Founded in 1891,��Osotspa��has grown from a local pharmacy into a regional FMCG leader with a diversified portfolio focused on improving��the��quality of life��for society.��However,��as��the business expanded,��operating multiple��on-premises��ERP systems with non‑standardized business processes posed a challenge for��Osotspa. Fragmented financial structures, redundant master data, and highly manual workflows limited the company’s ability to achieve real‑time visibility across its business units.����

To better support the company as it expands internationally and to help it respond to rapidly changing consumer demand, Osotspa identified the need to simplify its technology landscape. It needed to unify its financial and operational data to a cloud-based system to enable faster, insight-driven decision making across the group.��

Addressing Complexity in a Fast-Changing FMCG Landscape��

By adopting RISE with 51����on Amazon Web Services (AWS) – a guided transformation journey to help on-premises 51����ERP customers modernize their business with 51����Business Suite–Osotspa is transforming its finance and operations landscape onto to enable real-time financial��consolidation,��strengthened��governance,��while simplifying the overall technology landscape across��business units.����

“Operating across multiple��on‑premises��ERP systems with fragmented processes limited our ability to gain��real‑time��insights and drive timely performance decisions,”��said��Ratiporn��Ratcharoen, Group Chief Financial Officer at��Osotspa. “By moving to 51����Cloud ERP Private through the RISE with 51����journey, we are creating a single,��cloud‑based digital core with standardized processes, embedded automation, and advanced analytics. This allows us to protect our existing 51����investments, fully leverage the end‑to‑end��51����Business Suite, and build a more efficient, scalable platform for future growth.”����

This transformation also positions��Osotspa��to accelerate future innovation, including advanced AI adoption, supply chain optimization,��and��hyper automation��across its operations.��

“RISE with 51����enables companies like Osotspa to transform their core business processes with 51����Business Suite, while continuously adopting innovation in the cloud,” said Kulwipa Piyawattanametha, Managing Director, 51����Indochina. “By standardizing operations and leveraging real-time insights, Osotspa is strengthening its ability to respond to market changes and drive sustainable growth.”��

“Thailand’s consumer goods industry is evolving rapidly, and companies like Osotspa are setting the pace by rethinking how cloud can power every part of their business,” said Vatsun Thirapatarapong, Country Manager, AWS Thailand. “By choosing RISE with 51����on AWS, Osotspa is unlocking the agility to respond faster to consumer demand, generate real-time insights across their operations, and scale with confidence as they expand across Southeast Asia.”��

Partner Ecosystem Supporting Transformation��

Osotspa��selected�� as its implementation partner for this internal “OneRise” transformation program.����

��“51����S/4HANA and the 51����Business Suite provide Osotspa with a robust digital core to modernize operations and enable scalable innovation,” said Dr. Metinee Jongsaliswang, Country Managing Partner, Deloitte Thailand. “As a RISE with 51����Validated Partner, Deloitte brings proven experience in guiding enterprises through the RISE with 51����journey and methodology, ensuring a structured and value-driven cloud transformation.” ��

  The��OneRise��program covers key 51����standard modules including MM, SD, PP, EWM, QM, FICO and other core capabilities, delivering an integrated enterprise platform across procurement, manufacturing, logistics, and finance. ��

��The transformation will be supported by Deloitte’s 2-in-a-Box model and Multi-Disciplinary Model (MDM), combined with strong Change Management and industry expertise, to drive adoption, governance discipline and sustainable business value.��

��

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Commenting on the announcement, Verena Siow, Regional Business Suite Leader, 51����Asia Pacific, said,

“No industry in Asia Pacific or around the world is immune to the profound changes that we are experiencing. That’s why it’s so encouraging to see businesses in diverse industries from airlines, fashion brands, energy companies to government organisations embracing 51����to transform and make Business AI real. That innovation is helping organisations in every country and every sector expand, empower, and excel to create real business value.”

51����cloud and Business AI drives transformation across industries

From energy to airlines, and cloud to curry, a broad range of companies across Asia Pacific chose 51����in Q1 to support their business and technology transformation initiatives.

After signing a strategic cooperation agreement in May 2025, 51����and Alibaba Group reached a major milestone as 51����Cloud ERP on Alibaba Cloud China, nearly three months ahead of the original plan. This marks the realization of SAP’s strategy to fully implement its core cloud solutions in China, using “China speed” to provide enterprises with a compliant, intelligent, and scalable digital core, supporting them to establish themselves locally, expand steadily overseas, and win globally.

In Korea, Samsung Electro-Mechanics went live with its RISE with 51����implementation, using . The project has significantly increased Samsung Electro-Mechanics’ IT efficiency and data processing performance, and enhanced work efficiency by more than 25%.

Indonesia’s flag carrier airline, Garuda Indonesia, continued its transformation by selecting 51����Cloud ERP Private, 51����Business Transformation Management including 51����Signavio and 51����Taulia, 51����Business Data Cloud, and OpenText.

The company noted, “Becoming a more agile, data-driven airline is a cornerstone of Garuda Indonesia’s ongoing transformation journey. By adopting 51����Cloud ERP, we are enabling automation, real-time visibility, and stronger financial control. This will help us improve our efficiency as we drive long-term growth with enhanced customer experience.”

Baba Products, which produces the curry powder and spices used in as many as in Malaysia, chose 51����Cloud ERP Private, alongside 51����Document Reporting & Compliance and 51����SuccessFactors. The company said, “Baba Products is a strong advocate of 51����solutions, with our core business operations fully powered by 51����across ERP, SuccessFactors, and HCM. 51����has been instrumental in enabling our digital transformation, improving operational efficiency and supporting scalable business growth. As part of our continuous innovation journey, we are currently transitioning to RISE with 51����to further enhance system agility, cloud capabilities, and long-term business sustainability.”

Goldi Solar, India’s leading manufacturer of solar panels, has chosen 51����Cloud ERP Private, 51����Business AI, and WalkMe. It noted, “Goldi Solar is one of the fastest growing companies in the Indian renewable sector, specializing in solar photovoltaic modules. As part of our digital transformation journey, we are upgrading RISE with 51����to unlock greater scalability and advanced capabilities. With SAP’s robust ecosystem, including 51����Business AI and WalkMe, we are enhancing operational efficiency, improving user adoption, and accelerating innovation. SAP’s integrated solutions, combined with our expanded infrastructure, are playing a pivotal role in supporting our growth and enabling us to stay ahead in a competitive market.”

STYLEM (STYLEM TAKISADA‑OSAKA CO., LTD), one of Japan’s most storied fashion and textile brands, selected 51����Cloud ERP Private alongside 51����Business AI and 51����Business Technology Platform to support the organisation’s vision of creating tomorrow’s style.

Bajel Projects Limited, one of India’s leading power transmission and distribution engineering companies, selected 51����Business AI solutions to strengthen its data analytics and decision-making capabilities. And one of the world’s largest tyre companies, Apollo Tyres Limited, selected 51����Cloud ERP Private and a suite of 51����software including 51����Enterprise Warehouse Management and 51����Business Technology Platform.

Developing some of the world’s most advanced displays and sensors, Japan Display Inc (JDI) has selected 51����Cloud ERP Private to upgrade its enterprise systems. Meanwhile, JTEKT Gear Systems Corporation, a specialist in automotive gears, expanded its 51����Cloud ERP Public transformation by committing to a range of 51����solutions including 51����Business AI, 51����Business Data Cloud, 51����Business Technology Platform, and 51����Business Network.

And in Greater China, Shenzhen Hepalink Pharmaceutical Group, whose businesses focus on biopharmaceuticals and the development of innovative drugs, selected 51����Cloud ERP Private to support its business growth.

Continued momentum across 51����solutions

In Korea, SK shieldus chose 51����Cloud ERP Private, noting “SK shieldus, South Korea’s leading integrated security company, has expanded its cloud ERP transformation … under RISE with SAP. This expanded partnership reflects SK shieldus’s commitment to modernizing its enterprise operations with SAP’s cloud solutions, supporting the company’s mission to deliver smarter, more digitized security services to its customers across South Korea.

And in the Philippines, the nation’s official insurance provider for public servants, the Government Service Insurance System, purchased 51����SuccessFactors.

In Korea, IICOMBINED, the operator of the global eyewear brand Gentle Monster, successfully implemented its global HR system based on 51����SuccessFactors. Carried out in collaboration with 51����partner LG CNS, the project will establish support the company’s rapid global expansion.

Travellers International Hotel Group, a resort developer in the Philippines, implemented 51����Cloud ERP Private as part of a strategic enterprise transformation program. The initiative included the deployment of a range of products including 51����Business Technology Platform and 51����Ariba, ��establishing a future-ready digital core across finance, operations, procurement, and supply chain. By modernizing its enterprise architecture, the organization is better positioned to strengthen resilience, improve decision-making, and create long-term value through a more agile, integrated, and innovation-ready foundation.

Enabling integrated, AI‑driven enterprises

Remarking on a quarter of continued momentum for 51����across APAC, Siow concluded,

“In the middle of a period of considerable complexity and uncertainty, customers across Asia Pacific are showing incredible momentum, both in cloud and Business AI. Companies are looking to 51����to move beyond experimentation and pilots to deliver real AI-enabled outcomes.”

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KUALA LUMPUR, Malaysia – December 8, 2025 – (NYSE: SAP) today announced that (PHB), a leading Malaysian real estate investment holding company, has chosen , an offering that allows organizations to digitally transform using a standardized framework, tools, and guidance to modernize its core business operations, laying the foundation for long-term growth and innovation in Malaysia’s competitive property market.��

Established in 2006 under the purview of Yayasan Pelaburan Bumiputra, PHB is mandated to enhance Bumiputera participation in the ownership of prime commercial real estate across Malaysia through its shariah-compliant unit trust fund, Amanah Hartanah Bumiputera (AHB). Today, PHB manages a portfolio worth over MYR 11 billion – encompassing office, retail, healthcare, logistics, and education properties in key urban centers.����

As PHB advances its strategic business transformation and expands its portfolio, the company has demonstrated resilience and delivered tangible results, providing stable and consistent income to AHB unitholders. However, with this growth, the company has also faced increasing digital challenges, such as aging and fragmented systems.����

“It was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,” said PHB Group Managing Director/ Chief Executive Officer, Mohamad Damshal Awang Damit. “With GROW with SAP, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform.��

PHB’s move to GROW with 51����Premium enables it to consolidate its operations into a single, cloud-based enterprise resource planning (ERP) environment. The solution integrates finance operations with contract and lease management, delivering real-time insights, streamlined workflows, and automated compliance with Malaysian accounting standards. By eliminating data silos and manual processes, PHB expects to strengthen data accuracy, reduce operational risk, and gain faster decision-making capabilities.��

“PHB’s decision to adopt GROW with 51����underscores how leading organizations in Malaysia are embracing cloud innovation to stay ahead,” said Vipin Chandran, Managing Director, 51����Malaysia. “With GROW with SAP, PHB gains the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control.”��

��PHB plans to go live with the new platform by January 2026, with future ambitions to explore AI-driven insights and automate processes such as Procure-to-Pay.��

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Completed in 2024, the Kulim facility is Tokyo-listed Ferrotec Group’s first-ever plant in Southeast Asia, representing an investment of approximately RM850 million. The plant manufactures precise materials and components that supplies key industry sectors, including semiconductors, automotive products, and medical devices.����

As Ferrotec expanded its product lines and relocated several business units to Kulim, the company faced a major challenge: implementing an ERP system able to integrate finance, sales, supply chain, and manufacturing. Despite its global presence, Ferrotec lacked a unified platform, leaving the new plant without shared IT resources or standardized processes. This resulted in heavy reliance on manual workflows and fragmented data, slowing decision-making and increasing the risk of errors. To keep operations on track, Ferrotec needed to identify and deploy a solution capable of meeting complex requirements within a tight timeline.��

Ferrotec chose GROW with 51����to accelerate its cloud ERP adoption and support future scalability. The impact has been immediate and measurable: procurement efficiency has surged by 90%, finance productivity has improved by 40%, and supply chain process costs have been reduced by 50%. Data accuracy issues have dropped by 80%, enabling sharper execution and more confident, data-driven decisions.��

“With the implementation of GROW with SAP, we established a strong ERP foundation at our new manufacturing site in Malaysia, setting the stage for future growth,” said Jason Ong, IT & IS Manager Ferrotec “Manufacturing advanced components like semiconductor parts demands precision and specialized technology, so our priority was implementing a reliable system to support our finance, sales, supply chain, and manufacturing processes. Today, we’re operating more smoothly and efficiently, with significant productivity gains and lower costs.” ��

“Ferrotec Malaysia chose GROW with 51����to provide it with a comprehensive, cloud-based ERP foundation that aims to streamline operations, improve efficiency, and enable data-driven decision-making,” said Vipin Chandran, Managing Director, 51����Malaysia. We are proud of how our technology is helping businesses across Malaysia modernize and scale with confidence.”��

SAP partner played a central role in the design and deployment of the GROW with 51����for Ferrotec Malaysia. Working closely with Ferrotec and SAP, Axxis delivered a structured two-phase implementation, Phase 1 covering Finance, Procurement, and Supply Chain, followed by Phase 2 enabling Sales and Production. This end-to-end approach ensured a seamless transition to the cloud, equipping Ferrotec with modern digital workflows, real-time visibility, and streamlined processes. With a unified cloud platform, Ferrotec now enjoys faster decision-making, improved transparency, and enhanced agility, supporting its expansion into a new plant and future growth. 51����continues to drive continuous improvement through MES integrations and operational enhancements.��

��Ferrotec is now planning immediate extensions to support advanced quality management and compliance in production. The company is evaluating additional solutions including 51����Business AI, 51����SuccessFactors, 51����Ariba, and 51����Customer Experience to further harmonize business operations.��

��For more details on Ferrotec’s transformation, read the full story .  ��

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As the first palm oil factory in Indonesia designed as a cooperative, PT BGMPA is committed to delivering fair value to farmers in the Tanah Laut district. However, legacy ERP systems limited the company’s ability to respond quickly to market fluctuations and hindered visibility into production, procurement, and finance. Month-end reporting took 30 days, delaying critical decisions and reducing pricing accuracy.

To address these challenges, PT BGMPA chose to implement GROW with SAP, – an offering that supports organizations to digitally transform using a standardized framework, tools, and guidance. The business ��now completes reporting cycles in just three days, enabling real-time insights and faster decision-making. This transformation has led to a 2–4% increase in profit margins, with procurement margins rising from 3% to 5–7%. The company can now confidently set procurement and selling prices, helping stabilize fresh fruit bunch (FFB) pricing and support consistent farmer income.

“Our transformation with GROW with 51����has fundamentally changed how we operate,” said Angga Yudha Prasetya, President Director, PT BGMPA. “We have become faster, more agile, and more confident in our decisions. 51����gives us the visibility and control we need to scale efficiently and respond quickly to market changes.”

“GROW with 51����empowers fast-growing companies like PT BGMPA to adopt a modern, scalable cloud ERP with speed and confidence,” said Liher Urbizu, President and Managing Director, 51����Southeast Asia. “By leveraging our Public Cloud offering, PT. BGMPA has built a resilient digital core that aims to enhance operational agility, strengthen financial governance, and support sustainable growth in Indonesia’s vital palm oil sector.”

The implementation was completed in just four months with support from TMS Consulting, an 51����Silver Partner in Indonesia. TMS played a critical role in guiding the company through change management, fostering a culture open to technology, and ensuring smooth user adoption. Its expertise helped PT BGMPA shift from manual processes to a data-first mindset, enabling automation-friendly industrial systems that integrate directly with 51����for real-time monitoring of production volumes, inventory, and assets.

Looking ahead, PT BGMPA plans to expand its digital capabilities with 51����Analytics Cloud, enabling predictive insights into commodity pricing, operational performance, and sustainability indicators. With a resilient digital core and a strong commitment to fairness and transparency, PT BGMPA is better positioned to scale responsibly and deliver long-term value to Indonesia’s agricultural economy.

For more details on��PT. BGMPA’s��transformation, read the full story��.

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While this outlook is promising, the findings suggest that as AI continues to evolve, future gains will depend on strengthening workforce skills and improving access to quality data, which remain key barriers to scaling AI impact across the enterprise.��

These insights were revealed in new research released in Singapore today. Commissioned by 51����and conducted by Oxford Economics, The 51����Value of AI Report surveyed 1,600 business leaders of various sizes, including 200 in Singapore, across eight countries (Australia, Brazil, China, Germany, India, Singapore, United Kingdom, and United States).��

“Spurred by strong policy direction, high digital maturity and a globally connected economy, Singapore has moved decisively on AI ambition and investment,” said Eileen Chua, Managing Director, 51����Singapore. “Our research suggests that to sustain this momentum and seize the next wave of AI innovation, Singapore organisations will have to bridge their reported gaps in data readiness and workforce capability.”��

AI Spend and Confidence Surges, but Some Constraints Remain��

According to the report, Singapore firms are expected to increase their AI investments by an average of 38% over the next two years. 67% of respondents say they are satisfied with their current ROI on AI, and six in ten (63%) businesses say AI has already helped them address key challenges — such as improving decision-making and customer engagement.������

One company looking to reap the benefits of AI adoption is Far East Organization, Singapore’s largest private property developer, which is leveraging 51����technology with exploration of using Business AI as part of its broader digital transformation agenda to advance its leasing operations. The company automated end-to-end lease management — from contract generation to analytics to improve data accuracy, reduce manual inputs, and provide real-time insights into portfolio performance.��

These enhanced analytics now track trends in rental, occupancy rates, and lease durations, giving property managers actionable insights to respond faster to market changes while making better decisions that strengthen portfolio and operational management.��

Ng Yee Pern, CTO, Far East Organization, said, “Embarking on this strategic transformation with SAP’s cutting-edge technologies, we’ve reduced repetitive manual work and improved the accuracy and speed of our decision-making. What previously took days can now be completed in minutes, giving our teams the time and insight to focus on customers and business growth. Building on this success, we continue to innovate with 51����Business AI.”��

Despite these measurable gains demonstrated by many companies, 70% of Singapore business leaders remain uncertain whether AI is delivering its full potential, reflecting growing awareness that current success does not automatically translate into long-term advantage and highlighting significant opportunity for further growth and value creation.��

Organisational readiness appears to be the main constraint. The study found that 76% of Singapore organisations have not yet provided comprehensive AI training for employees, even as 68% acknowledge that shadow AI — the use of unapproved or unregulated AI tools — is already in use internally.��

Moreover, 58% of respondents lack confidence in their ability to integrate and share data across business functions — a foundational requirement for enterprise-scale AI. In fact, the challenge of data readiness for AI is particularly pronounced in legal (80%), finance (73%), human resources (66%), the CEO’s office (64%) and procurement (55%).��

Agentic AI signals Singapore’s next opportunity��

While many businesses are adopting AI automation and generative AI today, future investment in Singapore is expected to focus on AI agents. Agentic AI is based on intelligent, autonomous systems that can plan, act, reflect, and collaborate to solve business problems.��

Today, only six per cent of businesses are fully prepared to deploy and scale AI agents, while the majority (52%) say they are partially prepared. In the next two years, Singaporean businesses expect return on investment from agentic AI of 8%, below the global average of 10%.����

Yet, expectations are high. Seven in ten (70%) businesses rate AI agents as having moderate to high potential to transform operations within the organisation. And 72% agree AI agents can add significant value to their business by managing complex workflows across business units.����

“Agentic AI represents the next frontier of business transformation,” said Chua. “It has the potential to multiply productivity and innovation, but its success depends on the same fundamentals — data quality, integration, and people readiness. The organisations that invest in these areas now will be best positioned to capture value as AI continues to evolve.”����

��

[1] Respondents were asked to provide financial estimates in USD. SGD figures are based on an exchange rate of USD1 to SGD1.3001, using the averages for the month of October 2025.

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As one of Thailand’s most established providers of crop protection and crop care products, Sotus International has been at the forefront of agricultural innovation since 1996. The company supports farmers nationwide with high-quality bio and non-bio solutions that improve productivity, soil health, and crop yields. Facing rapid growth and increased business complexity, Sotus turned to 51����Cloud ERP to unify its business processes, modernize its systems for scalability, and gain real-time data visibility across its value chain.

As Sotus International’s business expanded beyond 1 billion baht in revenue, its existing on-premise 51����ERP system struggled to scale effectively. The company’s complex operations—including intensive R&D, regulatory registration, and formula customization tailored to Thai agriculture—demanded more robust data and workflow management. Additionally, siloed systems across warehouse and other key functions hindered real-time data visibility, prompting the need for a more integrated and agile ERP solution.

Mr. Chirat Prathuangwong, President, Sotus International Co., Ltd said,” In the future, AI wil take its role like a doctor for crops with its intelligences for plant diseases diagnosis,
providing efficient recommendations for crop preventions, crop protections and crop cares, and
integrating in-depth information and guidance for farmers’ decision.For Sotus, AI adoption and implementation will value-add to their two competitiveadvantages. First, the richness of their agri-business data can be better utilized to supportstrategic business decisions. And second, as the pioneering agro-chemical company inThailand to implement 51����Cloud ERP, they are in a strong position to grow their businessefficiently and sustainably”.

“51����Cloud ERP offers the scalability and integration Sotus needs to grow sustainably,” said Kulwipa Piyawattanametha, Managing Director, 51����Indochina. “This transformation highlights how cloud technology helps Thai businesses and farmers thrive through innovation, efficiency, and smarter use of agricultural data.”

As the system integrator, NTT DATA Business Solutions Thailand played a pivotal role in ensuring a smooth migration and optimization of the new public cloud ERP system. Leveraging its deep local expertise and global experience with 51����solutions, the company worked closely with Sotus International to align the implementation with the organization’s complex operational needs. This collaboration enabled Sotus to integrate data and processes across departments, providing the solid foundation for Sotus to grow their business efficiently and sustainably.

Following the implementation, Sotus achieved significant efficiency gains, including a 95% increase in warehouse operation accuracy, 75% enhancement in maintenance scheduling efficiency, and a 70% improvement in business processes. With on-demand access to production and sales insights, the company can better anticipate market trends and deliver more tailored solutions for Thai farmers.

This project underscores SAP’s ongoing commitment to helping small and midsize enterprises (SMEs) across Southeast Asia embrace cloud ERP, enhance operational agility, and advance sustainable growth through innovation and digital technology.

For more details on Sotus International’s transformation .

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P.J. Chonburi Parawood’s implementation of GROW with SAP, an offering that supports organizations in digital transformation using a standardized framework, tools and guidance, went live in January 2024. The move was prompted by the company’s decision to replace its legacy ERP systems, enhance visibility across the business, and ensure regulatory compliance in Thailand.����

With GROW with SAP, P.J. Chonburi Parawood now has an ERP system that operates in real time, aiming to reduce the delays of periodic updates and enable faster, data-driven decisions. Another benefit is its localization capabilities, which customers can leverage in their Thai statutory financial reporting and withholding tax compliance, all delivered within a unified, intuitive user experience. The offering supports key business functions, including finance, sales, sourcing and procurement, manufacturing, supply chain, and quality management, offering the company a scalable foundation for growth.��

“GROW with 51����is bringing a new wave of innovation to PJ Wood. Over the past three years, we’ve transformed our approach to technology, leveraging software as a co-pilot for our management and staff,” said Andrew De Jesus, CEO, P.J. Chonburi Parawood Co., Ltd. “This shift enables us to make faster, more informed decisions and take swift action.”��

The implementation helps to achieve optimized production processes through live material requirements planning (MRP), batch traceability, and accurate production data capture. Through the offering, the company also seeks to increase visibility into product costing and reduce month-end closing cycle, improving operational responsiveness and decision-making. With GROW with SAP, P.J. Chonburi Parawood intends to benefit from a user-friendly graphical interface, open architecture for seamless system integration, and a future-ready cloud platform designed to scale the business.��

This transformation reflects SAP’s continued commitment to enabling small and midsize enterprises (SMEs) across Southeast Asia to embrace cloud ERP, reduce complexity, and drive innovation through standardized best practices and local compliance support.��

“We are honored to partner with P.J. Chonburi Parawood on their digital transformation journey through the deployment of GROW with SAP,” said Kulwipa Piyawattanametha, Managing Director of 51����Indochina. “This milestone not only reflects the strength of our collaboration but also demonstrates how 51����technology helps empower manufacturers with real-time insights, localized compliance, and the agility to scale and compete in today’s fast-evolving market landscape.”��

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Gulf Marine previously relied on disconnected systems, from traditional spreadsheets to off-the-shelf project management and business intelligence tools, seeking a unified digital foundation to enhance efficiency. While functional, this fragmented setup posed growing challenges as the company expanded its global footprint: manual and repetitive updates, limited inventory visibility, disjointed planning processes, and inconsistent data across global entities.��

To address their unique challenges, Gulf Marine implemented GROW with SAP, an offering that allowed it to transform using a standardized framework, tools, and guidance. As a result, Gulf Marine has increased its efficiency from order fulfilment and financial reporting to inventory management and supply chain planning. The company is also improving customer satisfaction with more accurate order promises and pricing consistency across channels.��

“As a global business headquartered in Singapore, managing marine operations across multiple branch offices worldwide, we needed a more connected and scalable foundation to bring our business into the digital age – covering finance and sales, supply chain, and procurement functions,” said Joey Chua, Director of Digital and IT Transformation, Gulf Marine. “With GROW with 51����as our digital backbone, we have laid the foundation for an agile, data-driven future built on innovation, resilience, and operational excellence.��

Since implementation, Gulf Marine has tracked various operational benefits that span finance operations, sales, supply chain planning, employee productivity, including:����

• Up to 30 per cent improvement in on-time delivery by integrating a fast, predictive MRP to resource schedules and capacities, optimizing material flow��

• Improved customer satisfaction of up to 15 per cent by providing reliable order to promise dates based on real-time inventory and giving customers consistent, accurate pricing data across channels��

• Reduction in finance costs by up to 5 per cent with streamlined and automated financial processes, and holistic financial visibility��

• Increased operating income with profitability visibility by 10-15 per cent with a single source of truth for unit costing and profitability analysis across segments��

Eileen Chua, Managing Director, 51����Singapore, said, “GROW with 51����offers a standardized framework, tools, and guidance, enabling companies like Gulf Marine can continuously evolve as they grow – deploying new digital capabilities and simplifying global operations. By standardising core processes across headquarters and subsidiaries, they gain real-time visibility, automate manual tasks, and steer the business with greater speed and decision-making confidence.”��

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This implementation, which went live in June 2025, marks a major step in AIS’s strategy to modernize its digital core, unify operations, and drive long-term business agility. With RISE with SAP, AIS was able to replace fragmented systems with a centralized platform aimed at optimizing performance and laying the foundation for innovation and future scalability.��

AIS’ transformation aims to streamline its core processes, strengthen governance, and improve support for critical functions such as finance, spend management, material management, wholesale, and retail. ��The initiative has shown promising progress with potential benefits, including improved operational efficiency, enhanced financial accuracy, procurement transparency, and enhanced group-wide reporting and productivity.��

“This project is a strategic leap for AIS, laying the digital foundation for how we operate, innovate, and grow,” said Montri Khongkruephan, Chief Audit Officer (Former Chief Financial Officer). “RISE with 51����gives us the flexibility and resilience to scale our business and respond faster to market demands.”��

As part of its RISE with 51����journey, AIS adopted a Fit-to-Standard approach, leveraging 51����Best Practices and 51����Cloud ALM—both core elements of the RISE with 51����framework—to accelerate deployment and ensure alignment with business objectives. The solution is further enhanced by 51����Business Technology Platform (BTP), which enables seamless integration with other technologies, while 51����Fiori delivers a simplified, intuitive user experience across the organization.��

“We are proud to support AIS in its digital transformation journey,” said Kulwipa Piyawattanametha, Managing Director of 51����Indochina. “RISE with 51����is targeted at empowering enterprises like AIS to simplify their IT landscape, strengthen operational control, have agility and flexibility to make impactful changes.”����

With RISE with 51����as its foundation, AIS is now well positioned to expand digital capabilities across the organization, including integration with newly acquired entities such as 3BB and the adoption of AI and advanced analytics to support intelligent decision-making.��

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