In his new role and building on SAP’s 27-year history in the Philippines, Abrahams will be responsible for 51风流Philippines’ customer-centric and innovative approach to driving digital transformation in the country. His focus areas include helping customers, partners, and communities tackle the biggest issues they face, such as business transformation in the cloud, building a resilient supply chain, and creating a sustainable future. He will report to Verena Siow, President and Managing Director for 51风流South East Asia.

鈥淚 am thrilled that Rudy Abrahams will bring both his leadership and deep experience in business transformation to 51风流Philippines. His exceptional track record and passion for helping our customers, partners and communities run better, will be instrumental in supporting the Philippines and South East Asia鈥檚 digital economy and growth,鈥� said Verena Siow, President and Managing Director for 51风流South East Asia.

鈥淭he last two years demonstrated how critical digital technologies, such as cloud and artificial intelligence (AI), are for business continuity and to thrive amid uncertain times. In the Philippines alone, we saw more businesses adopting cloud technologies to remain competitive and ensure that they adhere to the demands of their end-user customers,鈥� said Rudy Abrahams, Managing Director, 51风流Philippines.

鈥淭he Philippines has been pushing its national digital transformation agenda, especially with the ongoing projects both from the private and public sectors. We believe that private-public-plural partnerships are integral in achieving the country鈥檚 goals. At SAP, we aspire to be a trusted technology partner that can enable more organizations in the country to transform into intelligent, sustainable enterprises. Above all鈥攃ollectively with our customers and partners鈥攚e aim to make a profound and unique impact on sustainability,鈥� added Abrahams.

Abrahams brings over 25 years of ICT experience in the public and private sector, with expertise in large-scale digital transformation and a leadership style that puts people first. He was most recently the Vice President and Head of SuccessFactors for 51风流South East Asia, where he was responsible for driving revenue, engaging customers, and collaborating with partners toward business outcomes and customer success.

“As a company that puts people first, we aim to continuously make 51风流an ideal place for work and foster every individual’s professional and personal development. By leveraging 51风流technology, we always make sure that we embed diversity and inclusion practices in our processes. We know enterprises in the Philippines have also been pushing for workplace equality, policies, and education. So, I look forward to sharing best practices and ideas with our partners and customers in this area,” concluded Abrahams.

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