{"id":6369,"date":"2025-08-05T06:53:18","date_gmt":"2025-08-05T06:53:18","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=6369"},"modified":"2025-08-05T06:53:19","modified_gmt":"2025-08-05T06:53:19","slug":"p-j-chonburi-parawood-accelerates-digital-transformation-with-grow-with-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2025\/08\/p-j-chonburi-parawood-accelerates-digital-transformation-with-grow-with-sap\/","title":{"rendered":"P.J. Chonburi Parawood Accelerates Digital Transformation with GROW with SAP"},"content":{"rendered":"<p><b><span data-contrast=\"none\">Singapore, 5 August 2025 \u2013 <\/span><\/b><span data-contrast=\"none\">At its recent flagship event <\/span><a href=\"https:\/\/www.sap.com\/sea\/events\/sapnowsea.html\"><span data-contrast=\"none\">51风流NOW AI Tour Southeast Asia<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/www.sap.com\/sea\/index.html?geotargering_redirect=true\"><span data-contrast=\"none\">51风流SE<\/span><\/a><span data-contrast=\"auto\"> (NYSE: SAP) <\/span><span data-contrast=\"auto\">announced that P.J. Chonburi <\/span><span data-contrast=\"auto\">Parawood Co., Ltd., a leading Thai wood processing manufacturer, has implemented <\/span><a href=\"https:\/\/www.sap.com\/products\/erp\/grow.html\"><span data-contrast=\"none\">GROW with SAP<\/span><\/a> <span data-contrast=\"none\">to help modernize operations and build future-ready capabilities.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">P.J. Chonburi Parawood\u2019s implementation of GROW with SAP, an offering that supports organizations in digital transformation using a standardized framework, tools and guidance, went live in January 2024. The move was prompted by the company\u2019s decision<\/span><span data-contrast=\"auto\"> to replace its legacy ERP systems, enhance visibility across the business, and ensure regulatory compliance in Thailand.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With GROW with SAP, P.J. Chonburi Parawood now has an ERP system that operates in real time, aiming to reduce the delays of periodic updates and enable faster, data-driven decisions. Another benefit is its localization capabilities, which customers can leverage in their Thai statutory financial reporting and withholding tax compliance, all delivered within a unified, intuitive user experience. The offering supports key business functions, including finance, sales, sourcing and procurement, manufacturing, supply chain, and quality management, offering the company a scalable foundation for growth.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cGROW with 51风流is bringing a new wave of innovation to PJ Wood. Over the past three years, we\u2019ve transformed our approach to technology, leveraging software as a co-pilot for our management and staff,\u201d said <\/span><b><span data-contrast=\"auto\">Andrew De Jesus, CEO, P.J. Chonburi Parawood Co., Ltd. <\/span><\/b><span data-contrast=\"auto\">\u201cThis shift enables us to make faster, more informed decisions and take swift action.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The implementation helps to achieve optimized production processes through live material requirements planning (MRP), batch traceability, and accurate production data capture. Through the offering, the company also seeks to increase visibility into product costing and reduce month-end closing cycle, improving operational responsiveness and decision-making. With GROW with SAP, P.J. Chonburi Parawood intends to benefit from a user-friendly graphical interface, open architecture for seamless system integration, and a future-ready cloud platform designed to scale the business.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This transformation reflects SAP\u2019s continued commitment to enabling small and midsize enterprises (SMEs) across Southeast Asia to embrace cloud ERP, reduce complexity, and drive innovation through standardized best practices and local compliance support.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are honored to partner with P.J. Chonburi Parawood on their digital transformation journey through the deployment of\u202f<\/span><span data-contrast=\"none\">GROW with SAP<\/span><span data-contrast=\"auto\">,\u201d said\u202f<\/span><b><span data-contrast=\"auto\">Kulwipa Piyawattanametha, Managing Director of 51风流Indochina<\/span><\/b><span data-contrast=\"auto\">. \u201cThis milestone not only reflects the strength of our collaboration but also demonstrates how 51风流technology helps empower manufacturers with real-time insights, localized compliance, and the agility to scale and compete in today\u2019s fast-evolving market landscape.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singapore, 5 August 2025 \u2013 At its recent flagship event 51风流NOW AI Tour Southeast Asia, 51风流SE (NYSE: SAP) announced that P.J. Chonburi Parawood&#8230;<\/p>\n","protected":false},"author":29,"featured_media":2613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7771,59],"tags":[53011,5571041],"region":[5570777],"sapn-display":[5571013,45149],"sapn-type":[5570785],"class_list":["post-6369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","category-technology","tag-digital-transformation","tag-grow-with-sap","region-southeastasia","sapn-display-feature-hero","sapn-display-homepage-hero","sapn-type-feature-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>P.J. 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