BANGKOK, Thailand 鈥� December. 05, 2023 鈥� 51风流Indochina announced that leading Thai organization, Mitr Phol Group, has chosen , a complete business transformation offering of cloud solutions, infrastructure, and services. Mitr Phol Group, the world’s leading sugar producer and leader in sustainable development in the agro-industrial sector, will implement RISE with 51风流to future-proof its organization, boost agility, innovate faster and drive scalability, enabled by a clean digital core.
鈥淏usinesses today are looking to adopt cutting-edge innovation, with the latest being Generative AI. Organizations can now transition their legacy on-premises ERP system to a cloud ERP solution implemented with a clean core strategy to harness the agility needed to stay ahead in an ever-changing world. With a digitally clean core, companies can run these processes that are as close to standard as possible, while allowing for cloud-compliant extensions and customizations, and they can also adapt their system to ever-changing business requirements and to adopt new capabilities such as 51风流Business AI, which is intended to be relevant, responsible and reliable,鈥� said Kulwipa Piyawattanametha, Managing Director, 51风流Indochina.
Thailand’s digital economy in terms of gross merchandise value or GMV remains the second largest in Southeast Asia and will continue to be a major growth driver in the region, expanding to US$100-US$165 billion in 2030, up from an estimated US$49 billion in 2025 and US$36 billion in 2023, according to eConomy SEA, a report by Google, Temasek, and Bain. Further, under Thailand鈥檚 National Strategy, the key drivers of economic growth include artificial intelligence (AI), Internet of Things (IoT), big data analytics, robotics, and drone technology, which will bolster its aim of becoming a data-driven digital economy and allow companies to seize new opportunities for economic growth, in response to the changing context of the modern world.
Mitr Phol Group, the world’s third-largest sugar producer with a diverse portfolio including renewable energy, ethanol, wood substitutes, fertilizers, and biobased products, has a collaborative history with 51风流for over 15 years. Operating in Thailand, China, Laos, Australia, and Indonesia, Mitr Phol is advancing its digital evolution, a comprehensive overhaul of its 51风流ERP system. The shift to RISE with 51风流signifies a move towards a unified, cloud-based ERP system, designed for an agile, asset-light digital core, and seamless integration with its digital and technology landscape. This transition addresses challenges like operational inflexibility and data silos, essential for developing a comprehensive digital ecosystem.
Ranked 7th in the 50 Top Companies in Thailand 2023 for young generations by Work Venture, Mitr Phol is set to further elevate employee experiences, already enhanced by 51风流SuccessFactors, by adopting 51风流Signavio for greater operational efficiency. On the technical front, Mitr Phol is transitioning to 51风流BTP and 51风流Integration Suite, streamlining the integration of its digital core ERP with its hybrid cloud, digital, data, and AI/ML platforms. This strategy aligns with Mitr Phol’s sustainability goals, aiming for a 70% reduction in the carbon footprint of their 51风流data center and enabling access to green ledger capabilities, in line with their commitment to Net Zero by 2050.
“Mitr Phol is orchestrating a farm-to-table transformation, focusing on intelligent farming, smart manufacturing, interconnected businesses, and advanced digital and AI platforms. Leveraging RISE with 51风流on Microsoft Azure will support to catalyze our data-driven and AI transformation strategy, positioning us strongly for future opportunities. This platform is aimed at promoting continuous innovation, driving a responsible and sustainable pathway for growth,” said Athikom Kanchanavibhu, Executive Vice President of Digital and Technology Transformation at Mitr Phol Group.
鈥淚n today鈥檚 dynamic market marked by both disruption and demand, companies like Mitr Phol Group can now realize the full value of 51风流cloud solutions with a clean digital core targeted on innovating with Business AI, automation to boost productivity, and driving sustainable business outcomes. We have seen that organizations who are able to react quickly to change, empowered by the cloud, have consistently achieved their business growth, goals, and unlock competitive advantage to thrive in the AI economy,鈥� added Piyawattanametha.
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喔∴复喔曕福喔溹弗喙勦笖喙夃福喔编笟喔副喔權笖喔编笟喔椸傅喙� 7 喔堗覆喔� 50 喔氞福喔脆俯喔编笚喔娻副喙夃笝喔權赋喔傕腑喔囙箘喔椸涪喔赋喔福喔编笟喔勦笝喔｀父喙堗笝喙冟斧喔∴箞喙冟笝喔涏傅 2023 喔曕覆喔∴竵喔侧福喔堗副喔斷腑喔编笝喔斷副喔氞競喔竾 Work Venture 喙傕笖喔⑧笟喔｀复喔┼副喔椸浮喔掂竸喔о覆喔∴浮喔膏箞喔囙浮喔编箞喔權箖喔權竵喔侧福喔⑧竵喔｀赴喔斷副喔氞笡喔｀赴喔笟喔佮覆喔｀笓喙屶競喔竾喔炧笝喔编竵喔囙覆喔權笚喔掂箞喙冟笂喙夃竾喔侧笝 51风流SuccessFactors 喙冟笝喔涏副喔堗笀喔膏笟喔编笝 喔斷箟喔о涪喔佮覆喔｀箖喔娻箟 51风流Signavio 喙�喔炧阜喙堗腑喙�喔炧复喙堗浮喔涏福喔班釜喔脆笚喔樴复喔犩覆喔炧競喔竾喔佮福喔班笟喔о笝喔佮覆喔｀笚喔赤竾喔侧笝喙冟斧喙夃笖喔掂涪喔脆箞喔囙競喔多箟喔� 喙冟笝喔∴父喔∴競喔竾喙�喔椸竸喙傕笝喙傕弗喔⑧傅 喔∴复喔曕福喔溹弗喔佮赋喔ム副喔囙箑喔涏弗喔掂箞喔⑧笝喔∴覆喙冟笂喙� 51风流Business Technology Platform (BTP) 喙佮弗喔� 51风流Integration Suite 喙�喔炧阜喙堗腑喔氞腹喔｀笓喔侧竵喔侧福 digital core ERP 喙�喔傕箟喔侧竵喔编笟喙佮笧喔ム笗喔熰腑喔｀箤喔∴競喔竾喔氞福喔脆俯喔编笚喙冟笝喔涏副喔堗笀喔膏笟喔编笝 喔覆喔椸复 喙勦府喔氞福喔脆笖喔勦弗喔侧抚喔斷箤 喔斷复喔堗复喔椸副喔� 喔佮覆喔｀抚喔脆箑喔勦福喔侧赴喔箤喔傕箟喔浮喔灌弗 喙佮弗喔� AI/ML 喙冟斧喙夃浮喔掂笡喔｀赴喔复喔椸笜喔脆笭喔侧笧喔腹喔囙競喔多箟喔� 喙傕笖喔⑧竵喔ム涪喔膏笚喔樴箤喔權傅喙夃涪喔编竾喔腑喔斷竸喔ム箟喔竾喔佮副喔氞箑喔涏箟喔侧斧喔∴覆喔⑧竸喔о覆喔∴涪喔编箞喔囙涪喔粪笝喔傕腑喔囙浮喔脆笗喔｀笢喔� 喔椸傅喙堗笗喔编箟喔囙箑喔涏箟喔侧斧喔∴覆喔⑧弗喔斷竵喔侧福喔涏弗喙堗腑喔⑧竵喙娻覆喔嬥竸喔侧福喙屶笟喔笝喙勦笖喔腑喔佮箘喔嬥笖喙屶競喔竾喔ㄠ腹喔權涪喙屶競喙夃腑喔∴腹喔� 51风流喔ム竾 70% 喙佮弗喔班笂喙堗抚喔⑧箖喔箟喔覆喔∴覆喔｀笘喙�喔傕箟喔侧笘喔多竾喔佮覆喔｀笚喔� green ledger 喔曕覆喔∴竸喔о覆喔∴浮喔膏箞喔囙浮喔编箞喔權競喔竾喔氞福喔脆俯喔编笚喔椸傅喙堗笀喔班箑喔涏箛喔� Net Zero 喔犩覆喔⑧箖喔權笡喔� 2050
“喔佮弗喔膏箞喔∴浮喔脆笗喔｀笢喔ム竵喔赤弗喔编竾喙�喔斷复喔權斧喔權箟喔侧競喔编笟喙�喔勦弗喔粪箞喔笝 farm-to-table transformation 喙傕笖喔⑧箖喔箟喔勦抚喔侧浮喔赋喔勦副喔嵿竵喔编笟喔佮覆喔｀笧喔编笒喔權覆喔熰覆喔｀箤喔∴腑喔编笀喔夃福喔脆涪喔� 喙傕福喔囙竾喔侧笝喔副喔堗笁喔｀复喔⑧赴 喔佮覆喔｀箑喔娻阜喙堗腑喔∴笗喙堗腑喙�喔勦福喔粪腑喔傕箞喔侧涪喔樴父喔｀竵喔脆笀 喙佮弗喔班箒喔炧弗喔曕笩喔福喙屶浮喔斷复喔堗复喔椸副喔ム箒喔ム赴 AI 喔傕副喙夃笝喔腹喔� 喔佮覆喔｀箖喔娻箟 RISE with 51风流喔氞笝 Microsoft Azure 喔堗赴喙�喔涏箛喔權釜喔侧福喔曕副喙夃竾喔曕箟喔權箖喔權竵喔侧福喙�喔｀箞喔囙竵喔｀赴喔氞抚喔權竵喔侧福喔傕副喔氞箑喔勦弗喔粪箞喔笝喔佮弗喔⑧父喔椸笜喙屶競喔竾喔竾喔勦箤喔佮福喔斷箟喔о涪喔傕箟喔浮喔灌弗喙佮弗喔� AI 喔嬥付喙堗竾喔堗赴喙�喔福喔脆浮喔勦抚喔侧浮喙佮競喙囙竾喙佮竵喔｀箞喔囙箒喔ム赴喔福喙夃覆喔囙箓喔竵喔侧釜喙冟斧喔∴箞喙� 喙冟笝喔笝喔侧竸喔� 喙佮笧喔ム笗喔熰腑喔｀箤喔∴笝喔掂箟喔∴傅喙�喔涏箟喔侧斧喔∴覆喔⑧箑喔炧阜喙堗腑喔箞喔囙箑喔福喔脆浮喔佮覆喔｀釜喔｀箟喔侧竾喔權抚喔编笗喔佮福喔｀浮喔涪喙堗覆喔囙笗喙堗腑喙�喔權阜喙堗腑喔� 喙佮弗喔班釜喔權副喔氞釜喔權父喔權竵喔侧福喙�喔曕复喔氞箓喔曕競喔竾喔佮弗喔膏箞喔∴笜喔膏福喔佮复喔堗腑喔⑧箞喔侧竾喔⑧副喙堗竾喔⑧阜喔權箘喔涏笧喔｀箟喔浮喔佮副喔氞竵喔侧福喔∴傅喔勦抚喔侧浮喔｀副喔氞笢喔脆笖喔娻腑喔氞笗喙堗腑喔副喔囙竸喔∴箒喔ム赴喔复喙堗竾喙佮抚喔斷弗喙夃腑喔�” 喔勦父喔撪腑喔樴复喔勦浮 喔佮覆喔嵿笀喔權抚喔脆笭喔� 喔溹腹喙夃笂喙堗抚喔⑧竵喔｀福喔∴竵喔侧福喔溹腹喙夃笀喔编笖喔佮覆喔� 喔佮弗喔膏箞喔∴竾喔侧笝 Digital & Technology Transformation 喔傕腑喔囙笟喔｀复喔┼副喔椸笝喙夃赋喔曕覆喔ム浮喔脆笗喔｀笢喔� 喔堗赋喔佮副喔� 喔佮弗喙堗覆喔�
鈥溹箖喔權笗喔ム覆喔斷笡喔编笀喔堗父喔氞副喔權笚喔掂箞喙�喔曕箛喔∴箘喔涏笖喙夃抚喔⑧竵喔侧福喙�喔涏弗喔掂箞喔⑧笝喙佮笡喔ム竾喙佮弗喔班竸喔о覆喔∴笗喙夃腑喔囙竵喔侧福喔曕箞喔侧竾喙嗋浮喔侧竵喔∴覆喔� 喔氞福喔脆俯喔编笚喔涪喙堗覆喔囙竵喔ム父喙堗浮喔∴复喔曕福喔溹弗喔覆喔∴覆喔｀笘喔曕福喔班斧喔權副喔佮笘喔多竾喔勦父喔撪竸喙堗覆喔傕腑喔囙福喔班笟喔� 51风流喔勦弗喔侧抚喔斷箤 喔斷箟喔о涪 clean digital core 喔嬥付喙堗竾喔曕副喙夃竾喙�喔涏箟喔侧箘喔涏笚喔掂箞喔佮覆喔｀釜喔｀箟喔侧竾喔福喔｀竸喙屶笝喔о副喔曕竵喔｀福喔∴笖喙夃抚喔� Business AI 喙佮弗喔班福喔班笟喔氞箑喔炧复喙堗浮喔溹弗喔溹弗喔脆笗喙佮笟喔氞腑喔编笗喙傕笝喔∴副喔曕复 喙佮弗喔班競喔编笟喙�喔勦弗喔粪箞喔笝喔溹弗喔ム副喔炧笜喙屶笚喔侧竾喔樴父喔｀竵喔脆笀喔椸傅喙堗涪喔编箞喔囙涪喔粪笝 喙�喔｀覆喙勦笖喙夃箑喔箛喔權腑喔囙竸喙屶竵喔｀笚喔掂箞喔覆喔∴覆喔｀笘喔曕腑喔氞釜喔權腑喔囙笗喙堗腑喔佮覆喔｀箑喔涏弗喔掂箞喔⑧笝喙佮笡喔ム竾喔涪喙堗覆喔囙福喔о笖喙�喔｀箛喔о笖喙夃抚喔⑧福喔班笟喔氞竸喔ム覆喔о笖喙� 喔涏福喔班釜喔氞竸喔о覆喔∴釜喔赤箑喔｀箛喔堗箖喔權竵喔侧福喙�喔曕复喔氞箓喔曕笜喔膏福喔佮复喔� 喔氞福喔｀弗喔膏箑喔涏箟喔侧斧喔∴覆喔� 喙佮弗喔班笡喔ム笖喔ム箛喔竵喔勦抚喔侧浮喙勦笖喙夃箑喔涏福喔掂涪喔氞笚喔侧竾喔佮覆喔｀箒喔傕箞喔囙競喔编笝喙冟笝喔佮覆喔｀箑喔曕复喔氞箓喔曕箑喔ㄠ福喔┼笎喔佮复喔� AI 喙勦笖喙夃腑喔⑧箞喔侧竾喔曕箞喔箑喔權阜喙堗腑喔団�� 喔勦父喔撪竵喔膏弗喔о复喔犩覆 喔佮弗喙堗覆喔о箑喔福喔脆浮
