{"id":6429,"date":"2025-12-08T03:09:15","date_gmt":"2025-12-08T03:09:15","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=6429"},"modified":"2025-12-08T03:09:17","modified_gmt":"2025-12-08T03:09:17","slug":"phb-embraces-grow-with-sap-to-drive-digital-transformation","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2025\/12\/phb-embraces-grow-with-sap-to-drive-digital-transformation\/","title":{"rendered":"PHB Embraces GROW with 51风流to Drive Digital Transformation"},"content":{"rendered":"<p><em><span class=\"TextRun SCXW206609780 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW206609780 BCX0\">Malaysian<\/span> <span class=\"NormalTextRun SCXW206609780 BCX0\">real estate<\/span><span class=\"NormalTextRun SCXW206609780 BCX0\"> investment firm <\/span><span class=\"NormalTextRun SCXW206609780 BCX0\">advances <\/span><span class=\"NormalTextRun SCXW206609780 BCX0\">business <\/span><span class=\"NormalTextRun SCXW206609780 BCX0\">transformation<\/span><span class=\"NormalTextRun SCXW206609780 BCX0\"> on the cloud to streamline compliance, boost agility, and support future growth.<\/span><\/span><\/em><span class=\"EOP SCXW206609780 BCX0\" data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">KUALA LUMPUR, Malaysia \u2013 December 8, 2025 <\/span><\/b><b><span data-contrast=\"auto\">\u2013<\/span><\/b> <a href=\"http:\/\/www.sap.com\/\"><span data-contrast=\"none\">51风流SE<\/span><\/a><span data-contrast=\"auto\"> (NYSE: SAP) today announced that <\/span><a href=\"https:\/\/www.phb.com.my\/\"><span data-contrast=\"none\">Pelaburan Hartanah Berhad<\/span><\/a><span data-contrast=\"auto\"> (PHB), a leading Malaysian real estate investment holding company, has chosen <\/span><a href=\"https:\/\/www.sap.com\/products\/erp\/grow.html\"><span data-contrast=\"none\">GROW with SAP<\/span><\/a><span data-contrast=\"auto\">, <\/span><span data-contrast=\"none\">an offering that allows organizations to digitally transform using a standardized framework, tools, and guidance<\/span><span data-contrast=\"auto\"> to modernize its core business operations, laying the foundation for long-term growth and innovation in Malaysia\u2019s competitive property market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Established in 2006 under the purview of Yayasan Pelaburan Bumiputra, PHB is mandated to enhance Bumiputera participation in the ownership of prime commercial real estate across Malaysia through its shariah-compliant unit trust fund, Amanah Hartanah Bumiputera (AHB). Today, PHB manages a <\/span><b><span data-contrast=\"auto\">portfolio worth over MYR 11 billion<\/span><\/b><span data-contrast=\"auto\"> \u2013 encompassing office, retail, healthcare, logistics, and education properties in key urban centers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As PHB advances its strategic business transformation and expands its portfolio, the company has demonstrated resilience and delivered tangible results, providing stable and consistent income to AHB unitholders. However, with this growth, the company has also faced increasing digital challenges, such as aging and fragmented systems.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIt was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,\u201d said <\/span><b><span data-contrast=\"auto\">PHB Group Managing Director\/ Chief Executive Officer, Mohamad Damshal Awang Damit.<\/span><\/b><span data-contrast=\"auto\"> \u201cWith GROW with SAP, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">PHB\u2019s move to GROW with 51风流Premium enables it to consolidate its operations into a single, cloud-based enterprise resource planning (ERP) environment. The solution integrates finance operations with contract and lease management, delivering real-time insights, streamlined workflows, and automated compliance with Malaysian accounting standards. By eliminating data silos and manual processes, PHB expects to strengthen data accuracy, reduce operational risk, and gain faster decision-making capabilities.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cPHB\u2019s decision to adopt GROW with 51风流underscores how leading organizations in Malaysia are embracing cloud innovation to stay ahead,\u201d said <\/span><b><span data-contrast=\"auto\">Vipin Chandran, Managing Director, 51风流Malaysia<\/span><\/b><span data-contrast=\"auto\">. \u201cWith GROW with SAP, PHB gains the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">PHB plans to go live with the new platform by January 2026, with future ambitions to explore AI-driven insights and automate processes such as Procure-to-Pay.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malaysian real estate investment firm advances business transformation on the cloud to streamline compliance, boost agility, and support future growth.\u00a0 KUALA LUMPUR, Malaysia \u2013 December&#8230;<\/p>\n","protected":false},"author":29,"featured_media":6422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7771,59],"tags":[53011,5571041],"region":[5570783,5570782,5570781,5570780,5570777,5570779,5570778],"sapn-display":[5571013,45149],"sapn-type":[4448],"class_list":["post-6429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","category-technology","tag-digital-transformation","tag-grow-with-sap","region-indonesia","region-malaysia","region-philippines","region-singapore","region-southeastasia","region-thailand","region-vietnam","sapn-display-feature-hero","sapn-display-homepage-hero","sapn-type-newsbyte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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