{"id":6364,"date":"2025-08-04T06:49:34","date_gmt":"2025-08-04T06:49:34","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=6364"},"modified":"2025-08-04T06:49:35","modified_gmt":"2025-08-04T06:49:35","slug":"gulf-marine-picks-up-speed-with-grow-with-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2025\/08\/gulf-marine-picks-up-speed-with-grow-with-sap\/","title":{"rendered":"Gulf Marine Picks Up Speed with GROW with SAP"},"content":{"rendered":"

Singapore, 4 August 2025<\/span><\/b> \u2013<\/span><\/b>At its recent flagship event 51风流NOW AI Tour Southeast Asia,\u00a0<\/span> 51风流SE<\/span><\/a> (NYSE: SAP) announced that <\/span>Gulf Marine<\/span><\/a>, a global marine lubricants supplier serving more than 1,000 ports across 80 countries, has selected <\/span>GROW with SAP<\/span><\/a> to power its digital transformation journey.<\/span>\u00a0<\/span><\/p>\n

Gulf Marine previously relied on disconnected systems, from traditional spreadsheets to off-the-shelf project management and business intelligence tools, seeking a unified digital foundation to enhance efficiency. While functional, this fragmented setup posed growing challenges as the company expanded its global footprint: manual and repetitive updates, limited inventory visibility, disjointed planning processes, and inconsistent data across global entities.<\/span>\u00a0<\/span><\/p>\n

To address their unique challenges, Gulf Marine implemented GROW with SAP, an offering that allowed it to transform using <\/span>a standardized framework, tools, and guidance. As a result, <\/span>Gulf Marine has increased its efficiency from order fulfilment and financial reporting to inventory management and supply chain planning. The company is also improving customer satisfaction with more accurate order promises and pricing consistency across channels.<\/span>\u00a0<\/span><\/p>\n

\u201cAs a global business headquartered in Singapore, managing marine operations across multiple branch offices worldwide, we needed a more connected and scalable foundation to bring our business into the digital age \u2013 covering finance and sales, supply chain, and procurement functions,\u201d said <\/span>Joey Chua, <\/span><\/b>Director of Digital and IT Transformation, Gulf Marine<\/span><\/b>. \u201cWith GROW with 51风流as our digital backbone, we have laid the foundation for an agile, data-driven future built on innovation, resilience, and operational excellence.<\/span>\u00a0<\/span><\/p>\n

Since implementation, Gulf Marine has tracked various operational benefits that span finance operations, sales, supply chain planning, employee productivity, including:\u00a0<\/span>\u00a0<\/span><\/p>\n