Commenting on the announcement, Verena Siow, Regional Business Suite Leader, 51风流Asia Pacific, said,

鈥淣o industry in Asia Pacific or around the world is immune to the profound changes that we are experiencing. That鈥檚 why it鈥檚 so encouraging to see businesses in diverse industries from airlines, fashion brands, energy companies to government organisations embracing 51风流to transform and make Business AI real. That innovation is helping organisations in every country and every sector expand, empower, and excel to create real business value.鈥�

51风流cloud and Business AI drives transformation across industries

From energy to airlines, and cloud to curry, a broad range of companies across Asia Pacific chose 51风流in Q1 to support their business and technology transformation initiatives.

After signing a strategic cooperation agreement in May 2025, 51风流and Alibaba Group reached a major milestone as 51风流Cloud ERP on Alibaba Cloud China, nearly three months ahead of the original plan. This marks the realization of SAP’s strategy to fully implement its core cloud solutions in China, using “China speed” to provide enterprises with a compliant, intelligent, and scalable digital core, supporting them to establish themselves locally, expand steadily overseas, and win globally.

In Korea, Samsung Electro-Mechanics went live with its RISE with 51风流implementation, using . The project has significantly increased Samsung Electro-Mechanics鈥� IT efficiency and data processing performance, and enhanced work efficiency by more than 25%.

Indonesia鈥檚 flag carrier airline, Garuda Indonesia, continued its transformation by selecting 51风流Cloud ERP Private, 51风流Business Transformation Management including 51风流Signavio and 51风流Taulia, 51风流Business Data Cloud, and OpenText.

The company noted, 鈥淏ecoming a more agile, data-driven airline is a cornerstone of Garuda Indonesia鈥檚 ongoing transformation journey. By adopting 51风流Cloud ERP, we are enabling automation, real-time visibility, and stronger financial control. This will help us improve our efficiency as we drive long-term growth with enhanced customer experience.鈥�

Baba Products, which produces the curry powder and spices used in as many as in Malaysia, chose 51风流Cloud ERP Private, alongside 51风流Document Reporting & Compliance and 51风流SuccessFactors. The company said, 鈥�Baba Products is a strong advocate of 51风流solutions, with our core business operations fully powered by 51风流across ERP, SuccessFactors, and HCM. 51风流has been instrumental in enabling our digital transformation, improving operational efficiency and supporting scalable business growth. As part of our continuous innovation journey, we are currently transitioning to RISE with 51风流to further enhance system agility, cloud capabilities, and long-term business sustainability.鈥�

Goldi Solar, India鈥檚 leading manufacturer of solar panels, has chosen 51风流Cloud ERP Private, 51风流Business AI, and WalkMe. It noted, 鈥淕oldi Solar is one of the fastest growing companies in the Indian renewable sector, specializing in solar photovoltaic modules. As part of our digital transformation journey, we are upgrading RISE with 51风流to unlock greater scalability and advanced capabilities. With SAP鈥檚 robust ecosystem, including 51风流Business AI and WalkMe, we are enhancing operational efficiency, improving user adoption, and accelerating innovation. SAP鈥檚 integrated solutions, combined with our expanded infrastructure, are playing a pivotal role in supporting our growth and enabling us to stay ahead in a competitive market.鈥�

STYLEM (STYLEM TAKISADA鈥慜SAKA CO., LTD), one of Japan鈥檚 most storied fashion and textile brands, selected 51风流Cloud ERP Private alongside 51风流Business AI and 51风流Business Technology Platform to support the organisation鈥檚 vision of creating tomorrow鈥檚 style.

Bajel Projects Limited, one of India鈥檚 leading power transmission and distribution engineering companies, selected 51风流Business AI solutions to strengthen its data analytics and decision-making capabilities. And one of the world鈥檚 largest tyre companies, Apollo Tyres Limited, selected 51风流Cloud ERP Private and a suite of 51风流software including 51风流Enterprise Warehouse Management and 51风流Business Technology Platform.

Developing some of the world鈥檚 most advanced displays and sensors, Japan Display Inc (JDI) has selected 51风流Cloud ERP Private to upgrade its enterprise systems. Meanwhile, JTEKT Gear Systems Corporation, a specialist in automotive gears, expanded its 51风流Cloud ERP Public transformation by committing to a range of 51风流solutions including 51风流Business AI, 51风流Business Data Cloud, 51风流Business Technology Platform, and 51风流Business Network.

And in Greater China, Shenzhen Hepalink Pharmaceutical Group, whose businesses focus on biopharmaceuticals and the development of innovative drugs, selected 51风流Cloud ERP Private to support its business growth.

Continued momentum across 51风流solutions

In Korea, SK shieldus chose 51风流Cloud ERP Private, noting 鈥淪K shieldus, South 碍辞谤别补鈥檚 leading integrated security company, has expanded its cloud ERP transformation 鈥� under RISE with SAP. This expanded partnership reflects SK shieldus鈥檚 commitment to modernizing its enterprise operations with SAP鈥檚 cloud solutions, supporting the company鈥檚 mission to deliver smarter, more digitized security services to its customers across South Korea.

And in the Philippines, the nation鈥檚 official insurance provider for public servants, the Government Service Insurance System, purchased 51风流SuccessFactors.

In Korea, IICOMBINED, the operator of the global eyewear brand Gentle Monster, successfully implemented its global HR system based on 51风流SuccessFactors. Carried out in collaboration with 51风流partner LG CNS, the project will establish support the company鈥檚 rapid global expansion.

Travellers International Hotel Group, a resort developer in the Philippines, implemented 51风流Cloud ERP Private as part of a strategic enterprise transformation program. The initiative included the deployment of a range of products including 51风流Business Technology Platform and 51风流Ariba, 听establishing a future-ready digital core across finance, operations, procurement, and supply chain. By modernizing its enterprise architecture, the organization is better positioned to strengthen resilience, improve decision-making, and create long-term value through a more agile, integrated, and innovation-ready foundation.

Enabling integrated, AI鈥慸riven enterprises

Remarking on a quarter of continued momentum for 51风流across APAC, Siow concluded,

鈥淚n the middle of a period of considerable complexity and uncertainty, customers across Asia Pacific are showing incredible momentum, both in cloud and Business AI. Companies are looking to 51风流to move beyond experimentation and pilots to deliver real AI-enabled outcomes.鈥�

The post Airlines, energy, fashion, and spices headline SAP鈥榮 latest Business AI and cloud customers in Asia Pacific appeared first on 51风流Southeast Asia News Center.

Commenting on听the customer momentum,听Verena Siow, Regional Business Suite Leader,听51风流Asia Pacific,听said, 鈥淪AP鈥檚听Q3听growth underpins how听APAC听customers are听moving decisively and swiftly to听bring together听enterprise applications, relevant data, and embedded AI.听According to听,听businesses听are already achieving听16% ROI from AI globally.听But economic volatility, shifting regulations, and a global skills crunch听mean听organizations face a critical challenge: how to connect their people and their business in ways that drive agility, resilience,听and growth.听This听isn鈥檛听just a听moment of change;听it鈥檚听a moment of unprecedented听opportunity.鈥�听

APAC customers embrace AI听

In Q3, 51风流announced new Business AI customers in Asia Pacific.听

In Southeast Asia,听ofi听(Olam Food Ingredients)听is transforming its business with 51风流Business AI,听51风流S/4HANA Cloud Private Edition, SAP听Signavio,听WalkMe, 51风流Business Technology Platform,听and听51风流Digital Supply Chain.听

The company said,听鈥渙fi听has embarked on a significant transformation and sought the best platform to adopt across all functions, aiming to bring innovations and technology to support its business effectively. With this evolution underway,听ofi听鈥μ齱orked diligently to assess technologies that could enable innovation. ERP transformation was identified as a central focus, and the team collaborated closely with 51风流to听establish听the value proposition for RISE with SAP, which will help empower听ofi听to accelerate innovation, drive sustainable growth and safeguard its project outcomes.鈥�听

In India,听Tata Consultancy Services听is looking to听benefit听from听51风流Joule for Consultants听and听51风流Learning Hub, while in South Korea,听SK AX听has chosen听51风流Business AI, 51风流Business Technology Platform,听and听51风流Enterprise Service Management.听听

听Japan Aviation Electronics Industry Ltd.听purchased听a range of 51风流solutions including听51风流S/4HANA Cloud Private Edition,听51风流Business AI,听51风流Business Data Cloud, 51风流Business Technology Platform, OpenText,听Tricentis,听and听WalkMe.听

Asia Pacific customers move to 51风流public cloud听

Q3 also saw APAC customers increasingly embracing public cloud models to empower their transformation听in preparation for realising the value of business AI.听听

La Trobe University,听a听leading听higher education establishment in Australia,听went live with听51风流S/4HANA Public Cloud Edition, noting听鈥淟a Trobe University has successfully implemented 51风流S/4HANA with a clean core public cloud architecture, reinforcing its commitment to digital excellence. This milestone underpins the University鈥檚 AI-first strategy鈥攅nabling intelligent automation, streamlined operations, and scalable innovation across research and education in partnership with SAP.鈥�听

听The听Victorian听Country Fire Authority听is听a volunteer and community-based fire and emergency services organization for the state of Victoria, Australia. It is one of the world’s largest volunteer emergency services, protecting millions of听people听and their homes from fire, rescues, and other hazards. The CFA听chose 51风流S/4HANA Cloud Public Edition, 51风流Concur, 51风流Analytics Cloud, SAP听Signavio,听and听LeanIX. Also in Australia,听Mitsui Resources Pty听Ltd.听purchased听51风流S/4HANA Public Cloud.听听

Other companies finalising deals for public cloud ERP solutions from 51风流include听NYK Line听and听Rio Holdings Co. Ltd.听in Japan,听HLS Honour Lane Shipping Ltd.听in听Greater China, and听Manorama Industries Ltd.听in India.听

World-leading companies choose 51风流cloud innovation听

A range of听high-profile听companies听selected听51风流to drive their transformation.听

World-leading digital payment company听Visa听has chosen 51风流to support its global technology infrastructure.听听

鈥淰isa听seeks听to streamline and simplify business-to-business (B2B) payments for corporates of all sizes. The Visa B2B Integrated Payments solution, built on SAP’s Business Technology Platform, allows corporates to use a Visa Commercial Card to make payments to both card accepting and non-card accepting suppliers, all within their 51风流ERP system. This embedded finance solution allows corporates to capitalise on the benefits of using a Visa Commercial Card such as working capital optimisation and reconciliation functions, all through Visa鈥檚 secure payments鈥�苍别迟飞辞谤办.鈥�听

The听Commonwealth Bank of Australia (CBA)听noted, 鈥淚n September CBA successfully went live with an upgraded 51风流Core Banking solution. 听This 51风流and SAP听Fioneer听solution now supports 90% of CBA customer accounts and almost one in two payments nationally.鈥� 听

In Japan,听All Nippon Airways (ANA Holdings Inc.),听chose听51风流S/4HANA Private Cloud Edition听and听51风流Business Data Cloud, while 51风流also inked new deals with听Nippon Express Holdings Inc.,听Enessance听Holdings Co. Ltd, and听Panasonic Operational Excellence.听

Greater China听saw a range of customers embracing 51风流S/4HANA Cloud Private Edition, including听Anhui听Jianghuai听Automobile Co. Ltd听and听ZCZL Industry Technology Group Co. Ltd,听while听Xin’ao听(Tianjin) Energy Investment Co.听Ltd.听听Chose听51风流Multi-Bank Connectivity.听听

In India, 51风流saw growth in RISE with 51风流at听Jubilant听Pharmova听Limited听and听JK Tyre & Industries Ltd,听while听L&T Technology Services听chose a range of 51风流solutions including ERP,听51风流SuccessFactors, 51风流Ariba,听and听51风流Business Technology Platform.听

Companies who choose to innovate choose SAP听

Remarking on听a听successful听third quarter,听Siow听concluded, 鈥淲hile听customers are experiencing a period of profound change, one thing听remains听consistent. Alongside SAP, organisations across APAC are using Business AI and the public cloud to expand, empower, and excel听鈥� and create听real business听value.鈥澨�听

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Companies like Singapore Airlines are increasingly seeing the value of Business AI across their organisations. Based on analysis of all 51风流customers in Southeast Asia (SEA) between May 2024 to May 2025, the most popular AI use cases in SEA are:听

• AI to generate expenses using pictures of receipts听

• AI to verify expenses to ensure compliance with company policy鈥�听

• 鈥婫enerative AI to help employees write clear, concise copy in HR applications听

• Generative AI to create performance goals听

• Integrating key business documents into co-pilots to improve Q&A responses听

鈥淎I isn鈥檛 confined to niche use cases anymore, it鈥檚 being embedded in some of the most fundamental parts of business,鈥� said鈥�Liher Urbizu,鈥�President and Managing Director, 51风流Southeast Asia. 鈥淥rganisations across Southeast Asia are adopting AI, fast. And, by bringing together enterprise apps and mission critical data, they are realising tangible business benefits in terms of efficiency, growth, and revenue.鈥�听

Optimising contract digitization with 51风流Document AI鈥�鈥�听

Supported by Digital Industry Singapore (DISG),鈥�51风流has recently concluded a successful Proof of Concept (PoC) with Singapore Airlines (SIA), aimed at addressing the complex challenge of digitizing procurement contracts.鈥�鈥�听

The initiative sought to automate the extraction of contractual rates from PDF-based contracts and migrate them to the Ariba procurement platform. This significantly reduces the reliance on time-consuming and error-prone manual processes. One of the key hurdles in the previous automation efforts was the unstructured, multilingual, and highly varied nature of the contract formats.鈥�听

The PoC delivered promising results, achieving 100% accuracy and completeness for less complex contracts, and over 70% for contracts with greater complexity. It also demonstrated multilingual adaptability for non-English contracts, offering greater efficiencies through optimised translation processes.鈥�鈥�听

The collaboration with SIA was instrumental in refining 51风流Document AI models to meet evolving business needs.鈥�听

Partners and customers across Southeast Asia show AI momentum听

51风流partners and customers also showcased strong momentum in AI and cloud transformation during 51风流Now AI Southeast Asia.听

Amazon Web Services (AWS), a 51风流partner since 2008, continues collaborating with 51风流to support business transformation in Southeast Asia. Customers like BIG Caring Group in Malaysia and Unilab in the Philippines are leveraging RISE with 51风流on AWS to integrate multi-store retail operations, modernize pharmaceutical supply chains, and implement AI-powered enterprise applications. AWS and SAP鈥檚 previously announced AI Co-Innovation Program helps partners build generative AI applications and agents that help customers solve real-time business challenges.

“Our long-standing collaboration with 51风流helps businesses eliminate technology silos by bringing separate systems together on AWS’s secure and scalable cloud infrastructure,” said Kirsten Gilbertson, Partner Organization Leader, AWS ASEAN. “By connecting SAP’s business applications with AWS’s generative AI services like Amazon Bedrock in SAP鈥檚 GenAI Hub, we’re enabling our customers to transform years of accumulated business data into actionable insights.”听

(鈥淵inson鈥�), a global energy infrastructure company headquartered in Malaysia, is advancing its people management capabilities as part of a broader effort to support sustainable global growth. With operations spanning multiple countries and subsidiaries 鈥� each operating with distinct HR processes 鈥� Yinson identified the need to improve consistency, efficiency and strategic alignment across its workforce.听

As part of the digitalisation transformation journey that begun in 2020, Yinson introduced a more unified approach by rolling out Employee Central globally within six months, supported by strong change management and local engagement. The Group expanded in phases by adding key modules; performance, recruitment, onboarding, and compensation throughout 2022 and 2023, and further enhanced efficiency with Generative AI features as part of its global HRIS roadmap. Leveraging digital tools and AI capabilities, Yinson began automating routine tasks such as drafting performance reviews, generating job descriptions, and developing role-specific interview questions. These changes are helping Yinson improve its ability in people analytics by streamlining HR workflows, improving the candidate experience, and supporting more consistent and professional employee feedback.听

鈥淥ur goal is to be a future-ready employer of choice,鈥� said Louisa Brady, Yinson Group Chief Human Resources Officer. 鈥淧artnering with 51风流throughout the years has supported our ongoing transformation by helping us streamline HR processes, embrace and embed AI tools which drive greater efficiency and effectiveness. This enables our teams to focus on strategic initiatives that drive value and support Yinson鈥檚 global growth.鈥�听

Investing in people AI as the foundation of SEA鈥檚 AI future听

As part of its ongoing commitment to empowering SEA鈥檚 workforce, 51风流has also announced an update to its 51风流Skills University to include .听

51风流Skills University is a joint initiative with SkillsFuture Singapore and Temasek Polytechnic to design specialised training programmes that equip fresh graduates and mid-career professionals with hands-on learning in key technology skills.听

The refreshed 51风流Skills University program will empower students with skills in critical emerging innovations, including cloud, data analytics, Business AI, and emerging
51风流technologies.听

鈥淭he future of Southeast Asia will be shaped not just by technology, but by the people who bring it to life. As AI fundamentally changes the way businesses operate and the requirements of employees, it is crucial that we foster both innovative technical skills and agile mindsets. Looking on display at our 51风流NOW AI Tour, I鈥檓 confident that Southeast Asia鈥檚 future is in capable hands鈥� concluded Urbizu.听听

The post 51风流helps SEA organizations unleash their future with Business AI appeared first on 51风流Southeast Asia News Center.

Commenting on the AI momentum, President of 51风流Asia Pacific, Simon Davies, said, 鈥淪AP鈥檚 Q2 financial results confirm APAC organizations are quick to understand and seize the advantages offered by agentic and embedded AI. SAP鈥檚 powerful combination of enterprise applications, relevant data, and embedded AI is creating tangible business value and outcomes for our customers and partners. We鈥檙e excited to see organizations across Asia Pacific recognizing the benefits of this flywheel effect and investing in their transformation to create resilient supply chains, new efficiencies, and innovation that sparks differentiation.鈥�

APAC customers embrace AI

In Q2, 51风流announced a range of new Business AI customers globally, and in Asia Pacific.

Alibaba Group, the Chinese multinational technology company focused on e-commerce and cloud computing, has chosen multiple 51风流solutions that include 51风流Cloud ERP Private, 51风流Business AI, 51风流Business Technology Platform, 51风流Ariba, 51风流Integrated Business Planning, 51风流SuccessFactors, 51风流Concur, and 51风流Emarsys. The group will leverage 51风流Business Suite for faster maintenance, smooth upgrades and easier integration of AI capabilities into core business processes. As part of the collaboration, initially focused on the China market and with rollout planned for Southeast Asia and the Middle East and Africa, Alibaba Group and 51风流will have a joint go-to-market strategy to allow enterprises to implement 51风流Integrated Business Planning and embark on RISE with 51风流and GROW with 51风流journeys.

In Japan, Electric Power Development Co. Ltd. (J-POWER) chose a range of 51风流solutions including RISE with SAP, 51风流Business Data Cloud, 51风流Business AI, 51风流Business Technology Platform, 51风流Ariba, WalkMe for SAP. Commenting on the news, the company said, 鈥淛-POWER has adopted 51风流S/4HANA Cloud to implement a system that involves business process transformation, promotes data integration and visualization, and aims to enhance the sophistication of data utilization.鈥�

碍辞谤别补鈥檚 Lotte Chemical, one of the world鈥檚 largest chemical companies, has also chosen RISE with 51风流and 51风流S/4HANA Cloud Private Edition as part of its digital transformation, incorporating a range of other solutions including 51风流Business AI and 51风流Learning Hub.

APAC is also seeing demand for 51风流Joule for Consultants, a conversational AI solution that accelerates 51风流cloud transformations with guidance from SAP鈥檚 most comprehensive and expertly curated knowledge base.听 Global IT services and technology consulting company LTIMindtree Limited and Infosys, a global leader in next-generation digital services and consulting, are empowering their staff with 51风流Joule for Consultants.

And global consulting company Westernacher Consulting听is embracing 51风流Joule for Consultants to empower its global teams with cutting-edge AI. The company said, 鈥淏y integrating 51风流Joule for Consultants our team gains instant access to precise implementation guidance, technical insights, and code-level explanations – enabling faster, smarter solution design and more impactful client outcomes. This accelerates project delivery, streamlines proposals, and improves analysis quality, helping clients realize value sooner. As a leader in supply chain, logistics, and digital transformation, we鈥檙e committed to staying ahead of the curve and turning complexity into competitive advantage through continuous innovation.鈥�

World-leading companies choose 51风流cloud innovation

In addition to Business AI customers, 51风流has also announced a range of new customers who are adopting its technology to drive their cloud transformation.

Synapxe, Singapore鈥檚 national HealthTech agency, has chosen RISE with 51风流and 51风流Billing and Revenue Innovation Management to underpin its mission to create intelligent technology solutions to improve the health of millions of people every day. Discussing the announcement, the organisation said, 鈥淪ynapxe has selected RISE with 51风流to host Singapore鈥檚 National Healthcare Billing Solution. This will support billing across all of Singapore鈥檚 public sector care providers and provide a common, harmonised and consolidated platform and replaces 10 disparate legacy billing applications.鈥�

Partnering with Infosys, Melbourne Archdiocese Catholic Schools (MACS) will deploy a suite of 51风流solutions, including 51风流S/4HANA Cloud, 51风流SuccessFactors, and other advanced solutions like identity and access management and master data management. These integrations aim to move MACS’ core ERP systems to the cloud and streamline its operations across its network of about 300 schools, enhancing efficiency, user experience, and scalability for future innovations.

Asia Pacific鈥檚 largest privately-owned logistics company, Linfox, has selected 51风流S/4HANA Cloud Private Edition and 51风流SuccessFactors. And in Southeast Asia, Techcombank, one of the leading banks in Vietnam, has also chosen 51风流SuccessFactors to transform its human capital management.

In New Zealand, Zespri International, the largest marketer of kiwifruit in the world, has chosen a range of 51风流solutions including RISE with SAP, 51风流S/4HANA Cloud Private Edition, 51风流Integrated Business Planning, 51风流Sustainability Control Tower, and 51风流SuccessFactors.

Discussing the news, Zespri noted, 鈥淭o lead in sustainable agribusiness, we need more than good intentions鈥攚e need data-driven insights that guide every decision from orchard to market. 51风流Sustainability Control Tower unleashes the potential to empower us with end-to-end visibility, enabling us to align performance with purpose and drive measurable impact across our global value chain.鈥�

Companies in Greater China are also choosing SAP. Tofflon Science and Technology Group Co. Ltd. will transform with RISE with 51风流and 51风流S/4HANA Cloud Private Edition, and leading food and research and development company Grobest Group has also chosen 51风流S/4HANA Cloud Private Edition.

Indian organisations continued to choose RISE with 51风流to support their cloud journeys. Alivus Life Sciences selected RISE with SAP, 51风流SuccessFactors, 51风流Datasphere, and OpenText, while Walter Bushnell also chose RISE with SAP. Meanwhile RICO Auto Industries Limited went live with its implementation of RISE with 51风流and 51风流S/4HANA Cloud Private Edition.

Part of Sumitomo Group, Sumitomo Rubber Industries Ltd is a global tire and rubber company based in Japan. The company has chosen a range of 51风流solutions, including RISE with SAP, 51风流S/4HANA Cloud Private Edition, 51风流Ariba, 51风流Business Network, and 51风流Preferred Success.

In Indonesia, Bukit Kencana Eka Sakti, a business unit under the Sinar Mas Mining Group, went live with RISE with 51风流S/4HANA Cloud Private Edition with support from 51风流Customer Services & Delivery. Based on SAP鈥檚 seamless end-to-end processes and best practices, the company aims to achieve process efficiency, enabling faster data access, improved collaboration, and real-time insights that contribute to quicker response times and better resource management.

Finally, Daou Data Corp, one of South 碍辞谤别补鈥檚 leading IT partner organisations, chose GROW with SAP, 51风流S/4HANA Cloud Public Edition, and 51风流Sales Cloud.

Companies who choose to innovate choose SAP

Remarking on continued success across Asia Pacific in the second quarter, Davies concluded, 鈥淥rganisations across Asia are navigating a world that is changing every day. Regulations, tariffs, new innovations, and more are creating uncertainty and unpredictability. Amid those circumstances, I鈥檓 proud so many Asia Pacific customers are choosing 51风流and 51风流Business AI, because no other company has the breadth and depth of experience to help mitigate challenges and realise opportunities with the speed, agility, and scale that 51风流is positioned to do.鈥�

The post New Asia Pacific Business AI customers underpin 51风流Q2 momentum appeared first on 51风流Southeast Asia News Center.

Commenting on the customer momentum, President of 51风流Asia Pacific, Simon Davies, said, 鈥淲hile the world is managing uncertainty, businesses around Asia continue to choose 51风流to innovate and transform to create resilient supply chains, drive tangible value, and realise the opportunities Business AI offers. 51风流already offers 210 AI use cases to customers, and we will total more than 400 by the end of 2025, ultimately boosting users鈥� efficiency by 30% this year alone.鈥�听

听2025 is the year of AI adoption听

听In Q1, 51风流revealed a range of Business AI customers.听

听In Southeast Asia, leading chemicals and food distributor and provider DKSH Performance Materials chose 51风流S/4HANA and 51风流Business AI to enhance its eCommerce journey for customers, enabling personalization, efficiency, and a more seamless B2B experience.听

听In Korea, LG Energy Solutions chose RISE with 51风流and 51风流Business Technology Platform (BTP) to help meet the growing demand for batteries in electric vehicles, mobility, IT, and energy storage systems.鈥�Process standardization and鈥�the integrated AI platform鈥痺颈濒濒 increase the productivity of customers in manufacturing, supply chain, HR and finance.鈥�鈥�听

Wipro Limited, a leading technology services and consulting company based in India, chose 51风流Joule for Consultants to continue to bring the power of generative AI to empower its clients around the globe to build a more resilient, secure, and sustainable future. It has also gone-live with 51风流SuccessFactors.听

鈥淥ur clients around the world are digitally transforming in the cloud,鈥� said Srinivas Sai Nidadhavolu, Vice President and Global Practice Head of 51风流at Wipro. 鈥淎s leaders in tech and consulting we have a rich legacy in both data and AI. But even for our internal teams we can embed generative AI to increase productivity through insights, drive more efficiencies by aligning with best practice, and ultimately make customer transformations simpler, quicker, and more effective. By using 51风流Joule for Consultants, we鈥檙e able to showcase the power of 51风流Business AI to our customers even while we work with them to make their transformation journeys successful.”听听

And in Greater China, GIGA Image Technology chose RISE with 51风流and 51风流Business AI.听

Business across Asia transform in the cloud听听

听Q1 also saw significant cloud momentum, with a raft of go-lives and new customers across every Asia Pacific market.听听

In Australia and New Zealand, beverage company Lion chose 51风流S/4 HANA Cloud, 51风流Commerce Cloud, 51风流Signavio, 51风流SuccessFactors, and 51风流Ariba to continue its cloud transformation. Meanwhile, utilities company Energy Queensland chose RISE with 51风流and mining and infrastructure company Orica Ltd chose 51风流Global Trade Services.听

听In Greater China, leading intelligent vehicle company Auto Link chose RISE with SAP, smart energy company Greengrid chose GROW with SAP, and manufacturing and retail group Foremost Worldwide chose 51风流Business Technology Platform to drive its innovation roadmap.听

听A range of Indian companies also chose RISE with 51风流to boost organisational resilience and performance. Leading food companies Parle Biscuits and Patanjali Foods chose RISE with 51风流and 51风流S/4 HANA to drive their transformations. Leading pharmaceutical company Piramal Pharma also chose RISE with SAP, while one of India鈥檚 most respected media organisations, Times Group, chose RISE with SAP, 51风流SuccessFactors, and 51风流Ariba.听

Consulting company VFS Global also selected several 51风流solutions including 51风流S/4HANA Public Cloud Edition, 51风流Business Technology Platform, 51风流Business Data Cloud, 51风流Signavio and LeanIX, to fast-track visa processing in a secure manner for governments around the world.鈥�听

听In Japan, East Japan Railway Company (JR East) decided to use RISE with 51风流to standardise accounting operations and make use of the latest technologies such as AI. Global leader NEC Corporation chose 51风流SuccessFactors for its human capital management solution, while automobile company Mazda Motor Corporation and printing company TOPPAN Holdings both chose RISE with SAP. Utilities company OKI Electric Industry Co. chose GROW With 51风流alongside 51风流Business Technology Platform and 51风流Signavio.听

听Korean companies continued to benefit from 51风流innovation, with Hyundai Motor Company and Kia Corporation choosing RISE with 51风流for its cloud journey. Container and shipping company HMM Co. also chose RISE with SAP, as did globally leading ramen and food manufacturer Samyang Foods. S-OIL Corporation also chose 51风流S/4 HANA Cloud as part of its digital transformation.听

听Finally, in Southeast Asia, Indonesia鈥檚 Amman Mineral chose RISE with SAP, 51风流Business Technology Platform, 51风流SuccessFactors, and 51风流Ariba.听听

听Organisations choose 51风流across Asia Pacific听

Remarking on a successful first quarter, Davies concluded, 鈥淚t鈥檚 clear that organisations in every market in Asia understand the value of cloud transformation and artificial intelligence to future-proof their business. 51风流solutions help these customers truly maximise the value from their data, leading to tangible business results that make a real difference.鈥澨�听

听

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25-year 51风流veteran Liher Urbizu appointed as new President and Managing Director for Southeast Asia, as Verena Siow transitions to take on the new Regional Business Suite Leader for Asia Pacific role

SINGAPORE 鈥� April 23, 2025 鈥� today announced the appointment of Liher Urbizu as President and Managing Director for 51风流Southeast Asia (SEA). Liher succeeds Verena Siow, who will take on a new role as Regional Business Suite Leader for SAP, Asia Pacific (APAC). Both leaders bring decades of experience to their positions, strengthening SAP鈥檚 continued commitment to delivering customer success and driving forward its cloud and AI innovation strategy.

In his new role, Liher will be responsible for overseeing strategy, operations, and customer success across SAP鈥檚 Southeast Asia market unit, encompassing Singapore, Malaysia, Indonesia, the Philippines, Vietnam, Thailand and emerging countries within Indochina. He will focus on helping organizations in the region drive continued innovation and sustainable growth in the digital economy, underpinned by data, AI, and the cloud.

Liher has served in multiple leadership roles at SAP, most recently as Chief Business Officer, APAC. Over his 25 years in the 51风流ecosystem, he has been a customer, a partner, and an 51风流executive. Highlights of his tenure include serving as Global Head of Partner Success Services, Head of Services Asia Pacific & Japan, Chief Operating Officer Japan, and Managing Director for 51风流Indochina, where he led the team to several significant achievements and accolades.

Commenting on his new appointment, Liher said, 鈥淪outheast Asia was the launchpad of my career within the 51风流ecosystem. I am energized by the opportunity to return and lead this dynamic market unit, with a focus on delivering tangible business outcomes for our customers by harnessing AI and SAP鈥檚 industry-leading business software solutions. I firmly believe that by aligning our technology with the region鈥檚 growth ambitions, we will help businesses of all sizes and industries innovate and thrive in the digital-first era.鈥�

Simon Davies, President, 51风流Asia Pacific, said, 鈥淪outheast Asia is leading the world in this new era of AI adoption. Verena Siow鈥檚 contribution to 51风流SEA over the past several years has been significant, and I am confident that her outstanding leadership will help us execute on our strategy and achieve tangible cloud momentum for 51风流and our customers across the APAC region. Liher鈥檚 extensive leadership experience in Asia will also serve the SEA team well in its next phase of growth. Liher combines a deep understanding of our customers鈥� evolving business needs with a proven track record of leading high-impact teams. As the new President and Managing Director of Southeast Asia, he will play a critical role in accelerating our cloud and AI initiatives, ensuring that organizations in SEA can fully leverage SAP鈥檚 innovation to solve their most pressing business challenges.鈥�

Having served 51风流for over 13 years, Verena Siow transitions from her role as President and Managing Director of Southeast Asia to take on the new role of Regional Business Suite Leader for SAP, Asia Pacific (APAC). In her new position, she will drive cloud growth and strategic business development across Asia Pacific. She will focus on creating a seamless experience for SAP鈥檚 cloud customers, from demand generation to renewals, in support of the company鈥檚 broader vision of delivering consistent and exceptional outcomes across all markets.

Verena said, 鈥淥ver the past five years, the Southeast Asia team has demonstrated remarkable resilience and consistent success, anchored by our customers鈥� trust in SAP鈥檚 solutions and innovation. I鈥檓 excited to bring my experience to the whole of APAC, as 51风流continues to deliver next-generation cloud solutions and expand our footprint across Asia. I look forward to helping customers, both in Southeast Asia and across APAC, continue to Accelerate to Innovate and unlock further value on their transformation journeys.鈥�

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Scales Momentum of Almost Three-Times Team Growth and Numerous Patents Filed

SINGAPORE 鈥� March 19, 2025 鈥� 51风流Labs Singapore today announced its collaboration with National University of Singapore (NUS) under the Industrial Postgraduate Programme (IPP). Supported by the Singapore Economic Development Board (EDB), the IPP is designed to enable globally-leading companies to nurture postgraduate talent with critical research skills. Through this program, 51风流Labs Singapore will hire and complete training for nine researchers in its AI team in Singapore by end-2030, adding to the continued growth of the lab.

Since its establishment in 2022, 51风流Labs Singapore has not only achieved its commitment to hire 200 AI engineers in Singapore but has also almost tripled its total headcount over the past three years to 420 鈥� hired mostly from local universities and institutions of higher learning, including the NUS and Nanyang Technological University (NTU). 51风流Labs Singapore today plays a pivotal role in driving innovation, with numerous AI-related patents filed by inventors based locally. New researchers hired through the IPP will also be recruited from NUS, and will work on new research areas, complementing the work done by incumbent team, to accelerate AI adoption in the industry.

The rapid scaling and achievement of its hiring and innovation targets have been pivotal to enable 51风流Labs Singapore to test, refine, and deploy AI advancements that offer tangible ROI across core 51风流solutions including HR, finance, and supply chain software.

鈥淥ur vision for 51风流Labs Singapore was to become a vibrant engine of innovation in Asia, creating cutting-edge solutions for our customers worldwide,鈥� said Manik Saha, Managing Director, 51风流Labs Singapore & Vietnam. 鈥淭oday, that vision has turned into a reality: not only have we nearly tripled our staff while continuing to nurture future talent, we鈥檝e also pushed the boundaries of what AI can do for enterprises, going beyond experiments to deliver AI solutions that truly make a difference in people鈥檚 day-to-day work.鈥�

Agentic AI: Leading the Next Wave Beyond Generative AI

SAP鈥檚 engineering teams in 51风流Labs Singapore are already playing a central role in driving Agentic AI, an evolution that moves from basic automation and predictive models to autonomous agents capable of managing entire workflows.

By harnessing Agentic AI, such as , enterprises can turn AI investment into real business outcomes, including:

• End-to-End Process Automation: From procurement requests to invoice management, entire sequences become self-driving.
• Smarter Decision-Making: AI agents collaborating across end-to-end processes to help businesses make better decisions in real time.
• Scalable ROI: With applications, data and processes harmonized, organizations see faster time-to-value compared to traditional AI pilots.

鈥淥ur team at 51风流Labs Singapore has co-created numerous client features, from one-click, guided, employee development goals creation in 51风流SuccessFactors, to embedded analytical capabilities in finance. And the next step will be new agentic innovation, demonstrating that AI can transform traditional business challenges into opportunities,鈥� said Saha.

The success of Agentic AI is underpinned by a unified data foundation. The newly launched 51风流Business Data Cloud brings together large-scale datasets from multiple sources, ensuring that AI agents have the context they need to drive more intelligent automation.

鈥淒ata is the fuel that feeds AI, and we鈥檝e made it our mission to deliver a seamless way to connect disparate data,鈥� said Verena Siow, President and Managing Director, Southeast Asia, SAP. 鈥淎s 51风流Business Data Cloud breaks down silos and scales AI capabilities across lines of businesses, regions and industries, 51风流Labs Singapore serves as an innovation engine to translate AI investments into tangible, measurable ROI for customers so that they can continue to Accelerate to Innovate and achieve their business ambitions.鈥�

The rapid growth at 51风流Labs Singapore spotlights how Asia, with Singapore at its epicenter, is becoming a magnet for advanced digital technologies.

鈥淐ompanies in Southeast Asia aren鈥檛 just catching up鈥攖hey鈥檙e often leapfrogging into the most sophisticated AI use cases,鈥� added Siow. 鈥淥ur success at 51风流Labs Singapore is proof that, when you combine visionary public policy with forward-thinking R&D investments, you can fast-track innovation that resonates around the globe. More and more customers in the region, such as Olam Agri, Bank Danamon, and Darussalam Assets, are already incorporating 51风流Business AI capabilities into their business processes.鈥�

鈥淭he expansion of 51风流Labs Singapore and the addition of a new R&D team exemplifies how companies can leverage Singapore鈥檚 world-class AI talent to solve complex enterprise challenges,鈥� said Mr. Chan Ih-ming, Executive Vice President, Singapore Economic Development Board. 鈥淪AP鈥檚 collaboration with NUS through the Industrial Postgraduate Programme will further strengthen the pipeline of AI talent in Singapore. It is a tangible example of an industry-academia partnership that equips our researchers with deep research capabilities to develop innovative AI solutions that are enterprise-centric.鈥�

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About SAP

As a global leader in enterprise applications and business AI, 51风流(NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted 51风流to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit .

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With 51风流market units operating in Australia and New Zealand (ANZ), Greater China, India, Japan, Korea, and Southeast Asia, Davies will be responsible for overseeing more than 31,000 employees across 78 offices. Across the APAC region, 51风流services leading customers including听NEC Corporation,听Coles Group,听Wipro,听Fujitsu Limited,听Shiseido,听Hyundai Motor Company,听Kia Corporation, Himalaya, Cochlear, and Japan Airlines.

Prior to this appointment, Davies has spent听25 years building, selling, and implementing IT solutions in Asia Pacific, working with some of the world’s leading software companies, including Microsoft, Salesforce, and Oracle. Most recently, he was Senior Vice President and General Manager of Asia Pacific and Japan at Splunk, a position he held for over three years. Davies also serves on the board of several pre-IPO technology companies, and is a member of the Australian Institute of Company Directors (MAICD).

Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, said 鈥淥ur next chapter is being fuelled by accelerated cloud and AI innovation, underpinned by our purpose, our people, and our partnerships. Simon combines experience in Asia鈥檚 fast-growth, innovation-hungry markets with proven expertise in building high-performance, diverse, and inclusive teams. I鈥檓 confident that, under Simon, 51风流APAC will build on the tremendous听momentum听established during听Paul鈥檚 leadership听and continue to be a catalyst for innovation and supporting customer success.鈥�

Simon Davies said 鈥淚鈥檓 very excited for this new chapter to begin. Across Asia Pacific and Japan, we see forward-thinking businesses accelerating strategic transformation supported by SAP. Establishing a solid foundation in the cloud and leveraging business data is the gateway to exploring new avenues of growth in areas like artificial intelligence, data analytics, and sustainability.鈥�

The post Simon Davies announced as new 51风流Regional President, Asia Pacific appeared first on 51风流Southeast Asia News Center.

That was the clear message following Deputy Prime Minister Heng Swee Keat鈥檚 recent visit to SAP鈥檚 Berlin offices marking the 60th anniversary of ties between Singapore and Germany.听

During the , the delegation took in a tour of the 51风流Experience Centre, where Mr. Heng experienced cutting-edge AI innovation, before a range of discussions and insights sessions with Business AI and public sector experts.听听

Singapore is already at the forefront of digital transformation thanks to strong government initiatives, future-proofing the workforce and strengthening the nation鈥檚 competitiveness. And investment continues.

As Mr. Heng noted at the WELT Economic Summit,

鈥�In Singapore, we spend about 1% of GDP on research and innovation 鈥� and have committed S$28 billion for the period 2021-25. We are investing in 4 key areas: advanced manufacturing, human health and potential, digitalisation including AI and quantum computing, and sustainability and urban solutions. We are a small city state, but if we succeed the solutions can be exported to thousands of cities around the world.鈥�听

This is important given the Mr. Heng notes Singapore faces.听

But there are exciting solutions at hand. I believe a focus on SEA is the key to turbo-charge our future. Let me explain.听

Skilling the future听

Singapore and Southeast Asia are young, vibrant markets. We are blessed with more than aged between 15 and 34, creating a generation of digital natives.听

Our nations and our businesses will need them. The skills needed for jobs in Southeast Asia are expected to change by with the introduction of new AI innovations.听听

During the visit I was excited to hear about the progressive and pragmatic approach Singapore is taking to speed up AI adoption across the entire economy.听听

And 51风流is committed to developing AI talent.听听

Over the past five years, we have collaborated closely with the Singapore Government under the SkillsFuture programme to upskill more than 1,000 mid-career professionals to teach practical and hands-on digital skills.鈥�听

51风流has also invested in and launched and plans to introduce certification courses on Business AI later this year. And our 51风流Labs in Singapore has hired more than 140 AI engineers who are actively contributing to realizing SAP鈥檚 product and technology strategy.鈥�听

Together with government, we can upskill a generation of Southeast Asians to maximise the enormous opportunities digital and AI hold.听

Economic growth through innovation听

These opportunities are not only important for business, but for our nations themselves.听

Generative AI is expected to add to the global economy, while in Singapore if AI-powered products and solutions are adopted it could result in US$147.6 billion of economic benefits.听

Today, we鈥檙e moving past AI hype to begin looking at practical steps forward to implement AI in real world scenarios.鈥�鈥�听

As the Infocomm Media Development Agency notes, 鈥�In 2023, 44% of larger enterprises implemented AI-enabled solutions, more than double the 16.7% in 2018. SMEs also improved their adoption rate, growing from 3.5% in 2018 to 4.2% in 2023.鈥�听

Even government is benefiting from this innovation. For example, the Hamburg Ministry of Finance is using generative AI to reduce manual processing of benefits by up to 33,000 hours per year. The NATO Procurement Agency uses AI to identify suppliers and generate contracts in up to 20% less time. And the Serbian Ministry of Finance is using AI to make budget projections and reduce budget projections by 鈧�50 million.听

Investing in AI for Singapore 鈥� and Southeast Asia鈥檚 future听

Businesses like 51风流have an enormous responsibility to enhance research, develop talent, and prepare industries for the holistic adoption of AI solutions.听

From a technology perspective, we are ready. We saw more than 130 new AI features launched last year alone, and we have more than 34,000 customers using AI today.听听

We also have to ensure our use of AI is safe and ethical. 51风流is among only six companies worldwide to meet all criteria in the Ethical AI Indicator by the World Benchmarking Alliance.听听

But we also understand we have to invest in Singapore 鈥� and in our wider region.听听

Since 2019, 51风流has committed almost S$300 million to developing Business AI and other deep tech in Singapore, including establishing Southeast Asia鈥檚 first 51风流Labs in 2022 and Asia鈥檚 first innovation centre for experience management (XM) in 2023.鈥�鈥�听

Following a long-standing partnership with the Economic Development Board, that culminated in a recent investment of S$12 million in it the Digital Industry Singapore Innovation Accelerator to boost adoption of Business AI in industry-specific scenarios in Singapore.鈥�听

SEA is the key to accelerate to innovate across Southeast Asia听

As Deputy Prime Minister Heng rightly noted, Singapore and Southeast Asia have incredible strengths and, 鈥�By building on these strengths and building new capabilities in digital and green technologies, new competitive strengths will emerge.鈥�听

To achieve such opportunities, I believe we must focus at a national and organisational level on skills, economic growth, and artificial intelligence 鈥� or SEA.听

Through greater collaboration and investment, in Singapore and beyond, public sector and enterprises like 51风流can achieve our joint mission of ensuring AI not only benefits businesses, but also empowers Singapore and Southeast Asia to accelerate to innovate in the future.听

听

The post How Singapore can drive the future of an AI-enabled Southeast Asia appeared first on 51风流Southeast Asia News Center.

Commenting on the customer momentum, President of 51风流Asia Pacific and Japan, Paul Marriott, said, 鈥�2024 was the year that artificial intelligence moved from hype to reality for 51风流customers across Asia Pacific and Japan. This will only accelerate in 2025, as we target a total of 400 embedded AI use cases which will boost productivity by up to 30% for the top personas in our applications. This level of adoption underlines the value organisations across Asia are realising from Business AI right now.鈥�

Value from Business AI

NTT DATA Inc, one of the world鈥檚 leading technology and business services companies, chose RISE with 51风流alongside 51风流Business AI, 51风流Business Technology Platform, and 51风流Signavio to transform its business.

Commenting on the news, the company stated: 鈥淣TT DATA Inc., a global leader in digital business and IT services, has selected RISE with 51风流to replace its existing ERP landscape legacy which includes 51风流and non-51风流ERP systems. RISE with 51风流will provide NTT Data Inc. a unified, consolidated approach that will help streamline operations, enhance efficiency across business processes and embrace innovation.鈥�

In India, automotive parts manufacturer Premium Transmission Limited chose GROW with 51风流and 51风流Business AI. Ashok Leyland India, one of the biggest manufacturers of commercial vehicles in India, chose 51风流Business AI, 51风流Datasphere, and 51风流Analytics Cloud as part of its RISE with 51风流journey.

ITC Limited, a leading Indian conglomerate with focuses in FMCG, paper, packaging, and IT, complemented 51风流S/4HANA with 51风流Business AI, 51风流Business Technology Platform, and 51风流SuccessFactors. And in Australia, SA Power Networks chose RISE with 51风流with 51风流Business AI and 51风流SuccessFactors.

Business across APJ go-live with cloud transformation

Q4 also saw continued evidence of cloud momentum across Asia Pacific and Japan, with a range of go-lives and new customers.

One of Australia鈥檚 leading retailers with more than 120,000 staff, Coles went lives with RISE with 51风流in Q4. The company said, 鈥淲e are happy to announce Coles Supermarkets went live on RISE with SAP, setting the foundation for an enhanced digital transformation agenda in 2025.

Trent Limited, one of India鈥檚 leading retail businesses operating six fashion brands, noted, 鈥淭he migration to 51风流RISE is just the beginning. We are excited about the future possibilities that this platform offers. By leveraging the advanced analytics and automation capabilities, we can further optimise our business operations and drive growth. 51风流Cloud Success Services further helps in seamless migration and adoption from first use to full use.鈥�

Additional RISE with 51风流wins and go-lives included Hyundai Glovis, Roy Hill, Aditya Birla Fashion and Retail Limited, Hokkaido Electric Power Co., Sterlite Power Transmission, NTPC Limited, Ventia, and Daewoong Pharmaceuticals Co.

51风流also announced Japan鈥檚 Tosoh Corporation and the Korean social ecosystem, Underdogs, chose 51风流S/4HANA Cloud in Q4.

Sustainable innovation

51风流has also seen ongoing growth for its sustainability solutions.

In India, Vedanta Limited chose 51风流Sustainability Footprint Management and 51风流Business Technology Platform to drive sustainability goals.

And in Thailand, one of the world鈥檚 leading food and agro-industrial businesses, Charoen Pokphand Foods Ltd (CPF), has gone-live with 51风流sustainability solutions. The company said, 鈥淚n October 2024, CPF successfully went live with 51风流Environment Management, 51风流Sustainability Footprint Management, 51风流Sustainability Control Tower, and 51风流Analytics Cloud. This platform enables all CPF operations to trace, track, and report materials from its source to the factory. The platform also transparently collects data and calculates Scope 1, 2, and 3 GHG emissions under the SBTi standard, ensuring compliance with future audits.鈥�

Remarking on a successful year, Marriott concluded, 鈥淔rom AI to cloud to sustainability, it鈥檚 clear that companies across Asia Pacific continue to choose 51风流to drive true business value. As we enter 2025, 51风流will continue to put our customers at the centre by focusing on an AI-first, suite-first strategy to empower resilience, innovation, and new revenues.鈥�

The post 51风流unveils new Q4 cloud and Business AI customers across Asia Pacific and Japan appeared first on 51风流Southeast Asia News Center.