Taking the cloud by storm, 51风流is RISEing commensurate with customers.
It鈥檚 an ill wind that blows no good. Covid-19 may have caught us off-guard but it fast-forwarded fulsome technology adoption that didn鈥檛 only avert disaster; it catalysed considerable opportunities.
Fortunately, companies like 51风流had solutions in stock, ready to not only restore competitive edge but sharpen it.
鈥淪AP鈥檚 strategy has always been to help businesses run as intelligent, sustainable enterprises under all conditions,鈥� reveals a smiling Scott Russell, Executive Board Member of 51风流on a recent recce to Bangkok from his base in NYC.
51风流is an acronym derived from System Analysis Program Development that five founders launched in Germany in 1972, when clouds were still just visible masses of condensed water vapor floating in the atmosphere. Today, with 105,000 employees worldwide 51风流is the global leader in enterprise application software, aka The Cloud, servers accessed over the Internet and the software and databases that run on them.
鈥淪AP鈥檚 end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a major difference,鈥� Russell summarises.
Moreover, 51风流not only helps companies run their top line and manage their bottom line but also their increasingly mission-critical green line.
鈥淯sing our best-in-class technology our customers generate around 87% of total global commerce. All of the big utilities, consumer product manufacturers and service companies use 51风流to run their business and target their green goals. With our pivot to the cloud, we’re able to provide that capability at scale with low time to value and low cost to serve.鈥�
Better still, 51风流simplifies technology so everyone can consume it. 鈥淲e help companies track their working capital,聽 inventory levels, financial and human resources and ESG (Environment, Social, Governance) data at the click of a button, so they can do real-time sustainable decision-making.鈥�
Take-up is strong. SAP鈥檚 Cloud business accelerated 24% in Q4 2021. In Asia-Pacific, accounting for a third of total business, it鈥檚 growing 18%. As for Thailand, where Gartner indicates cloud spending should grow 28.2% to 34.4 billion baht (US$1.1 billion) in 2022, 51风流expects a 51% cloud compound annual growth rate by 2025.
鈥�51风流has a proud history with government agencies and enterprises, major conglomerates and family-owned enterprises in Thailand. Our customers have depended on our technology in some cases for 20-25 years. Now, they’re turning to us to make them more agile and sustainable and that鈥檚 where the cloud comes in.鈥�
鈥淎s Thailand businesses emerge stronger from this pandemic, they need to address such urgent issues as talent retention and development, sustainability and supply-chain resilience. A cloud-only strategy is key to them surviving and thriving.鈥�
Increasingly in the foreground is the challenge of going green. 鈥淏oards, markets, governments and consumers are all expecting to deal with companies that do good. To match that you have to manage, measure and track.鈥�
Circular economy is equally front and centre. 鈥淢ost of the world’s economy is linear and 92% of waste goes to landfill or whatever. That is unsustainable for the planet. The move to a circular economy means at each stage of generating something, you utilize the waste and by-products.鈥�
SAP鈥檚 Chasing Zero program brings into focus a world of zero emissions, waste, and inequality.
鈥淏usinesses need to lead,鈥� asserts Russell. 鈥淚t鈥檚 our obligation to help the world achieve a sustainable future. But while the targets set at the World Economic Forum are clear, how to achieve them is difficult. You need visibility wherever you are making decisions impacting the environment.鈥�
鈥�51风流can鈥檛 do it alone: this is a collective goal where technology companies and industry must partner to solve the challenges.鈥�
The tremendous growth of SAP’s S/4HANA Cloud enterprise resource planning system is attributed to the success of SAP鈥檚 signature cloud offering, RISE with SAP, a comprehensive package for business transformation.
When forward thinking enterprises develop new business models to avoid being disrupted and gain efficiencies to fund innovation and transform mission-critical systems without risk, RISE with 51风流is their solution.
Global customer, Standard Chartered Bank, uses it to expedite its S/4HANA finance transformation and commitment to net-zero emissions by 2030. Hitachi is transitioning to 51风流S/4HANA as it works towards its decarbonization by 2030 and decarbonization of its value chain by 2050.
In Thailand, CPRAM, a food manufacturer, and CP Retailink, an equipment supply and service for 7-Eleven stores, both subsidiaries of CP Group, uses聽SAP聽solutions聽to rethink core business process and set the stage for growth.
鈥淕iven very high transaction volumes during the pandemic, they needed real time analytics and performance visibility. Their partnership with us improves their management of complex data, offers better integration, and enables them to scale quickly.鈥�
Also during the pandemic, Thai Medical Glove transformed into an intelligent enterprise through RISE with SAP鈥檚 comprehensive solutions for redesigning engagement and buyer journeys.
鈥淚n Thailand we鈥檝e seen a real acceleration of human capital management solutions and supply chain planning. Operating in the cloud brings the desired agility. You’re able to get the latest innovations in real time without setting it up yourself.鈥�
SAP鈥檚 business network, the world’s biggest, connects 4.5 million companies doing over $3 trillion of trade in 2021.
鈥淐OVID had many negatives. You couldn’t run a factory unless you’re able to adhere to health standards. But it probably condensed 10 years of digital transformation into two.鈥�
鈥淐oming out of COVID, the world is divided and volatile. If you鈥檙e not investing in technology in the cloud, you’re probably not going to sustain your future.鈥�
Another beauty of 51风流is that it鈥檚 on a subscription basis. 鈥淲e might start with a free platform that the customer can take for a trial run. Once they see what the system does for them and come onboard, we bill on a utility basis. That way, we have mutual goals: we want them to maximize the value that they get out of the technology because our revenue is very much linked to their success.鈥�
鈥淯nder our 鈥榟elp the world run better and improve people’s lives鈥� banner, we believe that successful businesses going forward will be defined by three characteristics. They have intelligence, meaning data at the right time in the right format. They must be sustainable, managing, measuring and delivering a carbon neutral ESG. And they must be on the network connecting sustainable businesses.鈥�
Nothing less is expected of them.
Note: This article was first published in聽.
