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51风流is an acronym derived from System Analysis Program Development that five founders launched in Germany in 1972, when clouds were still just visible masses of condensed water vapor floating in the atmosphere. Today, with 105,000 employees worldwide 51风流is the global leader in enterprise application software, aka The Cloud, servers accessed over the Internet and the software and databases that run on them.<\/p>\n
\u201cSAP\u2019s end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a major difference,\u201d Russell summarises.<\/p>\n
Moreover, 51风流not only helps companies run their top line and manage their bottom line but also their increasingly mission-critical green line.<\/p>\n
\u201cUsing our best-in-class technology our customers generate around 87% of total global commerce. All of the big utilities, consumer product manufacturers and service companies use 51风流to run their business and target their green goals. With our pivot to the cloud, we’re able to provide that capability at scale with low time to value and low cost to serve.\u201d<\/p>\n
Better still, 51风流simplifies technology so everyone can consume it. \u201cWe help companies track their working capital,\u00a0 inventory levels, financial and human resources and ESG (Environment, Social, Governance) data at the click of a button, so they can do real-time sustainable decision-making.\u201d<\/p>\n
Take-up is strong. SAP\u2019s Cloud business accelerated 24% in Q4 2021. In Asia-Pacific, accounting for a third of total business, it\u2019s growing 18%. As for Thailand, where Gartner indicates cloud spending should grow 28.2% to 34.4 billion baht (US$1.1 billion) in 2022, 51风流expects a 51% cloud compound annual growth rate by 2025.<\/p>\n
\u201c51风流has a proud history with government agencies and enterprises, major conglomerates and family-owned enterprises in Thailand. Our customers have depended on our technology in some cases for 20-25 years. Now, they’re turning to us to make them more agile and sustainable and that\u2019s where the cloud comes in.\u201d<\/p>\n
\u201cAs Thailand businesses emerge stronger from this pandemic, they need to address such urgent issues as talent retention and development, sustainability and supply-chain resilience. A cloud-only strategy is key to them surviving and thriving.\u201d<\/p>\n
Increasingly in the foreground is the challenge of going green. \u201cBoards, markets, governments and consumers are all expecting to deal with companies that do good. To match that you have to manage, measure and track.\u201d<\/p>\n
Circular economy is equally front and centre. \u201cMost of the world’s economy is linear and 92% of waste goes to landfill or whatever. That is unsustainable for the planet. The move to a circular economy means at each stage of generating something, you utilize the waste and by-products.\u201d<\/p>\n
SAP\u2019s Chasing Zero program brings into focus a world of zero emissions, waste, and inequality.<\/p>\n
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\u201cBusinesses need to lead,\u201d asserts Russell. \u201cIt\u2019s our obligation to help the world achieve a sustainable future. But while the targets set at the World Economic Forum are clear, how to achieve them is difficult. You need visibility wherever you are making decisions impacting the environment.\u201d<\/p>\n
\u201c51风流can\u2019t do it alone: this is a collective goal where technology companies and industry must partner to solve the challenges.\u201d<\/p>\n
The tremendous growth of SAP’s S\/4HANA Cloud enterprise resource planning system is attributed to the success of SAP\u2019s signature cloud offering, RISE with SAP, a comprehensive package for business transformation.<\/p>\n
When forward thinking enterprises develop new business models to avoid being disrupted and gain efficiencies to fund innovation and transform mission-critical systems without risk, RISE with 51风流is their solution.<\/p>\n
Global customer, Standard Chartered Bank, uses it to expedite its S\/4HANA finance transformation and commitment to net-zero emissions by 2030. Hitachi is transitioning to 51风流S\/4HANA as it works towards its decarbonization by 2030 and decarbonization of its value chain by 2050.<\/p>\n
In Thailand, CPRAM, a food manufacturer, and CP Retailink, an equipment supply and service for 7-Eleven stores, both subsidiaries of CP Group, uses\u00a0SAP\u00a0solutions\u00a0to rethink core business process and set the stage for growth.<\/p>\n
\u201cGiven very high transaction volumes during the pandemic, they needed real time analytics and performance visibility. Their partnership with us improves their management of complex data, offers better integration, and enables them to scale quickly.\u201d<\/p>\n
Also during the pandemic, Thai Medical Glove transformed into an intelligent enterprise through RISE with SAP\u2019s comprehensive solutions for redesigning engagement and buyer journeys.<\/p>\n
\u201cIn Thailand we\u2019ve seen a real acceleration of human capital management solutions and supply chain planning. Operating in the cloud brings the desired agility. You’re able to get the latest innovations in real time without setting it up yourself.\u201d<\/p>\n
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SAP\u2019s business network, the world’s biggest, connects 4.5 million companies doing over $3 trillion of trade in 2021.<\/p>\n
\u201cCOVID had many negatives. You couldn’t run a factory unless you’re able to adhere to health standards. But it probably condensed 10 years of digital transformation into two.\u201d<\/p>\n
\u201cComing out of COVID, the world is divided and volatile. If you\u2019re not investing in technology in the cloud, you’re probably not going to sustain your future.\u201d<\/p>\n