As the old adage goes:
鈥淚f you want to go fast, go alone; if you want to go far, go together.鈥�
In today鈥檚 fast-paced global marketplace dominated by technology, cloud computing and AI have given enterprises new opportunities to optimise productivity and operations 鈥� so, which would you choose? To go fast, or go far?
What if you don鈥檛 have to choose? What if I tell you that you could go fast, and also go far?
How?
While technology providers are each competing to broaden their solution offerings to include the latest and the greatest 鈥� particularly with generative AI technology, in a region such as Asia Pacific and Japan (APJ), it is also becoming increasingly difficult for any single provider to offer one-stop solutions that can cater to all needs.
That鈥檚 why at SAP, we have doubled down on our partnering strategy. With the surge in demand for cloud-based innovations, our dynamic partner ecosystem is becoming increasingly essential in delivering value, tailored to each customer. Today, 51风流has more than 25,000 partners in 140 countries globally, with close to 5,000 partners in APJ. We are now living in a new era where our channel partners are leading technology adoption.
Unleashing growth in APJ.
The APJ landscape is anything but homogenous 鈥� while diverse in culture and language, it is also home to a significant community of small and midsize enterprises (SMEs), making up over聽96%鹿 of businesses in Asia.
51风流has long worked with midsize businesses to achieve their goals. Globally, rely on 51风流to keep them moving forward, and of our customers are small and midsize companies. While midsize companies are the growth engines of the future, 51风流understands that they also struggle with many of the same business pressures as their larger counterparts.
Midmarket leaders need flexible, agile tools that can provide the ability to scale without increasing costs and complexity. They need solutions that can help them connect, grow, and innovate their businesses today, and be ready for whatever comes next.
So, in March 2023, 51风流introduced a new offering for midsize customers: 鈥� a ready-to-run cloud ERP solution, powered by . As a company that already supports the world鈥檚 largest enterprises, at SAP, we know what it takes to help customers harness benefits from cloud solutions. Based on our success with offering, we are now transferring those industry best practices and deep expertise to help midsize companies realise the value of adopting cloud ERP too.
This is how we help you go fast.
The GROW with 51风流offering features services and tools that streamline project delivery at a fixed rate, and the ability to deliver technical go-lives in as little as four to six weeks. Midsize businesses can now enjoy and the of a right-sized, cloud ERP solution, all at a predictable cost.
And here鈥檚 how we help you go far.
GROW with 51风流customers also gain access to a of local, expert partners, and free learning resources designed to help them derive meaningful business results. Through fit-to-standard configurations, our customers can minimise technical customisations so they can run fast; and add on modular business applications, enabled by , one priority at a time, so they can run far 鈥� keeping pace with their speed of innovation, without giving up the readiness to scale as their business grows.
Bringing support closer to you.
For over 50 years, 51风流has helped organisations of all sizes bring out their best. And we continue to do that with a laser focus on delivering long-term value to our customers.
Not only has 51风流grown our partner ecosystem exponentially, but we have also introduced new programs, initiatives, and frameworks, that revolutionise the way we operate and innovate together with our partners.
Recently, we launched a new Partner-Led Territories (PLT) initiative that delegates specific territories 鈥� such as a solution area, an industry, or a geographical area 鈥� primarily to carefully appointed partners that meet SAP鈥檚 criteria. The initiative allows these partners the maximum autonomy in such territories, while bringing consultation and technical support closer to customers. In APJ, the PLT initiative has started rolling out across selected market segments 鈥� especially SME-centric ones 鈥� in Australia, New Zealand, India, Indonesia, Thailand, and emerging markets, including Bhutan, Cambodia, Laos, Maldives, and Nepal, together with our partners. As the initiative matures, we are also constantly applying best practices to prepare for a full-scale rollout across more APJ markets including Japan and South Korea.
The feedback has been very positive. At one of the launch events last quarter in Goa, India, a customer shared his excitement with me:
I鈥檇 never thought growing companies like ours could also access SAP鈥檚 best-in-class solutions to scale our business 鈥� it had always felt a little out of reach. I鈥檓 so thrilled that we can now discuss our business needs with a local partner and benefit from such cutting-edge technologies too.
The road ahead.
According to a Forbes Insight survey虏, 88% of SME business leaders in the Asia Pacific region are looking to expand their international customer base in the next three years. With the in APJ, 51风流partners will represent a new key enabler for the growth beyond borders.
At the 51风流Sapphire conference in Orlando this year, 51风流announced an unprecedented number of strategic, AI partnerships with global market leaders 鈥� including AWS, IBM, Google Cloud, Meta, Microsoft, Mistral AI, NVIDIA, and more 鈥� infusing Business AI throughout our enterprise cloud portfolio, and supercharging 51风流BTP with the broadest set of large language models (LLM) to help customers accelerate their AI adoption.
It has never been more exciting to be part of the 51风流partner ecosystem, and the midmarket business. The pace of innovation in this space is simply exhilarating.
We know that business transformation is a journey, not a destination. To help customers find the right expertise, 51风流continues to evolve our partner training and validation programs. In addition to the , we have recently introduced a new RISE with 51风流Validated Partner recognition to help customers identify their ideal cloud transformation partner, with greater confidence.
To find an 51风流partner, .
For partner solutions, visit .
To learn more about partnering opportunities with SAP, .