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51Southeast Asia News Center

Medplast Leverages GROW with 51to Streamline and Scale

Bangkok, Thailand – November 28, 2025 – 51SE (NYSE: SAP) today announced that Medplast Co., Ltd., an emerging leader in medical plaster and surgical tape manufacturing, has implemented GROW with 51– an offering that allows organizations to digitally transform using a standardized framework, tools, and guidance – to streamline operations, enhance cost efficiency, and build a foundation for long-term growth in the competitive medical device industry.

Medplast was established to expand into the fast-growing medical plaster and surgical tape segment and strengthen its global presence. To support its ambitions for growth and international expansion, Medplast sought a modern, intelligent ERP solution that could standardize core business processes, enable scalability, and enhance data transparency across all operations.

“As a new business unit, we needed a system that could support our growth while ensuring efficiency and compliance from day one,” said Peerapat Ekpoothorn, General Manager of Medplast “Implementing GROW with 51allowed us to leverage 51S/4HANA Cloud Public Edition to streamline our internal approval processes, reduce the order-to-cash cycle, and gain better visibility into our operations. With support from 51partner NETIZEN, the implementation was smooth and efficient, we now have a solid digital foundation to compete confidently in both domestic and international markets.”

“Medplast’s implementation of Grow with 51highlights how Thai manufacturers are leveraging cloud innovation to scale quickly and compete globally,” said Kulwipa Piyawattanametha, Managing Director, 51Indochina. “By adopting a ready-to-run, industry-best-practice solution, Medplast has accelerated its digital transformation and built a strong foundation for sustainable growth.”

Working closely with 51and Medplast, NETIZEN, an 51Platinum Partner, implemented the NETIZEN Peony—its localized best-practice framework designed to accelerate 51Cloud ERP deployments. The solution integrates global business processes, analytics, and AI capabilities to enable faster, data-driven decisions. Leveraging its Business Technology Transformation (BTX) methodology, which is founded on a deep understanding of each customer’s business to deliver the most suitable solutions with a long-term perspective, and backed by over two decades of experience, NETIZEN ensured efficient project delivery while aligning Medplast’s operations with global standards for agility and sustainability.

“At NETIZEN, we don’t just implement software—we codevelop solutions that transform how our clients do business. With our solution NETIZEN Peony and BTX methodology, we deliver intelligent, scalable cloud ERP capabilities that drive real-world value for customers like Medplast,” said Seree Satukijchai, CEO, Netizen. This project showcases SAP’s commitment to empowering small and midsize enterprises (SMEs) across Southeast Asia to innovate and scale through the power of cloud ERP.

For more details on Medplast’s transformation, read the full story .

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