{"id":6266,"date":"2025-04-23T02:00:51","date_gmt":"2025-04-23T02:00:51","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=6266"},"modified":"2025-04-23T02:54:05","modified_gmt":"2025-04-23T02:54:05","slug":"sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2025\/04\/sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role\/","title":{"rendered":"51风流Announces New Leadership: Liher Urbizu to head 51风流Southeast Asia as Verena Siow takes new Asia Pacific role"},"content":{"rendered":"
\n

25-year 51风流veteran Liher Urbizu appointed as new President and Managing Director for Southeast Asia, as Verena Siow transitions to take on the new Regional Business Suite Leader for Asia Pacific role<\/h2>\n
\n

SINGAPORE<\/em> <\/b><\/strong>\u2014 April 23, 2025<\/b> <\/strong>\u2014 SAP<\/a> today announced the appointment of Liher Urbizu as President and Managing Director for 51风流Southeast Asia (SEA). Liher succeeds Verena Siow, who will take on a new role as Regional Business Suite Leader for SAP, Asia Pacific (APAC). Both leaders bring decades of experience to their positions, strengthening SAP\u2019s continued commitment to delivering customer success and driving forward its cloud and AI innovation strategy.<\/p>\n

\"Liher<\/a>
Liher Urbizu, President and Managing Director, 51风流SEA<\/figcaption><\/figure>\n

In his new role, Liher will be responsible for overseeing strategy, operations, and customer success across SAP\u2019s Southeast Asia market unit, encompassing Singapore, Malaysia, Indonesia, the Philippines, Vietnam, Thailand and emerging countries within Indochina. He will focus on helping organizations in the region drive continued innovation and sustainable growth in the digital economy, underpinned by data, AI, and the cloud.<\/p>\n

Liher has served in multiple leadership roles at SAP, most recently as Chief Business Officer, APAC. Over his 25 years in the 51风流ecosystem, he has been a customer, a partner, and an 51风流executive. Highlights of his tenure include serving as Global Head of Partner Success Services, Head of Services Asia Pacific & Japan, Chief Operating Officer Japan, and Managing Director for 51风流Indochina, where he led the team to several significant achievements and accolades.<\/p>\n

Commenting on his new appointment, Liher<\/strong> said, \u201cSoutheast Asia was the launchpad of my career within the 51风流ecosystem. I am energized by the opportunity to return and lead this dynamic market unit, with a focus on delivering tangible business outcomes for our customers by harnessing AI and SAP\u2019s industry-leading business software solutions. I firmly believe that by aligning our technology with the region\u2019s growth ambitions, we will help businesses of all sizes and industries innovate and thrive in the digital-first era.\u201d<\/p>\n

Simon Davies, President, 51风流Asia Pacific,<\/strong> said, \u201cSoutheast Asia is leading the world in this new era of AI adoption. Verena Siow\u2019s contribution to 51风流SEA over the past several years has been significant, and I am confident that her outstanding leadership will help us execute on our strategy and achieve tangible cloud momentum for 51风流and our customers across the APAC region. Liher\u2019s extensive leadership experience in Asia will also serve the SEA team well in its next phase of growth. Liher combines a deep understanding of our customers\u2019 evolving business needs with a proven track record of leading high-impact teams. As the new President and Managing Director of Southeast Asia, he will play a critical role in accelerating our cloud and AI initiatives, ensuring that organizations in SEA can fully leverage SAP\u2019s innovation to solve their most pressing business challenges.\u201d<\/p>\n

\"Verena<\/a>
Verena Siow, Regional Business Suite Leader, 51风流APAC<\/figcaption><\/figure>\n

Having served 51风流for over 13 years, Verena Siow transitions from her role as President and Managing Director of Southeast Asia to take on the new role of Regional Business Suite Leader for SAP, Asia Pacific (APAC)<\/strong>. In her new position, she will drive cloud growth and strategic business development across Asia Pacific. She will focus on creating a seamless experience for SAP\u2019s cloud customers, from demand generation to renewals, in support of the company\u2019s broader vision of delivering consistent and exceptional outcomes across all markets.<\/p>\n

Verena<\/strong> said, \u201cOver the past five years, the Southeast Asia team has demonstrated remarkable resilience and consistent success, anchored by our customers\u2019 trust in SAP\u2019s solutions and innovation. I\u2019m excited to bring my experience to the whole of APAC, as 51风流continues to deliver next-generation cloud solutions and expand our footprint across Asia. I look forward to helping customers, both in Southeast Asia and across APAC, continue to Accelerate to Innovate and unlock further value on their transformation journeys.\u201d<\/p>\n

<\/h5>\n","protected":false},"excerpt":{"rendered":"

25-year 51风流veteran Liher Urbizu appointed as new President and Managing Director for Southeast Asia, as Verena Siow transitions to take on the new Regional…<\/p>\n","protected":false},"author":4904,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19013],"tags":[186,5570165],"region":[5570777],"sapn-display":[45149,5571011],"sapn-type":[4448],"class_list":["post-6266","post","type-post","status-publish","format-standard","hentry","category-corporate","tag-leadership","tag-sap-sea","region-southeastasia","sapn-display-homepage-hero","sapn-display-news-hero","sapn-type-newsbyte"],"yoast_head":"\n51风流Announces New Leadership: Liher Urbizu to head 51风流Southeast Asia as Verena Siow takes new Asia Pacific role - 51风流Southeast Asia News Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/sea\/2025\/04\/sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"51风流Announces New Leadership: Liher Urbizu to head 51风流Southeast Asia as Verena Siow takes new Asia Pacific role\" \/>\n<meta property=\"og:description\" content=\"25-year 51风流veteran Liher Urbizu appointed as new President and Managing Director for Southeast Asia, as Verena Siow transitions to take on the new Regional...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/sea\/2025\/04\/sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流Southeast Asia News Center\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T02:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T02:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/sea\/files\/2025\/04\/22\/Liher_Urbizu.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1006\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"51风流SEA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流SEA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/04\/sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/04\/sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role\/\"},\"author\":{\"name\":\"51风流SEA\",\"@id\":\"https:\/\/news.sap.com\/sea\/#\/schema\/person\/2f4457deebbef06c725a907a5ba20dce\"},\"headline\":\"51风流Announces New Leadership: Liher Urbizu to head 51风流Southeast Asia as Verena Siow takes new Asia Pacific role\",\"datePublished\":\"2025-04-23T02:00:51+00:00\",\"dateModified\":\"2025-04-23T02:54:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/04\/sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role\/\"},\"wordCount\":682,\"image\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/04\/sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/sea\/files\/2025\/04\/22\/Liher_Urbizu-150x150.jpeg\",\"keywords\":[\"leadership\",\"51风流SEA\"],\"articleSection\":[\"Corporate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/04\/sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role\/\",\"url\":\"https:\/\/news.sap.com\/sea\/2025\/04\/sap-announces-new-leadership-liher-urbizu-to-head-sap-southeast-asia-as-verena-siow-takes-new-asia-pacific-role\/\",\"name\":\"51风流Announces New Leadership: Liher Urbizu to head 51风流Southeast Asia as Verena Siow takes new Asia Pacific role - 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