00a0las ventas<\/span><\/b><b><span data-contrast=\"none\">,\u00a0<\/span><\/b><span data-contrast=\"none\">mientras que un <\/span><a href=\"https:\/\/www.sap.com\/spain\/products\/enterprise-management-erp.html\"><b><i><span data-contrast=\"none\">software <\/span><\/i>de gesti\u00f3n <\/b><b><span data-contrast=\"none\">ERP<\/span><\/b><\/a><b><i><span data-contrast=\"none\">\u00a0<\/span><\/i><\/b><span data-contrast=\"none\">est\u00e1 m\u00e1s centrado en la<\/span><b><span data-contrast=\"none\">\u00a0optimizaci\u00f3n de\u00a0<\/span><\/b><b><span data-contrast=\"none\">costes<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Muchas empresas se plantean elegir entre uno y otro, pero\u00a0<\/span><b><span data-contrast=\"none\">la integraci\u00f3n de ambos sistemas tiene claros beneficios\u00a0<\/span><\/b><b><span data-contrast=\"none\">para\u00a0<\/span><\/b><b><span data-contrast=\"none\">las organizaciones<\/span><\/b><span data-contrast=\"none\">. Por este motivo, conviene tener claro qu\u00e9 tienen en com\u00fan y\u00a0<\/span><span data-contrast=\"none\">qu\u00e9 los diferencias.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;text-align: center\" align=\"center\"><span style=\"font-size: 16.0pt;font-family: 'Arial',sans-serif\">Ebook gratis<\/span><\/p>\n<p style=\"margin: 0cm;text-align: center\" align=\"center\"><strong><span style=\"font-size: 20.0pt;font-family: 'Arial',sans-serif\">La transformaci\u00f3n digital en tiempos de cambio<\/span><\/strong><\/p>\n<p align=\"center\"><a href=\"https:\/\/www.sap.com\/spain\/cmp\/dg\/crm-es21-web-inbound3\/index.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3918 size-medium\" src=\"https:\/\/news.sap.com\/spain\/files\/2021\/06\/02\/1622588222278-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/news.sap.com\/spain\/files\/2021\/06\/02\/1622588222278-300x225.jpg 300w, https:\/\/news.sap.com\/spain\/files\/2021\/06\/02\/1622588222278.jpg 514w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.sap.com\/spain\/cmp\/dg\/crm-es21-web-inbound3\/index.html\">DESCARGAR<\/a><\/p>\n<h2><b><span data-contrast=\"none\">\u00bfCu\u00e1les son las funciones de un CRM?<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">El\u00a0<\/span><a href=\"https:\/\/www.sap.com\/spain\/products\/crm.html\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span data-contrast=\"none\">software<\/span><\/i><span data-contrast=\"none\">\u00a0CRM<\/span><\/a><span data-contrast=\"none\">\u00a0est\u00e1 dise\u00f1ado para\u00a0<\/span><b><span data-contrast=\"none\">optimizar las tareas de\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">marketing<\/span><\/i><\/b><b><i><span data-contrast=\"none\">\u00a0<\/span><\/i><\/b><b><span data-contrast=\"none\">y ventas<\/span><\/b><span data-contrast=\"none\">. Es una tecnolog\u00eda que registra toda la informaci\u00f3n relacionada con los clientes de una empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Los datos est\u00e1n estandarizados y se pueden compartir f\u00e1cilmente\u00a0<\/span><span data-contrast=\"none\">con\u00a0<\/span><span data-contrast=\"none\">toda la organizaci\u00f3n. De esta forma,\u00a0<\/span><b><span data-contrast=\"none\">el CRM evita duplicidades de las tareas, mejora la experiencia del cliente y multiplica las oportunidades de venta<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La informaci\u00f3n de clientes actuales y potenciales permite personalizar las comunicaciones simplemente extrayendo el registro del sistema CRM. En la pr\u00e1ctica,\u00a0<\/span><b><span data-contrast=\"none\">las principales funciones del CRM son<\/span><\/b><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Segmenta<\/span><span data-contrast=\"none\">ci\u00f3n de<\/span><span data-contrast=\"none\">\u00a0la base de datos de clientes con criterios precisos<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Crea<\/span><span data-contrast=\"none\">ci\u00f3n de<\/span><span data-contrast=\"none\">\u00a0proyecciones de ventas<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Conduc<\/span><span data-contrast=\"none\">ci\u00f3n de<\/span><span data-contrast=\"none\">\u00a0los clientes potenciales a trav\u00e9s del\u00a0<\/span><i><span data-contrast=\"none\">funnel<\/span><\/i><span data-contrast=\"none\">\u00a0de ventas (<\/span><i><span data-contrast=\"none\">lead\u00a0<\/span><\/i><i><span data-contrast=\"none\">nurturing<\/span><\/i><span data-contrast=\"none\">)<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Identifica<\/span><span data-contrast=\"none\">ci\u00f3n de<\/span><span data-contrast=\"none\">\u00a0nuevos clientes potenciales<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Mejora<\/span><span data-contrast=\"none\">\u00a0de<\/span><span data-contrast=\"none\">\u00a0la calidad de la atenci\u00f3n al cliente<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Automatiza<\/span><span data-contrast=\"none\">ci\u00f3n<\/span><span data-contrast=\"none\">\u00a0y\u00a0<\/span><span data-contrast=\"none\">gesti\u00f3n de\u00a0<\/span><span data-contrast=\"none\">campa\u00f1as de\u00a0<\/span><i><span data-contrast=\"none\">marketing<\/span><\/i><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">An\u00e1lisis de\u00a0<\/span><span data-contrast=\"none\">patrones de compra<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0para potenciar las ventas<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Automatiza<\/span><span data-contrast=\"none\">ci\u00f3n<\/span><span data-contrast=\"none\">\u00a0de tareas repetitivas<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Gesti\u00f3n de\u00a0<\/span><span data-contrast=\"none\">facturas<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Reduc<\/span><span data-contrast=\"none\">ci\u00f3n de<\/span><span data-contrast=\"none\">\u00a0errores y mejora<\/span><span data-contrast=\"none\">\u00a0en<\/span><span data-contrast=\"none\">\u00a0la toma de decisiones<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">El\u00a0<\/span><i><span data-contrast=\"none\">software<\/span><\/i><span data-contrast=\"none\">\u00a0CRM<\/span><span data-contrast=\"none\">\u00a0mejora la eficiencia e\u00a0<\/span><b><span data-contrast=\"none\">incrementa las ventas de empresas<\/span><\/b><span data-contrast=\"none\">, sea cual sea su tama\u00f1o<\/span><span data-contrast=\"none\">. Gracias a esta tecnolog\u00eda, las organizaciones pueden centrarse m\u00e1s en las \u00e1reas esenciales de su negocio para\u00a0<\/span><b><span data-contrast=\"none\">aumentar<\/span><\/b><b><span data-contrast=\"none\">\u00a0su competitividad<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">\u00bfCu\u00e1les son las funciones de un ERP?<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">El\u00a0<\/span><strong><a href=\"https:\/\/www.sap.com\/spain\/products\/s4hana-erp.html\" target=\"_blank\" rel=\"noopener noreferrer\"><i>software<\/i>\u00a0ERP<\/a><\/strong><span data-contrast=\"none\">\u00a0est\u00e1 dise\u00f1ado para\u00a0<\/span><b><span data-contrast=\"none\">optimizar las transacciones comerciales<\/span><\/b><span data-contrast=\"none\">. Su enfoque principal\u00a0<\/span><span data-contrast=\"none\">se centra en\u00a0<\/span><b><span data-contrast=\"none\">las finanzas y la contabilidad<\/span><\/b><span data-contrast=\"none\">. Este sistema gestiona de forma interconectada y en tiempo real los procesos de todos los departamentos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El principal beneficio de implementar un\u00a0<\/span><i><span data-contrast=\"none\">software<\/span><\/i><span data-contrast=\"none\">\u00a0ERP<\/span><span data-contrast=\"none\">\u00a0en la empresa es el\u00a0<\/span><b><span data-contrast=\"none\">ahorro de costes\u00a0<\/span><\/b><span data-contrast=\"none\">que se<\/span><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">obtiene<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">gracias<\/span><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">a una<\/span><b><span data-contrast=\"none\">\u00a0mayor eficiencia en las operaciones comerciale<\/span><\/b><b><span data-contrast=\"none\">s<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Esta soluci\u00f3n es\u00a0<\/span><b><span data-contrast=\"none\">adecuada para empresas de cualquier tama\u00f1o<\/span><\/b><span data-contrast=\"none\">, pero es indispensable para compa\u00f1\u00edas que trabajan con\u00a0<\/span><span data-contrast=\"none\">una cantidad considerable de\u00a0<\/span><i><span data-contrast=\"none\">stock<\/span><\/i><span data-contrast=\"none\">, realizan procesos de fabricaci\u00f3n o tienen mucha\u00a0<\/span><span data-contrast=\"none\">actividad de\u00a0<\/span><span data-contrast=\"none\">entrada y salida de materiales. Cuando el negocio se basa en ventas f\u00edsicas y ventas\u00a0<\/span><i><span data-contrast=\"none\">online<\/span><\/i><span data-contrast=\"none\">,\u00a0<\/span><b><span data-contrast=\"none\">las funciones del ERP permiten unificar la informaci\u00f3n y mejorar la productividad<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Las\u00a0<\/span><b><span data-contrast=\"none\">caracter\u00edsticas m\u00e1s relevantes de un\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">software<\/span><\/i><\/b><b><span data-contrast=\"none\">\u00a0ERP<\/span><\/b><span data-contrast=\"none\">\u00a0son las siguientes:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Introducci\u00f3n y an\u00e1lisis de la informaci\u00f3n en tiempo real y desde cualquier lugar<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Seguimiento de ventas, cadena de suministro y procesos de fabricaci\u00f3n<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Identificaci\u00f3n instant\u00e1nea de problemas o errores<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Gesti\u00f3n de beneficios, n\u00f3minas y datos de los empleados<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Mejora en la toma de decisiones basada en cifras<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Como se puede observar, no son sistemas incompatibles<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0sino todo lo contrario. Mientras\u00a0<\/span><b><span data-contrast=\"none\">el primero ayuda a impulsar las ventas, el segundo permite optimizar costes<\/span><\/b><span data-contrast=\"none\">\u00a0y aumentar la rentabilidad.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">SAP\u00a0<\/span><\/b><span data-contrast=\"none\">ofrece\u00a0<\/span><b><span data-contrast=\"none\"><a href=\"https:\/\/news.sap.com\/spain\/2021\/07\/4-pymes-que-implementaron-el-software-erp-de-sap-con-exito\/\">soluciones ERP para pymes<\/a> y grandes empresas<\/span><\/b>, as\u00ed como tambi\u00e9n ofrece<b><span data-contrast=\"none\"> herramientas de CRM <\/span><\/b><span data-contrast=\"none\">para empresas de distintos tama\u00f1os<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">El\u00a0<\/span><i><span data-contrast=\"none\">software\u00a0<\/span><\/i><span data-contrast=\"none\">de SAP<\/span><span data-contrast=\"none\">\u00a0se integra f\u00e1cilmente y permite tener una visi\u00f3n\u00a0<\/span><span data-contrast=\"none\">360\u00ba<\/span><span data-contrast=\"none\">\u00a0con la que tomar el control de su negocio\u00a0<\/span><span data-contrast=\"none\">teniendo en cuenta<\/span><span data-contrast=\"none\">\u00a0cada detalle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.instagram.com\/sapspain\/\">Instagram<\/a> \/ <a href=\"https:\/\/www.facebook.com\/SAP\/\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/sapspain?lang=es\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\/\">LinkedIn<\/a><\/p>\n<hr \/>\n<p>\u00a9 2020 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see\u00a0<a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los\u00a0softwares\u00a0CRM y ERP son dos sistemas que sirven para mejorar la eficiencia en los procesos comerciales,\u00a0aunque con enfoques distintos.\u00a0La\u00a0principal\u00a0diferencia\u00a0entre\u00a0ellos\u00a0reside en\u00a0que\u00a0un\u00a0software\u00a0CRM\u00a0tiene\u00a0un\u00a0mayor enfoque hacia\u00a0las ventas,\u00a0mientras que un&#8230;<\/p>\n","protected":false},"author":3372,"featured_media":3090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563370,5562508],"tags":[66,5562988,5563291,3797243],"sapn-display":[5563695,5563693,60294],"sapn-type":[5562504],"class_list":["post-3077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-y-experiencia-del-cliente","category-erp","tag-crm","tag-crm-y-customer-experience","tag-erp","tag-intelligent-erp","sapn-display-articulo-hero","sapn-display-articulo-spotlight","sapn-display-topic-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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