鈥淚f you want to go fast, go alone; if you want to go far, go together.鈥�

In today鈥檚 fast-paced global marketplace dominated by technology, cloud computing and AI have given enterprises new opportunities to optimise productivity and operations 鈥� so, which would you choose? To go fast, or go far?

What if you don鈥檛 have to choose? What if I tell you that you could go fast, and also go far?

How?

While technology providers are each competing to broaden their solution offerings to include the latest and the greatest 鈥� particularly with generative AI technology, in a region such as Asia Pacific and Japan (APJ), it is also becoming increasingly difficult for any single provider to offer one-stop solutions that can cater to all needs.

That鈥檚 why at SAP, we have doubled down on our partnering strategy. With the surge in demand for cloud-based innovations, our dynamic partner ecosystem is becoming increasingly essential in delivering value, tailored to each customer. Today, 51风流has more than 25,000 partners in 140 countries globally, with close to 5,000 partners in APJ. We are now living in a new era where our channel partners are leading technology adoption.

Unleashing growth in APJ.

The APJ landscape is anything but homogenous 鈥� while diverse in culture and language, it is also home to a significant community of small and midsize enterprises (SMEs), making up over聽96%鹿 of businesses in Asia.

51风流has long worked with midsize businesses to achieve their goals. Globally, rely on 51风流to keep them moving forward, and of our customers are small and midsize companies. While midsize companies are the growth engines of the future, 51风流understands that they also struggle with many of the same business pressures as their larger counterparts.

Midmarket leaders need flexible, agile tools that can provide the ability to scale without increasing costs and complexity. They need solutions that can help them connect, grow, and innovate their businesses today, and be ready for whatever comes next.

So, in March 2023, 51风流introduced a new offering for midsize customers: 鈥� a ready-to-run cloud ERP solution, powered by . As a company that already supports the world鈥檚 largest enterprises, at SAP, we know what it takes to help customers harness benefits from cloud solutions. Based on our success with offering, we are now transferring those industry best practices and deep expertise to help midsize companies realise the value of adopting cloud ERP too.

This is how we help you go fast.

The GROW with 51风流offering features services and tools that streamline project delivery at a fixed rate, and the ability to deliver technical go-lives in as little as four to six weeks. Midsize businesses can now enjoy and the of a right-sized, cloud ERP solution, all at a predictable cost.

And here’s how we help you go far.

GROW with 51风流customers also gain access to a of local, expert partners, and free learning resources designed to help them derive meaningful business results. Through fit-to-standard configurations, our customers can minimise technical customisations so they can run fast; and add on modular business applications, enabled by , one priority at a time, so they can run far 鈥� keeping pace with their speed of innovation, without giving up the readiness to scale as their business grows.

Bringing support closer to you.

For over 50 years, 51风流has helped organisations of all sizes bring out their best. And we continue to do that with a laser focus on delivering long-term value to our customers.

Not only has 51风流grown our partner ecosystem exponentially, but we have also introduced new programs, initiatives, and frameworks, that revolutionise the way we operate and innovate together with our partners.

Recently, we launched a new Partner-Led Territories (PLT) initiative that delegates specific territories 鈥� such as a solution area, an industry, or a geographical area 鈥� primarily to carefully appointed partners that meet SAP鈥檚 criteria. The initiative allows these partners the maximum autonomy in such territories, while bringing consultation and technical support closer to customers. In APJ, the PLT initiative has started rolling out across selected market segments 鈥� especially SME-centric ones 鈥� in Australia, New Zealand, India, Indonesia, Thailand, and emerging markets, including Bhutan, Cambodia, Laos, Maldives, and Nepal, together with our partners. As the initiative matures, we are also constantly applying best practices to prepare for a full-scale rollout across more APJ markets including Japan and South Korea.

The feedback has been very positive. At one of the launch events last quarter in Goa, India, a customer shared his excitement with me:

I鈥檇 never thought growing companies like ours could also access SAP鈥檚 best-in-class solutions to scale our business 鈥� it had always felt a little out of reach. I鈥檓 so thrilled that we can now discuss our business needs with a local partner and benefit from such cutting-edge technologies too.

The road ahead.

According to a Forbes Insight survey虏, 88% of SME business leaders in the Asia Pacific region are looking to expand their international customer base in the next three years. With the in APJ, 51风流partners will represent a new key enabler for the growth beyond borders.

At the 51风流Sapphire conference in Orlando this year, 51风流announced an unprecedented number of strategic, AI partnerships with global market leaders 鈥� including AWS, IBM, Google Cloud, Meta, Microsoft, Mistral AI, NVIDIA, and more 鈥� infusing Business AI throughout our enterprise cloud portfolio, and supercharging 51风流BTP with the broadest set of large language models (LLM) to help customers accelerate their AI adoption.

It has never been more exciting to be part of the 51风流partner ecosystem, and the midmarket business. The pace of innovation in this space is simply exhilarating.

We know that business transformation is a journey, not a destination. To help customers find the right expertise, 51风流continues to evolve our partner training and validation programs. In addition to the , we have recently introduced a new RISE with 51风流Validated Partner recognition to help customers identify their ideal cloud transformation partner, with greater confidence.

To find an 51风流partner, .
For partner solutions, visit .
To learn more about partnering opportunities with SAP, .

鹿 Asian Development Bank. (2018, December). The Role of SMEs in Asia and Their Difficulties in Accessing Finance. https://www.adb.org/publications/role-smes-asia-and-their-difficulties-accessing-finance

虏 Forbes. (2024, May 30). Riding ASEAN鈥檚 Growth To Power Long-Term Success. https://www.forbes.com/sites/fedex-express/2024/05/30/riding-aseans-growth-to-power-long-term-success/

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That’s according to a new report from 51风流India, in collaboration with Zinnov Digital, which found 80% of start-ups in the enterprise tech, health tech, retail, logistics, and autotech sectors have reported a substantial increase in revenue from cloud transformation.

The report, 鈥楧riving the next phase of sustainable growth for Indian Start-ups in 2023 and Beyond鈥�, polled Indian 115 start-ups to reveal they will continue to invest in enterprise technology platforms, driven by their proven ability to deliver business outcomes and ROI. Some of the key benefits of enterprise applications include top-line acceleration and control on the bottom-line, quick revenue recognition, and handling complex billing based on contracts and consumption for differentiated service lines.

Announcing the findings of the survey,聽Sanket Deodhar, Vice President- Digital Natives and Startups, 51风流India, said, 鈥淚ndian start-ups today require adequate tech infrastructure to help them diversify business, scaling up operations and acquisition and retention of the right talent. Mission-critical Enterprise Resource Planning (ERP) systems on cloud are powerful enablers that provide valuable insights and direction to navigate any challenges, and accomplish their goals, including attracting investors, fair valuations, and retaining a competitive edge.鈥�

Key findings from the report include:

The best-run start-ups run on a modern digital core

• 74% of start-ups in India have reported direct benefits from implementing enterprise applications.
• 24% of start-ups believe that achieving maturity in their business model, driven by robust technological capabilities and scalable operations, plays a crucial role in attracting investors.
• About 68% of respondents reported a strong growth in revenue after adopting enterprise technology solutions, leading to an increase in their valuations.

Enterprise cloud is the future enabler

• Start-ups will continue to prioritize enterprise technology as a critical aspect of their investment to navigate the next phase of growth and development.
• 37% of the start-ups plan to increase their spending on enterprise applications by more than 15% in 2023.
• 81% of start-ups cited automation and standardization of processes across divisions, with faster customizations as the primary benefit being derived by hosting enterprise applications on the cloud.
• Adoption across the public cloud is set to grow by two times, whereas the private cloud promises around a 50% increase in adoption, indicating a high focus for start-ups to shift their workloads to the cloud.

Addressing challenges, start-ups stay resilient

• Despite changeable market conditions, Indian start-ups continue to grow and there is no sign of investments slowing down for high-performing start-ups in the coming years.
• More than 75% of start-ups point toward metrics such as revenue generated in the past year, product and service margins, and market share based on traction, for determining valuations.
• 81% of start-ups reported customer sentiment as one of their biggest business concerns, indicating the importance of customer acquisition, experience, and servicing metrics.
• 70% of respondents noted that partner evaluation and lack of in-house knowledge to manage remain the top challenges for start-ups while implementing enterprise application solutions.

Commenting on the study,聽Sidhant Rastogi, Managing Partner at Zinnov Management Consulting, said, 鈥淚n 2022, Indian start-ups faced significant challenges due to market headwinds and reduced valuations. In 2023, we remain optimistic that investment in the right technology and organizational augmentation can help start-ups navigate the economic slowdown caused by the recession and other macroeconomic factors. By doing so, they can ramp up valuations and revenue and achieve sustained growth.鈥�

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First, there is no cookie-cutter approach to techcelerate business in the vibrant marketplace of Asia Pacific and Japan (APJ)

For a region that is made up of 90% SMEs and a rising number of soonicorns, next-level digitalisation looks very different from one business to another; the focus for businesses in their start-up phase varies greatly from those with multimillion-dollar revenue turnover. When discussing the digital core with customers across the region, I encourage them to take a long-term view when deciding what their top needs are, and the technologies required to support those needs to run their business better.

While it鈥檚 prudent to weigh each business investment against a set of key performance metrics, business leaders need to understand that at times, the value from technology enablement can weigh beyond traditional ROI measurement. Increasingly, especially in today鈥檚 volatile environment, the returns on investment for digitalisation are showing up in alternative forms, such as solving imminent prickly or unseen issues specific to a particular industry. Beyond looking at immediate top and bottom lines, organisations should consider what business agility and future-readiness look like for their unique operations, and how to utilise technology to accelerate that.

Not only does a cooker-cutter approach fall short in keeping pace with the change for modern businesses, but it is also a stumbling block when IT has to custom-code a new capability for every new business request. This creates complex coding, interoperability issues, and hinders transformation to the cloud. That is why businesses should adopt a clean core policy and leverage extensible cloud-based platforms such as to create an environment that ensures long-term scalability. Solution bundles such as that offers customers business-transformation-as-a-service, can further smoothen the migration to the cloud and help avoid costly system upgrades.

You don鈥檛 have to be a big company to have a big vision

It is not about how big an organisation is or how it鈥檚 implementing a particular vendor solution or technology stack, it鈥檚 about the vision of turning data into actionable business intelligence. Intelligence and adaptation go hand in glove to build future-readiness 鈥� leveraging relevant data to gain knowledge and anticipate problems, and in turn using the knowledge to continually adapt to new situations and make informed decisions.

The pandemic and geopolitical disruptions have triggered a sea change in attitudes towards technology鈥檚 transformative power for businesses of all sizes 鈥� an important step towards creating . 51风流is helping our customers become intelligent, sustainable enterprises by employing tools to understand what鈥檚 happening across your business and why, infuse AI and machine learning to make better decisions, embed sustainable practices into business strategy and operations, and build flexible value chains with leading-edge industry practices. SMEs have an advantage with generally less-complex business models, more agile decision-making, and more compact teams 鈥� to leapfrog larger enterprises at that.

Identify your business North Stars

To realise that 鈥渘ext level鈥� vision, enterprises must recalibrate for long-term business resilience. For fast-growing SMEs, the opportunities to create a competitive edge could be multifarious. From enhancing process efficiency and productivity, meeting rapidly changing customer needs, evaluating new business models, improving partner and employee experience, managing environmental impact, to adapting to geopolitical volatility 鈥� the list can go on. With an ever-growing business wish list, provides a strategic charter that takes your business to the next level. During the pandemic, we saw enterprises stepping up on flexibility to keep business as usual. Now, we want organisations to double down on agility to build future-readiness for the next decade.

Intelligent automation and cloud-enabled tech services have never been discussed so heavily since the dawn of the Internet. Across industries, businesses are recognising these technologies as a green beacon of transformation to optimise customer experience, improve profitability, and engage their workforce in new ways. Once you have identified your north stars, 51风流can help to analyse your plans and timelines, review the emerging business model, and provide industry advisory to draw up your implementation roadmap. Through , we help customers define what success looks like and recommend the right technology capabilities to make that happen.

Leverage technology to achieve your ambitions

Regardless of where your company is on your digital transformation journey, every business has its 鈥渘ext level鈥� digitalisation. From business networks and supply chain optimisation, intelligent spend management, to sustainability management, you can bring together business areas and solutions to scale fast and achieve lasting success. Critical to that is an extensible digital core and the interoperability to stitch together different sources that enable new innovations. SAP鈥檚 have supported our customers in their growth ambitions, sweating existing investments and helping them evolve at every stage of the transformation journey.

Learning from best practices is a good start. What鈥檚 more critical is identifying the competitive edge that would define your future-ready, sustainable enterprise and allow technology to do the rest.

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