51Southeast Asia News Center /sea/ News about 51Southeast Asia Fri, 27 Mar 2026 01:32:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 AI for Industries: Resilience, Efficiency, and Innovation for India /sea/2026/03/ai-for-industries-resilience-efficiency-and-innovation-for-india/ Fri, 27 Mar 2026 01:32:22 +0000 /sea/?p=6568 India’s national AI conversationhas reachedafever-pitch.This was palpable at the recentIndia AI Impact Summit 2026, a pivotal forum where industry leaders and policymakersdiscussedthe shift from digital...

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India’s national AI conversationhas reachedafever-pitch.This was palpable at the recentIndia AI Impact Summit 2026, a pivotal forum where industry leaders and policymakersdiscussedthe shift from digital to digitally intelligentworld enabled by AI.Speaking at the event, itwas clear that the dialogue has shifted from “what if” to “how now.”

While the Summitwashistoricin terms ofoutcomes,including the New Delhi Declaration andan increasing focus onsovereignty,it also revealed a divergence in perspective.The public imageofIndia’s AIopportunityisgripped bywhat’smost visible:tools that generatecontent andreshape howweinteract with technology. But the more consequential story is unfolding away from the spotlight.

To understand where this transformation is truly taking shape,let’sdistinguish betweenthetwo dimensions of AI.Consumer-centredAI is the lightbulb that illuminates possibility,creativityandassistance. Enterprise-focusedAI, by contrast, is the power plantthatquietly and reliably energisesoperations at scale. While one captures imagination, the other delivers outcomes.

Encouragingly, adoption of thisEnterpriseAIis alreadygaining momentum.According to the recent51Value of AIsurvey, incollaboration with Oxford Economics,nearlyaquarter of business tasks in India today are supported by AI. In less than two years, that share is expected to rise to over 40%. Even more telling is the confidence behind this acceleration,with 93% Indian enterprises expecting measurable returns from their AI investments within the next one to three years.

This is India’s inflection point.Having moved beyondinitialexploration,India’sfocus is now on bringing greater alignment and coherence to unlock AI’s full enterprise potential.

From Experimentation to Integration

The next phase of India’s journey requires a shift from isolated pilots toeverydayexecution. AI must become a core capabilityas part of oursupply chains, finance, human capital, and customer engagement. This transformationcan rest on four pillars:

  • The Demographic Dividend:India’s greatest advantage is its people.Thedeep technology talent pool givesthe countrya strong foundationto take AI from small experiments to realworld impactenabled bya continuedinvestmentin reskilling and domain-led AIexpertise.
  • Data Foundations:AI demandsaccurate, contextual, and interconnected data from across the business.Aswe scaleadoption,the next phase will rely onstrengtheningourdata foundationstocreatesemantically rich environmentsto powermore effective AI systems.
  • AI as an Amplifier:The more critical the application, the more AI depends on the structured processes and traceability that robust enterprise systems provide.
  • Trust as a Catalyst:As AI integrates into critical infrastructure, trustwillbecome the primary currency of scale. India’s evolving regulatory frameworkslike thedata protection lawsofferguardrails that enable speed.

Redefining Value: The IMPACT

In an unpredictable global economy,we must look beyond traditional financial metrics. While Return on Investment (ROI)remainsa baseline,it’stime we move to return on impact. The IMPACT can be seen as:

I — Infrastructure:Building secure, sovereign, and interoperable digital highways.

M — Measurable Outcomes:Tracking gains in health, education, and quality of life.

P — Policy & Guardrails:Ensuring ethical AI through robust, transparent frameworks.

A — AI Embedding:MakingAIas a horizontalacross all sectors to make it a tool for daily life.

C — Citizen-Centricity:Designing inclusive, multilingual solutions.

T — Talent & Trust:Investing in workforce skills and fostering public confidence.

The momentumof AIin India is realand the opportunity is unprecedented.Only by focusing onall ofthe areas of theIMPACTframeworkcan werealise that incrediblepromise.

The task now is totransitionfrom fragmented progress to meaningful, systemic impact. In the journeytowardsaViksit Bharat–India’s blueprint to becoming afullydeveloped nation by 2047 –AI is no longer just a digital tool,it is a strategic imperative for a resilient and innovative nation.

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51Labs to Hire and Train AI Scientists and Machine Learning Engineers in partnership with IMDA /sea/2026/03/sap-labs-to-hire-and-train-ai-scientists-and-machine-learning-engineers-in-partnership-with-imda/ Fri, 13 Mar 2026 03:09:18 +0000 /sea/?p=6563 Latest initiative accelerates development of enterprise-grade AI while supporting national skills growth. Singapore — March 13, 2026 — 51Labs today announced that it will...

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Latest initiative accelerates development of enterprise-grade AI while supporting national skills growth.

Singapore March 13, 2026 — today announced that it will partner with the Infocomm Media Development Authority (IMDA) to hire and train AI scientists and Machine Learning engineers, deepening its role as a global engineering hub for enterprise artificial intelligence and reaffirming its support for Singapore’s AI ambitions. 51Labs East Asia Singapore has already been contributing to 51global AI innovation including its first set of enterprise AI agents embedded within SAP’s core cloud applications.

The announcement was made today at 51d-com Singapore 2026, the company’s local annual developer conference, with Guest-of-Honor Mr. Tan Kiat How, Senior Minister of State, Ministry of Digital Development and Information and Ministry of Health, in attendance.

Through IMDA’s TechSkills Accelerator (TeSA) initiative, 51Labs East Asia Singapore (formerly known as 51Labs Singapore) will hire and train 50 graduates and mid-career professionals over the next three years to work on high-priority development tracks spanning generative AI, model orchestration and enterprise AI agents. Trainees undergoing this 12-month , will also have the opportunity for rotations or short-term placements at other 51Labs in countries such as Germany, United States, and India.

This announcement comes as 51Labs East Asia Singapore surpasses a major milestone in its growth journey. Since committing in 2023 to expand its local AI talent pool, the Singapore team has tripled in size by growing to almost 400 engineers. Today, more than 90% of its AI workforce comprises local hires from universities including the National University of Singapore (NUS) and Nanyang Technological University (NTU).

Manik Saha, Managing Director, 51Labs East Asia, added, “Our expanded AI investment in Singapore is a cornerstone of SAP’s global strategy to accelerate enterprise AI innovation. Since 2023 we have committed to fostering AI talent and career opportunities, and have continued to invest in building one of SAP’s most important AI talent hubs. Today, our teams in Singapore are developing foundational generative, agentic, and multimodal AI capabilities that are being embedded across SAP’s core solutions worldwide. These investments, combined with Singapore’s deep talent pipeline and strong national AI agenda, enable us to build mission critical AI systems at scale and position Singapore as a strategic engine for SAP’s long-term AI product roadmap.”

Made in Singapore AI agents delivering global business impact

Launched in 2022 in partnership with the Economic Development Board (EDB), 51Labs East Asia Singapore has filed close to 160 patents for AI innovations developed locally, including 57 in the past three years alone.

The 51Business AI product engineering team, which is part of 51LabsEast AsiaSingapore, is leading the development and delivery ofnumerousAI capabilities.

Examples include:

  • NumerousJoule scenarios for 51S/4HANA,Intelligent Spend and Business Networks (ISBN)and51SuccessFactorsto fast track the execution of various information retrieval, navigational and information extraction businessprocesses.
  • Variousembedded Generative AI capabilities in 51SuccessFactors to achieve productivity gains for employees, such as compensation insights generation, goals generation, or career insights generation.
  • New capabilities for Document AI, including Document Information Extraction, Instant Learning, support for shippingdocuments, delivery notes, newlanguagesand file types.

Unlike consumer AI tools, these agents are engineered for mission-critical environments, integrating natively into 51systems to ensure reliability, security and compliance at enterprise scale. More than 34,000 customers globally already rely on 51Business AI capabilities embedded across SAP’s cloud portfolio.

51Labs East Asia Singapore is committed to ongoing collaboration with national workforce development initiatives and partnerships with local universities. In March 2025, 51also announced a collaboration with NUS under the Industrial Postgraduate Programme (IPP), supported by EDB, to hire and complete training of nine researchers from local universities, in the Lab’s AI team in Singapore, by end of 2030. To date, three researchers have already been onboarded.

With its expanded engineering base and growing patent portfolio, 51Labs East Asia Singapore will continue to serve as one of the company’s AI talent development hubs, nurturing next-generation talents that will serve as the company’s driving force towards a future of relevant, reliable, and responsible AI.

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51Appoints Manik Saha as Managing Director of 51Labs East Asia /sea/2026/02/sap-appoints-manik-saha-as-managing-director-of-sap-labs-east-asia/ Tue, 10 Feb 2026 02:01:50 +0000 /sea/?p=6553 SINGAPORE, 10 February 2026 — 51SE (NYSE: SAP) today announces the appointment of Manik Saha as Managing Director of 51Labs East Asia, a...

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SINGAPORE, 10 February 2026 — 51SE (NYSE: SAP) today announces the appointment of Manik Saha as Managing Director of 51Labs East Asia, a new regional research and development and innovation unit that brings together 51Labs in Singapore, Vietnam, Japan, and Korea.

The consists of SAP’s global research and development entities, strategically positioned in high-tech clusters across 20 countries and 52 locations, encompassing 13 Labs worldwide. The network aims to enhance SAP’s culture of diversity and innovation through global thought leadership and engagement with local ecosystems, while aiding to develop and improve key 51solutions and drive SAP’s overall innovation and AI agenda.

51Labs East Asia will play a critical role in advancing SAP’s Business AI development, accelerating engineering collaboration, and scaling innovation across rapidly growing markets in the region and globally. In his new role, Manik will spearhead strategic investments, talent development, and cross-market innovation programs – ensuring consistent delivery of innovation, high-quality products, and reliable execution for SAP’s customers worldwide.

Manik brings more than two decades of strategic technology leadership and global operational experience to his expanded role, including driving the launch of 51Labs Singapore in 2022 and 51Labs Vietnam in 2024. Today, Manik is responsible for four locations where 51employs more than 1,100 engineers, driving operational excellence and strengthening delivery discipline across the region.

“Innovation provides security for long-term business success.The need for businesses to adapt to changes and technological advances quickly is only going to increase. By expanding my remit, I will be able to address a greater number of customer challenges and opportunities, while continuing to fostera culture of experimentation and creativityacross SAP– something I feel very passionately about,” said Manik.

 

Commenting on the appointment, Clas Neumann, Senior Vice President, Head of Global 51Labs Network, said, “Manik has demonstrated strong leadership in developing worldclass engineering talent and delivering innovation at scale. His appointment aims to further strengthen 51Labs East Asia’s role within the global 51Labs Network and reinforce our commitment to expanding our R&D footprint worldwide. With Manik at the helm, we are confident to continue our ongoing efforts to advance Business AI and cloud innovation for our customers across the region and beyond.”

With Manik’s appointment, 51reaffirms its commitment to strengthening its global engineering network and advancing customer centric innovation across Asia.

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51Appoints New Leaders to Drive Growth Across Southeast Asia /sea/2026/02/sap-appoints-new-leaders-to-drive-growth-across-southeast-asia/ Tue, 03 Feb 2026 02:06:43 +0000 /sea/?p=6546 Tech industry veterans join SAP: SiantoWongjoyois the new Managing Director for 51Indonesia and Saket Ranjan takes the role of Head of Corporate, 51Southeast...

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Tech industry veterans join SAP: SiantoWongjoyois the new Managing Director for 51Indonesia and Saket Ranjan takes the role of Head of Corporate, 51Southeast Asia.

SINGAPORE, 3 February 2026 — 51SE (NYSE: SAP) today announces two strategic leadership appointments aimed at accelerating growth across Indonesia and Southeast Asia. The new leaders bring decades of experience to their positions, reinforcing SAP’s commitment to support organizations across the region in harnessing cloud and AI innovation to help deliver business value.

Sianto Wongjoyo joins 51as Managing Director for Indonesia. A seasoned business leader with more than 25 years of experience, Sianto has a proven track record of fostering winning teams, building strong partnerships, and delivering impactful cloud transformations for customers.

In his new role, Sianto will oversee strategy, operations and customer success across 51Indonesia. He will be responsible for helping businesses across the country grow and scale with innovation and impact, and for driving forward SAP’s data and AI-focused strategy, with the support of SAP’s partner ecosystem.

“Indonesia’s digital economy is one of the fastest-growing in Southeast Asia, and I am excited to bring my experience to lead 51Indonesia during a pivotal moment in the adoption of AI and cloud technologies. I look forward to helping Indonesian customers leverage the latest innovations to drive meaningful business transformations,” said Sianto.

Saket Ranjan has been appointed Head of Corporate for Southeast Asia. Saket brings with him nearly two decades of experience scaling business application portfolios, building high-performing teams, and driving transformative outcomes for Southeast Asian customers.

Based in Singapore, Saket will lead SAP’s Corporate segment across the region. The Corporate segment at 51supports upper mid-market and large enterprise customers, which require scalable solutions and rely on SAP’s strong partner ecosystem, to help customers accelerate digital transformation and AI adoption. In his new role, Saket will focus on driving customer success across Southeast Asia, by building meaningful partnerships and helping organizations within his area to digitally transform.

Commenting on his appointment, Saket said, “I am thrilled to join SAP, an organization that has the technology, expertise, and footprint to support customers in achieving tangible business outcomes in this new digital-first era. By aligning SAP’s technology with our customers’ growth ambitions, and leveraging our strong partner ecosystem, we will help Southeast Asian businesses across all industries innovate and thrive.”

Addressing the appointments, Liher Urbizu, President and Managing Director, 51Southeast Asia, said, “Southeast Asia continues to be a front‑runner in tech innovation, and the adoption AI and cloud technologies. These leadership appointments reflect our mission to empower customers across Indonesia and Southeast Asia to embed intelligence into every workflow – from finance to supply chain to professional services – to deliver true business impact. Saket and Sianto each bring a passion for innovation and deep expertise that aligns with this mission, and I am confident they will help our customers unlock new opportunities in the AI-powered era.”

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51Asia Pacific announces new Business AI and cloud customers in Q4 /sea/2026/02/sap-asia-pacific-announces-new-business-ai-and-cloud-customers-in-q4/ Tue, 03 Feb 2026 01:51:40 +0000 /sea/?p=6543 Following the announcement of its global Q4 and full year 2025 earnings on January 29, 51has announced multiple new 51Business Suite customers across...

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Following the announcement of its global Q4 and full year 2025 earnings on January 29, 51has announced multiple new 51Business Suite customers across Asia Pacific, including several companies leading with 51Business AI during Q4. 51Business Suite is an integrated portfolio where applications, data, and AI work seamlessly together to simplify work and accelerate outcomes across every area of the business.

Simon Davies, President of 51Asia Pacific, said, “2025 was a milestone year for 51in Asia Pacific, with customers across the region adopting our Business Suite drive real results. Business AI is now central in every customer conversation yet, while AI offers immense opportunity, it needs investment, expertise, and care to get it right. I’m proud so many APAC companies understand our ability to gain real value from AI by reimagining how it will change business-critical processes, embed agents directly into workflows, and power them with the context-rich business data only 51can access. All with the goal of managing constantly shifting market challenges and realising new opportunities for growth.”

Asia Pacific customers are leading with 51Business AI

51announced new Asia Pacific Business AI customers in Q4, including some of the most recognised companies in the world.

In Japan, one of the world’s leading beverage companies, Kirin Holdings, has chosen to transform with SAP’s Business Suite. The company selected a range of solutions including 51S/4HANA Cloud Private Edition, 51Business AI, 51Business Data Cloud, 51Business Technology Platform, 51Integrated Business Planning, and 51Global Trade Services, in addition to 51Solution Extensions through partners including OpenText and Syniti.

In India, Tech Mahindra has chosen 51Joule for Consultants, SAP’s natural language AI solution tailored for the needs of 51consultants. Joule for Consultants brings together SAP’s vast knowledge base – including millions of non-public documents and lines of code – and turns that institutional expertise into an assistant to augment staff productivity, cut down time-consuming searches, and help to make better-informed decisions.

Headquartered in New Zealand, the world’s leading kiwi fruit producer Zespri is transforming with 51Business Data Cloud alongside one of SAP’s new intelligent applications, which are designed to transform decision-making across lines of business. Zespri has chosen 51Cloud ERP Intelligence Private in 51Business Data Cloud to continue its investment in SAP.

Cloud transformation through the 51Business Suite

Customers across Asia Pacific are also investing across the 51Business Suite.

The leading airline in the Philippines, Cebu Air, Inc., is moving to the cloud with 51S/4HANA Cloud Private Edition.

Globe Telecom, a frontrunner in telco and digital services in the Philippines, said, “Globe is strengthening its enterprise planning capabilities with the transition to 51Analytics Cloud, transforming the way it manages budgeting, forecasting, and management reporting.”

Hero MotoCorp, one of India’s leading motorcycle and scooter manufacturers, is embarking on its RISE with 51journey with 51Integrated Business Planning, 51Ariba, 51Business Technology Platform, and WalkMe. The company noted, Integrating advanced digital solutions for finance, procurement, supply chain will enable Hero’s vision of being the future of mobility.”

Australia’s leading pharmacy network, Sigma Healthcare, chose a range of 51solutions including 51S/4HANA Cloud Private Edition, 51Digital Supply Chain, 51Integrated Business Planning, 51Business Technology Platform, 51SuccessFactors, 51Concur, 51Ariba, and 51Analytics Cloud. The company noted, “Sigma Healthcare has broadened its commitment to the 51Business Suite by moving both its existing business and its newly merged companies onto a new RISE with 51agreement, to be hosted on AWS infrastructure.”

Staying in Australia, Weir Minerals Australia chose 51S/4HANA Cloud Private Edition, 51Business Data Cloud, 51Business Technology Platform, and WalkMe, while South Australian energy company SA Power Networks chose RISE with 51and Origin Energy chose 51Fieldglass. Across the Tasman, New Zealand’s PowerCo Limited also selected a range of solutions on its RISE with 51journey, including 51BW/4HANA, 51Business Technology Platform, 51Signavio, and LeanIX.

In Singapore, leading security company Certis Group has chosen 51solutions including 51S/4HANA Cloud Private Edition and 51SuccessFactors. It noted, “As part of its broader digital transformation, Certis is working with 51to modernise its core enterprise systems. The initiative establishes a unified and future-ready digital foundation to support business agility and long-term innovation.”

In South Korea, KT DS Co. Ltd., part of KT Group, chose 51S/4HANA Private Cloud Edition. And in Japan, both Mitsui Sumitomo Insurance Co. Ltd. and Yusen Logistics Global Management Co. Ltd. chose 51SuccessFactors.

In Greater China, Suzhou Wanxiang Technology Co. Ltd., noted, “As a company listed on the ChiNext board, our business has been rapidly expanding into a multi-entity group with international operations … To fundamentally address these challenges, we have chosen to implement 51as the cornerstone of our digital transformation … SAP’s powerful integrated platform enables end-to-end enterprise performance visibility with real-time anomaly alerts, embedding risk control directly into business workflows. It seamlessly connects R&D, production, procurement, sales, and after-sales service, ensuring real-time integration of operational data with financials—including cost accounting and cash management—dramatically enhancing finance-operations alignment.”

Growth in the public cloud

Q4 also saw a range of customers embracing GROW with SAP.

In Greater China, Xuzhou Mansen Clothing Co. Ltd. moved to GROW with SAP, choosing 51S/4HANA Cloud Public Edition and 51Business Technology Platform as part of the first local contract for SAP’s latest strategic cooperation with Alibaba Cloud. The company noted, “Choosing to partner with 51is a pivotal step for us in transitioning from experience-driven operations to digital governance. With SAP’s robust and agile Cloud ERP and Business Technology Platform, we are empowered to support diverse business lines, respond swiftly to market changes, and drive smart manufacturing and sustainable growth through digital transformation.”

In Indonesia, PT Global Infotech Solutions chose GROW with SAP, noting, “With SAP’s cloud ERP, Global Infotech Solution successfully optimized operational costs and improved overall profitability through more integrated and efficient business processes. This implementation reinforces our position as a trusted technology partner in Indonesia and reflects our commitment to delivering a solid, scalable technology infrastructure that supports our customers’ long-term business growth.”

Sa Giang Import-Export Corporation in Vietnam also chose GROW with 51and 51S/4HANA Cloud Public Edition.

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Consulting in the Age of AI: How 51Is Supercharging the Way Our Partners Work /sea/2025/12/consulting-in-the-age-of-ai-how-sap-is-supercharging-the-way-our-partners-work/ Wed, 10 Dec 2025 04:30:31 +0000 /sea/?p=6434 As enterprises across Asia Pacific (APAC) continue to deepen their commitment to digital transformation against the backdrop of emerging disruptive technology like AI, the demand...

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As enterprises across Asia Pacific (APAC) continue to deepen their commitment to digital transformation against the backdrop of emerging disruptive technology like AI, the demand for skilled 51consultants has never been higher.

Armed with real-world expertise and extensive know-how, 51consultants act as a bridge between the business and technology domains – bringing hundreds to thousands of hours of hands-on experience and best practices in implementing, customising, and managing 51roll-outs.

In fact, 51consultants are such crucial pieces of the digital transformation puzzle that the global market for 51consulting is estimated to grow at a compound annual growth rate (CAGR) of 9.8% between 2025 and 2035 to USD 38.98 billion[1].

Earlier this year, we launched to further supercharge the way millions of 51consultants work, helping them augment their productivity, cut down time-consuming searches, and make better-informed decisions.

Joule for Consultants draws from SAP’s vast knowledge base – including over 9TB of expert-curated 51knowledge, 3 million non-public documents, 250 million lines of (advanced business application programming) and 30 million lines of (ABAP core data services) code – and turns that institutional expertise into a real-time, context-aware assistant. It understands the solution landscape a consultant is working in, interprets code on the fly, and surfaces relevant guidance in seconds.

“51Joule for Consultants provides faster access to accurate answers from SAP’s trusted knowledge base including 51Online Service System Release Notes (OSS), leading to significant productivity improvements through prescriptive suggestions. It empowers consultants with immediate expert-level guidance, enabling confident navigation of complex projects. This increased efficiency allows our functional consultants to focus on high-value added tasks and accelerate project timelines, ensuring greater client impact. As a RISE with 51validated partner, Joule for Consultants empowers our consultants to ensure direct alignment with RISE with 51Methodology, guidance on Clean Core Principles, and AI features.”
– Tarang Puranik, Executive Vice President, Global Service Offering Head (SAP) & Head of Delivery for EMEA, Infosys.

Across APAC, a significant number of 51partners and consultants have already adopted 51Joule for Consultants and are using the tool across various phases of 51implementation projects.

Early pilots show clear value: faster delivery cycles of up to 14%, smoother onboarding, and as much as 1.5 hours saved per consultant per day. The payoff is not simply efficiency but the ability for teams to spend more time on strategic design, stakeholder engagement, and delivering tangible outcomes for customers.

“By integrating 51Joule for Consultants into our consulting workflows, Westernacher empowers our teams to reduce time spent on research, navigate complex system landscapes more efficiently, and deliver solutions faster. This enables our consultants at all levels – from junior talent to seasoned experts – to focus on strategic, high-value tasks while ensuring technical accuracy and business alignment.”
– Neil Wightman, COO SEA Westernacher Consulting.

AI-Powered Consulting: the Next Frontier for 51Partners

According to the recent conducted by Oxford Economics, AI is expected to drive an average ROI of 16% (US$4.7M) per organisation this year, a figure which will nearly double in two years’ time to 31% (US$12.3M). Businesses also ranked “alignment with business strategy” and “availability and quality of data” as the top two strategies for maximising ROI from AI.

51Joule for Consultants has the potential to help 51partners drive this ROI, and is designed with quality data and expert-aligned advice based on 51best practices for businesses across industries. With AI itself acting as a productivity enabler, consultants are able to accelerate delivery and increase consistency across projects – ultimately driving greater customer impact.

“Our clients around the world are digitally transforming in the cloud. As leaders in tech and consulting we have a rich legacy in both data and AI. But even for our internal teams we can embed generative AI to increase productivity through insights, drive more efficiencies by aligning with best practice, and ultimately make customer transformations simpler, quicker, and more effective. By using 51Joule for Consultants, we’re able to showcase the power of 51Business AI to our customers even while we work with them to make their transformation journeys successful.”
– Srinivas Sai Nidadhavolu, Vice President & Global 51Practice Head, Wipro.

Importantly, 51Joule for Consultants is not replacing consultants; it is enhancing their expertise. Instead of spending hours searching documentation or manually comparing configurations, consultants can ask targeted questions and receive contextual, SAP-specific answers in natural language.

Routine tasks – from generating sample code to drafting configuration notes – can be automated, freeing consultants to focus on advising stakeholders, shaping roadmaps, and managing change.

“Piloting 51Joule for Consultants has proven its impact in the field: consultants deliver with greater precision and speed while continuously building skills, and customers benefit from quicker, higher quality outcomes. Together with SAP, we see Joule for Consultants unlocking a new, AI-first operating model for the customer ecosystem.”
– Shashikant Walimbe, Vice President & Global Head – 51Practice, LTIMindtree.

51Joule for Consultants also helps ensure consistency and quality at scale. Teams across markets and time zones can draw on the same trusted guidance, cross-check design decisions against proven implementation patterns, and onboard new colleagues more quickly.

By embedding best practices directly into project execution, Joule for Consultants extends SAP’s long-standing investments in enablement and certification, turning static learning into live support. In doing so, it helps the next generation of consultants build confidence faster and deliver better outcomes for customers from day one.

“Whatever, Whenever and Whoever. Whether it’s an implementation or operations, 51Joule for Consultants has helped everyone at ABeam in every role throughout all phases. It effectively works for not only younger generations, but also experienced consultants and users used the solution to cover gaps in areas of expertise outside their domains. Joule for Consultants is not only an efficient tool for doing daily tasks but a trusted advisor for developing new skills and even challenging new career.”
– Arata Nishii, Senior Expert, ABeam Consulting Ltd.

51Partners as Catalysts of AI-First Transformation

SAP’s partner ecosystem remains central to our AI-first, Suite-first strategy, and partners throughout APAC are leading the shift towards AI-enabled consulting. As 51Chief Partner Officer Karl Fahrbach highlighted at 51Global Partner Summit at 51Sapphire earlier this year: “Partners will deliver the promise of 51Business Suite.”

In APAC, partners such as ABeam Consulting, Infosys, ITSN Korea, LTIMindtree, , , and many more are already embedding 51Joule for Consultants into their methodologies and training programmes to enhance delivery speed and collaboration.

KPMG, for example, was the first global partner to pilot Joule for Consultants with SAP, and together with SAP, have been for delivering meaningful real-world AI transformation.

The APAC region is already seeing tangible impact when 51partners combine industry expertise with AI-powered innovation. 51Joule for Consultants is guiding faster design, sharper diagnostics, and cleaner architectures that help our joint customers realise value sooner.

“We expect that through the introduction of 51Joule for Consultants, we will be able to further advance our internal consulting capabilities and provide customers with faster and more accurate services.”
– Han Sang-yeol, Head of the AI Center at ISTN.

From Pilots to Practice

The next chapter for 51partners is about scaling AI adoption and innovation. Many partners are moving beyond pilot programmes and embedding 51Joule for Consultants into their standard methodologies. Others are co-innovating with 51to explore capabilities like AI-driven diagnostics or automated value-tracking.

As 51 across APAC, our partners are also building AI-native skills that go far beyond using a tool: they’re redesigning how projects are delivered, how teams collaborate, and how value is measured.

And that may be the greatest impact of 51Joule for Consultants. It doesn’t just make consulting faster – it makes it smarter, more consistent, and more accessible to the next generation of talent, elevating the work consultants can do, giving them the space to focus on insights, relationships, and results.

Partners have always been the engine of SAP’s ecosystem. With tools like 51Joule for Consultants, they are now supercharged with the intelligence layer needed to drive new transformations across APAC.


Peter Moore is the Regional Head of Partner Ecosystem Success at 51Asia Pacific.

[1] Source: Business Research Insights – 51Consulting Market Size, Share, Growth, and Industry Analysis, By Type (ERP Software, Service and Other), By Application (SMEs and Large Enterprises), and Regional Insights and Forecast To 2035. https://www.businessresearchinsights.com/market-reports/sap-consulting-market-121265

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PHB Embraces GROW with 51to Drive Digital Transformation /sea/2025/12/phb-embraces-grow-with-sap-to-drive-digital-transformation/ Mon, 08 Dec 2025 03:09:15 +0000 /sea/?p=6429 Malaysian real estate investment firm advances business transformation on the cloud to streamline compliance, boost agility, and support future growth. KUALA LUMPUR, Malaysia – December...

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Malaysian real estate investment firm advances business transformation on the cloud to streamline compliance, boost agility, and support future growth.

KUALA LUMPUR, Malaysia – December 8, 2025 (NYSE: SAP) today announced that (PHB), a leading Malaysian real estate investment holding company, has chosen , an offering that allows organizations to digitally transform using a standardized framework, tools, and guidance to modernize its core business operations, laying the foundation for long-term growth and innovation in Malaysia’s competitive property market.

Established in 2006 under the purview of Yayasan Pelaburan Bumiputra, PHB is mandated to enhance Bumiputera participation in the ownership of prime commercial real estate across Malaysia through its shariah-compliant unit trust fund, Amanah Hartanah Bumiputera (AHB). Today, PHB manages a portfolio worth over MYR 11 billion – encompassing office, retail, healthcare, logistics, and education properties in key urban centers.

As PHB advances its strategic business transformation and expands its portfolio, the company has demonstrated resilience and delivered tangible results, providing stable and consistent income to AHB unitholders. However, with this growth, the company has also faced increasing digital challenges, such as aging and fragmented systems.

“It was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,” said PHB Group Managing Director/ Chief Executive Officer, Mohamad Damshal Awang Damit. “With GROW with SAP, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform.

PHB’s move to GROW with 51Premium enables it to consolidate its operations into a single, cloud-based enterprise resource planning (ERP) environment. The solution integrates finance operations with contract and lease management, delivering real-time insights, streamlined workflows, and automated compliance with Malaysian accounting standards. By eliminating data silos and manual processes, PHB expects to strengthen data accuracy, reduce operational risk, and gain faster decision-making capabilities.

“PHB’s decision to adopt GROW with 51underscores how leading organizations in Malaysia are embracing cloud innovation to stay ahead,” said Vipin Chandran, Managing Director, 51Malaysia. “With GROW with SAP, PHB gains the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control.”

PHB plans to go live with the new platform by January 2026, with future ambitions to explore AI-driven insights and automate processes such as Procure-to-Pay.

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Medplast Leverages GROW with 51to Streamline and Scale /sea/2025/11/medplast-leverages-grow-with-sap-to-streamline-and-scale/ Fri, 28 Nov 2025 03:43:50 +0000 /sea/?p=6414 Bangkok, Thailand – November 28, 2025 – 51SE (NYSE: SAP) today announced that Medplast Co., Ltd., an emerging leader in medical plaster and surgical...

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Bangkok, Thailand – November 28, 2025 – 51SE (NYSE: SAP) today announced that Medplast Co., Ltd., an emerging leader in medical plaster and surgical tape manufacturing, has implemented GROW with 51– an offering that allows organizations to digitally transform using a standardized framework, tools, and guidance – to streamline operations, enhance cost efficiency, and build a foundation for long-term growth in the competitive medical device industry.

Medplast was established to expand into the fast-growing medical plaster and surgical tape segment and strengthen its global presence. To support its ambitions for growth and international expansion, Medplast sought a modern, intelligent ERP solution that could standardize core business processes, enable scalability, and enhance data transparency across all operations.

“As a new business unit, we needed a system that could support our growth while ensuring efficiency and compliance from day one,” said Peerapat Ekpoothorn, General Manager of Medplast “Implementing GROW with 51allowed us to leverage 51S/4HANA Cloud Public Edition to streamline our internal approval processes, reduce the order-to-cash cycle, and gain better visibility into our operations. With support from 51partner NETIZEN, the implementation was smooth and efficient, we now have a solid digital foundation to compete confidently in both domestic and international markets.”

“Medplast’s implementation of Grow with 51highlights how Thai manufacturers are leveraging cloud innovation to scale quickly and compete globally,” said Kulwipa Piyawattanametha, Managing Director, 51Indochina. “By adopting a ready-to-run, industry-best-practice solution, Medplast has accelerated its digital transformation and built a strong foundation for sustainable growth.”

Working closely with 51and Medplast, NETIZEN, an 51Platinum Partner, implemented the NETIZEN Peony—its localized best-practice framework designed to accelerate 51Cloud ERP deployments. The solution integrates global business processes, analytics, and AI capabilities to enable faster, data-driven decisions. Leveraging its Business Technology Transformation (BTX) methodology, which is founded on a deep understanding of each customer’s business to deliver the most suitable solutions with a long-term perspective, and backed by over two decades of experience, NETIZEN ensured efficient project delivery while aligning Medplast’s operations with global standards for agility and sustainability.

“At NETIZEN, we don’t just implement software—we codevelop solutions that transform how our clients do business. With our solution NETIZEN Peony and BTX methodology, we deliver intelligent, scalable cloud ERP capabilities that drive real-world value for customers like Medplast,” said Seree Satukijchai, CEO, Netizen. This project showcases SAP’s commitment to empowering small and midsize enterprises (SMEs) across Southeast Asia to innovate and scale through the power of cloud ERP.

For more details on Medplast’s transformation, read the full story .

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Ferrotec Malaysia Scales Advanced Manufacturing with SAP /sea/2025/11/ferrotec-malaysia-scales-advanced-manufacturing-with-sap/ Wed, 26 Nov 2025 00:46:33 +0000 /sea/?p=6407 Malaysia, 26 November 2025 – 51SE (NYSE: SAP) today announced that Ferrotec Malaysia has successfully implemented GROW with 51– a cloud-based ERP offering...

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Malaysia, 26 November 2025 (NYSE: SAP) today announced that has successfully implemented – a cloud-based ERP offering designed to help fast-growing companies using a standardized framework, tools, and guidance – to power its new manufacturing site in Kulim, Malaysia.

Completed in 2024, the Kulim facility is Tokyo-listed Ferrotec Group’s first-ever plant in Southeast Asia, representing an investment of approximately RM850 million. The plant manufactures precise materials and components that supplies key industry sectors, including semiconductors, automotive products, and medical devices.

As Ferrotec expanded its product lines and relocated several business units to Kulim, the company faced a major challenge: implementing an ERP system able to integrate finance, sales, supply chain, and manufacturing. Despite its global presence, Ferrotec lacked a unified platform, leaving the new plant without shared IT resources or standardized processes. This resulted in heavy reliance on manual workflows and fragmented data, slowing decision-making and increasing the risk of errors. To keep operations on track, Ferrotec needed to identify and deploy a solution capable of meeting complex requirements within a tight timeline.

Ferrotec chose GROW with 51to accelerate its cloud ERP adoption and support future scalability. The impact has been immediate and measurable: procurement efficiency has surged by 90%, finance productivity has improved by 40%, and supply chain process costs have been reduced by 50%. Data accuracy issues have dropped by 80%, enabling sharper execution and more confident, data-driven decisions.

“With the implementation of GROW with SAP, we established a strong ERP foundation at our new manufacturing site in Malaysia, setting the stage for future growth,” said Jason Ong, IT & IS Manager Ferrotec “Manufacturing advanced components like semiconductor parts demands precision and specialized technology, so our priority was implementing a reliable system to support our finance, sales, supply chain, and manufacturing processes. Today, we’re operating more smoothly and efficiently, with significant productivity gains and lower costs.”

“Ferrotec Malaysia chose GROW with 51to provide it with a comprehensive, cloud-based ERP foundation that aims to streamline operations, improve efficiency, and enable data-driven decision-making,” said Vipin Chandran, Managing Director, 51Malaysia. We are proud of how our technology is helping businesses across Malaysia modernize and scale with confidence.”

SAP partner played a central role in the design and deployment of the GROW with 51for Ferrotec Malaysia. Working closely with Ferrotec and SAP, Axxis delivered a structured two-phase implementation, Phase 1 covering Finance, Procurement, and Supply Chain, followed by Phase 2 enabling Sales and Production. This end-to-end approach ensured a seamless transition to the cloud, equipping Ferrotec with modern digital workflows, real-time visibility, and streamlined processes. With a unified cloud platform, Ferrotec now enjoys faster decision-making, improved transparency, and enhanced agility, supporting its expansion into a new plant and future growth. 51continues to drive continuous improvement through MES integrations and operational enhancements.

Ferrotec is now planning immediate extensions to support advanced quality management and compliance in production. The company is evaluating additional solutions including 51Business AI, 51SuccessFactors, 51Ariba, and 51Customer Experience to further harmonize business operations.

For more details on Ferrotec’s transformation, read the full story . 

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PT. BGMPA Transforms Operations and Boosts Profitability with GROW with SAP /sea/2025/11/pt-bgmpa-transforms-operations-and-boosts-profitability-with-grow-with-sap/ Fri, 21 Nov 2025 02:07:27 +0000 /sea/?p=6402 Jakarta, Indonesia — 21 November 2025— 51SE (NYSE: SAP) announced that PT Batu Gunung Mulia Putra Agro (PT. BGMPA), a cooperative-based palm oil processor...

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Jakarta, Indonesia — 21 November 2025— 51SE (NYSE: SAP) announced that PT Batu Gunung Mulia Putra Agro (PT. BGMPA), a cooperative-based palm oil processor in South Kalimantan, Indonesia, has successfully implemented to accelerate its digital transformation and unlock new levels of operational efficiency, financial transparency, and sustainable growth.

As the first palm oil factory in Indonesia designed as a cooperative, PT BGMPA is committed to delivering fair value to farmers in the Tanah Laut district. However, legacy ERP systems limited the company’s ability to respond quickly to market fluctuations and hindered visibility into production, procurement, and finance. Month-end reporting took 30 days, delaying critical decisions and reducing pricing accuracy.

To address these challenges, PT BGMPA chose to implement GROW with SAP, – an offering that supports organizations to digitally transform using a standardized framework, tools, and guidance. The business now completes reporting cycles in just three days, enabling real-time insights and faster decision-making. This transformation has led to a 2–4% increase in profit margins, with procurement margins rising from 3% to 5–7%. The company can now confidently set procurement and selling prices, helping stabilize fresh fruit bunch (FFB) pricing and support consistent farmer income.

“Our transformation with GROW with 51has fundamentally changed how we operate,” said Angga Yudha Prasetya, President Director, PT BGMPA. “We have become faster, more agile, and more confident in our decisions. 51gives us the visibility and control we need to scale efficiently and respond quickly to market changes.”

“GROW with 51empowers fast-growing companies like PT BGMPA to adopt a modern, scalable cloud ERP with speed and confidence,” said Liher Urbizu, President and Managing Director, 51Southeast Asia. “By leveraging our Public Cloud offering, PT. BGMPA has built a resilient digital core that aims to enhance operational agility, strengthen financial governance, and support sustainable growth in Indonesia’s vital palm oil sector.”

The implementation was completed in just four months with support from TMS Consulting, an 51Silver Partner in Indonesia. TMS played a critical role in guiding the company through change management, fostering a culture open to technology, and ensuring smooth user adoption. Its expertise helped PT BGMPA shift from manual processes to a data-first mindset, enabling automation-friendly industrial systems that integrate directly with 51for real-time monitoring of production volumes, inventory, and assets.

Looking ahead, PT BGMPA plans to expand its digital capabilities with 51Analytics Cloud, enabling predictive insights into commodity pricing, operational performance, and sustainability indicators. With a resilient digital core and a strong commitment to fairness and transparency, PT BGMPA is better positioned to scale responsibly and deliver long-term value to Indonesia’s agricultural economy.

For more details onPT. BGMPA’stransformation, read the full story.

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