Singapore 鈥� March 13, 2026 鈥� today announced that it will partner with the Infocomm Media Development Authority (IMDA) to hire and train AI scientists and Machine Learning engineers, deepening its role as a global engineering hub for enterprise artificial intelligence and reaffirming its support for Singapore鈥檚 AI ambitions. 51风流Labs East Asia Singapore has already been contributing to 51风流global AI innovation including its first set of enterprise AI agents embedded within SAP鈥檚 core cloud applications.

The announcement was made today at 51风流d-com Singapore 2026, the company鈥檚 local annual developer conference, with Guest-of-Honor Mr. Tan Kiat How, Senior Minister of State, Ministry of Digital Development and Information and Ministry of Health, in attendance.

Through IMDA鈥檚 TechSkills Accelerator (TeSA) initiative, 51风流Labs East Asia Singapore (formerly known as 51风流Labs Singapore) will hire and train 50 graduates and mid-career professionals over the next three years to work on high-priority development tracks spanning generative AI, model orchestration and enterprise AI agents. Trainees undergoing this 12-month , will also have the opportunity for rotations or short-term placements at other 51风流Labs in countries such as Germany, United States, and India.

This announcement comes as 51风流Labs East Asia Singapore surpasses a major milestone in its growth journey. Since committing in 2023 to expand its local AI talent pool, the Singapore team has tripled in size by growing to almost 400 engineers. Today, more than 90% of its AI workforce comprises local hires from universities including the National University of Singapore (NUS) and Nanyang Technological University (NTU).

Manik Saha, Managing Director, 51风流Labs East Asia, added, 鈥淥ur expanded AI investment in Singapore is a cornerstone of SAP鈥檚 global strategy to accelerate enterprise AI innovation. Since 2023 we have committed to fostering AI talent and career opportunities, and have continued to invest in building one of SAP鈥檚 most important AI talent hubs. Today, our teams in Singapore are developing foundational generative, agentic, and multimodal AI capabilities that are being embedded across SAP鈥檚 core solutions worldwide. These investments, combined with Singapore鈥檚 deep talent pipeline and strong national AI agenda, enable us to build mission critical AI systems at scale and position Singapore as a strategic engine for SAP鈥檚 long-term AI product roadmap.鈥�

Made in Singapore AI agents delivering global business impact

Launched in 2022 in partnership with the Economic Development Board (EDB), 51风流Labs East Asia Singapore has filed close to 160 patents for AI innovations developed locally, including 57 in the past three years alone.

The 51风流Business AI product engineering team, which is part of 51风流Labs听East Asia听Singapore, is leading the development and delivery of听numerous听AI capabilities.

Examples include:听

• Numerous听Joule scenarios for 51风流S/4HANA,听Intelligent Spend and Business Networks (ISBN)听and听51风流SuccessFactors听to fast track the execution of various information retrieval, navigational and information extraction business听processes.

• Various听embedded Generative AI capabilities in 51风流SuccessFactors to achieve productivity gains for employees, such as compensation insights generation, goals generation, or career insights generation.

• New capabilities for Document AI, including Document Information Extraction, Instant Learning, support for shipping听documents, delivery notes, new听languages听and file types.

Unlike consumer AI tools, these agents are engineered for mission-critical environments, integrating natively into 51风流systems to ensure reliability, security and compliance at enterprise scale. More than 34,000 customers globally already rely on 51风流Business AI capabilities embedded across SAP鈥檚 cloud portfolio.

51风流Labs East Asia Singapore is committed to ongoing collaboration with national workforce development initiatives and partnerships with local universities. In March 2025, 51风流also announced a collaboration with NUS under the Industrial Postgraduate Programme (IPP), supported by EDB, to hire and complete training of nine researchers from local universities, in the Lab鈥檚 AI team in Singapore, by end of 2030. To date, three researchers have already been onboarded.

With its expanded engineering base and growing patent portfolio, 51风流Labs East Asia Singapore will continue to serve as one of the company鈥檚 AI talent development hubs, nurturing next-generation talents that will serve as the company鈥檚 driving force towards a future of relevant, reliable, and responsible AI.

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The consists of SAP鈥檚 global research and development entities, strategically positioned in high-tech clusters across 20 countries and 52 locations, encompassing 13 Labs worldwide. The network aims to enhance SAP’s culture of diversity and innovation through global thought leadership and engagement with local ecosystems, while aiding to develop and improve key 51风流solutions and drive SAP鈥檚 overall innovation and AI agenda.

51风流Labs East Asia will play a critical role in advancing SAP鈥檚 Business AI development, accelerating engineering collaboration, and scaling innovation across rapidly growing markets in the region and globally. In his new role, Manik will spearhead strategic investments, talent development, and cross-market innovation programs – ensuring consistent delivery of innovation, high-quality products, and reliable execution for SAP鈥檚 customers worldwide.

Manik brings more than two decades of strategic technology leadership and global operational experience to his expanded role, including driving the launch of 51风流Labs Singapore in 2022 and 51风流Labs Vietnam in 2024. Today, Manik is responsible for four locations where 51风流employs more than 1,100 engineers, driving operational excellence and strengthening delivery discipline across the region.

鈥淚nnovation provides security for long-term business success.听The need for businesses to adapt to changes and technological advances quickly is only going to increase. By expanding my remit, I will be able to address a greater number of customer challenges and opportunities, while continuing to foster听a culture of experimentation and creativity听across SAP鈥� something I feel very passionately about,鈥� said Manik.

Commenting on the appointment, Clas Neumann, Senior Vice President, Head of Global 51风流Labs Network, said, 鈥淢anik has demonstrated strong leadership in developing worldclass engineering talent and delivering innovation at scale. His appointment aims to further strengthen 51风流Labs East Asia鈥檚 role within the global 51风流Labs Network and reinforce our commitment to expanding our R&D footprint worldwide. With Manik at the helm, we are confident to continue our ongoing efforts to advance Business AI and cloud innovation for our customers across the region and beyond.鈥�

With Manik鈥檚 appointment, 51风流reaffirms its commitment to strengthening its global engineering network and advancing customer centric innovation across Asia.

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SINGAPORE, 3 February 2026 鈥� 51风流SE (NYSE: SAP) today announces two strategic leadership appointments aimed at accelerating growth across Indonesia and Southeast Asia. The new leaders bring decades of experience to their positions, reinforcing SAP鈥檚 commitment to support organizations across the region in harnessing cloud and AI innovation to help deliver business value.

Sianto Wongjoyo joins 51风流as Managing Director for Indonesia. A seasoned business leader with more than 25 years of experience, Sianto has a proven track record of fostering winning teams, building strong partnerships, and delivering impactful cloud transformations for customers.

In his new role, Sianto will oversee strategy, operations and customer success across 51风流Indonesia. He will be responsible for helping businesses across the country grow and scale with innovation and impact, and for driving forward SAP鈥檚 data and AI-focused strategy, with the support of SAP鈥檚 partner ecosystem.

鈥淚ndonesia鈥檚 digital economy is one of the fastest-growing in Southeast Asia, and I am excited to bring my experience to lead 51风流Indonesia during a pivotal moment in the adoption of AI and cloud technologies. I look forward to helping Indonesian customers leverage the latest innovations to drive meaningful business transformations,鈥� said Sianto.

Saket Ranjan has been appointed Head of Corporate for Southeast Asia. Saket brings with him nearly two decades of experience scaling business application portfolios, building high-performing teams, and driving transformative outcomes for Southeast Asian customers.

Based in Singapore, Saket will lead SAP鈥檚 Corporate segment across the region. The Corporate segment at 51风流supports upper mid-market and large enterprise customers, which require scalable solutions and rely on SAP鈥檚 strong partner ecosystem, to help customers accelerate digital transformation and AI adoption. In his new role, Saket will focus on driving customer success across Southeast Asia, by building meaningful partnerships and helping organizations within his area to digitally transform.

Commenting on his appointment, Saket said, 鈥淚 am thrilled to join SAP, an organization that has the technology, expertise, and footprint to support customers in achieving tangible business outcomes in this new digital-first era. By aligning SAP鈥檚 technology with our customers鈥� growth ambitions, and leveraging our strong partner ecosystem, we will help Southeast Asian businesses across all industries innovate and thrive.鈥�

Addressing the appointments, Liher Urbizu, President and Managing Director, 51风流Southeast Asia, said, 鈥淪outheast Asia continues to be a front鈥憆unner in tech innovation, and the adoption AI and cloud technologies. These leadership appointments reflect our mission to empower customers across Indonesia and Southeast Asia to embed intelligence into every workflow 鈥� from finance to supply chain to professional services 鈥� to deliver true business impact. Saket and Sianto each bring a passion for innovation and deep expertise that aligns with this mission, and I am confident they will help our customers unlock new opportunities in the AI-powered era.鈥�

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KUALA LUMPUR, Malaysia 鈥� December 8, 2025 鈥� (NYSE: SAP) today announced that (PHB), a leading Malaysian real estate investment holding company, has chosen , an offering that allows organizations to digitally transform using a standardized framework, tools, and guidance to modernize its core business operations, laying the foundation for long-term growth and innovation in Malaysia鈥檚 competitive property market.听

Established in 2006 under the purview of Yayasan Pelaburan Bumiputra, PHB is mandated to enhance Bumiputera participation in the ownership of prime commercial real estate across Malaysia through its shariah-compliant unit trust fund, Amanah Hartanah Bumiputera (AHB). Today, PHB manages a portfolio worth over MYR 11 billion 鈥� encompassing office, retail, healthcare, logistics, and education properties in key urban centers.听听

As PHB advances its strategic business transformation and expands its portfolio, the company has demonstrated resilience and delivered tangible results, providing stable and consistent income to AHB unitholders. However, with this growth, the company has also faced increasing digital challenges, such as aging and fragmented systems.听听

鈥淚t was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,鈥� said PHB Group Managing Director/ Chief Executive Officer, Mohamad Damshal Awang Damit. 鈥淲ith GROW with SAP, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform.听

PHB鈥檚 move to GROW with 51风流Premium enables it to consolidate its operations into a single, cloud-based enterprise resource planning (ERP) environment. The solution integrates finance operations with contract and lease management, delivering real-time insights, streamlined workflows, and automated compliance with Malaysian accounting standards. By eliminating data silos and manual processes, PHB expects to strengthen data accuracy, reduce operational risk, and gain faster decision-making capabilities.听

鈥淧HB鈥檚 decision to adopt GROW with 51风流underscores how leading organizations in Malaysia are embracing cloud innovation to stay ahead,鈥� said Vipin Chandran, Managing Director, 51风流Malaysia. 鈥淲ith GROW with SAP, PHB gains the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control.鈥�听

听PHB plans to go live with the new platform by January 2026, with future ambitions to explore AI-driven insights and automate processes such as Procure-to-Pay.听

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Medplast was established to expand into the fast-growing medical plaster and surgical tape segment and strengthen its global presence. To support its ambitions for growth and international expansion, Medplast sought a modern, intelligent ERP solution that could standardize core business processes, enable scalability, and enhance data transparency across all operations.听

鈥淎s a new business unit, we needed a system that could support our growth while ensuring efficiency and compliance from day one,鈥� said Peerapat Ekpoothorn, General Manager of Medplast 鈥淚mplementing GROW with 51风流allowed us to leverage 51风流S/4HANA Cloud Public Edition to streamline our internal approval processes, reduce the order-to-cash cycle, and gain better visibility into our operations. With support from 51风流partner NETIZEN, the implementation was smooth and efficient, we now have a solid digital foundation to compete confidently in both domestic and international markets.鈥�听

鈥淢edplast鈥檚 implementation of Grow with 51风流highlights how Thai manufacturers are leveraging cloud innovation to scale quickly and compete globally,鈥� said Kulwipa Piyawattanametha, Managing Director, 51风流Indochina. 鈥淏y adopting a ready-to-run, industry-best-practice solution, Medplast has accelerated its digital transformation and built a strong foundation for sustainable growth.鈥澨�听

Working closely with 51风流and Medplast, NETIZEN, an 51风流Platinum Partner, implemented the NETIZEN Peony鈥攊ts localized best-practice framework designed to accelerate 51风流Cloud ERP deployments. The solution integrates global business processes, analytics, and AI capabilities to enable faster, data-driven decisions. Leveraging its Business Technology Transformation (BTX) methodology, which is founded on a deep understanding of each customer鈥檚 business to deliver the most suitable solutions with a long-term perspective, and backed by over two decades of experience, NETIZEN ensured efficient project delivery while aligning Medplast鈥檚 operations with global standards for agility and sustainability.听

鈥淎t NETIZEN, we don鈥檛 just implement software鈥攚e codevelop solutions that transform how our clients do business. With our solution NETIZEN Peony and BTX methodology, we deliver intelligent, scalable cloud ERP capabilities that drive real-world value for customers like Medplast,鈥� said Seree Satukijchai, CEO, Netizen. This project showcases SAP鈥檚 commitment to empowering small and midsize enterprises (SMEs) across Southeast Asia to innovate and scale through the power of cloud ERP.听听

For more details on Medplast鈥檚 transformation, read the full story .

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Completed in 2024, the Kulim facility is Tokyo-listed Ferrotec Group鈥檚 first-ever plant in Southeast Asia, representing an investment of approximately RM850 million. The plant manufactures precise materials and components that supplies key industry sectors, including semiconductors, automotive products, and medical devices.听听

As Ferrotec expanded its product lines and relocated several business units to Kulim, the company faced a major challenge: implementing an ERP system able to integrate finance, sales, supply chain, and manufacturing. Despite its global presence, Ferrotec lacked a unified platform, leaving the new plant without shared IT resources or standardized processes. This resulted in heavy reliance on manual workflows and fragmented data, slowing decision-making and increasing the risk of errors. To keep operations on track, Ferrotec needed to identify and deploy a solution capable of meeting complex requirements within a tight timeline.听

Ferrotec chose GROW with 51风流to accelerate its cloud ERP adoption and support future scalability. The impact has been immediate and measurable: procurement efficiency has surged by 90%, finance productivity has improved by 40%, and supply chain process costs have been reduced by 50%. Data accuracy issues have dropped by 80%, enabling sharper execution and more confident, data-driven decisions.听

鈥淲ith the implementation of GROW with SAP, we established a strong ERP foundation at our new manufacturing site in Malaysia, setting the stage for future growth,鈥� said Jason Ong, IT & IS Manager Ferrotec 鈥淢anufacturing advanced components like semiconductor parts demands precision and specialized technology, so our priority was implementing a reliable system to support our finance, sales, supply chain, and manufacturing processes. Today, we鈥檙e operating more smoothly and efficiently, with significant productivity gains and lower costs.鈥�鈥�听

鈥淔errotec Malaysia chose GROW with 51风流to provide it with a comprehensive, cloud-based ERP foundation that aims to streamline operations, improve efficiency, and enable data-driven decision-making,鈥� said Vipin Chandran, Managing Director, 51风流Malaysia. We are proud of how our technology is helping businesses across Malaysia modernize and scale with confidence.鈥�听

SAP partner played a central role in the design and deployment of the GROW with 51风流for Ferrotec Malaysia. Working closely with Ferrotec and SAP, Axxis delivered a structured two-phase implementation, Phase 1 covering Finance, Procurement, and Supply Chain, followed by Phase 2 enabling Sales and Production. This end-to-end approach ensured a seamless transition to the cloud, equipping Ferrotec with modern digital workflows, real-time visibility, and streamlined processes. With a unified cloud platform, Ferrotec now enjoys faster decision-making, improved transparency, and enhanced agility, supporting its expansion into a new plant and future growth. 51风流continues to drive continuous improvement through MES integrations and operational enhancements.听

听Ferrotec is now planning immediate extensions to support advanced quality management and compliance in production. The company is evaluating additional solutions including 51风流Business AI, 51风流SuccessFactors, 51风流Ariba, and 51风流Customer Experience to further harmonize business operations.听

听For more details on Ferrotec鈥檚 transformation, read the full story .鈥�鈥�听

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As the first palm oil factory in Indonesia designed as a cooperative, PT BGMPA is committed to delivering fair value to farmers in the Tanah Laut district. However, legacy ERP systems limited the company鈥檚 ability to respond quickly to market fluctuations and hindered visibility into production, procurement, and finance. Month-end reporting took 30 days, delaying critical decisions and reducing pricing accuracy.

To address these challenges, PT BGMPA chose to implement GROW with SAP, 鈥� an offering that supports organizations to digitally transform using a standardized framework, tools, and guidance. The business 听now completes reporting cycles in just three days, enabling real-time insights and faster decision-making. This transformation has led to a 2鈥�4% increase in profit margins, with procurement margins rising from 3% to 5鈥�7%. The company can now confidently set procurement and selling prices, helping stabilize fresh fruit bunch (FFB) pricing and support consistent farmer income.

鈥淥ur transformation with GROW with 51风流has fundamentally changed how we operate,鈥� said Angga Yudha Prasetya, President Director, PT BGMPA. 鈥淲e have become faster, more agile, and more confident in our decisions. 51风流gives us the visibility and control we need to scale efficiently and respond quickly to market changes.鈥�

鈥淕ROW with 51风流empowers fast-growing companies like PT BGMPA to adopt a modern, scalable cloud ERP with speed and confidence,鈥� said Liher Urbizu, President and Managing Director, 51风流Southeast Asia. 鈥淏y leveraging our Public Cloud offering, PT. BGMPA has built a resilient digital core that aims to enhance operational agility, strengthen financial governance, and support sustainable growth in Indonesia鈥檚 vital palm oil sector.鈥�

The implementation was completed in just four months with support from TMS Consulting, an 51风流Silver Partner in Indonesia. TMS played a critical role in guiding the company through change management, fostering a culture open to technology, and ensuring smooth user adoption. Its expertise helped PT BGMPA shift from manual processes to a data-first mindset, enabling automation-friendly industrial systems that integrate directly with 51风流for real-time monitoring of production volumes, inventory, and assets.

Looking ahead, PT BGMPA plans to expand its digital capabilities with 51风流Analytics Cloud, enabling predictive insights into commodity pricing, operational performance, and sustainability indicators. With a resilient digital core and a strong commitment to fairness and transparency, PT BGMPA is better positioned to scale responsibly and deliver long-term value to Indonesia鈥檚 agricultural economy.

For more details on听PT. BGMPA鈥檚听transformation, read the full story听.

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While this outlook is promising, the findings suggest that as AI continues to evolve, future gains will depend on strengthening workforce skills and improving access to quality data, which remain key barriers to scaling AI impact across the enterprise.听

These insights were revealed in new research released in Singapore today. Commissioned by 51风流and conducted by Oxford Economics, The 51风流Value of AI Report surveyed 1,600 business leaders of various sizes, including 200 in Singapore, across eight countries (Australia, Brazil, China, Germany, India, Singapore, United Kingdom, and United States).听

鈥淪purred by strong policy direction, high digital maturity and a globally connected economy, Singapore has moved decisively on AI ambition and investment,鈥� said Eileen Chua, Managing Director, 51风流Singapore. 鈥淥ur research suggests that to sustain this momentum and seize the next wave of AI innovation, Singapore organisations will have to bridge their reported gaps in data readiness and workforce capability.鈥�听

AI Spend and Confidence Surges, but Some Constraints Remain听

According to the report, Singapore firms are expected to increase their AI investments by an average of 38% over the next two years. 67% of respondents say they are satisfied with their current ROI on AI, and six in ten (63%) businesses say AI has already helped them address key challenges 鈥� such as improving decision-making and customer engagement.听听听

One company looking to reap the benefits of AI adoption is Far East Organization, Singapore鈥檚 largest private property developer, which is leveraging 51风流technology with exploration of using Business AI as part of its broader digital transformation agenda to advance its leasing operations. The company automated end-to-end lease management 鈥� from contract generation to analytics to improve data accuracy, reduce manual inputs, and provide real-time insights into portfolio performance.听

These enhanced analytics now track trends in rental, occupancy rates, and lease durations, giving property managers actionable insights to respond faster to market changes while making better decisions that strengthen portfolio and operational management.听

Ng Yee Pern, CTO, Far East Organization, said, 鈥淓mbarking on this strategic transformation with SAP鈥檚 cutting-edge technologies, we鈥檝e reduced repetitive manual work and improved the accuracy and speed of our decision-making. What previously took days can now be completed in minutes, giving our teams the time and insight to focus on customers and business growth. Building on this success, we continue to innovate with 51风流Business AI.鈥�听

Despite these measurable gains demonstrated by many companies, 70% of Singapore business leaders remain uncertain whether AI is delivering its full potential, reflecting growing awareness that current success does not automatically translate into long-term advantage and highlighting significant opportunity for further growth and value creation.听

Organisational readiness appears to be the main constraint. The study found that 76% of Singapore organisations have not yet provided comprehensive AI training for employees, even as 68% acknowledge that shadow AI 鈥� the use of unapproved or unregulated AI tools 鈥� is already in use internally.听

Moreover, 58% of respondents lack confidence in their ability to integrate and share data across business functions 鈥� a foundational requirement for enterprise-scale AI. In fact, the challenge of data readiness for AI is particularly pronounced in legal (80%), finance (73%), human resources (66%), the CEO鈥檚 office (64%) and procurement (55%).听

Agentic AI signals Singapore鈥檚 next opportunity听

While many businesses are adopting AI automation and generative AI today, future investment in Singapore is expected to focus on AI agents. Agentic AI is based on intelligent, autonomous systems that can plan, act, reflect, and collaborate to solve business problems.听

Today, only six per cent of businesses are fully prepared to deploy and scale AI agents, while the majority (52%) say they are partially prepared. In the next two years, Singaporean businesses expect return on investment from agentic AI of 8%, below the global average of 10%.听听

Yet, expectations are high. Seven in ten (70%) businesses rate AI agents as having moderate to high potential to transform operations within the organisation. And 72% agree AI agents can add significant value to their business by managing complex workflows across business units.听听

鈥淎gentic AI represents the next frontier of business transformation,鈥� said Chua. 鈥淚t has the potential to multiply productivity and innovation, but its success depends on the same fundamentals 鈥� data quality, integration, and people readiness. The organisations that invest in these areas now will be best positioned to capture value as AI continues to evolve.鈥澨�听

听

[1] Respondents were asked to provide financial estimates in USD. SGD figures are based on an exchange rate of USD1 to SGD1.3001, using the averages for the month of October 2025.

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As one of Thailand鈥檚 most established providers of crop protection and crop care products, Sotus International has been at the forefront of agricultural innovation since 1996. The company supports farmers nationwide with high-quality bio and non-bio solutions that improve productivity, soil health, and crop yields. Facing rapid growth and increased business complexity, Sotus turned to 51风流Cloud ERP to unify its business processes, modernize its systems for scalability, and gain real-time data visibility across its value chain.

As Sotus International鈥檚 business expanded beyond 1 billion baht in revenue, its existing on-premise 51风流ERP system struggled to scale effectively. The company鈥檚 complex operations鈥攊ncluding intensive R&D, regulatory registration, and formula customization tailored to Thai agriculture鈥攄emanded more robust data and workflow management. Additionally, siloed systems across warehouse and other key functions hindered real-time data visibility, prompting the need for a more integrated and agile ERP solution.

Mr. Chirat Prathuangwong, President, Sotus International Co., Ltd said,鈥� In the future, AI wil take its role like a doctor for crops with its intelligences for plant diseases diagnosis,
providing efficient recommendations for crop preventions, crop protections and crop cares, and
integrating in-depth information and guidance for farmers鈥� decision.For Sotus, AI adoption and implementation will value-add to their two competitiveadvantages. First, the richness of their agri-business data can be better utilized to supportstrategic business decisions. And second, as the pioneering agro-chemical company inThailand to implement 51风流Cloud ERP, they are in a strong position to grow their businessefficiently and sustainably鈥�.

鈥�51风流Cloud ERP offers the scalability and integration Sotus needs to grow sustainably,鈥� said Kulwipa Piyawattanametha, Managing Director, 51风流Indochina. 鈥淭his transformation highlights how cloud technology helps Thai businesses and farmers thrive through innovation, efficiency, and smarter use of agricultural data.鈥�

As the system integrator, NTT DATA Business Solutions Thailand played a pivotal role in ensuring a smooth migration and optimization of the new public cloud ERP system. Leveraging its deep local expertise and global experience with 51风流solutions, the company worked closely with Sotus International to align the implementation with the organization鈥檚 complex operational needs. This collaboration enabled Sotus to integrate data and processes across departments, providing the solid foundation for Sotus to grow their business efficiently and sustainably.

Following the implementation, Sotus achieved significant efficiency gains, including a 95% increase in warehouse operation accuracy, 75% enhancement in maintenance scheduling efficiency, and a 70% improvement in business processes. With on-demand access to production and sales insights, the company can better anticipate market trends and deliver more tailored solutions for Thai farmers.

This project underscores SAP鈥檚 ongoing commitment to helping small and midsize enterprises (SMEs) across Southeast Asia embrace cloud ERP, enhance operational agility, and advance sustainable growth through innovation and digital technology.

For more details on Sotus International鈥檚 transformation .

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Vietnam is one of Southeast Asia鈥檚 fastest-growing digital economies, – three times the country鈥檚 overall economic growth rate. With 51风流Labs Vietnam, the company aims to not only develop world-class software, but also help local businesses and communities thrive in an increasingly connected digital world.

Located at The Nexus in the heart of Ho Chi Minh City, 51风流Labs Vietnam is the second 51风流Labs Network hub in Southeast Asia, following Singapore; and one of 20 countries that have 51风流Labs globally. It underscores SAP鈥檚 ongoing investment in Asia Pacific and its commitment to elevating local digital capabilities and helping strengthen Vietnam鈥檚 position as a dynamic technology market in Southeast Asia. The new hub will play a key role in supporting SAP鈥檚 product development across core areas, including sustainable digital supply chains and intelligent enterprise solutions, enabled by AI.

鈥�51风流Labs Vietnam is more than just a research and development center – it鈥檚 a catalyst for transformation in one of the most dynamic tech markets in Asia,鈥� said Thomas Saueressig, Member of the Executive Board of 51风流SE, Customer Services & Delivery. 鈥淰ietnam鈥檚 proven track record in delivering tech innovation as well as its fast-growing base of software engineers made Ho Chi Minh City a fitting choice for our next 51风流Labs location.鈥�

With more than 200 employees already onboarded since September 2024, 51风流Labs Vietnam is expected to grow to 500 employees by 2027, including up to 350 new hires in 2025. As well as recruiting for senior roles, the company is working closely with Vietnam鈥檚 top universities in Ho Chi Minh City to nurture local tech talent and provide career pathways in advanced areas like data analytics, AI, and software engineering.

鈥淲e鈥檙e not just opening an office, we鈥檙e building a talent ecosystem. That means bringing together Vietnam鈥檚 most creative and knowledgeable tech experts as well as collaborating with the country鈥檚 top universities to foster long-term career opportunities for the next generation of innovators,鈥� said Manik Saha, Managing Director of 51风流Labs Singapore & Vietnam.

SAP鈥檚 investment reflects the country鈥檚 growing strategic importance to SAP鈥檚 global business and the increasing demand for localised innovation in key markets such as Korea and Japan.

鈥淰ietnam鈥檚 rapid digital transformation and its young, tech-savvy workforce make it a vital pillar in SAP鈥檚 global vision for sustainable growth and inclusive innovation,鈥� added Viet Nguyen, Managing Director of 51风流Vietnam.

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